‘HTML5 for Digital Advertising 1.0 : Guidance for Ad Designers & Creative Technologists’ – @iab


IAB Ad Operations Council and Mobile Marketing Center of Excellence Release ‘HTML5 for Digital Advertising 1.0’ for Public Comment

The “HTML5 for Digital Advertising 1.0” document flags challenges in adopting HTML5, as well as solutions for overcoming those hurdles. It features time and cost-savings guidance, an HTML5 wiki resource for designers and developers, and also addresses:

  • HTML5 display ads (non-rich media)
  • File and ad unit size, code and asset compression
  • In-banner video advertising and animation
  • Efficient ad creative packaging
  • Ad server compatibility communication recommendations

“With multi-screen advertising growing at such a continued rate and increasing in demand daily, it’s mandatory that we (as an industry) demonstrate how marketers can strategically and effectively bring HTML5 ad development into the mainstream,” said John Percival, Senior Creative Technologist, PointRoll, and member of the IAB HTML5 Working Group. “As new screens emerge, and people change the way they view and interact with content, advertisers will need a standard ad solution that’s ubiquitous in the ever-changing environment.”

“Flash-formatted ads are packaged for delivery to Flash players, and the end-to-end integration is seamless in this proprietary environment. In comparison, when deploying HTML5 ads, some manual packaging is necessary to guarantee superior and complete delivery, as well as a uniform ad experience,” said Steve Sullivan, Vice President, Ad Technology, IAB. “The shift from visual design to code-based design will increase companies’ operational overhead, which could potentially be magnified if publishers and ad developers lack a common framework for HTML5 ad optimization.”

“HTML5’s ability for seamless transition across a multitude of digital screens is a tremendous boon for the interactive advertising community,” said Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, IAB. “This guidance offers marketers, creative designers, publishers and other stakeholders in the digital ad ecosystem the practical knowledge required for effective ad creation and distribution.”

Download HTML5 document…
Leer más “‘HTML5 for Digital Advertising 1.0 : Guidance for Ad Designers & Creative Technologists’ – @iab”

Anuncios

Y… ¿un ‘plug-in’ no es un ‘complemento’? | manualdeestilo.com


manualdeestilo.com

Con el término inglés plug-in se hace referencia normalmente a distintas funciones optativas que mejoran el funcionamiento de otros programas, de los que dependen, o que les dotan de pequeñas nuevas capacidades.

En internet, esta palabra suele hacer referencia a dos conceptos: al complemento necesario en un navegador web para poder ver o ejecutar material multimedia de distintas fuentes (por ejemplo, para ver los vídeos de YouTube, es necesario descargar el complemento para Flash de Adobe) y a los accesorios (también llamado en inglés add-on) que mejoran o amplían las funciones del propio navegador.

Además de por complemento, en algunos casos también se puede traducir por extensión.

45 Extremely High Quality Free PSD Website Templates


45 Extremely High Quality Free PSD Website Templates


Creating a website from scratch could be a lot of hard work and creative thoughts. Designers like to fire up Photoshop and start to craft ideas. The different settings of layers, gradients, etc may vary from designers but beginner could learn how to best configure them from high quality templates. We collected 45 free PSD website templates from recent months and share with you. Thanks to all the designers and communities that create and share these high quality templates.

More Useful PSD Files: 

Retro Style

Fox Free PSD Website Templates

 

Blanq

Blanq

 

Majestic

Majestic

 

Creative Free PSD Website Template

Free business portfolio template psd

 

Halftone

Halftone

 

Zeni

Zeni

Adobe matará Flash para Android mañana


celularis.com

El estandar web más popular de la historia sigue cediendo, sólo horas de vida le quedan a Flash para AndroidAdobe confirma que a partir de mañana la aplicación no se podrá descargar y eliminarán cualquier vía oficial para instalarlo en los terminales basados en el SO móvil de Google.

Flash cerrado

Que moriría no es noticia nueva, ya lo sabíamos y el cese del soporte se recalcó hace unas semanas cuando se dio a conocer Android 4.1 Jelly Bean. Sin embargo, no fue hasta ahora que Adobe se manifestó y reveló el momento en que matará definitivamente a Flash para Android.

Esto no quiere decir que de tener el APK no lo podrán instalar más adelante y mucho menos dejará de funcionar a quienes ahora mismo lo tienen instalado en sus terminales. Sólo no habrá ningún tipo soporte para correcciones de fallos o futuras actualizaciones para mejorar la compatibilidad porque es inevitable el avance. Leer más “Adobe matará Flash para Android mañana”

El Director de Ventas de Google revela 10 consejos para vender un producto desde un celular


http://marketing.iprofesional.com

Víctor Valle, Director de Ventas Online para Google Hispanoamérica dio a conocer los principales puntos a tener en cuenta a la hora de diseñar una estrategia de posicionamiento pensada para los celulares. Rapidez, simpleza y accesibilidad son algunas de las claves necesarias para una acción eficaz

La pasión de los argentinos por los celulares se está transformando en experiencia de compra.

De acuerdo con Our Mobile Planet, la última investigación de Google sobre comportamiento de usuarios de dispositivos móviles inteligentes desarrollada en conjunto con Ipsos MediaCT, ya son más de 10 millones los dueños de teléfonos inteligentes en el país -un 24% de la población, por encima de la tasa de adopción de países como Japón-.

Ocho de cada 10 de ellos usan su celular como una herramienta para investigar sobre productos y servicios.

Asistimos a un cambio profundo en la manera en que los consumidores buscan, comparan y compran.

Por eso, es fundamental para los comercios y empresas entender cómo atraer clientes a sus locales o complementar la experiencia de compra tradicional con hacerlo desde un dispositivo móvil.

Imagine que un potencial cliente en el barrio de Palermo está buscando un restaurante cercano y descubre que a la vuelta de donde él se encuentra, está el lugar más recomendado por los usuarios de un influyente sitio de gastronomía.

O un usuario que camino al local más cercano para comprar zapatillas para su próximo partido de tenis cambió su decisión a partir de una búsqueda en su celular desde el transporte público

¿Cómo influir en este proceso de toma y cambio de decisiones?

La billetera pierde terreno en el bolsillo de los argentinos, frente al celular
Hoy los argentinos prefieren olvidar su billetera a olvidar su celular y 7 de cada 10 ni siquiera saldría de su casa sin su teléfono inteligente.

¿Por qué? Porque con sus celulares hacen muchas más cosas.

Por eso, las empresas no deberían preguntarse si hay que apostar a tener presencia en los smartphones. La pregunta correcta es “¿Cómo empiezo?”.

Los sitios para celulares se diseñan para pantallas pequeñas y las capacidades de los dispositivos móviles. Sin embargo, estar optimizado para los celulares es más que ajustarse a la pantalla.

10 claves para ganar la “batalla del bolsillo”… Leer más “El Director de Ventas de Google revela 10 consejos para vender un producto desde un celular”

10 Things You Should Never Say To A Front-End Web Developer

“Front-end” engineers are the people who build the parts of Web sites that you actually see.
That’s opposed to “back-end” engineers, who work on all the stuff behind the scenes — for instance, like storing information you enter (like your name) in a database, or making sure that an e-commerce site can take your order.
When working with someone like Bridges, you should know as much as you can about different types of technologies. You also shouldn’t assume a transition to another platform is easy.
“It is important to know what you want out of the developer so you can articulate your expectations clearly,” he said.
To help, he shared 10 things you should never say to a front end engineer:
10. I’m looking for a front end designer: “Designers tend to always work on the ‘front-end.’ If you’re differentiating between front- and back-end, you’re looking for a developer. Those “de-” words are tricky.”…


Hunter Bridgesbusinessinsider.com22-year-old Hunter Bridges is a talented front end engineer who can make your dreams into a reality.

“Front-end” engineers are the people who build the parts of Web sites that you actually see.

That’s opposed to “back-end” engineers, who work on all the stuff behind the scenes — for instance, like storing information you enter (like your name) in a database, or making sure that an e-commerce site can take your order.

When working with someone like Bridges, you should know as much as you can about different types of technologies. You also shouldn’t assume a transition to another platform is easy.

“It is important to know what you want out of the developer so you can articulate your expectations clearly,” he said.

To help, he shared 10 things you should never say to a front end engineer:

10. I’m looking for a front end designer: “Designers tend to always work on the ‘front-end.’ If you’re differentiating between front- and back-end, you’re looking for a developer. Those “de-” words are tricky.”… Leer más “10 Things You Should Never Say To A Front-End Web Developer”

How to design the best website user experience

The Navigation System
No, we’re not talking about your GPS. But you might glean some perspective from the consumer products all around you. Long before the internet (or GPS) was mainstream, industrial designers had been honing and advancing user interfaces for manual operation. Whether it was the car stereo or the VCR, they recognized that comprehensive controls were pivotal in making their products viable. Things are starting to come full circle (who knew?!) with the advent of touchscreen and the desire to develop & design responsive websites for displays of various device types. The new norm will soon be conforming your site for display on car stereos! Until then, let’s focus on what you need to consider today to create a compelling website navigation system.
Use conventional placement
Why? Humans are creatures of habit. There is a reason you see top-of-the-screen navigation on the majority of websites. It is functional because people read from the top down. It is effective because it communicates a lot across a wide piece of real estate without hogging it up. Logically, you can’t go wrong with a menu at the screen’s top because people are looking for it up there by default.


http://www.gomediazine.com

Greetings & Salutations

My name is Wilson Revehl, Co-founder, CTO, and Vice-President of Go Media. When William Beachy and I founded the firm in 2003, merging our respective freelance businesses, I would not have imagined we’d become a publisher. And lord knows I haven’t done much to advance that cause. Jeff Finley, our first principle partner, deserves most of the credit for advancing our readership. The last time I wrote a Zine article was in 2007, about Flash, which has since become irrelevant.

I built my first website in 1996 on Yahoo’s GeoCities wysiwyg. I’ve been immersed in the world of syntaxcurly braces and for loops ever since. Today, I can read and write in all the major web programming languages, but still prefer PHP & Javascript. My skill-sets are perpetually in high demand. That’s great, except maybe I’ve been using it as an excuse to put article writing on the back burner. I’m hoping to change all of that. I want to contribute more knowledge to the design community moving forward.

Usability fundamentals of modern website design

Months after we launched a brand-new site design for our client, they returned. They wanted a new homepage. They were a market-savvy bunch who had tracked visitor click-through and retention. The idea was to alter the layout to rev up visitor engagement. I wholeheartedly endorsed the endeavor.

An organization who has the means and is willing to test differing user experiences will find that it offers constructive insight into their marketplace. However, most small businesses don’t have the budget to refresh their website design or layout whenever they want. That is why it’s crucial to design a thoughtful website user experience the first time.

Here, we’ll cover some usability basics for modern websites. The goal is to show you pragmatic dos & don’ts to ensure you’re taking advantage of best practices and conventions.

The Navigation System

No, we’re not talking about your GPS. But you might glean some perspective from the consumer products all around you. Long before the internet (or GPS) was mainstream, industrial designers had been honing and advancing user interfaces for manual operation. Whether it was the car stereo or the VCR, they recognized that comprehensive controls were pivotal in making their products viable. Things are starting to come full circle (who knew?!) with the advent of touchscreen and the desire to develop & design responsive websites for displays of various device types. The new norm will soon be conforming your site for display on car stereos! Until then, let’s focus on what you need to consider today to create a compelling website navigation system.

Use conventional placement

Why? Humans are creatures of habit. There is a reason you see top-of-the-screen navigation on the majority of websites. It is functional because people read from the top down. It is effective because it communicates a lot across a wide piece of real estate without hogging it up. Logically, you can’t go wrong with a menu at the screen’s top because people are looking for it up there by default.

No design works unless it embodies ideas that are held common by the people for whom the object is intended.

– Adrian Forty

Top Navigation… Leer más “How to design the best website user experience”

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