Non-Profits Know the Secrets of Social Media


Posted by Lauren Dugan

Non-Profits are the most connected sector when it comes to social media. Not multi-billion-dollar corporations, not universities, not the governments of the world. At least those are the findings of a joint venture between Dr. Nora Ganim Barnes, Ph.D., and Eric Mattson, CEO of Financial Insite Inc. The survey looked at the social media adoption of the top 200 charities and non-profits in the U.S., and its findings indicate that non-profits really have a grasp of what people like – and what they don’t like – online.

Of the 200 charities surveyed, 97 percent are using social media. Breaking down the numbers further, the findings show that 93 percent of charities use Facebook, 87 percent use Twitter, and 65 percent have a blog. And 93 percent of the charities examined reported regular social media monitoring. Leer más “Non-Profits Know the Secrets of Social Media”

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Using Social Media: Colleges And Universities Vs. Businesses

This is the interesting result emerging out of the last research report authored by Nora Ganim Barnes and Eric Mattson and entitled: “Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year”.

As a matter of fact, the use of social media technologies inside academic institutions has increased significantly, especially if you look at the time period between 2007 to 2009. In fact, if you compare the results of this new report with the 2007 research paper on social media usage in academia, authored by the same authors and using the same metrics, you will see by yourself how significant the adoption of social media inside educational institutions has been.

In the last few years, academic institutions have indeed become more familiar with social media technologies like blogging, video blogging, social networks or podcasting, while effectively leveraging them to carry out highly-targeted marketing and student recruiting campaigns.

In particular, two findings inside this report highlight clearly this growing trend…


Colleges and universities in North America continue to increase their adoption and large scale use of social media technologies, outpacing both Fortune and Inc 500 on the blogging front. Besides using these to augment and extend their overall communication, learning and student support services, educational institutions have found a key use of social media inside their marketing and student recruiting strategies.

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Photo credit: Clipart

This is the interesting result emerging out of the last research report authored by Nora Ganim Barnes and Eric Mattson and entitled: “Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year“.

As a matter of fact, the use of social media technologies inside academic institutions has increased significantly, especially if you look at the time period between 2007 to 2009. In fact, if you compare the results of this new report with the 2007 research paper on social media usage in academia, authored by the same authors and using the same metrics, you will see by yourself how significant the adoption of social media inside educational institutions has been.

In the last few years, academic institutions have indeed become more familiar with social media technologies like blogging, video blogging, social networks or podcasting, while effectively leveraging them to carry out highly-targeted marketing and student recruiting campaigns.

In particular, two findings inside this report highlight clearly this growing trend: Leer más “Using Social Media: Colleges And Universities Vs. Businesses”

Big Biz Embracing Twitter


– Mark Dolliver, Adweek
Fortune 500 companies got into the Twittering act in a big way last year, according to a study released by the Society for New Communications Research.

Thirty-five percent of Fortune 500 corporations had an active Twitter account as of last year (i.e., one with a post within the past 30 days), according to the study. Among the top 100 companies on the roster, 47 percent had a Twitter account. Twenty-two percent of all Fortune 500 companies had a “public-facing corporate blog,” and more than eight in 10 of those linked directly to a corporate Twitter account.
Leer más “Big Biz Embracing Twitter”