¿Un fútbol sin empates?


El presidente de la FIFA, Sepp Blatter, desea que el fútbol, especialmente en torneos como la Copa del Mundo, sea más atractivo para el aficionado, con mayor fluidez en el juego y equipos buscando la victoria. Leer más “¿Un fútbol sin empates?”

Adidas launches mobile apps to expand brand

Adidas is to launch a series of branded mobile apps as it looks to engage with consumers and move beyond selling sports footwear and apparel.
Adidas: launches mobile app
Adidas: launches mobile app

The first of the launches, a free training app called miCoach, is designed to help customers to improve themselves “physically and emotionally”, according to Adidas UK marketing director Nick Craggs.

The training tool is the first of a series of “audience engagement” apps due to be launched through iTunes and on BlackBerry App World. The intention is to expand the brand’s consumer presence over the next five years. Further apps are expected early next year.


Adidas is to launch a series of branded mobile apps as it looks to engage with consumers and move beyond selling sports footwear and apparel.

Adidas: launches mobile app
Adidas: launches mobile app

The first of the launches, a free training app called miCoach, is designed to help customers to improve themselves “physically and emotionally”, according to Adidas UK marketing director Nick Craggs.

The training tool is the first of a series of “audience engagement” apps due to be launched through iTunes and on BlackBerry App World. The intention is to expand the brand’s consumer presence over the next five years. Further apps are expected early next year. Leer más “Adidas launches mobile apps to expand brand”

Twitter Hits 20 Billion Tweets

There have now been more than 20 billion tweets since Twitter (Twitter)’s inception, according to tracking service GigaTweet.

The milestone comes just two months after the service hit 15 billion tweets and about five months since it reached 10 billion, indicating that activity levels on the microblogging service continue to accelerate.

While GigaTweet’s count is unofficial, Twitter indicated earlier this year that they’re seeing more than 50 million tweets per day. With the company recently breaking its own activity records during the World Cup (World Cup), we imagine the numbers are fairly accurate.


Adam Ostrow

Visa transactions boosted by World Cup

Earlier this year Visa Europe launched an above-the-line campaign to promote its sponsorship of the World Cup, which followed the theme of Visa’s ‘Running Man’ spot.

It showed the journey of an overweight man, first seen watching football in his living room. As he runs, buying items using his contactless Visa card, he slowly loses weight, until he arrives at the game in an England-style white and blue kit.

Antonio Lucio, Chief Marketing Officer for Visa Inc said: “As a first time sponsor of the Fifa World Cup, we’re very happy with what this has done for our business.

“It has driven business growth – increasing transactions, building our brand and providing business development opportunities for our partners.”


Visa transactions by international visitors in South Africa during the 2010 Fifa World Cup were up 70% on average as the payments brand marked its first ever sponsorship of the football tournament.

Visa: running man World Cup ad by Saatchi & Saatchi
Visa: running man World Cup ad by Saatchi & Saatchi

The number of transactions from June 1 to July 11 was 2.2m up 79% from approximately 1.2 million during the same 41 days in 2009. Leer más “Visa transactions boosted by World Cup”

Bits Pics: Twitter Traffic During the World Cup


By NICK BILTON

In a post on the company’s blog, Matt Graves, a Twitter employee, said that the final match of the World Cup “represented the largest period of sustained activity” for a single event since Twitter started several years ago. Leer más “Bits Pics: Twitter Traffic During the World Cup”

From Sports Clichés to Social Media Lessons

by Ian Sohn

Between The World Cup and LeBronapalooza I’ve had sports on the brain for the last few weeks.

As I followed the media coverage I thought I might be able to take some of the tired clichés and re-fashion them into lessons for social media practitioners.

My original plan was to post 10 items, but I could only muster up nine. Anyone care to help with the 10th?

1. Singles and doubles start rallies. Not every social media program has to be a round-tripper. In fact starting small – listen, test and learn – can lead to bigger and better things down the road. The groundwork gives you permission to swing for the fences.
2. The “12th man” is your greatest advantage. Give your fans something to cheer about – something exclusive, entertaining, educational or utilitarian.
3. Don’t hold your stars down.Let your most popular personalities represent you in social media. Do you have a rockstar product manager? A charismatic executive? Give them the tools, forum and role to be a voice of your organization.
4. Watch your pitch count. Don’t over or under do it. Follow a structured conversation management approach to make sure you’re pushing the right content with the right cadence, but not burning out your audience.
5. Coaching is important, but execution is everything. The most effective way to teach people how to use social media is by getting in the trenches with them; and showing them how it’s done by making them actually do it…


by Ian Sohn

Between The World Cup and LeBronapalooza I’ve had sports on the brain for the last few weeks.

As I followed the media coverage I thought I might be able to take some of the tired clichés and re-fashion them into lessons for social media practitioners.

My original plan was to post 10 items, but I could only muster up nine.  Anyone care to help with the 10th?

  1. Singles and doubles start rallies. Not every social media program has to be a round-tripper.  In fact starting small – listen, test and learn – can lead to bigger and better things down the road.  The groundwork gives you permission to swing for the fences.
  2. The “12th man” is your greatest advantage. Give your fans something to cheer about – something exclusive, entertaining, educational or utilitarian.
  3. Don’t hold your stars down.Let your most popular personalities represent you in social media.  Do you have a rockstar product manager?  A charismatic executive?  Give them the tools, forum and role to be a voice of your organization.
  4. Watch your pitch count. Don’t over or under do it.  Follow a structured conversation management approach to make sure you’re pushing the right content with the right cadence, but not burning out your audience.
  5. Coaching is important, but execution is everything.  The most effective way to teach people how to use social media is by getting in the trenches with them; and showing them how it’s done by making them actually do it… Leer más “From Sports Clichés to Social Media Lessons”

Hilarious FIFA World Cup Advertising 2010

In 2010 South Africa has given chance of hosting unforgettable memories of FIFA Football World Cup. World is holding its breath to witness. The Striking FIFA Game creating thrilling on the biggest canvas of FIFA World Cup in South Africa.

Hare are Fresh Collection of the most Creative and Hilarious Unforgettable FIFA World Cup Advertising campaigns from all over the world.


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In 2010 South Africa has given chance of hosting unforgettable memories of FIFA Football World Cup. World is holding its breath to witness. The Striking FIFA Game creating thrilling on the biggest canvas of FIFA World Cup in South Africa.

Hare are Fresh Collection of the most Creative and Hilarious Unforgettable FIFA World Cup Advertising campaigns from all over the world.

worldcup5 Hilarious FIFA World Cup Advertising 2010

THRILL AFRICA, THRILL FOOT ! KENAKO SOUTH AFRICA !

THRILL AFRICA THRILL FOOT KENAKO SOUTH AFRICA  Hilarious FIFA  World Cup Advertising 2010

World Cup Kenako Africa Lady Skyscraper

worldcup2 Hilarious FIFA World Cup Advertising 2010 Leer más “Hilarious FIFA World Cup Advertising 2010”

Puma vs. Puma

Y van 50 años de conflicto. Ahí es nada. Para los seguidores de las marcas -sea marca producto o marca corporativa-, la lucha de la marca Puma por encontrar su territorio en España -en la enmarañada jungla leal española- es mítica. ¿Os acordáis cuando Borris Becker, cuando era el Nadal de las pistas, antes de hacerse socio honorario del mile high club con una modelo con epiglotis de pelícano -y los que no entiendan la metáfora, no deberían haberla leído, en primer lugar- anunciaba las zapatillas con el logo del PUMA saltando, haciendo énfasis en DASLER PUMA?


por Nacho Villoch

puma

Y van 50 años de conflicto. Ahí es nada. Para los seguidores de las marcas -sea marca producto o marca corporativa-, la lucha de la marca Puma por encontrar su territorio en España -en la enmarañada jungla leal española- es mítica. ¿Os acordáis cuando Borris Becker, cuando era el Nadal de las pistas, antes de hacerse socio honorario del mile high club con una modelo con epiglotis de pelícano –y los que no entiendan la metáfora, no deberían haberla leído, en primer lugar– anunciaba las zapatillas con el logo del PUMA saltando, haciendo énfasis en DASLER PUMA?

Leer más “Puma vs. Puma”

Las críticas al Jabulani podrían sepultar el patrocinio de Adidas

Las críticas de jugadores como Lionel Messi, Luis Fabiano o Julio César al balón oficial del mundial, el Jabulani, podrían sepultar el patrocinio de Adidas a la competición, por la cual pagó cerca de 50 millones de euros.

Dentro de las actividades de Adidas como socio del mundial, destaca la exhibición del balón oficial y emblemático de la competición en todos los juegos, pero las críticas de ciertos jugadores podrían actuar como un arma de doble filo para el gigante deportivo.


Las críticas de jugadores como Lionel Messi, Luis Fabiano o Julio César al balón oficial del mundial, el Jabulani, podrían sepultar el patrocinio de Adidas a la competición, por la cual pagó cerca de 50 millones de euros.

Dentro de las actividades de Adidas como socio del mundial, destaca la exhibición del balón oficial y emblemático de la competición en todos los juegos, pero las críticas de ciertos jugadores podrían actuar como un arma de doble filo para el gigante deportivo. Leer más “Las críticas al Jabulani podrían sepultar el patrocinio de Adidas”

Roban la sede de la FIFA en Sudáfrica y se llevan siete réplicas de la Copa del Mundo


FIFA
Image via Wikipedia

La Policía considera “fue obra de gente muy familiarizada” con la oficina de la organización en Johannesburgo. Desde que comenzó el torneo ya fueron arrestados 316 ladrones por distintos hechos delictivos

La Policía anunció la apertura de una investigación por el asalto al cuartel general de la FIFA en el Mundial. Leer más “Roban la sede de la FIFA en Sudáfrica y se llevan siete réplicas de la Copa del Mundo”

Brands capitalise on England defeat

Simon Hetherington, Kia Motors UK marketing director, said: “We know the result we want to see, but placing advertising in advance means being ready for anything – so our advertising agency Inocean came up with two alternative treatments.

“This is all part of our World Cup tie-up with News International that has seen Kia working closely with The Sun, The Times, the News of the World and Sky on a variety of projects, to maximise our involvement as official partners with the FIFA 2010 World Cup.”

Nissan meanwhile has run an ad in The Sun showcasing its Nissan GT-R brand. The ad, created by TBWA, runs with the headline “One match the Germans didn’t win”.

Separately, supermarket giant Asda is also capitalising on England’s defeat, by offering anyone with a Uruguayan passport a free eye test.

The supermarket issued the offer after the linesman, who was from Uruguay, disallowed Frank Lampard’s second goal in yesterday’s (Sunday) match.


Car brands Kia and Nissan have both run ads in national newspapers today (Monday), paying tongue-in-cheek reference to England’s World Cup defeat by Germany.

Kia: press ad capitalises on England's defeat by Germany
Kia: press ad capitalises on England’s defeat by Germany

Kia has run an ad in The Times, created by Inocean, which promotes Kia’s seven-year warranty under the headline “Oh well, at least our warranty beats the Germans”.

Had England won the game, the ad placed in the paper would have read “Our warranty beats the Germans too”. Leer más “Brands capitalise on England defeat”

Now Check WorldCup 2010 Game Predictions And Data Statistics With Score Grid

Football fans are currently following each and everything going on with the Football World Cup. Everybody has their eyes on all the matches; while the average football fan might be content with watching the matches and getting their outcomes, hardcore fans need a lot more. And it is for hardcore football fans that Score Grid was created.

Score Grid is a website that is rich in features yet very simple to use. The site lets football fans learn as much as they can about each football game. You start off by creating an account on the site. The next step is to add your favorite teams. The site is not restricted to the World Cup so you can add international teams as well as club teams. The tournaments they correspond to will be written in front of the team names.


Football fans are currently following each and everything going on with the Football World Cup. Everybody has their eyes on all the matches; while the average football fan might be content with watching the matches and getting their outcomes, hardcore fans need a lot more. And it is for hardcore football fans that Score Grid was created.

Score Grid is a website that is rich in features yet very simple to use. The site lets football fans learn as much as they can about each football game. You start off by creating an account on the site. The next step is to add your favorite teams. The site is not restricted to the World Cup so you can add international teams as well as club teams. The tournaments they correspond to will be written in front of the team names.

scoregrid

Once you teams have been added, you can click on the ‘team page’ button in front of them to view the team’s details. Here you will find various details such as ranking statistics, background information, and upcoming plus archived matches. Leer más “Now Check WorldCup 2010 Game Predictions And Data Statistics With Score Grid”

Twitter Outages Linked to Glitches and Site Upgrade


By NICK BILTON

Twitter Fail Whale

Nick Bilton/The New York Times

It has been a rough week for Twitter and its users. The site has been crashing sporadically for days, sometimes for several hours at a time, due to technical glitches that involved programming errors and the introduction of a new location feature, Twitter Places.

Twitter said in a blog post late Tuesday that from the perspective of site outages and stability, “it’s been Twitter’s worst month since last October.”

One major outage occurred Monday night when Twitter tried to introduce a software upgrade. A brief update on the Twitter status blog explained that the company’s engineers were working to resolve the issue, and service was finally restored, albeit temporarily, by 7:11 a.m. Eastern time on Tuesday. Leer más “Twitter Outages Linked to Glitches and Site Upgrade”

World Cup of Creativity: What Position Do You Play?

In a conversation with illustrator Christoph Niemann a while back, he argued that nearly every creative conundrum can easily be dealt with using a sports metaphor. Considering some of our favorite books are by artist/athletes, we tend to agree. In honor of World Cup mania, we decided to examine different creative working styles through the lens of soccer positions – and the personas that go with them.

Forwards: The architects.
Leading the charge, forwards live for the glory of innovation – the big score. They are pro-risk, self-starters, who have little trouble making hard decisions. They’re not afraid to proceed full speed ahead, and risk everything for the sake of maximum return.


by Jocelyn K. Glei

In a conversation with illustrator Christoph Niemann a while back, he argued that nearly every creative conundrum can easily be dealt with using a sports metaphor. Considering some of our favorite books are by artist/athletes, we tend to agree. In honor of World Cup mania, we decided to examine different creative working styles through the lens of soccer positions – and the personas that go with them.

Forwards: The architects.
Leading the charge, forwards live for the glory of innovation – the big score. They are pro-risk, self-starters, who have little trouble making hard decisions. They’re not afraid to proceed full speed ahead, and risk everything for the sake of maximum return. Leer más “World Cup of Creativity: What Position Do You Play?”

 The 10 World Cup Players Worth More Than $25 Million

The World Cup is happening right now in South Africa and with so many players from 32 different countries it’s a bit difficult to keep track of who is quality and who is not.

We’ve picked ten of the top players from the tournament who have been bought and sold for massive transfer fees in the last few years.

For those not in on the soccer lingo, a transfer fee is the price a club pays to purchase a player from another club (this includes an approximately 15% fee for agents, which inflates the market and makes agents pursue more and more transfers).
See the the 32 teams and our


ronaldo crying soccerThe World Cup is happening right now in South Africa and with so many players from 32 different countries it’s a bit difficult to keep track of who is quality and who is not.

We’ve picked ten of the top players from the tournament who have been bought and sold for massive transfer fees in the last few years.

For those not in on the soccer lingo, a transfer fee is the price a club pays to purchase a player from another club (this includes an approximately 15% fee for agents, which inflates the market and makes agents pursue more and more transfers).

See the the 32 teams and our predictions here…

Leer más “ The 10 World Cup Players Worth More Than $25 Million”