Bing vs. Google: The Battle for Your Advertising Dollars

If pay-per-click advertising makes sense for your business (and it does for most), then you’re probably already using Google AdWords. But chances are you’ve only dabbled with Yahoo! and Bing advertising. If that’s the case, it may be time to take a closer look at your options. The partnership between Yahoo! and Bing–announced last July–is about to become a reality this fall in the form of a combined pay-per-click platform that will give small-business advertisers an alternative to Google.

Microsoft hopes the partnership will lead to increased search volume, which in turn will attract advertisers to its ad platform. “You need a lot of advertisers to provide the most relevant advertising experience. You don’t want to show an ad for ‘Tacoma plumber’ when a visitor is searching for a plumber in Seattle. The only way to create a market to attract more advertisers is to have a product with a high volume of searchers using it,” says Matt Lydon, general manager of Microsoft advertising.


If pay-per-click advertising makes sense for your business (and it does for most), then you’re probably already using Google AdWords. But chances are you’ve only dabbled with Yahoo! and Bing advertising. If that’s the case, it may be time to take a closer look at your options. The partnership between Yahoo! and Bing–announced last July–is about to become a reality this fall in the form of a combined pay-per-click platform that will give small-business advertisers an alternative to Google.

Microsoft hopes the partnership will lead to increased search volume, which in turn will attract advertisers to its ad platform. “You need a lot of advertisers to provide the most relevant advertising experience. You don’t want to show an ad for ‘Tacoma plumber’ when a visitor is searching for a plumber in Seattle. The only way to create a market to attract more advertisers is to have a product with a high volume of searchers using it,” says Matt Lydon, general manager of Microsoft advertising. Leer más “Bing vs. Google: The Battle for Your Advertising Dollars”

9 Ways to Prepare for Growth and Success

The economy taught you to expect the worst, but have you ever prepared for the best?
By JK Harris

101 to have contingency plans in place for when things go wrong. But, conversely, are you prepared for growth and success? What if it turns out your positive expectations were too conservative? What if an unexpected celebrity endorsement sends demand for your product soaring? On a more practical–and likely–note, as the economy shows signs of turning around, are you ready for what that will mean for your operation?


The economy taught you to expect the worst, but have you ever prepared for the best?

101 to have contingency plans in place for when things go wrong. But, conversely, are you prepared for growth and success? What if it turns out your positive expectations were too conservative? What if an unexpected celebrity endorsement sends demand for your product soaring? On a more practical–and likely–note, as the economy shows signs of turning around, are you ready for what that will mean for your operation? Leer más “9 Ways to Prepare for Growth and Success”

Salesmanship Lessons From Donald Trump

Everyone likes to do business with a winner. No matter what stage of your career, you need to look like you’ve made it. That means wearing a suit that will impress. As a universal rule, make it your business to be the best-dressed in the room. If you lack the fashion sense, a premier store will be more than happy to assign a knowledgeable salesperson to assist you.

And if you’re thinking of the budget thing again, forget it. Put it this way; a smashing, well-tailored suit will last you for years. Allocate the upfront cost over dozens or possibly hundreds of business meetings and the investment becomes a mere pittance. Remember that your goal is not to save money; it’s to make the sale–leave the penny pinching to others.

Bring your ego with you in full bloom. It’s not enough to look successful; you need to act it as well. This demonstrates that you are also one of the smartest people in the room.

Again, take a page from Trump. Sure, he can be garish and way over the top, but no way is he going to check his ego at the door. Neither should you. So find a way to bring up your most significant achievements, tell an intriguing story and talk up your travels, discoveries and epiphanies.

The timid and the small thinkers will talk sports and weather. They will pale in comparison to the bold winners who regale their prospects and customers with compelling ideas and stories.


Mark Stevens: The Heat-Seeking Sales Machine
Mark Stevens: The Heat-Seeking Sales Machine

Practice the art of the thrill–dress to impress and go big or go home.

In his bestselling book The Art of the Deal, Donald Trump provided a unique perspective on constructing and negotiating business transactions. But as much as we know Trump as a deal-maker extraordinaire, his greatest skill is his salesmanship.

Think of The Donald as a salesman on steroids. And in this lesser-recognized role, Trump practices the art of the thrill.

Want to know what I mean by this and what we can learn from it for our own salesmanship?

Consider the following:

Never do things for your customers and prospects in a small way. Make it big and important or don’t do it at all. I can assure you that when Trump takes a banker out to lunch to discuss a construction loan, he takes him out for a feast. He’s not out to save money on the meal; he’s determined to make money from it.

Now think of your own mental gymnastics when you invite a prospect out to dine. Chances are you think through the options, searching for a nice enough place but affordable.

Affordable?! If you’ve set aside $100 for dinner and drinks, push it to $200. If the prospect is big enough, consider $300 or even $500. Is it extravagant? Yes, but you’re out to practice the art of the thrill. No one will remember another run-of-the-mill dinner, but an over-the-top feast will make you the thrill-maker they remember. Leer más “Salesmanship Lessons From Donald Trump”

Making Millions on Crowdsourced Homework


How skipping high school helped Student of Fortune founder Sean McCleese find success in the tutoring business

By David Port

The irony isn’t lost on Sean McCleese, a high-school dropout at 14 who now, at the ripe old age of 26, finds himself heading a thriving online tutoring business that specializes in helping students along the very academic path he spurned as a teenager.

“True, I didn’t take the traditional, practically government-mandated academic path,” says McCleese, president and co-founder of the Glendale, Calif.-based online tutorial company Student of Fortune. “But I think the path I took, while it was untrodden and rife with large pitfalls that sometimes weren’t evident ahead of time, navigating through it has helped me as a person and as a business owner.” Leer más “Making Millions on Crowdsourced Homework”