Study Findings and Industry Recommendations – thnxz @iab


 

The introduction of the new IAB Rising Stars (RS) – Billboard, Filmstrip, Portrait, Pushdown, Sidekick and Slider – in 2011 ushered in a new era in standard, brand-building display units. The larger, interactive palettes are an ideal vehicle for digital brand advertising at scale.

On the occasion of their two-year anniversary, Undertone surveyed its clients – brands and agencies – as well as publisher partners on key questions reltaed to awareness, sentiment, challenges and metrics. Our goal was to both gain a better understanding as well as create some actionable next steps for the industry to drive adoption of RS.

Key findings:
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