Huggies Ad Removed: Failed Humor at Dads to Blame

Why did Huggies’ ad fail in its attempt to humour dad’s across the country? The popular diaper brand, Huggies hope for a light-hearted teaser campaign that would honor fathers by poking fun and labelling them as fumbling parents, backfired as it suddenly “hit a nerve” among dads. Now the advertisement is being pulled from its Facebook campaign after unleashing an unexpected backlash from the very same customers it was hoping to woo.


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Why did Huggies’ ad fail in its attempt to humour dad’s across the country? The popular diaper brand, Huggies hope for a light-hearted teaser campaign that would honor fathers by poking fun and labelling them as fumbling parents, backfired as it suddenly “hit a nerve” among dads. Now the advertisement is being pulled from its Facebook campaign after unleashing an unexpected backlash from the very same customers it was hoping to woo.


Poor marketing techniques that reflected a stagnant worldview of gender roles and tell-tale disregard for customer demographics seemed at the root of the problem. What should have been a fun series of events where “mom” customers nominated their spouses to participate in the Huggies’ campaign, did not turn out so well for the top brand maker. The dads, housed together, were handed Huggies diapers, and >>>> Leer más “Huggies Ad Removed: Failed Humor at Dads to Blame”

Thanks mum

All Men are Liars

Thus, even the most grateful child has barely an inkling of the hundreds of sleepless nights their mother endured when they were a pea-brained infant operating on the punch cards of their DNA …

samandjulie.jpg One of the enduring injustices of good mothering is that your children remember so little of it.

This could be why you hear mums at the end of their tether hissing at their misbehaving spawn “Do you know what I do for you?” but this is the worst type of rhetorical question, akin to expecting acknowledgment from house plants or goldfish.

The human brain is extremely efficient at storing the information it needs for survival and, for this reason, evolution decided all those boring bits we experience before age five really aren’t worth hanging on to.


All Men are Liars

Thus, even the most grateful child has barely an inkling of the hundreds of sleepless nights their mother endured when they were a pea-brained infant operating on the punch cards of their DNA

samandjulie.jpg One of the enduring injustices of good mothering is that your children remember so little of it.

This could be why you hear mums at the end of their tether hissing at their misbehaving spawn “Do you know what I do for you?” but this is the worst type of rhetorical question, akin to expecting acknowledgment from house plants or goldfish.

The human brain is extremely efficient at storing the information it needs for survival and, for this reason, evolution decided all those boring bits we experience before age five really aren’t worth hanging on to. Leer más “Thanks mum”