It’s a rare moment when I see something being done online and instantly want to try it out for one of our clients. This however, is a great example of integrating Facebook with your offline marketing activity in a completely new way that I would love to try! It comes from Coca Cola in India Israel. At their amusement park in India Israel, an annual event called Coca Cola Village, they issued customers with an RFID (radio frequency identification) bracelet that contained their Facebook details. Check out what they did with it in the video below :
Each of the people with the bracelets were invited to swipe their bands at certain places to give a ‘Like’ to that particular product or activity. And they were also able to upload their own pictures to their Facebook profiles, where they were automatically tagged. Over 650 teenagers used the RFID bracelets over 3 days and over 35,000 ‘Likes’ were made. Pretty impressive, especially when you consider how many friends those people would have reached through their individual newsfeeds.
This is the kind of thing that really gets me excited. Seeing social technology being used in a completely new way, but importantly integrating with ‘real world’ activity. There’s nothing better for a brand than having hundreds of people running around actually ‘Liking’ all your content and sharing it with your friends. And because it’s something completely new for the user, they go around swiping everything in sight! Leer más “Facebook in the real world – amazing case study”