Experiencias y emociones: las claves para recordar una marca


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Las marcas están en todas partes, pero, cuando se trata de recordar, las experiencias son las que marcan la memoria.

Siempre hay momentos especiales que recordar, sin embargo, éstos no existen porque sí. Hay olores, sabores y un sinfín de experiencias que marcan a fuego la memoria de las personas y, adivinen… las marcas también están presentes ahí.

Y es que son las experiencias las que permiten que una marca quede para siempre en tu retina, asociándola a una sensación agradable o a una emoción determinada. Con esto, la marca pretende crear lazos afectivos, que si cuida bien, serán indestructibles.

Por eso el afán de éstas en brindar experiencias únicas, deben hacer que los consumidores deseen su producto y para eso, deben potenciar aquellas características que los diferencian de la competencia.

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8 técnicas realmente efectivas para mejorar tu inglés


I cannot teach anybody anything, I can only make them think – Socrates

Se gasta demasiado tiempo y demasiado dinero en tratar de aprender Inglés. El motivo principal, los métodos. No hay un método que funcione igual para todo el mundo, pero los libros, materiales y técnicas son casi todos iguales en las academias y escuelas de idiomas. Una clase con más de 2 personas para aprender un idioma, y con un profesor en modo “clase magistral” es peder tiempo y dinero. Hoy en día hay formas mucho más efectivas de aprender a hablar inglés o cualquier otro idioma. Por supuesto, es mucho más importante el interés que el método. Me gustaría compartir algunas de las técnicas que creo que se pueden aplicar a la hora de aprender un idioma o de mejorar con el inglés.

  1. Aprende el vocabulario con frases…   Leer más “8 técnicas realmente efectivas para mejorar tu inglés”

The Blogger’s Perspective: Avoiding Common Pitfalls During Blogger Engagement

I came to Ogilvy 360 DI — and social media strategy — via a slightly different route than most of my colleagues. In short, I was a longtime blogger (and journo) who’d become frustrated at how poorly blog outreach was being handled by brands that, under any other circumstance, would’ve been impeccable with their approach. They’d finessed relationships with the press and customers, but when it came to bloggers, they ended up botching it completely (clunky outreach, poor planning, uneven execution) — and as a result, not capitalizing on all that blogs and social media could offer. Ogilvy was the first place I saw that truly got that blogger relationships were not a one-size-fits-all kind of endeavor. I signed on for the job.

Even though I’m now at Ogilvy, I’m still a blogger — my fashion blog, FashionisSpinach.com, has been tapped for a wide number of influencer campaigns for brands like Chanel and Gucci — and I’m still the target for many brands stepping into the social media sphere. Not a day goes by when I’m not completely amazed at how companies try to use clunky PR methods to reach out to bloggers like me.

Here are three of my most frequently seen pitfalls.


pitfall

by Betsy Lowther

I came to Ogilvy 360 DI — and social media strategy — via a slightly different route than most of my colleagues. In short, I was a longtime blogger (and journo) who’d become frustrated at how poorly blog outreach was being handled by brands that, under any other circumstance, would’ve been impeccable with their approach. They’d finessed relationships with the press and customers, but when it came to bloggers, they ended up botching it completely (clunky outreach, poor planning, uneven execution) — and as a result, not capitalizing on all that blogs and social media could offer. Ogilvy was the first place I saw that truly got that blogger relationships were not a one-size-fits-all kind of endeavor. I signed on for the job.

Even though I’m now at Ogilvy, I’m still a blogger — my fashion blog, FashionisSpinach.com, has been tapped for a wide number of influencer campaigns for brands like Chanel and Gucci — and I’m still the target for many brands stepping into the social media sphere. Not a day goes by when I’m not completely amazed at how companies try to use clunky PR methods to reach out to bloggers like me.

Here are three of my most frequently seen pitfalls. Leer más “The Blogger’s Perspective: Avoiding Common Pitfalls During Blogger Engagement”

Designer Hopes to Bring Chic to Geeks

By JENNA WORTHAM

Internet entrepreneurs are not known for their keen fashion sense. (Unless you’re Ashton Kutcher, but that doesn’t count.)

There is, however, no shortage of occasions for them to be well-dressed — whether it’s meeting with potential investors or interviewing for a new co-founder.

Which is why Kristen Slowe, a product developer and fashion designer, is hoping to cater to geeks who want to dress a little bit sleeker with an online clothing line called Saboteur.

“After going to tech meet-ups and tech events and seeing the same items again and again, we realized there was a real void in the menswear market,” said Ms. Slowe, who is unveiling her new line on Wednesday.

Ms. Slowe, who designed the collection herself, said that she kept versatility and low maintenance in mind when creating the line. For example, one of the items offered is a jacket called the Invincible Jacket, made of a polyurethane and wool blend that is moisture, wrinkle and stain resistant.

“They can wear it to the office, out to dinner on a date, without worrying about it,” she said.


By JENNA WORTHAM

Internet entrepreneurs are not known for their keen fashion sense. (Unless you’re Ashton Kutcher, but that doesn’t count.)

There is, however, no shortage of occasions for them to be well-dressed — whether it’s meeting with potential investors or interviewing for a new co-founder.

Which is why Kristen Slowe, a product developer and fashion designer, is hoping to cater to geeks who want to dress a little bit sleeker with an online clothing line called Saboteur.

“After going to tech meet-ups and tech events and seeing the same items again and again, we realized there was a real void in the menswear market,” said Ms. Slowe, who is unveiling her new line on Wednesday.

Ms. Slowe, who designed the collection herself, said that she kept versatility and low maintenance in mind when creating the line. For example, one of the items offered is a jacket called the Invincible Jacket, made of a polyurethane and wool blend that is moisture, wrinkle and stain resistant.

“They can wear it to the office, out to dinner on a date, without worrying about it,” she said. Leer más “Designer Hopes to Bring Chic to Geeks”