New research shows that 70% of mobile searchers call a business directly from search results – Thnz Caro Bertoni @MinervaZ


Thnz Caro Bertoni @MinervaZ

Working with Ipsos Research, we surveyed 3,000 mobile searchers who had recently made purchases across different industries to understand the role that click to call – from paid or organic search results – played in the purchase process. We found that calls are not only an important channel for research and transaction, but also the presence of a phone number in search results can strongly influence the perception of a business’s brand.

Click to call is important to consumers across all verticals.

Across all seven of the verticals we researched (Travel, Restaurant, Auto, Local Services, Retail, Finance, Technology) click to call was an important feature for people looking to find information and make purchases.

  • 62% of consumers searching for auto parts and services would be very likely to use click to call, and 57% would use click to call to compare pricing.
  • 60% of those searching for car rental information on their phone would use click to call, and 44% would call to make a reservation.
  • Within local services, 76% would use call features to schedule an appointment for professional services.
  • 61% of people searching for financial services on their smartphones are likely to use click to call to make changes to their bank accounts.

Consumers rely on calls for research and transacting. Leer más “New research shows that 70% of mobile searchers call a business directly from search results – Thnz Caro Bertoni @MinervaZ”

Investigación de Mercado: Focus Group Vs Experiencia Digital


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Hay muy buenas empresas de investigación de mercado, pero no todas han asumido la investigación de mercados on line en su actividad diaria.

Los focus group muchas veces han terminado por considerarse el fracaso de las estadísticas fiables. Y es que es inevitable que la gente se comporte de forma diferente cuando alguien le mira, es la naturaleza humana, y es precisamente lo que ocurre cuando se hace un focus group.

Un focus group es algo caro, deficiente, impreciso y engañoso, al que se enfrenta directamente la prueba a través de experiencias digitales en su lugar. Pippa Nutt, vicepresidenta online y de medios en Canadá de Northern Lights Direct explica en DMNews por qué:

1. La gente se comporta de forma diferente cuando está debajo de un microscopio
El comportamiento de los sujetos de un estudio inevitablemente se ve alterado porque éstos saben que están siendo observados. Y si el responsable del estudio es consciente de que los sujetos se comportan de forma diferente, ¿qué validez tienen esos datos? Además, la persona que dirige el grupo influye sobre los resultados, especialmente cuando hay sujetos con una opinión formada sobre la dirección que creen que debería tomar el grupo.

Es inevitable. La naturaleza humana nos hace interpretar los signos más sutiles y reaccionar de acuerdo a ellos, lo que altera cualquier resultado. Y esto no pasa online, porque no sabemos necesariamente si alguien nos mira, haciendo que las reacciones sean más nativas, naturales y, como consecuencia, más válidas desde la perspectiva del marketing.

2. Las audiencias en los focus group no son un reflejo de la audiencia real, y menos de la audiencia online
Es imposible comparar el impacto o la validez del comportamiento de miles de visitantes a una web con un focus group de participantes que, primero tienen que querer participar, entrar en los criterios de selección y, también, caber en la sala que se ha reservado para tal propósito. Al final, la audiencia de un focus group es algo que se selecciona y para el que la gente tiene que querer entrar en esa selección. Leer más “Investigación de Mercado: Focus Group Vs Experiencia Digital”

La necesidad de ayudar al fenómeno emprendedor en España


Cooking Ideas – un blog para alimentar tu mente de ideas

 

Cuando me preguntan cómo se puede ayudar a los emprendedores siempre digo que lo mejor es dejarles trabajar, desarrollar sus ideas y no cargarles desde el principio con todo tipo de restricciones, impuestos, obligaciones, … cuando por fin consigan crear una empresa y empiecen a ganar dinero entonces llegará el momento de que paguen una parte de sus beneficios como es habitual. Creo que un emprendedor debe ser suficientemente autónomo como para poner en marcha su empresa sin necesitar muchos apoyos externos a nivel de instituciones, pero sí que es cierto que a nivel de ecosistema las instituciones y las grandes empresas pueden hacer mucho para incentivar a que cada vez haya más gente que le pierda el miedo a emprender y decida crear su propia empresa.

(más…)

Una startup de Wayra Argentina presentará su proyecto a inversores de EE.UU.


Wayra, la aceleradora global de startups tecnológicas de Telefónica, anuncia su primer “Demo Day” internacional el 12 de diciembre en Miami, Estados Unidos.
Durante este encuentro se presentará ante la comunidad inversora americana, reunida en el marco de la Americas Venture Capital Conference (AVCC), una selección de las startups aceleradas durante este año en sus doce sedes de Latinoamérica y Europa.
Las startups presentarán propuestas a problemas y oportundiades de negocio en áreas tales como “cloud computing”, video, HTML5, servicios financieros, aplicaciones móviles, e-Health y seguridad, entre otras.
Por parte de Wayra Argentina, Quolaw participará de este hito. Leer más “Una startup de Wayra Argentina presentará su proyecto a inversores de EE.UU.”

My customers are paying their bills late!


http://freelanceswitch.comGetting Paid by Freelance Clients

Freelancers have the most unusual type of obstacles when it comes to getting their clients to pay them. Beyond customers going M.I.A. or claiming they forgot, sometimes freelancers find clients refusing payment because they are unsatisfied with the work or not sure if it’s what they wanted. Yet, the work was done, so you deserve to be paid. End of story.

As a freelancer, you need to take proper and effective precautions to make sure you don’t find yourself in a position where a customer is paying you late or not even paying you at all.

1. Do Your Research

Get to know as much as you can about a client before you agree to do business with them. Get references from people who have worked with them and even pull a business credit report on a client if necessary. You must find a way to verify their financial behavior. You don’t want to bother wasting your time with someone who is notoriously a deadbeat.

2. It’s About the Contract

Never do any work on a freelance basis without having a well-structured, detailed contract. Although this takes time to prepare, it can end up saving you time (and huge amounts of money) in the end. Verbal agreements, handshakes, etc., these kind of agreements will never be enough. You need it ALL in writing.

You need to make the customer sign to the fact that, basically, they won’t be wishy-washy.

Be sure the contract specifies exactly what the payment terms are. Do they owe you money up front? When is the exact due date of the payment? And of what amount? Don’t leave any room for questions. Make sure a customer knows exactly when and how much they have to pay and signs to acknowledge this.

Include in the contract that “opinionated oppositions” will not be accepted. Specify that customers are paying for the service provided regardless of final reactions and that you are promising to deliver the service to the best of your ability in line with everything they ask.

Include in a note that if a customer decides that the original service was not what they had intended, or if they’ve changed their mind, that is to be considered a separate process and transaction. You need to make the customer sign to the fact that, basically, they won’t be wishy-washy. This video provided by the “Don’t Get Screwed Over”campaign highlights exactly what I mean by “wishy-washy”.

3. Utilize the Invoice

Leer más “My customers are paying their bills late!”

Self-employment: seven steps to success


Self employed need public liability insurance

  • By Rosie Beasley | simplybusiness.co.uk

Self employed entrepreneurs need the right business insurance

Climbing out of your comfort zone is always a big step, but the rewards of setting up as self-employed persuade thousands every year to go it alone.

Autonomy, hours to suit and the chance to steer your own career are just part of the attraction. Success however needs a firm foundation, so before you take on the big boys, make sure you’ve crossed your ‘t’s, covered your back and polished up your permits.

1. Plan for perfection

Even if you plan to work alone on a freelance basis, you should still treat your new situation as a business – therefore a good business plan is essential. Setting out exactly what you’ll be doing, who your target customers and competitors are, how you’ll promote yourself and where you hope to be in five years time will help you think strategically, and address any weaknesses in your plan before they become problems. You should also try and forecast what your expenses will be and how much revenue you’ll need to turn a profit.

Bank managers or other investors will need to see this business plan if you want to raise money – and in this case you should also detail exactly how much money you’ll need, what it will be used for, and how quickly they can either have it back or start to see returns.

2. Brand yourself (…) Leer más “Self-employment: seven steps to success”

Should I Outsource? To Be Or Not To Be Outsourcing

The Benefits
Outsourcing usually brings important benefits:
– Cost savings – this involves offshoring (companies recruiting workforce from abroad mainly for the reason it’s cheaper). For some it’s a necessity, for others just a business decision to maximize profit. Many large companies were forced by the recession to cut down costs and chose outsourcing by necessity, which stirs lots of controversies nowadays.
– Focus to core business tasks – the company may fuel investment and people’s force onto main processes of the business, leaving aside the non-essential energy consumers. Outsourcing raises the predictability of variable costs, which is another benefit.
– Quality increase – outsourcing provides access to both technology (logistics that the company could not afford by itself) and knowledge (skills, intellectual property). This enhances the in-house ability for product innovation and boosts the image of the company from customers’ perspective.
– Contract and other legal advantages – externalized services imply having a legally binding contract that offers the possibility of applying penalties and special conditions. Also, tax incentives for hiring outsources in some countries can be remarkable.
– Scalability – you won’t have to worry about temporary decreases in productivity, the outsourced company will usually be able to manage such fluctuations and integrate positive deviations too. This is a main advantage of having an external workflow.
– Liability – companies developed on a lot of ramifications often transfer liability over some concerns that are outside their core competencies to outsourcers.
– A fair open schedule – you hear a lot of talk over the work-life balance and how to optimize it. Well, outsource some of your leg work and it’s achieved!
When to Outsource
There are various concerns regarding outsourcing, as it’s an important decision that will potentially shift your business processes. They are not decisive issues, but it’s important to anticipate the risk in order to minimize it. Main issues of outsourcers sound as following:
– “I won’t be able to supervise things as I do with my in-house workers.”Distance and time zones can be obstacles for exchanging feedback, so it may be less frequent than for internal processes. There are various software solutions for communication and employee management that will help you overcome this (VoIP, instant messaging, time tracking software such as Paymo, cost and schedule assessment tools).
– “I fear my outsourcers are not as qualified as I would like.” Get to know outsourcers’ skills, expertise and know-how, also be willing to spend some hours training them in matters of your company in order to achieve the best results. This way you won’t have surprises and you will share the responsibility in case something goes wrong. Why do that when it’s easier to cancel the contract and maybe ask for compensation? Well, maybe it’s just me, but it’s more ethical to share responsibility, plus you won’t waste time in finding another outsourcer each time, and another, and another…


Outsourcing

Laura Moisei | http://workawesome.com

There’s a half-joke that trolls round my office: “You cannot do it? Outsource it to the guy next to you!” Well, I agree, this doesn’t quite mean outsourcing but rather passing the buck, yet it works like charm at times!

To state things straight, it’s a world of interaction we live in and businesses often need to outsource tasks that can be done cheaper and better by specialized third parties. How to know if outsourcing is a go for your business?

This is quite a delicate matter, even though almost every company or professional has experienced outsourcing at some point, especially when starting up. Some businesses choose to outsource narrow processes such as billing, while others externalize large sections (customer service is among the most common task here).

Most of the outsourcing pros affirm that it saves time and money, but in order to do it right and not achieve the opposite effect you should analyze some nuances.

First question for you: How wide is the task you want to outsource? A few parameters to take into account: number of people involved from your side, time and resources demanded. Before deciding to outsource, it’s always a good idea to create a formula to quantify your costs and benefits and to prove you that outsourcing has a long term benefit rather than short term – don’t hesitate to use your own variables to reach a conclusion. Obviously, saving costs should not be the sole purpose of outsourcing. Leer más “Should I Outsource? To Be Or Not To Be Outsourcing”