5 cool things DNA testing can do – thnxz so much @cnnhealth


By Jacque Wilson, CNN

Today we use DNA tests to tell us about all kinds of things — from Justin Bieber’s baby daddy status to theinnocence of a man sitting on death row. But genetic scientists are doing more than trying to prove Bigfoot’s existence.

Here are five cool things DNA testing can do:

Map your family tree

A $99 DNA test could give you thousands of new relatives (although if they’re anything like ours, we’re not sure why you’d want them). Sites such as Ancestry.com offer to compare your DNA to those they already have on record in hopes of connecting you to unknown branches of your family tree. Ancestry.com’s test can also tell you your genetic ethnicity.

A growing body of research suggests that our ability to lose weight is shaped in large part by our genes.
A growing body of research suggests that our ability to lose weight is shaped in large part by our genes.

“The new test looks at a massive amount of your DNA … and compares it to other DNA samples from around the world. By detecting similarities, we can trace back generations to connect you to the lands your ancestors once called home,” the site states.

Solve ancient mysteries

No one knew where Richard III, one of the most famous kings of England, was buried until his remains were discovered in a parking lot in Leicester.

The remains showed evidence of battle wounds and scoliosis, but scientists weren’t sure the skeleton was Richard III’s until DNA extracted from the bones was matched to Michael Ibsen, a direct descendant of the king’s sister.

It wasn’t the first time ancient remains had been identified using DNA. If it’s stored in a cold, dry, dark place, DNA can last for thousands of years. In 2009, a DNA analysis of some bone fragments showed two of Czar Nicholas II’s children were killed along with the rest of the family during the Russian Revolution, despite speculation they could have escaped.

Scientists have even extracted DNA from Neanderthals, who went extinct about 30,000 years ago, in hopes of gaining insight into the evolution of humans.

Shakespeare, thou art stored in DNA

Full article 🙂

2013: THE YEAR BRANDING MARRIES CONTENT? BY CHUCK KENT




Three Experts Speak Out On The Intersection of Branding and Content Marketing

The rise of consumer control, particularly via social media, and the unprecedented ability of consumers to choose, or reject, messages Content marketing has been around for over 100 years, ever since The John Deere company introduced The Furrow, a custom-published magazine designed to help farmers (and John Deere) be more successful.

For most of that century-plus, many of the denizens of “sexier,” higher-profile brand marketing firms have looked down at content marketing as one of the lesser “below the line services.’ However, a confluence of powerful factors suggests that all marketers – and their agencies – will be wise to consider how to best marry traditional brand messaging with the informational, educational, entertaining charms of content marketing, online and off. Those factors include, but certainly aren’t limited to: The shift toward search algorithms that favor quality content over SEO manipulation.The growing consumer distrust of traditional, paid advertising and marketing communications.

The opportunity to shift from a forced “push” marketing model to a natural “pull” model, a shift beyond the short-term value of transaction to create the long-term value of trust.“We Are Just At the Beginning of Thinking Differently” >>>> Sensing a sea change at hand, we asked three content leaders and practitioners to give their forecast as to what extent content would finally penetrate brand marketing programs in 2013. Leer más “2013: THE YEAR BRANDING MARRIES CONTENT? BY CHUCK KENT”

How To Kick-Start Blog Content


Proven SEO

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Whether you’re still planning to start a blog or want to revive an old blog, you need a kick-start to help you get on the winning path. The most important element of your blog is your content. To kick-start blog content, you just need to read on and apply the tips that will be mentioned in this article. It’s now time to get started.

Research

How to Kick-start Blog ContentResearch is the most critical part if you want to kick-start blog content and create effective blog posts that will attract a lot of traffic. You basically need to know everything that’s going on in your niche along with what kind of audience you want to reach.

Also, you need to see the kind of competition you have and look at the most popular blogs in your niche. Take stock of current trends, news and events. Also, look at what readers are sharing and linking. Determine the most common concerns of your audience. Once you have done your research, you will be able to know what kind of content you need to create.

Determine the Most Common Questions from Readers

After the first step, you probably already have an idea of the topics readers are trying to learn about. The next step is determining the exact questions that most of these readers are asking. You need to find specific questions that most of your audience is asking.

A little online research can get you on the right track. Look at online forums and discussions regarding your niche and you will know what kind of questions are the most common. To kick-start blog contenteffectively, you need to know what kind of questions you should be answering.

Answer Those Questions Leer más “How To Kick-Start Blog Content”

El ecosistema de los seguidores en LinkedIn | via lincinews.com


Autor: Lincinews
http://lincinews.com/el-ecosistema-de-los-seguidores-en-linkedin/

 

Interesante infografía sobre el comportamiento de los usuarios en LinkedIn y cómo debieran actuar las empresas para atraerlos. Entiende cómo actúan, qué piensan y cuáles son sus intereses para que puedas armar una estrategia especial para esta red social. Recuerda que tu presencia online debe ser impecable en todas y cada una de las redes sociales que participas.

 
 

 

Las top 10 frases que nunca deberías pronunciar delante de un cliente


 

Derechos de foto de Fotolia | cursopublicidad.es

Da igual si eres una pyme o start-up. En los tiempos que están corriendo las ganas de vender hacen que muchas veces se trabaja gratis o incluso perdiendo dinero. No cometas este error pronunciando una de las siguientes frases delante de un cliente:

Frases a evitar con clientes

1. “La primera prueba la podemos hacer sin coste.”

Un cliente que no está dispuesto a pagar desde el principio no te aporta valor. Es un buen filtro que puedes aplicar para la selección de empresas a las que deberías prestar servicio. Los que quieren una prueba gratis son los que más adelante dan más problemas que nadie.

2. “Somos bastante flexibles en cuanto a cambios de especificaciones de producto.”

Clientes son como niños pequeños. No conocen fin en sus exigencias. Si no les pones un límite desde el principio te van a chupar hasta dejarte sin sangre y vida.

3. “El servicio va incluido en el precio.”

Aunque quieras vender un producto el servicio alrededor también te genera un coste. Si el servicio realmente aporta valor puedes crear una segunda fuente interesante para tu negocio. No la dejes desaprovechada.

4. “Los pagos no nos preocupan. Disponemos de liquidez. “ Leer más “Las top 10 frases que nunca deberías pronunciar delante de un cliente”

Absolut London


packagingoftheworld.com



Designed by Jamie HewlettUnited Kingdom.

Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene. The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA, Punk and 80’s Casual…

London has such a fascinating and rich history which has inspired me over the years. For ABSOLUT London I chose to re-create 7 iconic characters from different eras who are largely defined by their style as well as their impactful contribution to London’s culture at the time.” says Jamie Hewlett.


Linguistic Myths and Adventures in Etymology

Or maybe you’re too posh to play along this way. Another widely held linguistic urban legend claims “posh” was an abbreviation for “port out, starboard home” stamped on tickets to designate the shadier and more luxurious sides of the ship when traveling between England and India. Yet, no tickets have been uncovered with “POSH” stamped on them, and evidence exists from the late 19th century of the use of the word posh in a similar way as it is used today. While its exact source is unknown, posh may derive from a Romani or an Urdu word, referring variously to money, a dandy, well-dressed, affluent. Phrases like “port out, starboard home” to define the word posh are sometimes called “backronyms” as we work backwards from the letters to an invented phrase and end up creating what appears to be an original acronym.


The folk wisdom built up around common English expressions is often wrong, but it can be fun ferreting out the real origins.Linguistic Myths

Stories of the origin of the term “OK” are all over the map. (Marko Tomicic/Shutterstock)
http://www.miller-mccune.com 

Or maybe you’re too posh to play along this way. Another widely held linguistic urban legend claims “posh” was an abbreviation for “port out, starboard home” stamped on tickets to designate the shadier and more luxurious sides of the ship when traveling between England and India. Yet, no tickets have been uncovered with “POSH” stamped on them, and evidence exists from the late 19th century of the use of the word posh in a similar way as it is used today. While its exact source is unknown, posh may derive from a Romani or an Urdu word, referring variously to money, a dandy, well-dressed, affluent. Phrases like “port out, starboard home” to define the word posh are sometimes called “backronyms” as we work backwards from the letters to an invented phrase and end up creating what appears to be an original acronym. Leer más “Linguistic Myths and Adventures in Etymology”

The continual abuse of QR codes must stop | (I’dont think about mentioned down), gabrielcatalano

Marketers are abusing quick response (QR) codes left, right and centre. Examples are rife: take QR codes in the London Underground, where people have no 3G or Wi-Fi signal, or worse still, QR codes on gravestones, scarves (inane), or on billboards that no one can actually scan without climbing over a motorway. These are all examples of marketers fundamentally misunderstanding consumer behaviour.

The #QRFail in the London Underground mentioned above should not be confused with the dazzling use of QR in Seoul’s underground train platforms where Tesco put virtual shop shelves along the passenger platforms for busy consumers to shop using smart phones. The difference between Seoul and London is that consumers in the former had ubiquitous Wi-Fi access in the underground, where in the latter they were stranded without connection.


Version 1 QR code example

http://www.wired.co.uk
This is a guest post by Deaglan MacFarland, a Digital Strategic Planner at multi-channel communications agency The Blue Hive. You can follow MacFarland on Twitter @DMacFarland

Marketers are abusing quick response (QR) codes left, right and centre. Examples are rife: take QR codes in the London Underground, where people have no 3G or Wi-Fi signal, or worse still, QR codes on gravestonesscarves (inane), or on billboards that no one can actually scan without climbing over a motorway. These are all examples of marketers fundamentally misunderstanding consumer behaviour.

The #QRFail in the London Underground mentioned above should not be confused with the dazzling use of QR in Seoul‘s underground train platforms where Tesco put virtual shop shelves along the passenger platforms for busy consumers to shop using smart phones. The difference between Seoul and London is that consumers in the former had ubiquitous Wi-Fi access in the underground, where in the latter they were stranded without connection. Leer más “The continual abuse of QR codes must stop | (I’dont think about mentioned down), gabrielcatalano”

33 Splendid Website Designs You Might Haven’t Seen Yet

Having a good design on a website is somehow important in a way that it increase the brand and to have a so called professionalism. As you may see, we have featured many inspiring website designs in the past articles for you to have some fresh ideas. Now we have compiled another list of beautiful websites that maybe you haven’t seen yet.

Here, in this next post, a compilation of cool website designs is showcased to further inspire budding website owners and designers in creating cool designs. Take a peek at this 33 Splendid Website Designs and let these great ideas inspire you… Have fun!!!


Author : Ebrian Acebedo
A medical student from Philippines who apparently likes web design. To get in touch with the author, Follow him on Twitter or be a friend on Facebook

Having a good design on a website is somehow important in a way that it increase the brand and to have a so called professionalism. As you may see, we have featured many inspiring website designs in the past articles for you to have some fresh ideas. Now we have compiled another list of beautiful websites that maybe you haven’t seen yet.

Here, in this next post, a compilation of cool website designs is showcased to further inspire budding website owners and designers in creating cool designs. Take a peek at this 33 Splendid Website Designs and let these great ideas inspire you… Have fun!!!

You may want to take a look at the following related articles:

• 45+ Inspiring Examples of Vintage in Web Design

33 Beautiful Purple Websites

• 44 Eye-Catching Slideshows

• 40+ Examples of Horizontal Scrolling Websites

33 Splendid Website Designs

Efingo

efingo

View Source

Hard Boiled Webdesign

hard boiled

View Source

Tanaiska

tanaiska

View Source

Hippoapp

hippoapp

View Source Leer más “33 Splendid Website Designs You Might Haven’t Seen Yet”

Coca-Cola axes Rooney campaign following prostitute allegations (TX1PT)

GLOBAL – Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.
Coca-Cola axes Rooney campaign following prostitute allegations
Coke Zero advert featuring Manchester United’s Wayne Rooney

The campaign was due to place the Manchester United football player’s image on thousands of bottles and cans of Coke Zero, the brand’s no-sugar variant.

Coca-Cola today confirmed the promotion had been cancelled, as it did not deem it “appropriate” due to the allegations surrounding the striker’s personal life.

An official statement from the soft drinks manufacturer said, “Last month we amended our marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run an on-pack promotion featuring Wayne Rooney.”

“Our relationship with Wayne Rooney is ongoing. We are currently working with Wayne on Coke Zero Street Striker – an award-winning programme which, over the past three years, has encouraged thousands of young people to get involved in football,” the statement continued.

Rooney’s deal with Coke is understood to be worth more than US$765,000 (£500,000) a year and is in addition to further sponsorship deals with sportswear firm Nike and games manufacturer EA Sports.


GLOBAL – Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.

Coca-Cola axes Rooney campaign following prostitute allegations

Coke Zero advert featuring Manchester United‘s Wayne Rooney

The campaign was due to place the Manchester United football player’s image on thousands of bottles and cans of Coke Zero, the brand’s no-sugar variant.

Coca-Cola today confirmed the promotion had been cancelled, as it did not deem it “appropriate” due to the allegations surrounding the striker’s personal life.

An official statement from the soft drinks manufacturer said, “Last month we amended our marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run an on-pack promotion featuring Wayne Rooney.”

“Our relationship with Wayne Rooney is ongoing. We are currently working with Wayne on Coke Zero Street Striker – an award-winning programme which, over the past three years, has encouraged thousands of young people to get involved in football,” the statement continued.

Rooney’s deal with Coke is understood to be worth more than US$765,000 (£500,000) a year and is in addition to further sponsorship deals with sportswear firm Nike and games manufacturer EA Sports. Leer más “Coca-Cola axes Rooney campaign following prostitute allegations (TX1PT)”

Personal Websites: 25 Examples for Your Design Inspiration


http://vandelaydesign.com/blog/galleries/personal-websites/

Personal websites are becoming increasingly popular and they are often provide an excellent source of design inspiration. In this post we’ll feature 25 examples of well-designed personal websites. This showcase presents a variety of different styles. You’ll see mostly blogs and/or social streaming sites, but there are a lot of different approaches and design styles.

Noah Stokes

Noah Stokes

Christopher Calicott

Christopher Calicott

Min Tran

Min Tran

Francesca Battistelli

Francesca Battistelli Leer más “Personal Websites: 25 Examples for Your Design Inspiration”

Why a Prospective Client Should Choose You

Creating this list should be fairly easy, if you already have a business plan then you’ll have done all of your SWOT analysis on your competition and yourself so you’ll know what your strengths are over your competitors. If you didn’t do this then don’t fret. Do some SWOT analysis research now and not only will you be able to create the list but you may also find out some interesting facts about your competitors and yourself that could help you out in the future too. You can use these strengths to create your list which should just be a snappy little headline and a small paragraph of text going into some brief detail on how you have this advantage and what benefit this has on the client.


There are thousands of other freelancers out in the wild, so why should a prospective client choose you over your competition? They aren’t to know what will happen if they do or don’t hire you and they aren’t to know how you’ll carry out their project but if they somehow did know then they would choose you, wouldn’t they?

What you could do is just tell them straight up five or ten reasons why they should hire you instead of your competition. You can set up a new page on your website or send out an email to a prospective client and give them a list of five, ten, or however many reasons you think they’ll need that will convince them that you are the freelancer they should choose for their next web project. Try and keep the list short and snappy though so it doesn’t turn out to be the length of a 4-year-old’s Christmas wish list. Leer más “Why a Prospective Client Should Choose You”

Rooney conserva los patrocinios, a pesar del escándalo

Wayne Rooney conservará el apoyo de sus patrocinadores a pesar de estar involucrado en un escándalo sexual con una prostituta, según han señalado medios locales, que apuntan a que para Coca-Cola y Nike, este es un asunto privado.

Rooney sigue los pasos de Tiger Woods, que mantuvo el apoyo de sus anunciantes a pesar del escándalo publicitario, y tras una actuación decepcionante en el mundial, que recordó incluso la trama del anuncio que protagonizó para Nike, donde se veía al futbolista viviendo en una caravana tras un pobre desempeño en el torneo.


Wayne Rooney conservará el apoyo de sus patrocinadores a pesar de estar involucrado en un escándalo sexual con una prostituta, según han señalado medios locales, que apuntan a que para Coca-Cola y Nike, este es un asunto privado.

Rooney sigue los pasos de Tiger Woods, que mantuvo el apoyo de sus anunciantes a pesar del escándalo publicitario, y tras una actuación decepcionante en el mundial, que recordó incluso la trama del anuncio que protagonizó para Nike, donde se veía al futbolista viviendo en una caravana tras un pobre desempeño en el torneo.

“Este es un asunto privado de Wayne y de su familia y tenemos más comentarios al respecto”, dijo Nike, una marca quien lo ha apoyado en los últimos 7 años y que tiene experiencia en sacar partido de los escándalos tras lanzar una controvertida pieza donde Tiger Woods reflexionaba ante la voz de su fallecido padre sobre sus infidelidades. Leer más “Rooney conserva los patrocinios, a pesar del escándalo”

My Life As A CEO (And VC): Chief Psychologist

Anybody who has worked with me knows that I have these “control freak” tendencies as I think many leaders do. We want quality, we trust our own instincts & judgments and we think that many people don’t live up to our standards. But we know that ultimately being effective is about finding those people that do. It often takes a while of experimentation and watching their results to start to trust them. But when they start to meet and exceed your expectations it’s magic. You’re suddenly free to focus your energies elsewhere.

Once you’ve been around for a few years, attracted some great people, landed real, paying customers and raised venture capital you’ve likely got a talented team around you. Almost definitionally very talented people will butt heads. It’s your job to give people enough space to flourish without conflict, resolve conflicts when they do occur, encourage your team members to perform at their best and set the culture by which they ultimately treat their colleagues and staff.

My first company was founded in Ireland, headquartered in England and had country operations in the UK, France & Germany. Due to the language and culture issues in Europe we opted for a country structure with an MD in each country and local sales, marketing & customers support staff. We obviously had the debate about whether these functions could be centralized but either strategy has its trade-offs.


This is a guest post by Mark Suster, a 2x entrepreneur who has gone to the Dark Side of VC. He started his first company in 1999 and was headquartered in London, leaving in 2005 and selling to a publicly traded French services company. He founded his second company in Palo Alto in 2005 and sold this company to Salesforce.com, becoming VP of Product Management. He joined GRP Partners in 2007 as a General Partner focusing on early-stage technology companies. Read more about Suster at Bothsidesofthetable and on Twitter at @msuster.

I’ve had a post in my head for months – maybe longer – about the role of a CEO. My primary role was “chief psychologist” and as I’ve learned over the past few years the same has been true as a VC. Both are basically people businesses.

I finally got around to writing it having read Fred Wilson’s post about what a CEO does. He says it basically comes down to three key functions:

  • Sets the overall vision and strategy of the company and communicates it to all stakeholders
  • Recruits, hires, and retains the very best talent for the company.
  • Makes sure there is always enough cash in the bank.

Matt Blumberg, who runs one of Fred’s portfolio companies, Return Path, follows up with an additional three:

  • Don’t be a bottleneck (make sure you aren’t holding up people’s work)
  • Run great meetings (don’t be a productivity drain on the company)
  • Stay fresh (be mentally and physically fit & attuned to what is going on in the world)

And I’d add to the world of “lists of three” the old adage that many VCs quote about boards having only three roles:

  • Raising money
  • Selling the company
  • Hiring & Firing the CEO

These are good starting points and one day I’d like to elaborate more on the topic of running a company and as only I can do I will take these short lists and make them much longer 😉

But today I’m going to do the opposite. I’d like to boil down the role to just one critical function: chief psychologist. Leer más “My Life As A CEO (And VC): Chief Psychologist”