10 Key Take Aways From Casual Connect 2010 Seattle

The following is a guest post from Robin Boyar, founder of Market Research and Strategy firm Thinktank. You can reach her at robin@thinktank8.com.

SUMMARY: Every July, the casual games industry gets together in Seattle for Casual Connect. Originally focused on online PC casual games, the conference highlights the many forms of casual gaming such as handheld, online console, mobile, free to play or light MMOs, virtual worlds, and the latest iteration, social games, which took center stage. Read more after the jump.

Recovering from the global recession, the industry appears to be rejuvenated by emerging regions, new platforms such as social networks and Apple’s iPad, increased adoption of smartphones, digital distribution and new revenue models that benefit independent and traditional content creators. Those that succeed will need to be savvy about their strategies, as there is no longer a “one size fits all” plan for casual games success.

Anuncios

Posted by Azam Khan

thinktank8logoThe following is a guest post from Robin Boyar, founder of Market Research and Strategy firm Thinktank. You can reach her at robin@thinktank8.com.

SUMMARY:  Every July, the casual games industry gets together in Seattle for Casual Connect.  Originally focused on online PC casual games, the conference highlights the many forms of casual gaming such as handheld, online console, mobile, free to play or light MMOs, virtual worlds, and the latest iteration, social games, which took center stage. Read more after the jump.

Recovering from the global recession, the industry appears to be rejuvenated by emerging regions, new platforms such as social networks and Apple’s iPad, increased adoption of smartphones, digital distribution and new revenue models that benefit independent and traditional content creators.  Those that succeed will need to be savvy about their strategies, as there is no longer a “one size fits all” plan for casual games success. Leer más “10 Key Take Aways From Casual Connect 2010 Seattle”

Where Do You Play Casual Games? On iPod, Facebook, Nintendo DS or PSP?

Tomorrow is Casual Connect, the annual celebration of casual gaming, and one of the biggest questions on people’s lips is “What’s the definition of a casual game anymore?” While contemplating the question I found myself wondering about the blurred line between web games and lighter games on the Nintendo DS and PSP. It’s difficult to distinguish casual games based on their platform these days, and I thought I’d talk about my experiences and reach out to our readers to ask where you play your casual games.


Posted by Neil Vidyarthi

ipadgames Tomorrow is Casual Connect, the annual celebration of casual gaming, and one of the biggest questions on people’s lips is “What’s the definition of a casual game anymore?”  While contemplating the question I found myself wondering about the blurred line between web games and lighter games on the Nintendo DS and PSP.  It’s difficult to distinguish casual games based on their platform these days, and I thought I’d talk about my experiences and reach out to our readers to ask where you play your casual games. Leer más “Where Do You Play Casual Games? On iPod, Facebook, Nintendo DS or PSP?”

Study: Facebook and Twitter May Not Produce Business Leads

The pseudo-transparency of the social web contributes to a common marketing error — equating visitors with leads. Merely counting the number of unique website visitors is an insufficient method to determine the effectiveness of a marketing campaign. One must examine who the visitors are and what they sought once they landed. LeadForce1, a cloud-based B2B marketing automation platform developer, examined these factors for their enterprise clients, with findings to guide them — and us — on appropriate channels to generate leads.

The B2B Social Media Report Card concludes that for B2B enterprises:

* Wikipedia “certainly” acts as a source of genuine leads who are looking for a solution.
* LinkedIn promises to be a place to create brand awareness with other enterprises, but it may not contribute much towards quality lead generation.
* Facebook and Twitter are “clearly” places for nurturing relationships, sharing good content and creating awareness — which may not directly result in lead generation.

The study used data collected from February 2010 through April 2010 for 261 B2B companies that are using LeadForce1 code on their corporate website; of these, 218 have active social media presence. Leads, in the marketing automation space of LeadForce1, are defined as enterprise visitors who may or may not convert into a prospect.

50% of the visitors came to the sites directly by typing in the website URL. Search engines are the second highest source of visitors to these B2B websites, followed by referral sites. Among referral visitors social media was the most significant, contributing nearly 15% of referral traffic.

Every third visitor to the B2B websites studied is an enterprise visitor. Of these, again, the highest number of visitors came directly to the site, search engines ranked second and social media channels were the third most popular source for enterprise visitors.

LinkedIn emerged as the clear frontrunner among the popular social media channels sending both the highest number of visitors and enterprise visitors to these sites. It was closely followed by Wikipedia. Bookmarking site Reddit and developer site Dzone were surprise elements — this could be because a significant number of LeadForce1 clients are technology sites with presence on these networks. Twitter, Facebook, Squidoo, Stumbleupon and Delicious were some of the other measurable contributors to traffic.


Posted by Neil Glassman

logoThe pseudo-transparency of the social web contributes to a common marketing error — equating visitors with leads. Merely counting the number of unique website visitors is an insufficient method to determine the effectiveness of a marketing campaign. One must examine who the visitors are and what they sought once they landed. LeadForce1, a cloud-based B2B marketing automation platform developer, examined these factors for their enterprise clients, with findings to guide them — and us — on appropriate channels to generate leads.

The B2B Social Media Report Card concludes that for B2B enterprises:

  • Wikipedia “certainly” acts as a source of genuine leads who are looking for a solution.
  • LinkedIn promises to be a place to create brand awareness with other enterprises, but it may not contribute much towards quality lead generation.
  • Facebook and Twitter are “clearly” places for nurturing relationships, sharing good content and creating awareness — which may not directly result in lead generation.

The study used data collected from February 2010 through April 2010 for 261 B2B companies that are using LeadForce1 code on their corporate website; of these, 218 have active social media presence. Leads, in the marketing automation space of LeadForce1, are defined as enterprise visitors who may or may not convert into a prospect.

50% of the visitors came to the sites directly by typing in the website URL. Search engines are the second highest source of visitors to these B2B websites, followed by referral sites. Among referral visitors social media was the most significant, contributing nearly 15% of referral traffic.

Every third visitor to the B2B websites studied is an enterprise visitor. Of these, again, the highest number of visitors came directly to the site, search engines ranked second and social media channels were the third most popular source for enterprise visitors.

LinkedIn emerged as the clear frontrunner among the popular social media channels sending both the highest number of visitors and enterprise visitors to these sites. It was closely followed by Wikipedia. Bookmarking site Reddit and developer site Dzone were surprise elements — this could be because a significant number of LeadForce1 clients are technology sites with presence on these networks. Twitter, Facebook, Squidoo, Stumbleupon and Delicious were some of the other measurable contributors to traffic. Leer más “Study: Facebook and Twitter May Not Produce Business Leads”