“El Día de las redes”, un día a favor de una ONG – @IAB_Spain


por iabspain 

 

  • El Día de las Redes es una iniciativa que parte de la Comisión de Redes Publicitarias de IAB Spain.

Madrid, 11 de marzo de 2013IAB Spain, asociación que representa al sector de la publicidad, el marketing y la comunicación digital en España, ha puesto en marcha junto a su Comisión de Redes Publicitarias, el proyecto “El Día de las redes”, una iniciativa  en la que empresas asociadas cedieron su inventario durante un día a favor de una  ONG.

Con este proyecto se persiguió demostrar el alcance que se puede conseguir mediante este tipo de publicidad en una campaña real. Para ello, el pasado 20 de febrero, diversas redes publicitarias que participan en el proyecto, cedieron parte de su inventario publicitario a la Asociación Española de Síndrome de Lowe, que protagonizó la campaña.

El Día de las Redes tenía como objetivo alcanzar el mayor número de usuarios únicos posible en un solo día. Se utilizaron formatos estándar integrados (superbanner, robapáginas y rascacielos), que se lanzaron en los sites que representan las redes participantes en el proyecto.

Como resultado, se lanzaron durante el día 20 de febrero, un total de 16,3 millones de impactos publicitarios, a una audiencia de 7.425.014 usuarios únicos. Dicha cifra representa el 42% de la cobertura del universo total de internet en un día, según datos Comscore Enero 2013.

Estos resultados ponen de manifiesto mediante éste caso práctico, las elevadas coberturas a las que se puede llegar mediante una campaña publicitaria digital realizada por redes publicitarias.

Según de la Asociación Española Síndrome de Lowe“Queremos agradecer enormemente a las redes publicitarias y a IAB Spain esta iniciativa, que nos ha permitido comunicar nuestro mensaje de una forma muy eficiente a más de 7 millones de personas en un día, representa un 16% del total de la población española. Esto nos ha servido para comprobar el  gran potencial del medio y conseguir alcanzar grandes coberturas con nuestras campañas.”

Leer más ““El Día de las redes”, un día a favor de una ONG – @IAB_Spain”

Create your own definition of innovation | game-changer.net


by Jorge Barba
innovation clarity

As part of my auditing process, one of the key questions I ask is: what was the most recent innovation in your industry?

Depending on how this question is answered, it will tell me a few things:

  • How this company both defines and perceives innovation
  • If they are focused on innovation
  • If they are keeping tabs on their respective industry

That question is followed up with a similar but less obvious question: who is the most loved in your industry and why?. This one tells me if they even care about delighting their customers. But it can also tell me if they associate customer loyalty with innovation. Leer más “Create your own definition of innovation | game-changer.net”

Infographic: How China became a force in social media


http://socialmediainfluence.com

By nearly every measure you can think of, the Chinese online market will in short time become a world-beating force. It already has an online population greater than that of theentire European Union, and it is expected to be the world’s biggest e-commerce market by 2015. As for social, rampant censorhip means the top social media destinations look very different from that of the rest of the world, but it hasn’t stopped the Chinese from sharing, liking and connecting one bit.

Rise Of Social Media In China

Back in March, we published an interesting infographic on the rise of China’s digital consumer economy. What was notable about that one was just how dominant the locally grown social media powers. We have a new inforgraphic today, courtesy of tech blog BestFreeOnline, who also spell out the multi-billion-dollar growth story that is unfolding there:

Via: Best Free Online

20 anuncios que no llegaron nunca a los ojos del consumidor


La publicidad es amiga de la polémica. Por eso, en más de una ocasión, y ante las airadas críticas del consumidor, algunos anuncios terminan siendo retirados, censurados y prohibidos. Sin embargo, hay también anuncios a los que se les corta las alas antes de nacer y que no llegan hacer nunca su debut ante el consumidor.

Es la publicidad rechazada, aquella a la que los anunciantes y los medios cierran la puerta antes de puesta de largo en público. Coincidiendo con la celebración mundial del Día Mundial del ConsumidorMarketingDirecto.com quiere mostrarles algunos ejemplos de anuncios que, por su contenido controvertido, fueron ocultados a los ojos del público. ¿Fue justificado su rechazo o al final no fue todo para tanto? Juzguen ustedes >>> Leer más “20 anuncios que no llegaron nunca a los ojos del consumidor”

Los países emergentes utilizan más las redes sociales para ofrecer un servicio de atención al cliente

Entre otros datos, el estudio afirma que un 32% de los encuestados en los países en desarrollo priorizan el servicio de atención al cliente frente al 10% de los encuestados en los países desarrollados.

De acuerdo con Ovum, aunque los resultados de los países en desarrollo no representan por completo el comportamiento de la población, lo que se busca es mostrar cómo la tendencia en estos países va encaminada más hacia Internet de forma global y no individual.

Aphrodite Brinsmead, analista en el departamento de atención al cliente de Ovum, opina que los consumidores de los países en desarrollo están utilizando las redes sociales para preguntar y responder preguntas en comunidades y poder así decidir si quejarse o promocionar los productos y servicios.


http://www.puromarketing.com

Las empresas aún están decidiendo el rol prioritario que deben darle a sus servicios en Internet, en algunas ocasiones se centran en la venta y en otras en desarrollar otro tipo de servicios para acercarse a sus clientes.

Español: Esquema de la interconexión de la red...

De acuerdo con la investigación realizada por Ovum, los países en desarrollo utilizan un 12% más que los países desarrollados las redes sociales como medio para ofrecer al consumidor el servicio de atención al cliente.

El estudio, llamado “Understanding Consumer Challenges in Emerging versus Developed Economies” tiene como objetivo conocer a qué tienden los distintos países y si sus objetivos son distintos tratándose de países en desarrollo y países desarrollados.
El estudio está realizado a más de 4.000 personas y en ocho países, cuatro desarrollados y otros cuatro en desarrollo.

Entre otros datos, el estudio afirma que un 32% de los encuestados en los países en desarrollo priorizan el servicio de atención al cliente frente al 10% de los encuestados en los países desarrollados. Leer más “Los países emergentes utilizan más las redes sociales para ofrecer un servicio de atención al cliente”

10 Herramientas para buscar personas en las Redes Sociales

1. Convoflow

Este es un buscador especializado en redes sociales, realiza búsquedas en redes como Facebook, Twitter, Friendfeed, Identi.ca o Digg, con una gran funcionalidad y en tiempo real.

Una herramienta que te permite dar un recorrido por las conversaciones de las comunidades Web 2.0, de fácil uso y con magníficos resultados.

2. BuddyFetch

Una aplicación web especializada en búsquedas en redes sociales que será tu gran soporte, si de hallar amigos en la Web se trata. Este servicio web puede buscar en un ilimitado número de redes sociales, por rubros tales como edad, idioma, género o ubicación.

La herramienta trabaja -además de Messenger – con los perfiles de diversas redes socialescomo MySpace, Netlog, ICQ, Skype, Yahoo!, Windows Live Spaces, Hot or Not, Hi5, entre otros.

3. Wink People Search

Es una útil herramienta para buscar en redes sociales que te permite encontrar no sólo amigos, si no obtener su teléfono, dirección, sitios Web, fotos, trabajo; así como ubicar personas online.

4. Google Social Search

Google, consciente que el futuro está y estará aún más en las comunidades Web, ha desarrollado unaherramienta para buscar en redes sociales; sin duda, una valiosísima solución que ahorrará tiempo y aumentará la efectividad.

Google, ya venía ofreciendo búsquedas en tiempo real, en las actualizaciones de los usuarios de Twitter yFacebook; pero, actualmente permite colocar en la barra de búsqueda el nombre de tu contacto y te lista en instantes sus perfiles en las diferentes redes sociales,incluyendo Hi5, Netlog, MySpace y otras más.


by  | http://clickefectivo.com

Conforme a los planteamientos que veníamos proponiendo, a partir de 2010, el mundo sucederá en las redes sociales, y la Web 2.0 cobrará un protagonismo inusitado, con mucha mayor presencia que en la actualidad. Las compañías han tomado muy en cuenta este presagio, diseñando herramientas de búsqueda en redes sociales, pues todo usuario deseará que se le simplifique encontrar a tal amigo o cual servicio, en su red social favorita.

Acá, un breve repaso por las 10 más relevantes… Leer más “10 Herramientas para buscar personas en las Redes Sociales”

Facebook is not building Shadow Profiles of non-members, but must make privacy changes

Ireland’s Data Protection Commissioner has today announced the results of its investigation into Facebook’s data protection policies, and among other findings has announced that it is satisfied that Facebook is not building ‘Shadow Profiles’ of data about people who are not logged in to Facebook. Facebook has agreed to a number of changes related to privacy, however.

In October, Ireland’s Office of the Data Protection Commissioner said that it was to audit Facebook’s International HQ in Dublin in relation to complaints over the social network keeping copies of supposedly ‘deleted’ data. Additionally, the Europe vs Facebook campaign, claimed that Facebook was building up detailed profiles of non-members.

Austrian citizen Max Schrems drew attention to this practice keeping deleted data after requesting a copy of all the information Facebook held about him – something Facebook is legally obliged to comply with in the European Union. You can see how much data was revealed in this video.


Ireland’s Data Protection Commissioner has today announced the results of its investigation into Facebook’s data protection policies, and among other findings has announced that it is satisfied that Facebook is not building ‘Shadow Profiles’ of data about people who are not logged in to Facebook. Facebook has agreed to a number of changes related to privacy, however.

In October, Ireland’s Office of the Data Protection Commissioner said that it was to audit Facebook’s International HQ in Dublin in relation to complaints over the social network keeping copies of supposedly ‘deleted’ data. Additionally, the Europe vs Facebook campaign, claimed that Facebook was building up detailed profiles of non-members.

Austrian citizen Max Schrems drew attention to this practice keeping deleted data after requesting a copy of all the information Facebook held about him – something Facebook is legally obliged to comply with in the European Union. You can see how much data was revealed in this video. Leer más “Facebook is not building Shadow Profiles of non-members, but must make privacy changes”

The Open Innovation in the European Union (EU) environment

Everyone is being affected by this change from SMEs to Government organizations, but it seems that Europe has not changed enough.

R. Hudson says it takes:

– Focus on Excellence. If Europe wants to compete has to have the best research and ideas available.

– Focus on clusters. We need to focus resources on areas of high technology in order to attract bright students to its universities and companies for their rich business parks .

– Free SMEs. Small businesses are a major driver of ideas to the markets. We must encourage them financially.

– Buy smart. We need to provide the public services with the ability to purchase innovative products and services.

– Regulate smart. The setting is a sign of obligation and can lead to innovation.

Since 2009 it became clear that:

– It is essential to invest in new skills (people) and not only in technology (tools).

– The environmental concern is no longer exclusively green to be too gray and white in reference to creative thinking.

– “The new thinking” can be provided (with help), as is the case presented by Hudson, in terms of policies and regulations.

– The interdisciplinary team (economists, engineers, psychologists, designers, etc.) have guaranteed future. Everyone can create, conceptualize and implement ideas.


http://abaldaia.wordpress.com

Contagious or by the law!

In November 2009 an EU Manifesto targeted focus on funding and the competences and could read:

“The ambassadors believe that a comprehensive innovation policy , along with increased investment in science, technology and design, will help make Europe more competitive . “

At that time Jean -Philippe Courtois, President Microsoft International, said that the future of Europe depends on the imagination of its people and urged political and business leaders to create a environment that encourages creative thinking.

He said that the technology has the potential to radically transform society and create new jobs, but investment in skills is essential.

“The acquisition of IT skills, for example, is as fundamental as reading and writing, “said Courtois, who spoke on behalf of the 27 ambassadors.” Leer más “The Open Innovation in the European Union (EU) environment”

Designing and Producing Creative Business Cards: Techniques and Details

No one knows more about the techniques and materials available—and new ones come out all the time. Generally, printers are more than happy to give you all the industry news and advise you on techniques and materials. (If yours isn’t, you might want to look for a new printer.) If you learn a little about how they operate, they will appreciate it and be even more willing to help.
Size

While this article focuses on custom shapes and sizes, keep in mind standard sizes, too. Card holders are made to fit standard size cards, and I have often heard comments like, “If a business card doesn’t fit in my wallet, I don’t care how beautiful it is, it’s going in the trash.”

The standard sizes are 3.5 x 2 inches in the US and Canada, 85 x 55 mm in the European Union and 90 x 55 mm in Australia, New Zealand and Scandinavia. Or you could use a standard credit card as a reference, which about 85 x 54 mm or 3.34 x 2.25 inches.

Unless you have some other use for your cards in mind (for example, a bookstore’s card that doubles as a bookmark), you’ll want to stay within those dimensions. Smaller is okay, but anything too big won’t fit in most pockets, so consider going bigger only if you have reason to believe your cards will not be stored in wallets or holders.

Do you have the perfect idea but don’t know what to do with it? Maybe you’ve heard about die-cutting, varnishes, metallic inks, letterpressing and special materials but are unsure what they are exactly or which one is for you? Let’s jump into the different techniques!
Die-Cutting

Any card (or any printed material for that matter) that isn’t a standard rectangle or that has holes in it is created by a technique known as die-cutting. A metal template is prepared and is used to cut the paper in the given shape. The easiest way to think about this is to picture a giant hole-puncher, except that the holes are not necessarily round, but rather whatever shape you want them to be.

This means that, in addition to the artwork, you will need to provide the printer with a custom shape to “punch out” your cards.

The result can be as simple a round hole in the center of your card or as complex as a three-dimensional pop-out.


Plenty of creative business card showcases are available out there. Many of these are beautifully done and well thought out, and they serve as inspiration for those who would like their business card to be more than the standard rectangular piece of paper. Yet little explanation accompanies these examples, and figuring out just how to bring your idea to life can be overwhelming, to say the least. This guide is meant to help you decide which technique is right for you, how to correctly prepare the files and what to look for in a printer.

General Advice

Content Goes First

I never tire of repeating this to anyone who will listen. Don’t base your business card design on the fact that your printer has a special limited-time offer on round corners or metallic inks.

Think in terms of what the design will add to your message. Tempted to use rounded corners just because the cool kids are doing it? Maybe your card would stand out more by not using this technique.

Why do you want metallic ink? Do you think your name would really stand out in gold, even though your message is all about technology and recent code developments? You may want to rethink that. Or do you sell hand-crafted jewelry and want a design that reflects your latest silver creation? Then the silver ink might be the perfect solution for you after all.

The back of a business card is often ignored, but it can be a great place for extras that make your card even more memorable. Make it relevant to what you do, and make it useful if you can. You could include tips or a quick how-to guide relevant to your product, offer a free consultation, add a reminder for a date when you will offer discounts, or invite loyal customers to collect a stamp every time they purchase from you. Think of something that would make them want to hang onto your business card and consult it often. If you think the back should be reserved for note-taking, why not mark a few dotted lines, titled “Notes,” rather than leave it blank?

Talk to Your Printer

No one knows more about the techniques and materials available—and new ones come out all the time. Generally, printers are more than happy to give you all the industry news and advise you on techniques and materials. (If yours isn’t, you might want to look for a new printer.) If you learn a little about how they operate, they will appreciate it and be even more willing to help.

Size

While this article focuses on custom shapes and sizes, keep in mind standard sizes, too. Card holders are made to fit standard size cards, and I have often heard comments like, “If a business card doesn’t fit in my wallet, I don’t care how beautiful it is, it’s going in the trash.”

The standard sizes are 3.5 x 2 inches in the US and Canada, 85 x 55 mm in the European Union and 90 x 55 mm in Australia, New Zealand and Scandinavia. Or you could use a standard credit card as a reference, which about 85 x 54 mm or 3.34 x 2.25 inches.

Unless you have some other use for your cards in mind (for example, a bookstore’s card that doubles as a bookmark), you’ll want to stay within those dimensions. Smaller is okay, but anything too big won’t fit in most pockets, so consider going bigger only if you have reason to believe your cards will not be stored in wallets or holders.

Do you have the perfect idea but don’t know what to do with it? Maybe you’ve heard about die-cutting, varnishes, metallic inks, letterpressing and special materials but are unsure what they are exactly or which one is for you? Let’s jump into the different techniques!

Die-Cutting

Any card (or any printed material for that matter) that isn’t a standard rectangle or that has holes in it is created by a technique known as die-cutting. A metal template is prepared and is used to cut the paper in the given shape. The easiest way to think about this is to picture a giant hole-puncher, except that the holes are not necessarily round, but rather whatever shape you want them to be.

This means that, in addition to the artwork, you will need to provide the printer with a custom shape to “punch out” your cards.

The result can be as simple a round hole in the center of your card or as complex as a three-dimensional pop-out.

Optimum in Designing and Producing Creative Business Cards: Techniques and Details
This simple and effective design makes use of the round hole on both sides of the card.

Bizcards03 in Designing and Producing Creative Business Cards: Techniques and Details
This card takes the shape of the product. Instant recognition!

Leer más “Designing and Producing Creative Business Cards: Techniques and Details”

No Child Left Creative?

Newsweek recently drew attention to the “creativity crisis” in the United States. In fact, a look at the results of E. Paul Torrance’s well-known creativity test – or “CQ test” – reveals a startling downward trend. According to Newsweek:

“Kyung Hee Kim at the College of William & Mary discovered this in May, after analyzing almost 300,000 Torrance scores of children and adults. Kim found creativity scores had been steadily rising, just like IQ scores, until 1990. Since then, creativity scores have consistently inched downward. ‘It’s very clear, and the decrease is very significant,’ Kim says. It is the scores of younger children in America – from kindergarten through sixth grade – for whom the decline is ‘most serious.’”

Many of the professions that today’s younger generations will have don’t even exist yet. Which is why it’s so important to ensure that young men and women are versatile, confident thinkers who bring originality and insight to everything they do. That’s the goal of InspirUS, and it should be the goal of every school around the world.


by Kevin Roberts

No Child Left Creative?I’ve been thinking quite a bit lately about the idea of creative leadership. In a recent survey of 1500 CEOs conducted by IBM, a majority identified creativity as the most important characteristic for a leader to possess.

For anyone who has ever been at the helm of a large organization, this shouldn’t come as a surprise. The world is increasingly complex, and the problems that we will face in the coming decades will be nearly impossible to anticipate. We need leaders who can turn on a dime and use what is available to them to construct successful, innovative solutions.

This is one of the many reasons that I’m such a proud supporter of the InspirUS program at Lancaster Royal Grammar School. As I’ve mentioned many times before, InspirUS is a 10-week educational program for gifted students. It emphasizes creative thinking, problem-solving and understanding over rote memorization.

As we often say in the InspirUS program, the world needs more innovative leaders and creative thinkers, not more trivia experts.

This philosophy is becoming more widely adopted across Europe. In fact, 2009 was designated “The European Year of Creativity and Innovation,” by the European Union. The initiative aimed “to raise awareness of the importance of creativity and innovation for personal, social and economic development.” Leer más “No Child Left Creative?”

Murdoch se enfrenta en una guerra de marcas a Skype

La televisión británica de pago BSkyB, que pertenece a Rupert Murdoch, estudia reclamar a la empresa de telefonía online Skype por considerar que su nombre puede dar lugar a una confusión entre las dos marcas.

Aún no se ha iniciado ningún proceso judicial contra Skype, que ha presentado esta semana sus documentos para poder salir a la bolsa. BSkyB ha realizado un estudio que revela que la mayor parte de los consumidores confunde el logo y el nombre de las dos empresas.


La televisión británica de pago BSkyB, que pertenece a Rupert Murdoch, estudia reclamar a la empresa de telefonía online Skype por considerar que su nombre puede dar lugar a una confusión entre las dos marcas.

Aún no se ha iniciado ningún proceso judicial contra Skype, que ha presentado esta semana sus documentos para poder salir a la bolsa. BSkyB ha realizado un estudio que revela que la mayor parte de los consumidores confunde el logo y el nombre de las dos empresas. Leer más “Murdoch se enfrenta en una guerra de marcas a Skype”

Four Words That Will Stop China Eating Your Lunch

Still a business & Style icon : Gordon ‘Greed is Good’ Gekko.

Lord Digby Jones wrote a great piece in the Sunday Times today that made him sound like a modern day Gordon Gekko. Since Wall Street 2 has sadly been put back until September 24th, I guess I’ll have to live with these fine words from the Minister of State for UK Trade & Investment in the meantime…

We live in a world where China wants your lunch, and India wants your dinner. This century belongs to Asia, and if we’re going to trade our way out of this economic malaise, we can’t rely on price to do it. Lord Digby Jones

Only last week I was encouraging a client not to compete on price. “Only one company can ever be the cheapest” I said, “…and chances are it’s not you“. Everyone else must therefore compete on price, great design and great branding in order to stand out in a very crowded market place.

There are four words companies need to compete: QUALITY, VALUE-ADD, INNOVATION and BRAND. By innovation, I don’t mean invention; it might be taking an idea to market like ‘how do you check people in at a hotel’. By brand, I mean building a reputation in your sector for doing things like training your people better every day.


by jeremywaite

Still a business & Style icon : Gordon ‘Greed is Good’ Gekko.

Lord Digby Jones wrote a great piece in the Sunday Times today that made him sound like a modern day Gordon Gekko. Since Wall Street 2 has sadly been put back until September 24th, I guess I’ll have to live with these fine words from the Minister of State for UK Trade & Investment in the meantime…

We live in a world where China wants your lunch, and India wants your dinner. This century belongs to Asia, and if we’re going to trade our way out of this economic malaise, we can’t rely on price to do it.  Lord Digby Jones

Only last week I was encouraging a client not to compete on price.  “Only one company can ever be the cheapest” I said, “…and chances are it’s not you“.  Everyone else must therefore compete on price, great design and great branding in order to stand out in a very crowded market place.

There are four words companies need to compete: QUALITY, VALUE-ADD, INNOVATION and BRAND.  By innovation, I don’t mean invention; it might be taking an idea to market like ‘how do you check people in at a hotel’.  By brand, I mean building a reputation in your sector for doing things like training your people better every day. Leer más “Four Words That Will Stop China Eating Your Lunch”

5 Of The Most Socially Responsible Companies


CSR LightbulbMediumCorporate Social Responsibility (CSR) is essentially about doing good and doing well. Generally, it refers to the process of integrating social values and mission within business decision-making process, so as to achieve positive and sustainable outcomes towards the business, environment and the community at large.

Many companies nowadays believe that they have this responsibility to give back to society. Such socially responsible companies see to it that this act permeates everything they do.

Here are 5 companies that stood out, in my opinion, as great examples of how social responsibility can be productively coupled with sound strategies to advance goodwill, while building sustainable and impressive businesses.

1. Vodafone

vodafone-logo

In April, Vodafone promised to cut down their carbon dioxide emissions in half by 2020 through improving the energy efficiency of its global mobile-phone networks. Additional points for Vodafone on CSR because they are constantly updating us with the results of the campaign; no matter whether it’s going well or not.

Future promises includes pledging to recycle 95% of network equipment waste and plans to reduce work-related accidents that cause lost time by 10%. On top of that, Vodafone is a leading business in socially responsible products such as the text-to-speech software for blind people and easy-to-use handsets for the elderly.

2. The Body Shop

The-BodyShop-logo

The Body Shop can be considered one of the pioneers of modern corporate social responsibility. Founder Anita Roddick led her company to stand up for its beliefs and champion causes such as self-esteem, environmental protection, animal rights, community trade and human rights.

One of their major achievements was back in 1985, where they managed to work with Greenpeace and garner more than 4,000,000 signatures against animal testing in the European Union. They have also contributed significantly to the causes they stand for, and exemplifies how others can do the same thing. Leer más “5 Of The Most Socially Responsible Companies”

Open Innovation Lessons from Big Pharma


by Stefan Lindegaard

//
I often catch myself thinking that big pharma companies have serious challenges on innovation – and open innovation in particular.It must be difficult getting beyond the R&D mindset of innovation when it takes 10-15 years to be able to market a product and even harder to open up to external partners given the high level of knowledge – and thus intellectual property rights – needed. Leer más “Open Innovation Lessons from Big Pharma”