Esa desconocida llamada radioactividad // via @YorokobuMag


El día que el mar se abalanzó sobre la tierra y una ola gigante arreó a la central nuclear de Fukushima, la vida de Japón, y del mundo entero, volvió a cambiar. El terremoto dejó un agujero al descubierto. Un pozo de información y desinformación que ha podido causar, quizá, más daño aún que el propio desastre nuclear. Este es el mayor descubrimiento de algunas personas que, cada mes, van a Fukushima a medir la radiación. No tienen miedo. Lo que les asusta es el desconocimiento. Porque sus investigaciones, ante todo, eso es lo que muestran. Que la ignorancia y la desinformación solo lleva a tomar decisiones desafortunadas.

Seguir leyendo “Esa desconocida llamada radioactividad // via @YorokobuMag”

5 Rules for Mindful Creativity

Necessity may have been “the mother of invention” back when Plato dropped the famous phrase, but necessity alone is no longer a sufficient reason for creation. Inventions that seem to embody a forward-thinking approach at their inception often appear backwards in their thinking given a few years (or decades) of reflection. Take, for instance, the advent of individually packaged goods, which made food conveniently transportable at the expense of using more materials and creating more waste for landfills. The desire to make the world and the objects that surround us stronger, faster, more convenient and more beautiful serves as constant inspiration for today’s creative problem solvers. But sometimes, as with single-use packaging or the more complicated case of CFL lightbulbs, the innovative solutions we arrive at create other problems, or even predicaments, that become evident only in hindsight.
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The Internet Is Still Not For Everyone

By Antonio Lupetti @woork
It radically changed the way we all interact and it has become the main medium of mass communication of our (if not all) time. Nevertheless it is used by just a few. How and why the Internet is still a technology available to less than 29% of the global population.

Full article:

Tim Jackson’s economic reality check

About this talk

As the world faces recession, climate change, inequity and more, Tim Jackson delivers a piercing challenge to established economic principles, explaining how we might stop feeding the crises and start investing in our future.

About Tim Jackson

Tim Jackson studies the links between lifestyle, societal values and the environment to question the primacy of economic growth. Full bio and more links

Four out of Five Experts Agree — With Me!

New research finds we trust experts who agree with our own opinions, suggesting that subjective feelings override scientific information.

By Tom Jacobs

A clear consensus of opinion emerges within the scientific community on an important issue, such as climate change. But the public, and its elected leaders, remains unconvinced and unreceptive to well-founded warnings.

With this phenomenon growing frustratingly familiar, researchers can be forgiven if they begin to feel like Rodney Dangerfields in lab coats. From their perspective, they don’t get no respect.

Newly published research suggests that’s not entirely true: Americans do believe and trust researchers. But we focus our attention on those experts whose ideas conform with our preconceived notions. The others tend to get discounted or ignored.

“Scientific opinion fails to quiet societal disputes on such issues (as climate change) not because members of the public are unwilling to defer to experts, but because culturally diverse persons tend to form opposing perceptions of what experts believe,” a team of scholars writes in the Journal of Risk Research. “Individuals systematically overestimate the degree of scientific support for positions they are culturally predisposed to accept.” Seguir leyendo “Four out of Five Experts Agree — With Me!”

How to Become an Eco Web Designer

By: Alexander Dawson | //

Whether you believe in global warming or otherwise, the earth does still have limited resources. With an ever increasing population this means that we should try and reduce our consumption of fuel and wastage whenever possible. While I’m not going to start a hippy campaign and say that we should all go live in a world without computers (that would drive me to the point of insanity) I think that as web professionals, there are small things we can do to pass on the savings to our customers.

This article aims to highlight some of those potential energy and resource saving tweaks that we can make to ensure that if our visitors wish to reduce the amount of resources they expend, the process will be as painless and unobtrusive as possible. While this list is certainly not extensive, hopefully it may give you the opportunity to think about the process you use to build a website and how to best meet the ecological needs of your visitors as they are of an ever increasing level of importance.

Save Energy
Image credit: emitea

Figure 1: Recognising ways to save energy will make you an eco designer.

Note: Everything listed has some scientific credibility behind the theory, but the amount of savings that can be made depend on various factors. My advice is that if doing small things can help visitors reduce their electricity bills or resource costs without incurring extra ourselves, it’s worth the effort!

Blackle is The New White

While this item has a lot of controversy surrounding it, there is some clear merit associated with the practice therefore it’s worth breaking apart the facts from the fiction. A few years ago a site called Blackle appeared and made a name for itself due to its simple idea that by using a black background, you could reduce the amount of energy expended by your display. The theory behind this was that it requires more energy to illuminate a white pixel than a black (non active) one, sounds easy right?

While this item has a lot of controversy surrounding it, there is some clear merit associated with the practice therefore it’s worth breaking apart the facts from the fiction. A few years ago a site called Blackle appeared and made a name for itself due to its simple idea that by using a black background, you could reduce the amount of energy expended by your display. The theory behind this was that it requires more energy to illuminate a white pixel than a black (non active) one, sounds easy right?


Figure 2: Blackle conceptualises a method to help CRT displays reduce their energy consumption.

Well the truth is that the claims by promoters of the theory itself based on a scientific study were rather exaggerated. You see, with the advancement of technologies and the progression from CRT displays (which a real difference can be measured) to LCD’s (which require near enough the same amount of energy to produce black as white), much of the idea behind such a noble campaign has been debunked. So why is this item included in the list? For one reason, backwards compatibility!

As web professionals we are used to the fact that people may be browsing our sites using clunky old pieces of technology, from elderly browsers to a machine that would have been in existence longer than your children. It’s still a fact today that many people still regularly make use of CRT displays as they visit websites. Therefore it may be worth the consideration of giving your users an alternative stylesheet which they can pick based on black to pass on potential energy savings to those devices.

Contrast is King Seguir leyendo “How to Become an Eco Web Designer”

Collection of Global Warming Art for the Green at Heart

By Prakash Ghodke

When the temperature of our planet increases, it means that our planet is hot and ill! The rise in your body temperature is called fever, when the same happen to earth atmosphere and ocean it is called Global Warming. So today we have collected 30 incredible artworks related to global warming. Comments are really appreciated.

Help Stop Global Warming

Help Stop Global Warming Campaign

Global Warming PSA Project

Global Warming

Global warming


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10 Shocking Facts About Our World

During the first few days of the spill, heavy ...
Image via Wikipedia

When you write about money and the environment for a living, you’re constantly bombarded by related facts, figures and other interesting stuff. It seems like a day doesn’t pass without someone emailing me a press release about how much CO2 is released via cow flatulence every year, or how much money you could save by heating your home with cow chips. Come to think of it, maybe I’m just on some type of All Bovine News list serve.

Last year I decided to keep track of some of the most interesting eco-facts (as in ecological as well as economical) I ran across, and start a new annual tradition: The Green Cheapskate’s Top 10 Shocking Eco Stats of the Year. Here goes: Seguir leyendo “10 Shocking Facts About Our World”

Spotting the Gorilla in the Room

by Sarah Firisen | Global Human Capital, PwC

While attending a company training seminar a couple of years ago, I was part of a group shown a video. The video showed six people – three in white shirts and three in black shirts-passing basketballs around. We were asked to keep a silent count of the number of passes made by the people in white shirts. At the end of the video we were asked what our counts were. We were then asked how many of us had seen the gorilla walk into the frame, stand there, pound his chest and then walk off; along with about half the group, I hadn’t seen the gorilla. Those of us who hadn’t seen the gorilla, didn’t believe it had been there. In fact, showing increasing skepticism, we were convinced that we were the victims of an elaborate prank. We were shown the video again, and the presenters swore it was the same video, and what do you know, a gorilla walked through the scene. Seguir leyendo “Spotting the Gorilla in the Room”

The Art of Distinction in Web Design

The Art of Distinction in Web Design

One of the hardest tasks we undertake in the user experience field is trying to gain and hold a visitor’s attention in the right way. Distinctive design and the ability to focus eyes where they are needed in our web designs is a tricky task, but is something that we should have a firm grasp of.

Understanding the artistic traits of influence and distinction allow us to balance important details over our regular content and thus gives us the opportunity to have a great impact and influence on our consumers.

This article aims to highlight various factors you should account for when using distinction in your designs. Seguir leyendo “The Art of Distinction in Web Design”

5 ways NOT to handle reputation management


The big BP oil spill has me thinking a lot about reputation management. British Petroleum handled things well, responding fast, expressing dismay, forking over cash, etc..

Then the finger pointing began: The feds point at BP. BP points at the oil rig owner. The rig owner points at Halliburton (remember them?). The installer points at the cook. And so on. BP could have taken the high road, but as the blame game goes on they sound more and more defensive.

So, when your company starts gushing oil into the ocean, or sewage onto the internet, and you need to deal with it, here’s what not to do:


First reflex of any corporate executive, upon seeing negative press on the web, is to start posting angry responses. Everywhere. On your blog, in letters to the editor, doesn’t matter. They’re going to get their point of view heard, dammit!

Please stop. The best case is that everyone ignores your spluttering. The worst case is that even your most eloquent defense makes you look like a whiner.

Result: You look like a defensive blowhard with too much time on your hands.

Alternative: Shut up. Wait a while. See if other people who aren’t connected with your company jump in to defend you. If they do, thank them. That’s it.

Alternative 2: Express chagrin. If you just can’t be quiet, write something like “I’m sorry about the oil slick you can see from space. BP is dedicated to improving the environment, and will be using some of our newest technologies to help rehabilitate the Gulf Coast.” I will still hate you, but with some small bit of sympathy, or at least a diminished desire to dump 5,000 oil-soaked oil company execs in front of Congress. Seguir leyendo “5 ways NOT to handle reputation management”

Top 5 Open Innovation Companies – July

Stefan Lindegaard

Here comes a list of my current favorite open innovation companies.

The list is by no means based on in-depth research. It is based on actions, initiatives or shared insights of these companies over the last month or so – and thus what I believe should inspire other companies.

1. GE – for leading the way with a $200 million challenge

GE shows us the future of innovation by assembling a great team of partners as well as the rest of us as they work to solve some critical issues. Their challenge is a great initiative that I will write more about in a separate post.

2. P&G – for addressing language barriers on their Connect+Develop platform

The more time I spent in places such as Brazil and China, I begin to understand the importance of having multi-language versions of open innovation initiatives. It is simply not good enough that companies with plenty of resources for unknown reasons decide not to address language issues. They miss out on interesting opportunities.

By adding Spanish and Portuguese versions to their Connect+Develop platform, which already had a Chinese version, P&G once again leads the way.

3. Siemens – for a report that provides great insights into b2b open innovation

Granted, the report is a few months old, but I still think it is an impressive presentation of open innovation initiatives in a large b2b-focused company… Seguir leyendo “Top 5 Open Innovation Companies – July”

Guest post: Can a startup think global without boarding a plane?

This is a guest post by Richard Leyland, an entrepreneur and writer with a particular focus on the future of work. Richard is also the founder of WorkSnug, the location-based service for mobile workers.

Last year I founded a tech company in the augmented reality space. We’re doing pretty well. What began as me, an idea and a laptop is now a company with five people, plus a small army of freelancers and contractors. From roots in London we’ve now launched in sixteen cities across nine countries and two continents. We can reasonably claim to be global.

But we don’t fly. More than that, our founding principles make a public commitment that we won’t fly in the course of our business. Seguir leyendo “Guest post: Can a startup think global without boarding a plane?”

Exxon Vision Is Perilously Short-Term


In Mein Kampf, Adolf Hitler outlined the crucial importance of an ‘effective emblem’, which he saw as ‘the first impetus for the interest in the movement’.

His adoption of the swastika was a vital ingredient in the rise of National Socialism in Germany and its eventual domination of much of Europe. It is impossible, therefore, not to include the swastika, along with the Coca-Cola swirl or the Ford oval, as one of the 20th century’s most iconic and important logos.

It is an uncomfortable inclusion. Any sane individual abhors everything the Nazis stood for, yet it is still possible to acknowledge the expert manner in which its brand identity was conceived without supporting the ends to which it was used. Seguir leyendo “Exxon Vision Is Perilously Short-Term”

The latest posts from YOROKOBU

Un cómic para concienciar a los jóvenes

Ver todos los posts de Juanjo Moreno


‘Es ahora o nunca’. Es el título de un cómic que pretende concienciar a los jóvenes  ante uno de los problemas ambientales más graves: la inminente desaparición de algunas de las especies animales más emblemáticas del planeta. En realidad es el lema de la campaña de WWF que, en forma de cómic, ha creado Leo Burnett. Seguir leyendo “The latest posts from YOROKOBU”