El FC Barcelona presenta FCB Alert, una nueva aplicación de Facebook

MicroStrategy® Incorporated (Nasdaq: MSTR), un importante proveedor de software de business intelligence (BI), anunció hoy que el Fútbol Club Barcelona (el Barcelona) ha incorporado una FCB Alert, una aplicación gratuita de Facebook que brinda una experiencia más atrapante, personalizada e interactiva para los usuarios de Facebook que sean fans del mundialmente conocido equipo de fútbol.

Con 28 millones de fans de Facebook, cifra que crece día a día, el Barcelona se ubica como el equipo deportivo número uno por cantidad de fans de Facebook en todo el mundo. Para registrarse para la FCB Alert, los usuarios de Facebook en la Red pueden visitar

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El FC Barcelona presenta FCB Alert, una nueva aplicación de Facebook

El fútbol de nivel internacional y la tecnología de nivel internacional se unen y dan como resultado una sociedad digna de un campeonato

MicroStrategy® Incorporated (Nasdaq: MSTR), un importante proveedor de software de business intelligence (BI), anunció hoy que el Fútbol Club Barcelona (el Barcelona) ha incorporado una FCB Alert, una aplicación gratuita de Facebook que brinda una experiencia más atrapante, personalizada e interactiva para los usuarios de Facebook que sean fans del mundialmente conocido equipo de fútbol.

Con 28 millones de fans de Facebook, cifra que crece día a día, el Barcelona se ubica como el equipo deportivo número uno por cantidad de fans de Facebook en todo el mundo. Para registrarse para la FCB Alert, los usuarios de Facebook en la Red pueden visitar

https://www.facebook.com/fcbarcelona/ Leer más “El FC Barcelona presenta FCB Alert, una nueva aplicación de Facebook”

The Most Expensive Football Shirt Deal in History

Ever since I visited the amazing city of Barcelona (if you’ve never been you’re missing out – only £59 return now from UK!) I’ve always had a great deal of respect for their football club that, unlike others, is owned by it’s members (a little bit like a co-operative). It is this team spirit that originally lead to the inspirational sponsorship coup that got them involved with Unicef. But tough times call for tough measures and ethics only take you so far…

It was announced last month that from July 2011 to June 2016, FC Barcelona will wear a hybrid of the logo of the non-profit Qatar Foundation and the familiar UNICEF logo on their shirts. “Our marketing experts are working at unifying the Unicef and the Qatar logos,” said vice-president Faus of the deal, worth 30 million euros per season (plus bonuses for titles won), currently the highest of any European football club. England losing their world cup bid in such dramatic fashion (Russian and Qatar had their bids accepted instead) made this deal even harder for me to digest.

Although it’s not quite as bad as hawking the shirt to the first betting company that comes calling, it certainly disagrees with the Barça spirit and has many fans up in arms for what they considering a selling-out of the charitable, ‘Mes que un club’ spirit.


Ever since I visited the amazing city of Barcelona (if you’ve never been you’re missing out – only £59 return now from UK!) I’ve always had a great deal of respect for their football club that, unlike others, is owned by it’s members (a little bit like a co-operative).  It is this team spirit that originally lead to the inspirational sponsorship coup that got them involved with Unicef.  But tough times call for tough measures and ethics only take you so far…

It was announced last month that from July 2011 to June 2016, FC Barcelona will wear a hybrid of the logo of the non-profit Qatar Foundation and the familiar UNICEF logo on their shirts. “Our marketing experts are working at unifying the Unicef and the Qatar logos,” said vice-president Faus of the deal, worth 30 million euros per season (plus bonuses for titles won), currently the highest of any European football club.  England losing their world cup bid in such dramatic fashion (Russian and Qatar had their bids accepted instead) made this deal even harder for me to digest.

Although it’s not quite as bad as hawking the shirt to the first betting company that comes calling, it certainly disagrees with the Barça spirit and has many fans up in arms for what they considering a selling-out of the charitable, ‘Mes que un club’ spirit. Leer más “The Most Expensive Football Shirt Deal in History”

Sponsorship Should Not Be A Random Act

Somewhere inside the Istanbul headquarters of Turkish Airlines there must be a very large wall. And on that wall are plastered random images of people and organisations that all have two things in common. First, they have absolutely no association with Turkey or its national airline.

Second, they are extremely expensive. I have not seen the wall, but one would imagine an arbitrary assortment of movie stars, supermodels and famous sporting clubs. Written across the top of this wall a large banner probably reads “Turkish Airlines Potential Sponsorship Partners”.

Then, it seems, once a year Turkish Airlines embarks on “marketing planning” by inviting its chairman, Hamdi Topcu, to put on the ceremonial blindfold, stand 20 feet from the wall and throw the all-important Turkish Airlines “Dart of Truth”. The airlines marketing team then rush to the wall to discover who or what they will recruit for the coming year’s sponsorship strategy.


480_3521881726_81006444eb Somewhere inside the Istanbul headquarters of Turkish Airlines there must be a very large wall. And on that wall are plastered random images of people and organisations that all have two things in common. First, they have absolutely no association with Turkey or its national airline.

Second, they are extremely expensive. I have not seen the wall, but one would imagine an arbitrary assortment of movie stars, supermodels and famous sporting clubs. Written across the top of this wall a large banner probably reads “Turkish Airlines Potential Sponsorship Partners”.

Then, it seems, once a year Turkish Airlines embarks on “marketing planning” by inviting its chairman, Hamdi Topcu, to put on the ceremonial blindfold, stand 20 feet from the wall and throw the all-important Turkish Airlines “Dart of Truth”. The airlines marketing team then rush to the wall to discover who or what they will recruit for the coming year’s sponsorship strategy. Leer más “Sponsorship Should Not Be A Random Act”