Expanded Social Media team in Australia!

Campaign Asia just reported on the expansion of our regional Social Media team, with Lucille Snape and Annie Hammel joining as Digital Strategists and Koby Geddes as a Digital Analyst, all in Sydney. Welcome to the team!

Full details below. Our expansion is proceeding at breakneck speed, so do get in touch with me if you are looking for a social media job. Some relevant characteristics of successful candidates: Passion for Social Media, bordering on obsessive; super intelligent; super hard worker; super fun; good taste in music.


Thomas Crampton by Thomas Crampton

Campaign Asia just reported on the expansion of our regional Social Media team, with Lucille Snape and Annie Hammel joining as Digital Strategists and Koby Geddes as a Digital Analyst, all in Sydney. Welcome to the team!

Full details below. Our expansion is proceeding at breakneck speed, so do get in touch with me if you are looking for a social media job. Some relevant characteristics of successful candidates: Passion for Social Media, bordering on obsessive; super intelligent; super hard worker; super fun; good taste in music. Leer más “Expanded Social Media team in Australia!”

Burger King appoints Publicis as its AOR for Singapore

Publicis Singapore will take full responsibility for the marketing of all Burger King’s products, effective immediately.

Burger King called the pitch in May this year. Incumbent agency Religion was not believed to be involved.

Commenting on Publicis Singapore’s appointment, Eric Foo, general manager, Burger King Singapore, said: “Publicis is a top agency with experience in the retail space and its appointment is one of our key initiatives to prepare Burger King for its next stage of growth in Singapore.”


SINGAPORE – Burger King has named Publicis as its agency-of-record in Singapore, beating Euro RSCG and Saatchi & Saatchi to the business.
Burger King appoints Publicis as its AOR for Singapore

Publicis Singapore will take full responsibility for the marketing of all Burger King’s products, effective immediately.

Burger King called the pitch in May this year. Incumbent agency Religion was not believed to be involved.

Commenting on Publicis Singapore’s appointment, Eric Foo, general manager, Burger King Singapore, said: “Publicis is a top agency with experience in the retail space and its appointment is one of our key initiatives to prepare Burger King for its next stage of growth in Singapore.” Leer más “Burger King appoints Publicis as its AOR for Singapore”

New Ads Explain the Science Behind Clearasil


– Elaine Wong
Clearasil is dropping its humorous approach in ads, in favor of spots that espouse the “science” behind the skin care brand’s products.

A new campaign, called “The Science of Looking Awesome,” breaks today (Monday), and is part of a global effort by the Reckitt Benckiser-owned brand to pitch its products to a slightly older consumer group. Until now, Clearasil—best known for its acne-fighting properties—has been a favorite among teens. But according to Reckitt, 18- to 21-year-olds tend to use the products.

That’s why Reckitt decided to change the tone of its ads, said Sabrina Rodgers, Reckitt Benckier’s marketing director for personal care products. In a commercial that ran last year, titled “Lipstick,” a teenage boy asks a girl if he can “borrow her lipstick,” and kisses her on the lips. (Tagline: “May cause confidence.”) In contrast, the new spots, via HavasEuro RSCG in New York, show how Clearasil’s acne-fighting properties help clear up skin.

One spot, for instance, shows a young woman walking into a lab-like bathroom. “It’s 10 p.m. and Kate’s face is breaking out. So she uses new, Clearasil Overnight Lotion,” the voiceover says. The ad touts Clearasil’s latest product launch, which hit shelves in January. Print ads, likewise, build on various scientific claims. Both the print and TV ads use graphics, such as diagrams depicting chemical bonds. The campaign includes print buys in this month’s Glamour and Allure issues, as well as ads running in Fitness and Seventeen next month. Leer más “New Ads Explain the Science Behind Clearasil”