The Good and Bad of the New Facebook Graph Search // thnxz to sitepronews.com – @sitepronews


Facebook is preparing to introduce its newest feature, the Graph Search. The social network already has several great tools available to help you analyze content, build apps and get closer to your target audience. The Graph Search is another offering that has the potential to improve your social media marketing strategy.

This tool will have the ability to scan through user posts, photos, videos, pages and check-ins in order to make connections between different users throughout the network.

Here are some of the good (and the bad) points of the new Graph Search on Facebook:

(Abstract)
Full article

The Good

New Fan Research

You will be able to gather new information about your fans with Graph Search, including favorite athletes, music, books, movies and more. You can use filters to segment your fans based on interests. (This will only work for profiles that are public.)

The Bad

Search Rankings

Results on the Graph Search will be based on App or Page activity, factoring in these metrics:

* Number of check-ins
* Fan activity
* Size of fan base
* User location
* User relevancy
* Relevancy to user’ friends

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by Victoria Austin | Latest Facebook-comScore Report Touts Benefit of Paid + Earned


blog.360i.com

Following Facebook’s promising Q3 earnings call last week, the company released a report in conjunction with comScore to emphasize the growing importance of an integrated paid and earned media strategy. [Editor’s note: For more information, read 360i’s report on the same subject.]

Understanding Paid and Earned Reach on Facebook seeks to answer the million-dollar question on the minds of marketers: just how valuable are Facebook fans? This topic has been heavily debated since the fan/Like capability was first featured on Facebook, and while no monetary value can be assigned to a fan, it is clear that social communities – like those on Facebook – are important to brands.

Facebook’s prior study, Power of a Like II (published in June 2012), was designed to determine whether branded social media exposure – including posts published by a brand and ads served by a brand – has an effect on consumer buying behavior.

As a follow-up to that study, this latest whitepaper from Facebook and comScore centers on understanding how paid and earned media can work together to help brands navigate the cluttered Facebook community – and engage both fans and non-fans in the best way possible.

3 Major Findings for Marketers— >   Leer más “by Victoria Austin | Latest Facebook-comScore Report Touts Benefit of Paid + Earned”

Facebook’s Community Pages: Four Silver Linings for Brands

by Kelly Ferraro

This past week, Ogilvy PR of Washington DC had the treat of hosting a discussion with DC-based Facebook representatives Adam Connor and Andrew Noyes. Among the topics discussed was the new Facebook community page feature, which Ogilvy blogged about in April.

Facebook Community Pages 101

For those unfamiliar, a Facebook community page is a separate page that groups users around a common interest. Users opt into the page automatically when they list the interest on their profile.

For example, when I click on my interest in “yoga,” I am taken to a Facebook yoga community page. Here, I can see all of my friends who also like yoga. I learn that my friend Erin “really needs some yoga in her life,” and that my favorite yoga teacher is hosting his next rooftop yoga class at the W Hotel. I can also see status updates from people and companies who would not otherwise show up in my newsfeed: yoga studio events, a yoga apparel company’s new product, what yoga DVDs are for sale. I have a whole yoga community at my fingertips, with current and future connections… all in what appears to be an informative, authentic, non-commercial space. [Más…]

4 Ways Community Pages Boost Brands

Now, there is ample opinion about why brands need to tread slowly with community pages, and how such pages are harmful to brands (see this post by our Global Managing Director, John Bell). Though I would likewise advise brands to proceed with caution, I also see some silver linings to the Facebook community pages. Here are four ways Facebook community pages can boost brands:


Facebook logo
Image via Wikipedia

by Kelly Ferraro

This past week, Ogilvy PR of Washington DC had the treat of hosting a discussion with DC-based Facebook representatives Adam Connor and Andrew Noyes. Among the topics discussed was the new Facebook community page feature, which Ogilvy blogged about in April.

Facebook Community Pages 101

For those unfamiliar, a Facebook community page is a separate page that groups users around a common interest. Users opt into the page automatically when they list the interest on their profile.

For example, when I click on my interest in “yoga,” I am taken to a Facebook yoga community page. Here, I can see all of my friends who also like yoga. I learn that my friend Erin “really needs some yoga in her life,” and that my favorite yoga teacher is hosting his next rooftop yoga class at the W Hotel. I can also see status updates from people and companies who would not otherwise show up in my newsfeed: yoga studio events, a yoga apparel company’s new product, what yoga DVDs are for sale. I have a whole yoga community at my fingertips, with current and future connections… all in what appears to be an informative, authentic, non-commercial space. Leer más “Facebook’s Community Pages: Four Silver Linings for Brands”