A store had this large QR code poster at the entrance window that read – “Like our Facebook Page for offers.” I scanned the QR code with my mobile phone and it redirected me to the store’s website that wasn’t quite mobile-friendly. I spent around 8 seconds on the website but couldn’t locate the Facebook Like button and left.
It was a missed opportunity for the brand as the QR Code failed to generate an additional Like on the Facebook Page.
What the store really needs is a dedicated landing page that would provide customers an option to quickly “Like” the Facebook Page without confusing them with too many options. Also, the design of this page has to be mobile friendly as there’s a 99.99% probability that customers would use a mobile phone to scan the QR code on the go.
Scan this QR Code for a sample.
If you would like to build a similar landing page that encourages people to Like your Facebook Page and Follow you on Twitter, you can start with this simple template. The changes you need to make include… Seguir leyendo “Use QR Codes to Get More Facebook Likes – labnol.org”
By Cameron Chapman
As the largest social network in the world, it has more than 500 million active users, half of whom log in on a daily basis. They rack up a total of more than 700 billion minutes on Facebook every month. People share more than 30 billion pieces of content every month, including links, news stories, blog posts, photo albums, and notes.
With numbers like those, ignoring Facebook isn’t really an option anymore for most marketers. The problem is, how are you supposed to use it?
If you’re not an active user, it can be confusing. Sure, catching up with old classmates is easy enough, but how do you turn all of those little messages and profiles into actual results?
Well… it’s simpler than you might think. In this post, I’ll show you the basics of how to use Facebook to your advantage. It’s aimed at the beginner who maybe has a personal profile but has done little else, and it’s restricted primarily to marketing on Facebook, not with all the FB social add-ons recently released.
Let’s get started.
Let’s get one common misconception out of the way right off: Facebook is not just for college kids anymore. Sure, it started out that way, as a social network specifically for college students, but Facebook now has millions of members across the demographic spectrum.
The largest segment of Facebook users fall into the 35-54 age range, while the fastest-growing segment is over 55. So regardless of how old your target market is, Facebook can be a great way to reach them.
Facebook has three tools that can be used by anyone. Each of these options has its own purpose, and can be combined for greater reach.
Facebook pages are similar to profiles, but for businesses, organizations and public figures.
While profiles require a mutual relationship between friends, pages can be liked by anyone, without a requirement for the page creator to accept a fan. They also don’t have the same restriction on the number of friends/fans they can have, unlike profiles (which are limited to 5,000 friends).
Advantages: They’re free and easy to set up.
Disadvantages: Can be hard to get a foothold and build a fan base.
Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, age groups, and even things like college major. Facebook also lets users like ads or close ads they don’t like, meaning that Facebook is constantly delivering better-targeted ads to their users.
Advantages: Powerful targeting parameters.
Disadvantages: Can get expensive, depending on your goals.
Facebook groups are similar to discussion forums but with additional features similar to what pages and profiles have (like a Wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers.
Advantages: Free and high levels of engagement.
Disadvantages: Can be very time consuming.
Ad sales on Facebook are expected to reach a whopping $1.3 billion this year alone, thanks in part to the social network’s massive reach to over 500 million members. So it would make sense for Ad.ly, which operates an in-stream ad network on social platforms Twitter and MySpace, to be able to target users on the world’s largest social network. Today, the startup is announcing the ability for advertisers to place ads on Facebook Pages, within the Wall stream.
Ad.ly’s network, which currently reaches 100 million unique users, links up advertisers with influencers and regular users and then distribute links to marketing campaigns through the user’s Tweet streams and MySpace updates streams with full disclosure. And Ad.ly’s self service platform enables advertisers to connect with any user who signs up for Ad.ly’s service. So for example, an advertiser for Dell could choose which Twitter power-user or influencer to pitch their ad too and then submit a bid to a particular user. The publisher then approves or denies the request. Once the publisher approves the Tweet, the message is sent out via their account by Ad.ly, with a clear notice within the Tweet that the update is an ad with the language, “sent from Ad.ly Ad Network.” Seguir leyendo “In-Stream Ad Network Ad.ly Extends Reach To Facebook Pages”
Today at 3 PM PST (6 EST), Facebook will unveil its new official live video streaming channel, Facebook Live. To kick off the launch, actress America Ferrera will stop by Facebook’s headquarters in Palo Alto, California and use Facebook Live to announce details of her new movie, “The Dry Land,” a Sundance Film Festival entry.
Facebook says that, in addition to special celebrity-oriented videos like today’s, the live video channel will also be used for official Facebook announcements, press events, live chats with Facebook engineers and live streaming of its developer conference, f8.
The new Facebook Live channel will incorporate Facebook’s real-time Live Feed technology to facilitate interactions between the viewing audience and the speaker. Facebook Live offers a feature similar to CNN Live’s use of Facebook Connect, which streams Facebook status updates in a sidebar to the right of the live video of a news event, most notably used for President Barack Obama’s inauguration.
The same Live Feed technology will also be in place within the new Channel, creating a “viral News Feed” story, says Facebook. Also included will be an “Ask a Question” feature, which lets viewers submit their questions to a moderator. We believe this latter aspect of the new service is brand-new and exclusive to Facebook, but we’re awaiting official confirmation on that.
We do know, however, that Facebook Live is the same technology Facebook used to stream the most recent f8 developer conference earlier this year – this is just the more formal launch of technology as an app.
Brand management in the current era means not just keeping an ever-present eye on the social web, but also engaging in meaningful ways with brand advocates and detractors. Professionals in the field have come to accept social media as crucial to their jobs, but most know that managing a company’s brand on the web is so much more than setting up shop on social sites like Twitter and Facebook.
Here we’ll give you an inside look at the strategies of avant garde industry leaders who’ve spent years figuring out how to move beyond social media hype and implement practical management practices into their daily work routines.
Brad Nelson, Jeremy Thum, Joel Price, Joel Frey and Bowen Payson are all marketers behind big brand names. They’ve done the dirty work. Their lessons and words of wisdom range from finding ways to unify digital assets to knowing your niche, and each tip should be heeded by those looking to follow in their footsteps.
Starbucks is at the forefront of mastering the social web. The company is one of the most popular brands on Facebook, is adept at social media to drive foot traffic to stores, is a beta tester for Twitter’s Promoted Tweets platform and was the first big brand to offer a nationwide Foursquare special.
Product Manager Brad Nelson is often the genius behind the company’s online and social media initiatives, he’s also the primary person behind the brand’s very popular Twitter account. Much of his day-to-day responsibilities involve online brand management, and as such he’s learned that sometimes the best way to say something on the social web is to, “have someone else say it.”
Nelson advises other brands to take the same course of action. “If you can find a tweet, photo or blog post that says what you’re trying to say then use that instead of writing it yourself. It does a couple of great things. Your readers will see it as an external validator, so they’ll be more likely to respond than they would if it was a billboard on the side of the road. It also makes the original author happy. Everyone wants to see their content get exposure.”
In fact, Nelson says that he tries to “find things to retweet every day.”
Recently the coffee retailer started a Treat Receipt promotion; customers that purchase coffee during the day can return after 2 p.m. for a $2 grande cold beverage. Of course, Twitter is proving to be a great medium to promote the campaign, and Nelson is employing his own strategy by retweeting tweets like this one from @jaredbtaylor: “This whole go to @Starbucks before 2 pm and get a $2 grande drink after 2 thing is pretty sweet.”
Like lots of publishers, I’m testing out Facebook‘s new open graph take on the social web. You can now “like” this blog by clicking the button near the top of the middle column. From what I’ve gleaned, you’re not joining another Facebook Page; simply showing your support, staying connected by letting the blog push updates to your feed, and making it even easier to share posts you like with just one click that sends links scuttling off into your live stream. I hope you’ll like me even better now. 😉 Seguir leyendo “You really really like me.”
Apparently Facebook is not content with only taking over the web, but wants to get some penetration into the physical world as well. Taking a cue from another dominant company, Google, Facebook is now giving brick and mortar businesses decals to put in their windows. While Facebook tells WebProNews the decals are currently only a test with a small number of businesses, I would expect this to be expanded in the future.
Is Facebook a worthy competitor to Google?
Increasing Competition with Google… Seguir leyendo “Facebook Finding More Ways to Compete with Google”
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