Facebook Launching Official Live Streaming Channel: Facebook Live

Today at 3 PM PST (6 EST), Facebook will unveil its new official live video streaming channel, Facebook Live. To kick off the launch, actress America Ferrera will stop by Facebook’s headquarters in Palo Alto, California and use Facebook Live to announce details of her new movie, «The Dry Land,» a Sundance Film Festival entry.

Facebook says that, in addition to special celebrity-oriented videos like today’s, the live video channel will also be used for official Facebook announcements, press events, live chats with Facebook engineers and live streaming of its developer conference, f8.
Live Video, Live Feed, Live Q&A

The new Facebook Live channel will incorporate Facebook’s real-time Live Feed technology to facilitate interactions between the viewing audience and the speaker. Facebook Live offers a feature similar to CNN Live’s use of Facebook Connect, which streams Facebook status updates in a sidebar to the right of the live video of a news event, most notably used for President Barack Obama’s inauguration.

The same Live Feed technology will also be in place within the new Channel, creating a «viral News Feed» story, says Facebook. Also included will be an «Ask a Question» feature, which lets viewers submit their questions to a moderator. We believe this latter aspect of the new service is brand-new and exclusive to Facebook, but we’re awaiting official confirmation on that.

We do know, however, that Facebook Live is the same technology Facebook used to stream the most recent f8 developer conference earlier this year – this is just the more formal launch of technology as an app.


By Sarah Perez <!– –>

Today at 3 PM PST (6 EST), Facebook will unveil its new official live video streaming channel, Facebook Live. To kick off the launch, actress America Ferrera will stop by Facebook’s headquarters in Palo Alto, California and use Facebook Live to announce details of her new movie, «The Dry Land,» a Sundance Film Festival entry.

Facebook says that, in addition to special celebrity-oriented videos like today’s, the live video channel will also be used for official Facebook announcements, press events, live chats with Facebook engineers and live streaming of its developer conference, f8.

Live Video, Live Feed, Live Q&A

The new Facebook Live channel will incorporate Facebook’s real-time Live Feed technology to facilitate interactions between the viewing audience and the speaker. Facebook Live offers a feature similar to CNN Live’s use of Facebook Connect, which streams Facebook status updates in a sidebar to the right of the live video of a news event, most notably used for President Barack Obama’s inauguration.

The same Live Feed technology will also be in place within the new Channel, creating a «viral News Feed» story, says Facebook. Also included will be an «Ask a Question» feature, which lets viewers submit their questions to a moderator. We believe this latter aspect of the new service is brand-new and exclusive to Facebook, but we’re awaiting official confirmation on that.

We do know, however, that Facebook Live is the same technology Facebook used to stream the most recent f8 developer conference earlier this year – this is just the more formal launch of technology as an app.

Continuar leyendo «Facebook Launching Official Live Streaming Channel: Facebook Live»

Amazon Now Taps Into Facebook For Social Product Recommendations

It appears that Amazon has rolled out a new social feature integrating Facebook into your recommendations. If you go your recommendations, Using Facebook Connect, Amazon will now serve you social recommendations based on information in your Facebook profile. Facebook’s Platform account was just updated with a message that seems to confirm the rollout of this new feature.

So when you activate the feature, you’ll see a dedicated Amazon Facebook page within the recommendations section of your account. For example, you’ll see the most popular books, DVDs, and more that are listed in your Friend’s Facebook profile. So if you like Radiohead, you can see which one of your friends also likes the band. You’ll also see upcoming birthdays and find your Facebook friends’ Amazon Wish Lists more easily. And you’ll get gift suggestions for your friends based on their Facebook profiles.


It appears that Amazon has rolled out a new social feature integrating Facebook into your recommendations. If you go your recommendations, Using Facebook Connect, Amazon will now serve you social recommendations based on information in your Facebook profile. Facebook’s Platform account was just updated with a message that seems to confirm the rollout of this new feature.

So when you activate the feature, you’ll see a dedicated Amazon Facebook page within the recommendations section of your account. For example, you’ll see the most popular books, DVDs, and more that are listed in your Friend’s Facebook profile. So if you like Radiohead, you can see which one of your friends also likes the band. You’ll also see upcoming birthdays and find your Facebook friends’ Amazon Wish Lists more easily. And you’ll get gift suggestions for your friends based on their Facebook profiles. Continuar leyendo «Amazon Now Taps Into Facebook For Social Product Recommendations»

Facebook Wins Facebook.Me Domain: New Product or Simple Redirect?

Facebook has just captured the domain Facebook.me from a United Arab Emirates-based squatter, and the domain is already pointing users to Facebook.com.

But we recall another Facebook-based application created by a Facebook (Facebook) staffer that bore the same name; this product would turn your Facebook profile into a Tumblr (Tumblr)-esque mini-blog. Is it possible that Facebook’s sudden interest in this domain is a signal that this side project will become a larger, official part of Facebook’s offering? Or will the redirect remain just that for now?

AllFacebook reports that the domain was snagged by Amjad Abbas of the United Arab Emirates during a 2008 .me-TLD land grab for $5,115. He also allegedly grabbed oracle.me, trump.me and other domains that were likely illegal and unethical for him to own.


Facebook has just captured the domain Facebook.me from a United Arab Emirates-based squatter, and the domain is already pointing users to Facebook.com.

But we recall another Facebook-based application created by a Facebook (Facebook) staffer that bore the same name; this product would turn your Facebook profile into a Tumblr (Tumblr)-esque mini-blog. Is it possible that Facebook’s sudden interest in this domain is a signal that this side project will become a larger, official part of Facebook’s offering? Or will the redirect remain just that for now?

AllFacebook reports that the domain was snagged by Amjad Abbas of the United Arab Emirates during a 2008 .me-TLD land grab for $5,115. He also allegedly grabbed oracle.me, trump.me and other domains that were likely illegal and unethical for him to own. Continuar leyendo «Facebook Wins Facebook.Me Domain: New Product or Simple Redirect?»

7 Great Social Media Optimization Tips For Your Website

These days, as more and more consumers are logging onto sites like Facebook and Twitter, it has become increasingly important to incorporate social media into your website and marketing plan. However, not many companies and brands are aware of how to use social media tools correctly. The following tips are designed not only to provide you with ideas about how to bring social media to your website, but also to optimize the effectiveness of your site’s social features.

At the #140conf in Tel Aviv last month, Dror Ceder of Wibiya, the web’s most popular social toolbar, spoke about how to bring social media and the real time web to your website. In his talk, Dror emphasized the importance of incorporating social media and the real time web into your website. By bringing social media to your website you not only provide your visitors with more ways to engage with and share your content, but you also keep your visitors on your site for more time. Based on Dror’s talk, and some research of our own, we’ve put together a list of 7 ways that you can optimize your website with social media, making the experience better not only for your visitors, but for the future and wellbeing of your company.


Posted by Megan O’Neill

Social Media OptimizationThese days, as more and more consumers are logging onto sites like Facebook and Twitter, it has become increasingly important to incorporate social media into your website and marketing plan.  However, not many companies and brands are aware of how to use social media tools correctly.  The following tips are designed not only to provide you with ideas about how to bring social media to your website, but also to optimize the effectiveness of your site’s social features.

At the #140conf in Tel Aviv last month, Dror Ceder of Wibiya, the web’s most popular social toolbar, spoke about how to bring social media and the real time web to your website.  In his talk, Dror emphasized the importance of incorporating social media and the real time web into your website.  By bringing social media to your website you not only provide your visitors with more ways to engage with and share your content, but you also keep your visitors on your site for more time.  Based on Dror’s talk, and some research of our own, we’ve put together a list of 7 ways that you can optimize your website with social media, making the experience better not only for your visitors, but for the future and wellbeing of your company. Continuar leyendo «7 Great Social Media Optimization Tips For Your Website»

5 Social Music Sites That Let You Tune Into Your Friends’ Tastes

If you like music, then you probably want to be able to stream it online, listen to your friends’ favorites, and share your favorites with friends. I have been looking for social music sites like these for the past few years, and have come up with a list of 5 streaming music sites that have great social features. Enjoy the list and please leave us a comment below about your favorite social music sites.
Criteria

To be clear, I’m looking at services that help me do two things:

* Find out what songs/bands/concerts my friends like.
* Listen to those songs in an easy, comfortable way (preferably a streaming music website)

Without further ado, here’s the list.


Posted by Neil Vidyarthi

MUSICICONIf you like music, then you probably want to be able to stream it online, listen to your friends’ favorites, and share your favorites with friends.  I have been looking for social music sites like these for the past few years, and have come up with a list of 5 streaming music sites that have great social features.  Enjoy the list and please leave us a comment below about your favorite social music sites.

Criteria

To be clear, I’m looking at services that help me do two things:

  • Find out what songs/bands/concerts my friends like.
  • Listen to those songs in an easy, comfortable way (preferably a streaming music website)

Without further ado, here’s the list. Continuar leyendo «5 Social Music Sites That Let You Tune Into Your Friends’ Tastes»

Building with Facebook

WPP (parent company of Ogilvy PR and our 360 Digital Influence Team) has been sponsoring a series of technology partnership meetings called “Co-Labs” which are aimed at connecting digital teams to discuss the latest advances in web technologies. I made the trip up to NYC last Thursday to hear from Justin Osofsky, head of the Facebook Developer Network. On a side-note at the Starbucks across the street I ran into the T-1000. I love this town.


WPP (parent company of Ogilvy PR and our 360 Digital Influence Team) has been sponsoring a series of technology partnership meetings called “Co-Labs” which are aimed at connecting digital teams to discuss the latest advances in web technologies. I made the trip up to NYC last Thursday to hear from Justin Osofsky, head of the Facebook Developer Network. On a side-note at the Starbucks across the street I ran into the T-1000. I love this town.

How to build with Facebook
The Challenge
Justin has been with Facebook for the last 2.5 years and was a driving force behind Facebook Connect. He started out with some stats: in the two months since F8 there are 350 thousand sites using the new Social Graph plugins and there have been over 100 million “Likes.” One more stat relevant to the small crowd of tech people in the room: with a little over 1,400 Facebook employees and over 400 million active users, there’s about one Facebook developer per 1 million users. Then Justin throws out a challenge: the best way to push the Social Graph plugins and Facebook Connect is by developers creating engaging experiences.

Continuar leyendo «Building with Facebook»

All Your Messages Belong to Us: Silentale Prepares to Launch

Written by Sarah Perez

Silentale is a soon-to-launch startup whose goal is to consolidate your conversations and contacts from all the platforms you use including webmail, social networks, and even your mobile phone. Running as a software-as-a-service (SaaS) platform on top of Amazon Web Services, the oddly named Silentale will function not just as an aggregator, but also a searchable archive of all your web communication. While normally we wouldn’t dare blog about a company whose product you couldn’t try out yet (that’s just mean), we just couldn’t resist. It’s been a long time since we’ve seen a startup this promising and we can’t wait to give it a shot ourselves.


Written by Sarah Perez

Silentale is a soon-to-launch startup whose goal is to consolidate your conversations and contacts from all the platforms you use including webmail, social networks, and even your mobile phone. Running as a software-as-a-service (SaaS) platform on top of Amazon Web Services, the oddly named Silentale will function not just as an aggregator, but also a searchable archive of all your web communication. While normally we wouldn’t dare blog about a company whose product you couldn’t try out yet (that’s just mean), we just couldn’t resist. It’s been a long time since we’ve seen a startup this promising and we can’t wait to give it a shot ourselves. Continuar leyendo «All Your Messages Belong to Us: Silentale Prepares to Launch»

Why Consumers Reject Your Advertising

What do consumers think about advertising? Is it broken? As I noted in a recent post, “The 5 Truths of TV Advertising Effectiveness,” single source and syndicated ad effectiveness studies generally line up on the side of advertising continuing to be effective. But, as they say in NASA speak: “Houston, we have a problem.” And the problem is that consumers are increasingly telling us they are fatigued by and distrustful of advertising. How should brands respond? [Más…]

Advertising Viewed Through Anthropology

The Associated Press and Context Based Research Group recently published an intriguing report: “A New Model for Communication: Studying the Deep Structure of Advertising and News Consumption.” The researchers used cultural anthropology methods to follow consumers from around the world throughout the day, observe their real world media behaviors, and question them about their attitudes toward news and advertising. This was an opportunity to go beyond hard numbers, to get insight into how consumers are thinking and feeling about advertising as a medium.


480_tv_advertising-1

What do consumers think about advertising? Is it broken? As I noted in a recent post, “The 5 Truths of TV Advertising Effectiveness,” single source and syndicated ad effectiveness studies generally line up on the side of advertising continuing to be effective. But, as they say in NASA speak: “Houston, we have a problem.” And the problem is that consumers are increasingly telling us they are fatigued by and distrustful of advertising. How should brands respond?  Continuar leyendo «Why Consumers Reject Your Advertising»

Facebook Is Doing What?!

“The power of the open graph is that it helps to create a smarter, personalized web that gets better with every action taken.”


Author Lindsay
This week at the F8 Developer Conference, Facebook publicly confirmed its plans for world domination.
pinkyandthebrain_FB

Amidst more mundane semantic announcements, such as doing away with becoming a “fan” of a brand and replacing it with “liking” brands, Facebook dropped a bomb shell on the internet unveiling a web experience catered around your likes.

Hello Open Graph

Facebook’s latest innovation is the Open Graph platform.  Like Facebook Connect on steroids, Open Graph will transform the anonymous web into a deeply personalized experience. The service will allow publishers to share information about users in order to serve bespoke features, promos, and functionality to the tune of their individual interests regardless of whether or not they’ve visited the site before. As Facebook Founder Mark Zuckerberg puts it:

“The power of the open graph is that it helps to create a smarter, personalized web that gets better with every action taken.”

Say I visit The New York Times, I will immediately be served content specifically tailored to my interests; maybe a call-out to a photographer’s autobiography on the Nonfiction Best Sellers List, the latest breaking headlines about the tech industry, and a gallery of the new Free People line featured in the Fashion & Style Section (Whoa, how do they know about my shopping addiction too!?).

Taking it a step further, Open Graph will make our web browsing experience more social too – bringing insight from my social graph. On review sites like Yelp, I’ll see results from friends rather than strangers.

CNN, Pandora, and Mashable are already actively participating and a few bloggers point out their mixed opinions here and here.

A little too creepy for you? Let’s hope Facebook lays out some clear opt out options. As Mashable’s Christian Warren puts it, “Privacy will become the user’s responsibility.”

The Advertiser’s Jackpot?

Search behavior and click-through stats are valuable, but what Facebook is sitting on is the jackpot – access to purchase behavior, relationships, likes, comments, updates and sharing  (via micro-interactions), and soon enough, location. Brands and advertisers that understand and adopt the next generation of behavioral targeting will be able to seamlessly integrate into the lives of consumers like never before. It’s like a representative from Fiji Water handing me an ice cold water bottle after I just walked in from a grueling bike ride without even having to search or think. Now that’s precise!

In other announcements:

  • Say good bye to Facebook Connect! With the adoption of Open Graph, the identifiable Facebook Connect API will be of no need. For nearly two years, Facebook Connect has been the way to share your social graph with third-party websites.
  • Announcing Face… Docs !? And if all that wasn’t bad enough news for Google this week, Facebook and Microsoft have partnered to launch Docs.com, essentially a WebSuite of the beloved Office Suite.

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Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors

Facebook just shook the tech world by announcing several major initiatives that collectively constitute an aggressive move to weave the social net on top of the existing Web.The rumors were that the leading social network would launch a «Like» button for the entire Web. Instead, Zuckerberg & Co. unveiled a bold and visionary new platform that cannot be ignored.

The bits of this platform bring together the visions of a social, personalized and semantic Web that have been discussed since del.icio.us pioneered Web 2.0 back in 2004. Facebook’s vision is both minimalistic and encompassing – but its ambition is to kill off its competition and use 500 million users to take over entire Web.Facebook just shook the tech world by announcing several major initiatives that collectively constitute an aggressive move to weave the social net on top of the existing Web.The rumors were that the leading social network would launch a «Like» button for the entire Web. Instead, Zuckerberg & Co. unveiled a bold and visionary new platform that cannot be ignored.

The bits of this platform bring together the visions of a social, personalized and semantic Web that have been discussed since del.icio.us pioneered Web 2.0 back in 2004. Facebook’s vision is both minimalistic and encompassing – but its ambition is to kill off its competition and use 500 million users to take over entire Web.


Written by Alex Iskold

Facebook just shook the tech world by announcing several major initiatives that collectively constitute an aggressive move to weave the social net on top of the existing Web.The rumors were that the leading social network would launch a «Like» button for the entire Web. Instead, Zuckerberg & Co. unveiled a bold and visionary new platform that cannot be ignored.

// The bits of this platform bring together the visions of a social, personalized and semantic Web that have been discussed since del.icio.us pioneered Web 2.0 back in 2004. Facebook’s vision is both minimalistic and encompassing – but its ambition is to kill off its competition and use 500 million users to take over entire Web.

Whether we like it (pun intended) or not, we have to understand what this move means. It impacts users, publishers, competitors and, of course, Facebook itself. In this post, we summarize what Facebook announced and ponder the impact this will have on everyone.

Facebook Open Graph: Publisher Plugins

The Open Graph is a set combination of publisher plugins, semantic markup and a developer API.

«This new API turns Facebook into a read/write storage of user’s tastes.»

Login with Faces & Facepile: The simpler publisher plugins enhance Facebook Connect. They makes it easy and compelling to sign in by leveraging Facebook cookies and showing faces of Facebook friends who are already members of the service.

Like Button and Like Box: These plugins add the liking feature to any content, typically the whole page. Both can be enhanced with semantic markup, described below. But the very basic intent for these is to get users to Like on the site and post a link to Facebook, which is then permanently stored on a user’s profile and points back to the original site.

Activity Feed and Live Stream: These plugins show static and dynamic activity on the site. Activity Feed lists recent likes and comments from the site, while Live Stream shows a real-time view of activity on the site and is intended for interactive events.

Recommendations: This plugin surfaces personalized recommendations for the user based on what friends and everyone else is liking on the site. It is intended to drive the users to other pages on the site.

Facebook Open Graph: Semantic Markup

Facebook announced simple, RDF-based markup to make the plugins smarter. In a nutshell, the markup enables publishers to say what object is on the page – a movie, a book, a recording artist, an event, a sports team, etc. This automatically enables semantics, that is, an understanding that the user is not just interacting with a webpage, but that he or she is liking a specific kind of thing. Semantics then leads to bucketing of the objects into categories like books, movies, music, etc., and gives rise to all sort of applications, including personalized recommendations.

Perhaps even more importantly, the markup helps Facebook connect the users across common interests across different websites. For example, if both Pandora and Last.fm annotate a page about The Beatles using Facebook’s markup, then users will be able to see their friends, who like the Beatles across different sites. This is very significant, because the data around friends is sparse and scattered around the sites. Previously, Facebook would surface this data in the stream without persisting it. Now, the information about a friend’s likes of movies, music, books, recording artists, events, sports team, etc. will be permanent on Facebook profiles and readily available in context around the Web. Continuar leyendo «Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors»

Google vs. Facebook, la batalla por el futuro de Internet

Antes de extraer esta conclusión, deberíamos echar un vistazo a los números del negocio. Así, descubrimos un abismo entre estas empresas. Google, a través de su sistema de publicidad Adwords, ha sabido construir un modelo de negocio viable (lo que no es trivial en el mundo de Internet). En 2009, reportó ingresos por más de 23.000 millones de dólares y beneficios por más de 6.500 millones.


Facebook está alcanzando a Google en cantidad de usuarios. ¿Cuál se quedará con la mayor tajada del pastel de la publicidad online?
Por Federico Ast

Algunos años atrás, Google navegaba bajo un cielo despejado. Era el líder indiscutible, el rey de la web. Esta empresa fundada en 1998 por dos estudiantes de Stanford concentraba la mayor parte del tráfico online.

En 2006, se incorporó el verbo «to google» al prestigioso Oxford English Dictionary. Y, lo más importante, Google había encontrado un modelo de negocio viable basado en la venta de publicidad para monetizar su fabuloso caudal de usuarios.

Pero, de pronto, en el imprevisible universo online todos empezaron a hablar de las redes sociales. Y así fue como una compañía fundada en 2004 en el campus de la Universidad de Harvard empezó a ganar tráfico a ritmo frenético. Nos referimos, por supuesto, a Facebook.

El siguiente gráfico, extraído de la firma de inteligencia online Alexa, nos muestra la evolución comparada del tráfico de Google y Facebook. Y vemos claramente cómo la red social más famosa ha ido alcanzando al rey de los buscadores.

Continuar leyendo «Google vs. Facebook, la batalla por el futuro de Internet»

¿Por qué las redes sociales crecen tanto y Facebook es dominante?

El efecto redes ha sido amplificado y globalizado por Internet. Algunas compañías ofrecen servicios a medida para mejorar su atractivo internacional. Facebook, disponible de setenta lenguas –apenas 15% de las conocidas-, tiene una versión liviana de su portal popular en países o áreas sin banda ancha.


La razón principal se llama “efecto redes”. Inicialmente acuñado para describir la veloz difusión de los celulares, significa que la utilidad de un sistema aumenta exponencialmente con la cantidad de usuarios. Ello implica que la audiencia de la red social crece despacio al principio pero, pasado cierto punto, explota.

Jeffrey Weiner, director ejecutivo de LinkedIn -58 millones de miembros en febrero-, señala que le costó dieciséis meses llegar al primer millón, más para el último bastaron once días. En el caso de Facebook, le llevó casi cinco años alcanzar 150 millones usuarios y apenas ocho meses para doblar la cifra.

El efecto redes ha sido amplificado y globalizado por Internet. Algunas compañías ofrecen servicios a medida para mejorar su atractivo internacional. Facebook, disponible de setenta lenguas –apenas 15% de las conocidas-, tiene una versión liviana de su portal popular en países o áreas sin banda ancha

Todo eso permite a los sitios sociales expandirse rápidamente sin gastar mucho en marketing, pero presupone complejos problemas técnicos. La mayoría de negocios web puede añadir servidores y bases de datos en forma lineal, a medida como incorporan usuarios. En cambio, las redes sociales hallan casi imposible estimar con precisión cuánta potencia computada necesitarán, debido justamente al efecto redes. Así, algunos sitios abiertos en los años 90 sufrieron una serie de colgaduras mientras trataban de absorber la demanda.

La última generación de redes, surgida hace cinco o seis años, ha aprovechado la espectacular caída de costos en el hardware requerido para almacenar  y procesar información. También han podido apelar a software abierto y gratuito que se expande veloz y fácilmente. Esto facilita soluciones a medida para manejar el crecimiento.

Gracias por la memoria

En Facebook, por ejemplo, los técnicos en software de la firma diseñaron un sistema llamado MultiFeed, que revisa bases de datos casi al instante. Ello permite a la red añadir millones de usuarios sin deteriorar la capacidad de mantener un constante flujo de información a las páginas del servicio.

En otra nuestra de habilidad, los técnicos han quintuplicado el desempeño de un sistema abierto de memoria llamado “memcached”. Éste permite que los datos de uso frecuente se ubiquen más rápido que los de la base misma.

Tanta creatividad permite a la redes manejar maremotos de datos, muchos de los cuales se generan en otros conjuntos tecnológicos. Esto también impulsa el crecimiento de redes sociales. Asimismo, cámaras  y videograbadores digitales han reducido considerablemente el costo de producir imágenes de alta calidad y colgarlas en línea. Más de 2.500 millones de fotos al mes se descargan en Facebook, lo cual lo coloca entre los mayores portales para compartir imágenes.

Un motivo por el cual la gente está dispuesta a compartir tanta información personal vía redes sociales es que muchos sitios han desarrollado complejos controles de privacidad que dejan al usuario decidir que otros pueden y no pueden ver. Problemas no faltan. Así, Facebook tuvo problemas en 2007, cuando presentó el servicio beacon (fanal), que rastreaba compras de usuarios en otros sitios web y alertaba a terceros. Una ola de protestas y demandas acabó con el servicio Continuar leyendo «¿Por qué las redes sociales crecen tanto y Facebook es dominante?»

Facebook presenta su respuesta a Google Docs y su nueva moneda | Yorokobu


Important-Documents

Important-Documents

Facebook presentó hace unas horas su apuesta para la creación y edición colaborativa de documentos de Microsoft Office, su alternativa a Google Docs. Docs.com, que es como se denomina el lanzamiento, ha sido desarrollado para Facebook por Microsoft FUSE Labs y ha sido presentado por Mark Zuckerberg en el marco del F8, la conferencia de desarrolladores de Facebook.

Continúa la semana de lanzamientos en la red social con más usuarios del mundo. Tras la presentación de las Community Pages le ha llegado el turno hoy a la ambiciosa apuesta de productividad social de la compañía de Palo Alto. Docs.com permitirá compartir documentos de Microsoft Office con la red de amigos de Facebook y su integración en el perfil será total. Los documentos se mostrarán de la misma manera que ahora se muestran fotos o vídeos permitiendo de esta manera que se pueda discutir alrededor de los mismo o que puedan ser comentados.

Facebook jugará varias bazas para intentar acaparar la cuota de mercado que ahora mismo atesora Google con sus Docs. Por un lado, esta integración de documentos de Microsoft Office y Facebook juega con la ventaja de la masiva implantación y el prestigio de la suite de ofimática de Microsoft que, en cualquier caso, no tendrá porqué estar instalada en los equipos de los usuarios. Por otra parte, la masiva extensión de la red social hace que el ecosistema de difusión sea el óptimo para un producto de estas características.

El registro en Docs.com se realiza de manera simple con Facebook Connect aunque, de momento, el uso de la aplicación esta en fase beta y restringido por lo que será necesarios darse de alta e incorporarse a una lista de espera hasta el momento en que se nos envíe un código de registro.

Facebook Credits

docs


Facebook ha presentado también la moneda con la que se pagarán los servicios dentro de la red. Se trata de Facebook Credits. De momento Facebook irá implantando maneras de conseguir créditos sin necesidad de sacar la tarjeta de la cartera. Con ello pretende que los usuarios se habitúen a usar este sistema de pago.

vía Facebook presenta su respuesta a Google Docs y su nueva moneda | Yorokobu.
http://www.yorokobu.es/2010/04/22/facebook-presenta-su-respuesta-a-google-docs/

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Noticias por Marcos Esperón de Dolcebita


  • AOL echa el cierre a la red social Bebo

    El grupo AOL, propietario de la red social Bebo desde 2008, ha tomado la decisión de vender o cerrar por completo su red social debido a la fuerte competencia del sector. Bebo, comprada por 850 millones de dólares, es una red social fundada por el matrimonio de Michael y Xochi Birch que te permite c…
    por Marcos Esperón el 7 Abril del 2010 a las 11:59 am

  • Songbird se queda sin versión para Linux

    Si eres un usuario de una distribución de GNU/Linux y utilizabas Songbird como reproductor de música te vas a llevar una desilusión con esta noticia… y es que la aplicación abandona el soporte a esta plataforma. Songbird, un reproductor de música multiplataforma, basado en Mozilla Firefox y con…
    por Marcos Esperón el 6 Abril del 2010 a las 17:54 pm
  • Facebook Connect gana terreno gracias a iTunes

    Según TechCrunch próximamente veremos Facebook Connect integrado en iTunes. Facebook Connect es una API de herramienta de la red social que, entre otras cosas, permite a los desarrolladores que los usuarios inicen sesión en sus sitios web o aplicaciones directamente usando el identificador de Faceb…
    por Marcos Esperón el 6 Abril del 2010 a las 17:11 pm Continuar leyendo «Noticias por Marcos Esperón de Dolcebita»

Facebook And iTunes Integrate, Will Google Flinch?


Image representing iTunes as depicted in Crunc...
Image via CrunchBase

By now, we all know that Google is the largest search and cloud computing in the world, where they hosts and develops a slew of Internet-based services and products such as Google Buzz. However, when you’re that colossal of a company to challenge, your competition will constantly try to find innovative ways be on par with you.

Let’s take Facebook and Apple for examples. If they want to challenge Google, it’s not possible for them to do it individually but what happens if they join forces? That’s exactly what’s happening according to the latest report that iTunes will be implementing Facebook Connect support in the near future.

Those two, in my opinion, are one of the biggest features for each company respectively. With the integration, users can now share their recent purchases with their friends on Facebook. If you noticed from iTunes fan page on Facebook, they now include featured items and polls where users can directly purchase from the page. In addition to that, the page is also being promoted within iTunes itself.

We need to take note too that Apple acquired Lala in December; that company has extensive working experience with Facebook Connect. A previous integration would be the ability through iPhoto where Apple users can immediately upload their photos on Facebook.

Now, watch out Google, they’re coming.

http://omgzam.com/facebook-and-itunes-integrate-will-google-flinch/

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