The Most Isolated Man on the Planet. He’s alone in the Brazilian Amazon, but for how long?

A few Brazilians first heard of the lone Indian in 1996, when loggers in the western state of Rondônia began spreading a rumor: A wild man was in the forest, and he seemed to be alone. Government field agents specializing in isolated tribes soon found one of his huts—a tiny shelter of palm thatch, with a mysterious hole dug in the center of the floor. As they continued to search for whoever had built that hut, they discovered that the man was on the run, moving from shelter to shelter, abandoning each hut as soon as loggers—or the agents—got close. No other tribes in the region were known to live like he did, digging holes inside of huts—more than five feet deep, rectangular, serving no apparent purpose. He didn’t seem to be a stray castaway from a documented tribe.

Eventually, the agents found the man. He was unclothed, appeared to be in his mid-30s (he’s now in his late 40s, give or take a few years), and always armed with a bow-and-arrow. Their encounters fell into a well-worn pattern: tense standoffs, ending in frustration or tragedy. On one occasion, the Indian delivered a clear message to one agent who pushed the attempts at contact too far: an arrow to the chest.

Peaceful contact proved elusive, but those encounters helped the agents stitch together a profile of a man with a calamitous past. In one jungle clearing they found the bulldozed ruins of several huts, each featuring the exact same kind of hole—14 in all—that the lone Indian customarily dug inside his dwellings. They concluded that it had been the site of his village, and that it had been destroyed by land-hungry settlers in early 1996.

Those kinds of clashes aren’t unheard of: Brazil’s 1988 Constitution gave Indians the legal right to the land they have traditionally occupied, which created a powerful incentive for settlers to chase uncontacted tribes off of any properties they might be eyeing for development. Just months before the agents began tracking the lone Indian, they made peaceful first contact with two other tribes that lived in the same region. One tribe, the Akuntsu, had been reduced to just six members. The rest of the tribe, explained the chief, had been killed during a raid by men with guns and chainsaws.

If you go to Rondônia today, none of the local landowners will claim any knowledge of these anecdotal massacres. But most aren’t afraid to loudly voice their disdain over the creation of reserves for such small tribes. They will say that it’s absurd to save 31 square miles of land for the benefit of just one man, when a productive ranch potentially could provide food for thousands.

That argument wilts under scrutiny, in part because thousands of square miles of already-cleared forest throughout the Amazon remain barren wastelands, undeveloped. The only economic model in which increased production absolutely depends on increased clearing is a strictly local one. The question of who’d benefit from clearing the land versus preserving it boils down to two people: the individual developer and the lone Indian.

The government agents know this, which is why they view the protection of the lone tribesman as a question human rights, not economics.

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By Monte Reel

Yahoo maps image. Click image to expand.The most isolated man on the planet will spend tonight inside a leafy palm-thatch hut in the Brazilian Amazon. As always, insects will darn the air. Spider monkeys will patrol the treetops. Wild pigs will root in the undergrowth. And the man will remain a quietly anonymous fixture of the landscape, camouflaged to the point of near invisibility.

That description relies on a few unknowable assumptions, obviously, but they’re relatively safe. The man’s isolation has been so well-established—and is so mind-bendingly extreme—that portraying him silently enduring another moment of utter solitude is a practical guarantee of reportorial accuracy.

He’s an Indian, and Brazilian officials have concluded that he’s the last survivor of an uncontacted tribe. They first became aware of his existence nearly 15 years ago and for a decade launched numerous expeditions to track him, to ensure his safety, and to try to establish peaceful contact with him. In 2007, with ranching and logging closing in quickly on all sides, government officials declared a 31-square-mile area around him off-limits to trespassing and development.

It’s meant to be a safe zone. He’s still in there. Alone.

History offers few examples of people who can rival his solitude in terms of duration and degree. The one that comes closest is the “Lone Woman of San Nicolas”—an Indian woman first spotted by an otter hunter in 1853, completely alone on an island off the coast of California. Catholic priests who sent a boat to fetch her determined that she had been alone for as long as 18 years, the last survivor of her tribe. But the details of her survival were never really fleshed out. She died just weeks after being “rescued.”

Certainly other last tribesmen and -women have succumbed unobserved throughout history, the world unaware of their passing. But what makes the man in Brazil unique is not merely the extent of his solitude or the fact that the government is aware of his existence. It’s the way they’ve responded to it. Leer más “The Most Isolated Man on the Planet. He’s alone in the Brazilian Amazon, but for how long?”

What We Can Learn About Recruiting From Avatar’s Creator

A long time after the rest of the world, I finally saw the movie Avatar, and I was thrilled. Not from the 3D or the big story, but from the fine details. These, in my mind, made the difference, leading millions around the world to believe there is such a planet like Pandora (or that we’ll find one in 150 years time — in 2154, as James Cameron wrote).

I believe these details can help recruiters reach a huge success, especially if they use the social media.

But I’ll start at the beginning.
How Do We Convince People That Something Illogical Really Exists?


A long time after the rest of the world, I finally saw the movie Avatar, and I was thrilled. Not from the 3D or the big story, but from the fine details. These, in my mind, made the difference, leading millions around the world to believe there is such a planet like Pandora (or that we’ll find one in 150 years time — in 2154, as James Cameron wrote).

I believe these details can help recruiters reach a huge success, especially if they use the social media.

But I’ll start at the beginning.

How Do We Convince People That Something Illogical Really Exists? Leer más “What We Can Learn About Recruiting From Avatar’s Creator”

“El 80% de los anunciantes no está preparado para escuchar”, D. Rayo

“El consumidor ha cambiado. Ya no se trata de tú y ellos, sino de nosotros”, explica Rayo. Uno de los principales cambios de estos consumidores es que están todo el día conectados y conviviendo en las redes sociles, y no es distinto en Latinoamérica. “Sólo algunos son los que se atreven a acercarse a los consumidores de esta forma, son los que más control tenemos de la tecnología”, asegura. Todo radica en un “diáologo digital”, pero considera que “el 80% de los anunciantes no está preparado para escuchar”.


La division de los medios de comunicacion, la era digital, el cambio del consumidor y su forma de conectarse. De todo esto habló David Rayo Vega, mananing director de GroupM Interaction Latinoamérica y EEUU Hispano, en su charla “Offline vs Online, La guerra de los Mundos” durante el OMExpo Latino en Sao Paulo.

Según Rayo, los cuatro grandes retos a los que se enfrenta el sector son:
– interactividad: hay que hacer uso de ella más que nunca
– fragmentación: tanto de medios como de audiencias
– publicidad: “tenemos que contar que queremos comunicarnos”
– envolver a la gente Leer más ““El 80% de los anunciantes no está preparado para escuchar”, D. Rayo”