Natural Link Building 101

Link building is one of the most important things you can do in terms of off-site search engine optimization. As you probably know by now, search engines like Google tend to rank pages higher in search results based on the number and quality of links to those pages. Essentially, the more links you have, the more likely you will be to rank well when someone searches for keywords related to your website. Some of the most common ways to build links to a website include the following:

Link Requests – This is where you simply ask another website owner to link back to your website. These are really hit or miss and depend on how well you can convince the website owner that your link on their website is beneficial to both them and their visitors.
Link Buying – This is the big no-no, yet it is still happening. Instead of politely requesting a link from a website owner, you approach them with a deal instead. Some consider it as advertising in the form of a link instead of a banner, but Google considers it a good reason to penalize a website.
Directories – There are a ton of directories out there – general directories, local directories, and niche based directories. Some will allow you to create a listing for free while others will charge a fee. The latter doesn’t constitute “bad link buying” even though you are paying for the link.
Content Links – There are a lot of ways to build links via content, from creating articles on article marketing networks to guest blogging with a link in your author bio.
Social Links – I’m not just talking about links in your social profiles (although we will get to those). This refers to all of the ways getting social online (blog comments, forum posting, answering questions, and using social media) can lead to links.

For this post, we’re not going to focus on the first three (requests, buying, or directories) but rather, the last two – content and social. Why? Because chances are you are already doing most of these right now, or know you should be!

The reason these two are so important is that they are not just about creating links for SEO value (although some will have some SEO value anyway). They are about creating links that people will be likely to click on, so instead of waiting for clicks and conversions from higher rankings in search results, you could be getting both immediately from the link itself!


 

mappa_blog

Link building is one of the most important things you can do in terms of off-site search engine optimization. As you probably know by now, search engines like Google tend to rank pages higher in search results based on the number and quality of links to those pages. Essentially, the more links you have, the more likely you will be to rank well when someone searches for keywords related to your website. Some of the most common ways to build links to a website include the following:

  • Link Requests – This is where you simply ask another website owner to link back to your website. These are really hit or miss and depend on how well you can convince the website owner that your link on their website is beneficial to both them and their visitors.
  • Link Buying – This is the big no-no, yet it is still happening. Instead of politely requesting a link from a website owner, you approach them with a deal instead. Some consider it as advertising in the form of a link instead of a banner, but Google considers it a good reason to penalize a website.
  • Directories – There are a ton of directories out there – general directories, local directories, and niche based directories. Some will allow you to create a listing for free while others will charge a fee. The latter doesn’t constitute “bad link buying” even though you are paying for the link.
  • Content Links – There are a lot of ways to build links via content, from creating articles on article marketing networks to guest blogging with a link in your author bio.
  • Social Links – I’m not just talking about links in your social profiles (although we will get to those). This refers to all of the ways getting social online (blog comments, forum posting, answering questions, and using social media) can lead to links.

For this post, we’re not going to focus on the first three (requests, buying, or directories) but rather, the last two – content and social. Why? Because chances are you are already doing most of these right now, or know you should be!

The reason these two are so important is that they are not just about creating links for SEO value (although some will have some SEO value anyway). They are about creating links that people will be likely to click on, so instead of waiting for clicks and conversions from higher rankings in search results, you could be getting both immediately from the link itself! Leer más “Natural Link Building 101”

The 7 Sections of a Business Plan

If you really want to improve your business, the best way to do it is to write a Business Plan. It is not the plan itself that is so important, although it is a valuable asset but the process as it makes you really think about the business and focus on the way that you will operate and grow the business in the future.

There are seven key topic areas in a good business plan as follows:

1. The Executive summary

Although this is at the beginning of the plan, you will write it last as it is an overview of the entire plan. Most banks will read it first or use it when considering future funding so ensure that you have the most important points of the plan written well. Include rationale for needed financing and how this will be used, the growth you will expect as well as the products and services that you provide and staffing required. Remember, you are writing this for someone who may not be familiar with the details of your business so be clear and and comprehensive but also keep it brief so the reader is not bored.


By Linda | mymagneticblog.com

If you really want to improve your business, the best way to do it is to write a Business Plan. It is not the plan itself that is so important, although it is a valuable asset but the process as it makes you really think about the business and focus on the way that you will operate and grow the business in the future.

There are seven key topic areas in a good business plan as follows:

1. The Executive summary

Although this is at the beginning of the plan, you will write it last as it is an overview of the entire plan. Most banks will read it first or use it when considering future funding so ensure that you have the most important points of the plan written well. Include rationale for needed financing and how this will be used, the growth you will expect as well as the products and services that you provide and staffing required. Remember, you are writing this for someone who may not be familiar with the details of your business so be clear and and comprehensive but also keep it brief so the reader is not bored. Leer más “The 7 Sections of a Business Plan”

Ensuring Your Articles are Original and Informative

What this means:

1. Is my article informative?

Each article should increase the overall knowledge of your reader. It could be informative (i.e. sharing information) and/or instructive (i.e. sharing a process). Articles that appear to be diaries or journals which have little analysis or commentary aren’t considered informative. When writing, simply ask yourself, “What will my reader walk away with having read this article?” If nothing comes to mind, start over. Don’t cheat yourself out of the credibility an article can bring you. Deliver the goods and share your knowledge. Your readers will reciprocate.

Keep in mind the minimum word requirement of 250 words. If you are including sourced content (maximum of five sentences) they are not included in the word count on review. Original language does not come from sourcing. Sources may enhance the clarity of the article but it doesn’t mean it’s all that is needed. Readers want to hear from YOU.
2. Do you have 100% exclusive rights to the content?

You must own the content. If you hired a ghostwriter, you still need to own the content.Rehashing someone’s work not only destroys your credibility as an author in your niche, it will get your account banned. Be true to your works and increase your presence in your market by delivering fresh unique content that only you own.
3. Is the material based on my own unique perspective?

Each article needs to present a new viewpoint. If it’s just a rewritten or reworked version of a previous article you’ve already submitted, the content isn’t original, it’s derivative.

We take a hard stance on this and compare your new submissions to articles already published. If you are not delivering anything new and/or your articles appear spun they won’t be accepted. Chances are, continued submission of this type will result in an account action. We want your articles to be associated with the best as should you. Your hard work in delivering unique content will pay off.
4. How much of my content is quoted directly from another source?

We accept articles with a limited amount of quoted text from another source. For example, an introductory quote can be a good attention-getter, but any article with more than five lines of quoted material will not be accepted.


http://blog.ezinearticles.com/2011/02/original-and-informative.html

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A while back, we shared a video series called the Top 10 Reasons for Article Rejection. It covered the top 10 reasons why articles are rejected.

In that video series, our goal was to identify the most common reasons why articles aren’t accepted into the EzineArticles database and how to avoid making those errors yourself.

As with any “Top 10″ list, there has to be a #11 that didn’t quite make the cut. With that said, we dedicated this post to that very rejection: Lack of Original or Informative Content. We did this for a couple of  reasons, one being that the rejection is far more common today than it was in the past and if I have to venture a guess, it is running very close to those on the list and secondly, I believe it warrants discussion as we receive many questions on these rejections and we’ll share them with you throughout this post for you all to learn from.

An excerpt from our Editorial Guidelines state, your articles “… must be informative and share your own exclusive and original content. Include tips, strategies, techniques, case-studies, analysis, opinions and commentary in your articles. We do not accept articles that contain more than 5 lines of quoted or sourced material.” Leer más “Ensuring Your Articles are Original and Informative”

Tool Review: Link-Building with Postrunner

Working as a freelance writer and in SEO over the past few years, one thing became clear to me very quickly: link-building was going to be a big part of the job. One of the easiest ways to build links is by writing articles that contain anchor text (keywords that contain a hyperlink), and then submitting the articles to websites for publication. Building website links is very easy to do with article writing, but I have always been faced with two big problems.

The first problem is that writing articles for link-building purposes and then submitting them to websites is a time-consuming process and the second issue is that the writer does not often have control over where the content is going to be published. There are generally three main ways to submit articles to websites to build links:

* Submit the articles to article directory websites such as Ezine Articles and Articlesbase.
* Submit articles to blogs that accept guest posts.
* Use an article marketing software or service.

Article directories

Article directories are a good place to start building links, but link diversity is also important. Several links all coming from article directories are not going to be as valued in regards to SEO as incoming links from several different websites that are relevant to your website and that are ranked well with the search engines. Getting articles approved in the article directories can also be a time-consuming process and there are restrictions on where anchor text and links can be placed within the articles.
Guest posting

Guest posting is a wonderful option if a writer can find blogs that allow guest posting, but the search for blogs that allow guest posting is a time-consuming process itself and there is no guarantee that a blog will accept a writer’s articles. Guest posting cannot usually be done on an everyday basis and blog owners will often have the final say over any links.
Article marketing software

Using an article marketing software program or service is good for mass article writing and sending the content out to several different blogs at once, but this solution often results in a lot of duplicate content. Some article marketing services offer writers the use of an article spinner program as well, but search engines have a knack for recognizing spun content. Many article spinners are also very flaky and I found that I was spinning articles by hand more often than I was using the actual spinning program. This was a waste of time and I also did not have control over where content was being published, which often resulted in a lot of low quality websites using my articles.


Working as a freelance writer and in SEO over the past few years, one thing became clear to me very quickly: link-building was going to be a big part of the job. One of the easiest ways to build links is by writing articles that contain anchor text (keywords that contain a hyperlink), and then submitting the articles to websites for publication. Building website links is very easy to do with article writing, but I have always been faced with two big problems.

The first problem is that writing articles for link-building purposes and then submitting them to websites is a time-consuming process and the second issue is that the writer does not often have control over where the content is going to be published. There are generally three main ways to submit articles to websites to build links:

Article directories

Article directories are a good place to start building links, but link diversity is also important. Several links all coming from article directories are not going to be as valued in regards to SEO as incoming links from several different websites that are relevant to your website and that are ranked well with the search engines. Getting articles approved in the article directories can also be a time-consuming process and there are restrictions on where anchor text and links can be placed within the articles.

Guest posting

Guest posting is a wonderful option if a writer can find blogs that allow guest posting, but the search for blogs that allow guest posting is a time-consuming process itself and there is no guarantee that a blog will accept a writer’s articles. Guest posting cannot usually be done on an everyday basis and blog owners will often have the final say over any links.

Article marketing software

Using an article marketing software program or service is good for mass article writing and sending the content out to several different blogs at once, but this solution often results in a lot of duplicate content. Some article marketing services offer writers the use of an article spinner program as well, but search engines have a knack for recognizing spun content. Many article spinners are also very flaky and I found that I was spinning articles by hand more often than I was using the actual spinning program. This was a waste of time and I also did not have control over where content was being published, which often resulted in a lot of low quality websites using my articles. Leer más “Tool Review: Link-Building with Postrunner”