HTC estrena campaña global realizada en caída libre

El fotógrafo seleccionado fue Nick Jojola, que realizó un reportaje mientras descendía a 203 km por hora. La protagonista del spot fue la campeona mundial de caída libre Roberta Mancino y el director escogido Norman Kent, un director cinematográfico especializado en paracaidismo. El spot que fue grabado durante el atardecer y amanecer en Arizona. El principal reto de los 35 saltos efectuados para el spot fue conseguir fotos de alta calidad.

La campaña podrá verse en España a partir del 9 de abril y realzarán especialmente la cámara integrada del modelo HTC One bajo la promesa de un rendimiento inigualable. El equipo del rodaje estuvo compuesto por 9 paracaidistas, técnicos de fotografía, maquillaje e iluminación. Además contaron con la colaboración de la estilista del LA Times, Hayley Atkin, y algunos diseños de Martin Izquierdo que ha realizado trajes de películas como Spiderman. Esta creatividad de la agencia Mother fue producida por la directora Sara Dunlio deRaftling Stick Productions.

Anuncios

marketingdirecto.com

HTC estrena campaña global realizada en caída libre

Objetivo

La marca de móviles HTC presume de ofrecer nuevas experiencias personales e tomar la inspiración directamente de la gente. Para demostrarlo y anunciar su gama de smartphones HTC One ha creado un spot publicitario junto a la agenciaMother.  En el spot un fotógrafo aficionado se ha encargado de realizar las fotografías de la campaña publicitaria mientras se lanzaba en paracaídas. Esta campaña que se engloba dentro de su estrategia global “Recomendado por” ha retado a los protagonistas a realizar una sesión de fotos en caída libre.

Agencia: Mother
Anunciante: HTC

Leer más “HTC estrena campaña global realizada en caída libre”

The (Dis)Advantages of Working From Home

Being a freelancer means you often have complete freedom on where to work. However, we tend to stay at home and work from our beds, dining room tables, a corner in our room, or if we’re lucky enough, a whole room dedicated as an office. What we mostly do not do, is leave our home to work in a separate office or co-working space.

Working from home comes with several advantages after all – no overhead, free range of the kitchen, no dress code and the ability to sleep as late as we want and stroll from the bedroom to our computer.

However, there are also several disadvantages we should be aware of. Distractions from family, children or pets being the biggest issue we come across. Also, walking two feet from our bedroom to our office means we don’t get the exercise we should – and we’re increasingly becoming an unhealthy industry. It also means you lead a distinctly lonely work day – and without a boss breathing down your neck you’re more apt to goof off on the internet.

Even with all of these disadvantages – I still wouldn’t trade it for any other job in the world, nor would I bother with paying the high costs of renting an office space. Instead, I’ve aimed to become more productive and turn these into non-issues. How can you do it?


http://www.amberweinberg.com/the-disadvantages-of-working-from-home/

::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Being a freelancer means you often have complete freedom on where to work. However, we tend to stay at home and work from our beds, dining room tables, a corner in our room, or if we’re lucky enough, a whole room dedicated as an office. What we mostly do not do, is leave our home to work in a separate office or co-working space.

Working from home comes with several advantages after all – no overhead, free range of the kitchen, no dress code and the ability to sleep as late as we want and stroll from the bedroom to our computer.

However, there are also several disadvantages we should be aware of. Distractions from family, children or pets being the biggest issue we come across. Also, walking two feet from our bedroom to our office means we don’t get the exercise we should – and we’re increasingly becoming an unhealthy industry. It also means you lead a distinctly lonely work day  – and without a boss breathing down your neck you’re more apt to goof off on the internet.

Even with all of these disadvantages – I still wouldn’t trade it for any other job in the world, nor would I bother with paying the high costs of renting an office space. Instead, I’ve aimed to become more productive and turn these into non-issues. How can you do it?

Distractions From Family & Pets Leer más “The (Dis)Advantages of Working From Home”

Magnetic Small Biz Brand: Raising CEO Kids

Name: Sarah L. Cook
Business Name: Raising CEO Kids
Niche: Parenting and entrepreneurship
Target Market: Parents of children who are or potentially want to be in business or parents who want their children to understand business, finance and life skills
Website: http://www.RaisingCEOKids.com

1. What are the three words that best decsribe your business brand?

Young, Bold, Creative

2. What is your business’ strongest feature? What makes you stand out?

The strongest feature in our business is consistent delivery of excellent content in the area of parenting young entrepreneurs and raising financially smart confident kids. Every day except for Sunday there is at least one new article on our site. In less than 14 months we have put together nearly 500 articles, two teleconferences, several online courses and monthly tweet chats.


Name: Sarah L. Cook
Business Name: Raising CEO Kids
Niche: Parenting and entrepreneurship
Target Market: Parents of children who are or potentially want to be in business or parents who want their children to understand business, finance and life skills
Website: www.RaisingCEOKids.com

1. What are the three words that best decsribe your business brand?

Young, Bold, Creative

2. What is your business’ strongest feature? What makes you stand out?

The strongest feature in our business is consistent delivery of excellent content in the area of parenting young entrepreneurs and raising financially smart confident kids.  Every day except for Sunday there is at least one new article on our site.  In less than 14 months we have put together nearly 500 articles, two teleconferences, several online courses and monthly tweet chats. Leer más “Magnetic Small Biz Brand: Raising CEO Kids”

Awesome Mother’s Day Designs

It’s been a while since I’ve posted an inspiration post and I thought I would do one today. Well, I have something special for this post. As we all know, today is Mother’s Day (in the US, not sure about other countries). Mother’s Day happens once a year and it’s a day when we celebrate and recognize mothers and motherhood in general. In this post, I’ve gathered up some awesome Mother’s Day designs for your viewing pleasure.

* http://designinformer.com/awesome-mothers-day-designs/
* By: Jad Limcaco

Men are what their mothers made them.
— Ralph Waldo Emerson

Let’s face it, without our mother’s we all would not be here. I’m thankful that I have a mother who raised me and took good care of me and cared for me when I was growing up, and by the way, I love her to death!

So for all the mother’s out there and to my mom, this post is for you.
Happy Mother’s Day

Note: Please click on the images to see them in their websites and to learn more about their artists.


http://designinformer.com/awesome-mothers-day-designs/

Happy Mother's Day

It’s been a while since I’ve posted an inspiration post and I thought I would do one today. Well, I have something special for this post. As we all know, today is Mother’s Day (in the US, not sure about other countries). Mother’s Day happens once a year and it’s a day when we celebrate and recognize mothers and motherhood in general. In this post, I’ve gathered up some awesome Mother’s Day designs for your viewing pleasure.

Men are what their mothers made them.
— Ralph Waldo Emerson

Let’s face it, without our mother’s we all would not be here. I’m thankful that I have a mother who raised me and took good care of me and cared for me when I was growing up, and by the way, I love her to death!

So for all the mother’s out there and to my mom, this post is for you.

Happy Mother’s Day

Note: Please click on the images to see them in their websites and to learn more about their artists.

Mother's Day

There is only one pretty child in the world,
and every mother has it. — Chinese Proverb

Mum

When you are a mother, you are never really alone in your thoughts. A mother always has to think twice, once for herself and once for her child. Sophia Loren

Mother's Day

Never marry a man who hates his mother, because he’ll end up hating you. Jill Bennett

With Love Leer más “Awesome Mother’s Day Designs”

Avatar producer explains how to market to kids despite PG-13 rating


A PG-13 movie is the sweet spot for maximizing the revenue of a film. Movies that are rated “R” will by definition have a narrower audience, while any child with a parent can see a movie rated PG-13. “We were very conscious as we went through Avatar not to make an R-rated movie,” Landau explained. “There is a version that could have been R-rated, and if Jim [Cameron] had the opportunity to go back, he would change True Lies. True Lies is an R-rated movie, although you don’t think of it that way. We were very conscious about making [Avatar] accessible.”

3D needs to be planned for, not added later

Landau also had strong words about films that tried to quickly add 3D effects near the end of the process. In his world, 3D is inevitable, and he said that just as wearing sunglasses is a part of going to the beach, the same could be said for going to the movies. We asked about films with poorly done 3D turning the audience off the technology.

“I think that ultimately people shouldn’t have to think about 3D or not-3D, I think it should all be in 3D,” he said. “I think right now you’re doing a disservice to the consumer and the filmmaker by trying to convert movies hastily into 3D.” He brings up Clash of the Titans, where the conversion process was attempted in seven weeks, without any input from the film’s director.

“Converting a movie from 2D to 3D is not a technical process. It is a creative process,” Landau explained. “You have to involve the creators into the process. If you want a movie to be in color, would you ever shoot it in black-and-white and convert it?”

He sums up his feelings on 3D simply. “For us, 3D is a window into a world, not a world coming out of a window. We want the screen plane to disappear when you’re watching our movie, not for you to be ducking during every scene.”

Vía:
Avatar producer explains how to market to kids despite PG-13 rating.

Enhanced by Zemanta

Reaching the New Master Social Networker: Mom!

Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or online business. While this is happening, she also has a thousand Facebook friends and hundreds more following her on Twitter.

This makes mothers a formidable force in the wonderful world of consumer marketing. And marketers must sit up and notice. The new millennium ushered in smart, tech-savvy, discriminating moms who can really rave about a product or service that they really like and rant and beat you to a pulp if they’ve been had. But that’s just one Mom. Imagine this mom telling other moms who will tell other moms who will tell other moms…you get the picture. Moms can really spread the word around like some kind of virus and voila! You have an effective viral marketing strategy already working for you.

There’s no magic trick in knowing what clicks well with moms. Just get to know her. Some tips:


Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or online business. While this is happening, she also has a thousand Facebook friends and hundreds more following her on Twitter.

This makes mothers a formidable force in the wonderful world of consumer marketing. And marketers must sit up and notice. The new millennium ushered in smart, tech-savvy, discriminating moms who can really rave about a product or service that they really like and rant and beat you to a pulp if they’ve been had. But that’s just one Mom. Imagine this mom telling other moms who will tell other moms who will tell other moms…you get the picture. Moms can really spread the word around like some kind of virus and voila! You have an effective viral marketing strategy already working for you.

There’s no magic trick in knowing what clicks well with moms. Just get to know her. Some tips: Leer más “Reaching the New Master Social Networker: Mom!”

Thanks mum

All Men are Liars

Thus, even the most grateful child has barely an inkling of the hundreds of sleepless nights their mother endured when they were a pea-brained infant operating on the punch cards of their DNA …

samandjulie.jpg One of the enduring injustices of good mothering is that your children remember so little of it.

This could be why you hear mums at the end of their tether hissing at their misbehaving spawn “Do you know what I do for you?” but this is the worst type of rhetorical question, akin to expecting acknowledgment from house plants or goldfish.

The human brain is extremely efficient at storing the information it needs for survival and, for this reason, evolution decided all those boring bits we experience before age five really aren’t worth hanging on to.


All Men are Liars

Thus, even the most grateful child has barely an inkling of the hundreds of sleepless nights their mother endured when they were a pea-brained infant operating on the punch cards of their DNA

samandjulie.jpg One of the enduring injustices of good mothering is that your children remember so little of it.

This could be why you hear mums at the end of their tether hissing at their misbehaving spawn “Do you know what I do for you?” but this is the worst type of rhetorical question, akin to expecting acknowledgment from house plants or goldfish.

The human brain is extremely efficient at storing the information it needs for survival and, for this reason, evolution decided all those boring bits we experience before age five really aren’t worth hanging on to. Leer más “Thanks mum”