Expanding Universal Analytics into Public Beta


A typical consumer today uses multiple devices to surf the web and interact in many ways with your business. For most large businesses, already swimming in many sources of data, it’s an enormous challenge, but also an incredible opportunity. 

Back in October, we announced the limited beta release of Universal Analytics as a way for businesses to understand the changing, multi-device customer journey. Today, we’re excited to welcome and invite all Google Analytics customers to try Universal Analytics.

The benefits of using Universal Analytics to businesses are:
  • Understanding how customers interact with your businesses across many devices and touch-points, 
  • Insights into the performance of your mobile apps,
  • Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
  • Improved latency on your site by reducing client-side demands.
Testimonials from the initial beta release
Our initial beta customers using Universal Analytics and are pleased with their results. Rojeh Avanesian, VP of Marketing at PriceGrabber.com reports:“At PriceGrabber, we know it’s important to understand consumer shopping behavior so we can provide a more customized experience to our users. Google’s Universal Analytics will solve this problem for us and many sites that are facing this challenge and help us serve our users better by providing them with more relevant content and shopping results. We can use Google Analytics metrics to segment our users in a way that improves and simplifies the shopping experience for consumers. That’s what we strive for at PriceGrabber, to make shopping and saving money as easy as possible.”

 
How to get started using Universal Analytics
If you’re new to Google Analytics, you can choose Universal Analytics when you setup your account. Already using Google Analytics? Create a new web property in your Google Analytics account to set up Universal Analytics and explore the new features.
Here’s what you’ll see when you create a new web property. Select the Universal Analytics column to get the new analytics.js code snippet you can implement on your website:
You can implement Universal Analytics with the new analytics.js JavaScript for websites, our iOSand Android SDKs for apps, and the new Measurement Protocol for all other platforms.
Find more details on how to set up using our help center or developer guide(Migration guides for properties using ga.js coming soon. Until then, set up a new property in your account for Universal Analytics).
To tag in the most flexible way possible, you can also take advantage of the Universal Analytics template available in Google Tag Manager, which allows you to make additional changes and enable new features to your analytics setup without changing the hard-coded tags on your website. Learn more about how to implement Universal Analytics through Google Tag Manager.
For more information on Universal Analytics, visit our help center and developer guides.
Happy analyzing – in the new and innovative ways you can with Universal Analytics!
Posted by JiaJing Wang, Product Manager, Google Analytics
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4 Improvements To Google Analytics Real-Time Reports


Thursday, March 28, 2013 | 8:58 AM

 

Real-time reports provide useful insights for businesses that help them understand how their systems are reacting, instantly, such as when you send out an email campaign or engage in marketing that has a temporal nature. It provides alerting / intelligence, giving insight into things that are new or different such as a sudden increase in site traffic. Real-time also lets you win social by capitalizing on trending topics. For example, if you noticed a blog post you published previously is suddenly gaining attention due to something happening in the news, you could highlight it on the front page of your site to draw additional attention and ‘pour fuel’ on the social fire.

Today, we’re announcing 4 improvements to real-time reports. You can now:
  1. Analyze Events in real-time
  2. Breakdown real-time by Desktop/Tablet/Mobile traffic
  3. Create shortcuts to your favorite real-time segments
  4. Compare real-time filtered data against overall real-time data
Let’s go through the changes in more detail:
1. Realtime Events Report
With the real-time events report, you can now not only see the top events as they occur but also filter on particular event categories (and actions). Additionally, you can see whether particular segments of visitors trigger different events and debug your events deployment in real time.
To access this report, navigate to the real-time section of Google Analytics and click on the Events section. You should see a report similar to this:

Clicking on any of the Event Category will drill down and show all the Event Actions and Event Labels for that particular category.
If you are trying to see what events a particular segment of visitors generate, that is easy as well. Any filters you set up in any part of real-time are preserved in the Events report. For example, in the above screengrab we have set up a filter here to see what events are triggered from visitors coming via organic search.
2. Content Breakdown by Desktop/Tablet/Mobile

27 Essential Social Media Resources You May Have Missed

A new Digg, a new school year, and a new weekly roundup of essential resources. In case you were too busy buying pencils and calculators for yourself or a young ‘un, we’ve pulled together our top posts from the past week or so.

Check out our updates on Digg (Digg), or our infographic on the state of the Geosocial Universe in Social Media (social media). Tech’s your thing? We’ve got your back to school apps, how to figure out those pesky QR codes, or how to “unsend” e-mails in Gmail (Gmail). Finally, our business section brings you tips on creating logos, alternatives to Foursquare (Foursquare) and a peak inside the Edelman offices.
Social Media

* 7 Cool Chrome Extensions for Twitter
These feature-rich Chrome (Chrome) extensions can make Twitter’s homepage as powerful as any desktop app.
* 20 Cool Twitter Accounts for Daily Fun and Inspiration [PICS]
In addition to real-time news, Twitter is great for daily doses of inspiration, education, entertainment, and most of all, fun.
* The State of the GeoSocial Universe [INFOGRAPHIC]
Wondering what the big picture looks like when it comes to location features and social networks? This should put it all into perspective.
* New Digg Is Live: What It Means For Digg and For You
After more than a month of testing its new alpha version to invite-only users, Digg’s redesigned site is live for everyone.
* A Brief History of Digg
Just a few months shy of its sixth birthday, social news site Digg has launched its highly anticipated overhaul/redesign. Here we take a look back at site’s developments over the years.
* Facebook Privacy: 6 Years of Controversy [INFOGRAPHIC]
The release of Facebook Places raised serious privacy concerns for users of the social network. Check out this infographic that traces the history of Facebook’s privacy snafus.
* Mayor Wars: A Battle For Foursquare Supremacy [VIDEO]
One of the more hotly contested mayorships in New York City is that of the Chipotle restaurant on St. Marks Place, where two Foursquare developers have been battling for the title.

For more social media news and resources, you can follow Mashable’s (Mashable) social media channel on Twitter (Twitter) and become a fan on Facebook (Facebook).


Zachary Sniderman

A new Digg, a new school year, and a new weekly roundup of essential resources. In case you were too busy buying pencils and calculators for yourself or a young ‘un, we’ve pulled together our top posts from the past week or so.

Check out our updates on Digg (Digg), or our infographic on the state of the Geosocial Universe in Social Media (social media). Tech’s your thing? We’ve got your back to school apps, how to figure out those pesky QR codes, or how to “unsend” e-mails in Gmail (Gmail). Finally, our business section brings you tips on creating logos, alternatives to Foursquare (Foursquare) and a peak inside the Edelman offices.


Social Media


For more social media news and resources, you can follow Mashable’s (Mashable) social media channel on Twitter (Twitter) and become a fan on Facebook (Facebook). Leer más “27 Essential Social Media Resources You May Have Missed”