IAB and MMA Release: Download the Mobile Phone Creative Guidelines


IAB and MMA Release “Mobile Phone Creative Guidelines”

With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units,the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.

The guidelines provide additional directives necessary to empower creative shops and publishers to use mobile for more dynamic, rich consumer experiences. Additionally, it also aligns across the IAB’s “Display Advertising Guidelines.”

The “Mobile Phone Creative Guidelines” incorporates input from marketing and media authorities to establish detailed specifications for mobile phone ad units. The guidelines address smartphone and feature phone devices and are relevant for both mobile web and in-app inventory. Additionally, they include ad specifications for both basic and rich media units.

Balancing the requirements of both the marketer and the consumer experience, the guidelines address varying factors such as different data connections (WIFI, 3G, 4G, etc.), carrier plans, Z-Index range and even the impact of the reduced processing power inherent in mobile device for file load size and web display.

Critical elements in the “Mobile Phone Creative Guidelines” include:
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Facebook le da la bienvenida oficial a Instagram


 

Facebook e Instagram anunciaron ayer que su acuerdo está cerrado. Eso significa que los 16 empleados de Instagram, oficialmente se están cambiando de su oficina de San Francisco a la sede de Facebook en Menlo Park.

Al mismo tiempo, Instagram informó que superó el hito de las 5 mil millones de fotos. Eso sigue siendo nada, en comparación con los 300 millones de fotos subidas cada día a Facebook, pero sin duda es enorme si piensas que Instagram es actualmente sólo móvil.

El anuncio de Facebook específicamente refuerza la afirmación anterior de que mantendrá Instagram completamente separado de su negocio: “estamos comprometidos en hacer en seguir construyendo y desarrollando Instagram de manera independiente. Leer más “Facebook le da la bienvenida oficial a Instagram”

Facebook is not building Shadow Profiles of non-members, but must make privacy changes

Ireland’s Data Protection Commissioner has today announced the results of its investigation into Facebook’s data protection policies, and among other findings has announced that it is satisfied that Facebook is not building ‘Shadow Profiles’ of data about people who are not logged in to Facebook. Facebook has agreed to a number of changes related to privacy, however.

In October, Ireland’s Office of the Data Protection Commissioner said that it was to audit Facebook’s International HQ in Dublin in relation to complaints over the social network keeping copies of supposedly ‘deleted’ data. Additionally, the Europe vs Facebook campaign, claimed that Facebook was building up detailed profiles of non-members.

Austrian citizen Max Schrems drew attention to this practice keeping deleted data after requesting a copy of all the information Facebook held about him – something Facebook is legally obliged to comply with in the European Union. You can see how much data was revealed in this video.


Ireland’s Data Protection Commissioner has today announced the results of its investigation into Facebook’s data protection policies, and among other findings has announced that it is satisfied that Facebook is not building ‘Shadow Profiles’ of data about people who are not logged in to Facebook. Facebook has agreed to a number of changes related to privacy, however.

In October, Ireland’s Office of the Data Protection Commissioner said that it was to audit Facebook’s International HQ in Dublin in relation to complaints over the social network keeping copies of supposedly ‘deleted’ data. Additionally, the Europe vs Facebook campaign, claimed that Facebook was building up detailed profiles of non-members.

Austrian citizen Max Schrems drew attention to this practice keeping deleted data after requesting a copy of all the information Facebook held about him – something Facebook is legally obliged to comply with in the European Union. You can see how much data was revealed in this video. Leer más “Facebook is not building Shadow Profiles of non-members, but must make privacy changes”

A Good Housekeeping Seal for the Twitter Age

Aiming to be a sort of Good Housekeeping Seal of Approval for the social media age, a startup called TwitterMoms is working with Procter & Gamble and Quickie Manufacturing to get its ratings on their products in stores. In a modern twist, the ratings and reviews will be accessible instantly via QR codes printed on product packaging.

Megan Calhoun, founder of TwitterMoms—which boasts 30,000 “influential” mommy bloggers (each member has at least 1,000 followers on Twitter)—said the organization introduced the initiative to provide a one-stop, reliable source of product information for moms.

“The way product reviews were done before, there was no credibility, no easy way to access [all that was being said] about a product—to the point where the [Federal Trade Commission] stepped in,” Calhoun said, referring to the FTC’s stringent rules governing blogger-marketer relationships.


– Elaine Wong | //brandweek.com
Aiming to be a sort of Good Housekeeping Seal of Approval for the social media age, a startup called TwitterMoms is working with Procter & Gamble and Quickie Manufacturing to get its ratings on their products in stores. In a modern twist, the ratings and reviews will be accessible instantly via QR codes printed on product packaging.

Megan Calhoun, founder of TwitterMoms—which boasts 30,000 “influential” mommy bloggers (each member has  at least 1,000 followers on Twitter)—said the organization introduced the initiative to provide a one-stop, reliable source of product information for moms.

“The way product reviews were done before, there was no credibility, no easy way to access [all that was being said] about a product—to the point where the [Federal Trade Commission] stepped in,” Calhoun said, referring to the FTC’s stringent rules governing blogger-marketer relationships.

For marketers, the benefits are twofold: They get customer feedback on products and marketing strategies, and they’re able to escape some of the finger-pointing that comes from sending bloggers new products, often in hopes of getting gushy reviews.

In the case of TwitterMoms, women are given product samples to try and evaluate at home, and then asked to offer honest and practical feedback for both marketers and their peers. Panels usually consist of 25 to 30 “experts,” and the groups are drawn from a subset of 1,200 TwitterMoms members. (The goal is to capture a subgroup that’s best representative of its community, Calhoun said.)

The organization then works with the advertiser to come up with a set of criteria for evaluating the product. If the product “meets or exceeds” all guidelines 85 percent or more of the time, the marketer is awarded a “Moms Like This” seal of approval.

Companies pay TwitterMoms to assemble the groups and for the rights to run the ratings information. TwitterMoms, in turn, pays panelists for their contributions. The setup is designed this way so that the women aren’t taking money from the companies they’re reviewing.

Augie DeLuca, chief marketing officer for Quickie, said the primary appeal was the opportunity to gain “unbiased and objective feedback” from bloggers. The Cinnaminson, N.J.–based company next month will launch its first product carrying TwitterMoms’ seal of approval: an improved version of its Microfiber Twist Mop.

Following a six-week evaluation process by moms, Quickie garnered insights on how to improve the “efficacy and efficiency” of its mop. Research showed that 96 percent of the moms who tried it would “recommend it to their peers,” the company found.

Leer más “A Good Housekeeping Seal for the Twitter Age”

Reflexiones sobre Internet Mobile

Tras asistir el pasado día 5 de mayo a la presentación del primer estudio trimestral sobre el uso de Internet móvil por parte de Nielsen Online y TapTap Networks, el dato más destacable arrojado por el citado estudio, es, sin duda, el incremento durante el pasado año en un 47% del acceso a Internet vía móvil.

El dato citado anteriormente nos indica una tendencia más que interesante en el acceso a Internet y al consumo de contenidos por parte de los usuarios, tendencia que a juzgar por la opinión de los expertos en la materia y por la información recogida en diferentes estudios tales como ‘Móviles y publicidad: percepción, usos y tendencias‘ de Zed Digital presentado el pasado año, parece imparable.

Este nuevo canal que ya empieza a no ser tan nuevo, está teniendo un desarrollo e implantación que se asemeja bastante al que tuvo Internet en su momento, siguiendo el camino marcado por éste y evitando muchos de los errores cometidos.

En esta línea de paralelismo con el desarrollo de Internet, apuntar que diferentes agencias de publicidad y/o empresas del sector, en Genetsis por ejemplo estamos siguiendo esta línea, se están empezando a crear pequeñas áreas dentro de sus estructuras, enfocadas a los dispositivos móviles, tanto al nivel de marketing como a nivel de desarrollo. Este hecho recuerda a lo que hicieron en su día las agencias tradicionales cuando empezó a asomar la cabeza la publicidad online, creando pequeños departamentos que en algunos casos, y a día de hoy, han ‘colonizado’ la empresa por completo.


Tras asistir el pasado día 5 de mayo a la presentación del primer estudio trimestral sobre el uso de Internet móvil por parte de Nielsen Online y TapTap Networks, el dato más destacable arrojado por el citado estudio, es, sin duda, el incremento durante el pasado año en un 47% del acceso a Internet vía móvil.

El dato citado anteriormente nos indica una tendencia más que interesante en el acceso a Internet y al consumo de contenidos por parte de los usuarios, tendencia que a juzgar por la opinión de los expertos en la materia y por la información recogida en diferentes estudios tales como ‘Móviles y publicidad: percepción, usos y tendencias‘ de Zed Digital presentado el pasado año, parece imparable.

Este nuevo canal que ya empieza a no ser tan nuevo, está teniendo un desarrollo e implantación que se asemeja bastante al que tuvo Internet en su momento, siguiendo el camino marcado por éste y evitando muchos de los errores cometidos.

En esta línea de paralelismo con el desarrollo de Internet, apuntar que diferentes agencias de publicidad y/o empresas del sector, en Genetsis por ejemplo estamos siguiendo esta línea, se están empezando a crear pequeñas áreas dentro de sus estructuras, enfocadas a los dispositivos móviles, tanto al nivel de marketing como a nivel de desarrollo. Este hecho recuerda a lo que hicieron en su día las agencias tradicionales cuando empezó a asomar la cabeza la publicidad online, creando pequeños departamentos que en algunos casos, y  a día de hoy, han ‘colonizado’ la empresa por completo. Leer más “Reflexiones sobre Internet Mobile”

A pesar de aumentar ganancias Google baja en Wall Street

Google, que manejha casi dos tercios de todas las bùsquedas en Internet, ha tenido uno de los trimestres más ajetreados de toda su historia. Escaló su conflicto con el gobierno chino por la censura a su motor abandonando sus operaciones en el continente y direccionando a los usuarios chinos hacia su motor de búsquedas instalado en HongKong.


Más allá de sus batallas con Apple, Microsoft y China, Google obtiene siempre muy buenos resultados con su negocio de publicidad online. Pero los analistas quieren más.

Ayer jueves superò las expectativas al informar que su ingreso neto en el primer trimestre creció más de 37% con respecto al mismo perìodo el año pasado. Las ventas crecieron 23%, también en comparacion con 2009.

Sin embargo, la acción cayó 5% después del cierre de ayer porque los resultados fueron inferiores a los que esperaban los analistas.
Jordan Rohan, analista de Thomas Weisel Partners, dijo que las cifras publicadas por Google “carecían del elemento sorpresa” y que, dada el alza reciente del mercado, “los inversores están buscando papeles con gran impulso ascendente”.

Uno de los factores que limitan el crecimiento de las ganancias de Google es la expansión de sus propias operiaciones. Contrató 800 empleados en el trimestre, el mayor aumento en dos años.

Google, que manejha casi dos tercios de todas las bùsquedas en Internet, ha tenido uno de los trimestres más ajetreados de toda su historia. Escaló su conflicto con el gobierno chino por la censura a su motor abandonando sus operaciones en el continente y direccionando a los usuarios chinos hacia su motor de búsquedas instalado en HongKong. Leer más “A pesar de aumentar ganancias Google baja en Wall Street”

Microsoft Slams Google’s Ad Practices


– Brian Morrissey, Adweek
Microsoft used a speaking slot provided by the Association of National Advertisers to open a broad assault on rival Google, accusing the Web giant of using its market clout to the detriment of advertisers.

Microsoft deputy general counsel Mary Snapp laid out her company’s case to advertisers gathered in Washington, D.C., today for the ANA Advertising Law & Public Policy Conference, which Microsoft sponsored. Ironically, Microsoft based its criticisms on Google’s size in the market, mirroring charges leveled against the software firm in the 1990s.

Snapp said marketers should demand that Google allow them to take advertising data out of AdWords for use in other ad tools. She also decried Google’s policy that lets competitors bid on a brand’s search terms, saying it drives up prices. Microsoft only sells search ads on brand terms to companies that own those terms.

“Google, of course, benefits handsomely from this policy by collecting lots of money from the investments that you and other companies have made in their brands,” she said in her prepared remarks.

Microsoft and Google are locked in a battle over the lucrative search advertising market, with Microsoft trailing far behind. The companies have sparred regularly over which is abusing its power. Google suspects that Microsoft will use its operating system and browser market power to steer users to its search engine. Microsoft sees Google’s stronghold in online advertising as detrimental to competition.

“We realize that, given the state of the market, few of you can afford to give up using Google because of these restrictions,” Snapp told advertisers at the conference. “But that doesn’t mean you should have to accept them either. And the fact that Google has might, does not make it right.”

Google representative Adam Kovacevich painted the attack as part of a broader Microsoft effort to combat Google using legal maneuvers. He pointed to a recent Wall Street Journal article that found Microsoft behind an unusual antitrust claim filed in Ohio by a small Web advertiser.

“In light of recent revelations, we’re not surprised by these comments,” he said. “But we work hard to compete fair and square, and our policies are intended to provide users with the most relevant results possible and give advertisers the best possible return on their investment.” Leer más “Microsoft Slams Google’s Ad Practices”