¿Un fútbol sin empates?


El presidente de la FIFA, Sepp Blatter, desea que el fútbol, especialmente en torneos como la Copa del Mundo, sea más atractivo para el aficionado, con mayor fluidez en el juego y equipos buscando la victoria. Leer más “¿Un fútbol sin empates?”

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Adidas launches mobile apps to expand brand

Adidas is to launch a series of branded mobile apps as it looks to engage with consumers and move beyond selling sports footwear and apparel.
Adidas: launches mobile app
Adidas: launches mobile app

The first of the launches, a free training app called miCoach, is designed to help customers to improve themselves “physically and emotionally”, according to Adidas UK marketing director Nick Craggs.

The training tool is the first of a series of “audience engagement” apps due to be launched through iTunes and on BlackBerry App World. The intention is to expand the brand’s consumer presence over the next five years. Further apps are expected early next year.


Adidas is to launch a series of branded mobile apps as it looks to engage with consumers and move beyond selling sports footwear and apparel.

Adidas: launches mobile app
Adidas: launches mobile app

The first of the launches, a free training app called miCoach, is designed to help customers to improve themselves “physically and emotionally”, according to Adidas UK marketing director Nick Craggs.

The training tool is the first of a series of “audience engagement” apps due to be launched through iTunes and on BlackBerry App World. The intention is to expand the brand’s consumer presence over the next five years. Further apps are expected early next year. Leer más “Adidas launches mobile apps to expand brand”

Twitter Hits 20 Billion Tweets

There have now been more than 20 billion tweets since Twitter (Twitter)’s inception, according to tracking service GigaTweet.

The milestone comes just two months after the service hit 15 billion tweets and about five months since it reached 10 billion, indicating that activity levels on the microblogging service continue to accelerate.

While GigaTweet’s count is unofficial, Twitter indicated earlier this year that they’re seeing more than 50 million tweets per day. With the company recently breaking its own activity records during the World Cup (World Cup), we imagine the numbers are fairly accurate.


Adam Ostrow

Visa transactions boosted by World Cup

Earlier this year Visa Europe launched an above-the-line campaign to promote its sponsorship of the World Cup, which followed the theme of Visa’s ‘Running Man’ spot.

It showed the journey of an overweight man, first seen watching football in his living room. As he runs, buying items using his contactless Visa card, he slowly loses weight, until he arrives at the game in an England-style white and blue kit.

Antonio Lucio, Chief Marketing Officer for Visa Inc said: “As a first time sponsor of the Fifa World Cup, we’re very happy with what this has done for our business.

“It has driven business growth – increasing transactions, building our brand and providing business development opportunities for our partners.”


Visa transactions by international visitors in South Africa during the 2010 Fifa World Cup were up 70% on average as the payments brand marked its first ever sponsorship of the football tournament.

Visa: running man World Cup ad by Saatchi & Saatchi
Visa: running man World Cup ad by Saatchi & Saatchi

The number of transactions from June 1 to July 11 was 2.2m up 79% from approximately 1.2 million during the same 41 days in 2009. Leer más “Visa transactions boosted by World Cup”

Bits Pics: Twitter Traffic During the World Cup


By NICK BILTON

In a post on the company’s blog, Matt Graves, a Twitter employee, said that the final match of the World Cup “represented the largest period of sustained activity” for a single event since Twitter started several years ago. Leer más “Bits Pics: Twitter Traffic During the World Cup”

From Sports Clichés to Social Media Lessons

by Ian Sohn

Between The World Cup and LeBronapalooza I’ve had sports on the brain for the last few weeks.

As I followed the media coverage I thought I might be able to take some of the tired clichés and re-fashion them into lessons for social media practitioners.

My original plan was to post 10 items, but I could only muster up nine. Anyone care to help with the 10th?

1. Singles and doubles start rallies. Not every social media program has to be a round-tripper. In fact starting small – listen, test and learn – can lead to bigger and better things down the road. The groundwork gives you permission to swing for the fences.
2. The “12th man” is your greatest advantage. Give your fans something to cheer about – something exclusive, entertaining, educational or utilitarian.
3. Don’t hold your stars down.Let your most popular personalities represent you in social media. Do you have a rockstar product manager? A charismatic executive? Give them the tools, forum and role to be a voice of your organization.
4. Watch your pitch count. Don’t over or under do it. Follow a structured conversation management approach to make sure you’re pushing the right content with the right cadence, but not burning out your audience.
5. Coaching is important, but execution is everything. The most effective way to teach people how to use social media is by getting in the trenches with them; and showing them how it’s done by making them actually do it…


by Ian Sohn

Between The World Cup and LeBronapalooza I’ve had sports on the brain for the last few weeks.

As I followed the media coverage I thought I might be able to take some of the tired clichés and re-fashion them into lessons for social media practitioners.

My original plan was to post 10 items, but I could only muster up nine.  Anyone care to help with the 10th?

  1. Singles and doubles start rallies. Not every social media program has to be a round-tripper.  In fact starting small – listen, test and learn – can lead to bigger and better things down the road.  The groundwork gives you permission to swing for the fences.
  2. The “12th man” is your greatest advantage. Give your fans something to cheer about – something exclusive, entertaining, educational or utilitarian.
  3. Don’t hold your stars down.Let your most popular personalities represent you in social media.  Do you have a rockstar product manager?  A charismatic executive?  Give them the tools, forum and role to be a voice of your organization.
  4. Watch your pitch count. Don’t over or under do it.  Follow a structured conversation management approach to make sure you’re pushing the right content with the right cadence, but not burning out your audience.
  5. Coaching is important, but execution is everything.  The most effective way to teach people how to use social media is by getting in the trenches with them; and showing them how it’s done by making them actually do it… Leer más “From Sports Clichés to Social Media Lessons”

Hilarious FIFA World Cup Advertising 2010

In 2010 South Africa has given chance of hosting unforgettable memories of FIFA Football World Cup. World is holding its breath to witness. The Striking FIFA Game creating thrilling on the biggest canvas of FIFA World Cup in South Africa.

Hare are Fresh Collection of the most Creative and Hilarious Unforgettable FIFA World Cup Advertising campaigns from all over the world.


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In 2010 South Africa has given chance of hosting unforgettable memories of FIFA Football World Cup. World is holding its breath to witness. The Striking FIFA Game creating thrilling on the biggest canvas of FIFA World Cup in South Africa.

Hare are Fresh Collection of the most Creative and Hilarious Unforgettable FIFA World Cup Advertising campaigns from all over the world.

worldcup5 Hilarious FIFA World Cup Advertising 2010

THRILL AFRICA, THRILL FOOT ! KENAKO SOUTH AFRICA !

THRILL AFRICA THRILL FOOT KENAKO SOUTH AFRICA  Hilarious FIFA  World Cup Advertising 2010

World Cup Kenako Africa Lady Skyscraper

worldcup2 Hilarious FIFA World Cup Advertising 2010 Leer más “Hilarious FIFA World Cup Advertising 2010”