5 cool things DNA testing can do – thnxz so much @cnnhealth


By Jacque Wilson, CNN

Today we use DNA tests to tell us about all kinds of things — from Justin Bieber’s baby daddy status to theinnocence of a man sitting on death row. But genetic scientists are doing more than trying to prove Bigfoot’s existence.

Here are five cool things DNA testing can do:

Map your family tree

A $99 DNA test could give you thousands of new relatives (although if they’re anything like ours, we’re not sure why you’d want them). Sites such as Ancestry.com offer to compare your DNA to those they already have on record in hopes of connecting you to unknown branches of your family tree. Ancestry.com’s test can also tell you your genetic ethnicity.

A growing body of research suggests that our ability to lose weight is shaped in large part by our genes.
A growing body of research suggests that our ability to lose weight is shaped in large part by our genes.

“The new test looks at a massive amount of your DNA … and compares it to other DNA samples from around the world. By detecting similarities, we can trace back generations to connect you to the lands your ancestors once called home,” the site states.

Solve ancient mysteries

No one knew where Richard III, one of the most famous kings of England, was buried until his remains were discovered in a parking lot in Leicester.

The remains showed evidence of battle wounds and scoliosis, but scientists weren’t sure the skeleton was Richard III’s until DNA extracted from the bones was matched to Michael Ibsen, a direct descendant of the king’s sister.

It wasn’t the first time ancient remains had been identified using DNA. If it’s stored in a cold, dry, dark place, DNA can last for thousands of years. In 2009, a DNA analysis of some bone fragments showed two of Czar Nicholas II’s children were killed along with the rest of the family during the Russian Revolution, despite speculation they could have escaped.

Scientists have even extracted DNA from Neanderthals, who went extinct about 30,000 years ago, in hopes of gaining insight into the evolution of humans.

Shakespeare, thou art stored in DNA

Full article 🙂

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2013: THE YEAR BRANDING MARRIES CONTENT? BY CHUCK KENT




Three Experts Speak Out On The Intersection of Branding and Content Marketing

The rise of consumer control, particularly via social media, and the unprecedented ability of consumers to choose, or reject, messages Content marketing has been around for over 100 years, ever since The John Deere company introduced The Furrow, a custom-published magazine designed to help farmers (and John Deere) be more successful.

For most of that century-plus, many of the denizens of “sexier,” higher-profile brand marketing firms have looked down at content marketing as one of the lesser “below the line services.’ However, a confluence of powerful factors suggests that all marketers – and their agencies – will be wise to consider how to best marry traditional brand messaging with the informational, educational, entertaining charms of content marketing, online and off. Those factors include, but certainly aren’t limited to: The shift toward search algorithms that favor quality content over SEO manipulation.The growing consumer distrust of traditional, paid advertising and marketing communications.

The opportunity to shift from a forced “push” marketing model to a natural “pull” model, a shift beyond the short-term value of transaction to create the long-term value of trust.“We Are Just At the Beginning of Thinking Differently” >>>> Sensing a sea change at hand, we asked three content leaders and practitioners to give their forecast as to what extent content would finally penetrate brand marketing programs in 2013. Leer más “2013: THE YEAR BRANDING MARRIES CONTENT? BY CHUCK KENT”

How To Kick-Start Blog Content


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Whether you’re still planning to start a blog or want to revive an old blog, you need a kick-start to help you get on the winning path. The most important element of your blog is your content. To kick-start blog content, you just need to read on and apply the tips that will be mentioned in this article. It’s now time to get started.

Research

How to Kick-start Blog ContentResearch is the most critical part if you want to kick-start blog content and create effective blog posts that will attract a lot of traffic. You basically need to know everything that’s going on in your niche along with what kind of audience you want to reach.

Also, you need to see the kind of competition you have and look at the most popular blogs in your niche. Take stock of current trends, news and events. Also, look at what readers are sharing and linking. Determine the most common concerns of your audience. Once you have done your research, you will be able to know what kind of content you need to create.

Determine the Most Common Questions from Readers

After the first step, you probably already have an idea of the topics readers are trying to learn about. The next step is determining the exact questions that most of these readers are asking. You need to find specific questions that most of your audience is asking.

A little online research can get you on the right track. Look at online forums and discussions regarding your niche and you will know what kind of questions are the most common. To kick-start blog contenteffectively, you need to know what kind of questions you should be answering.

Answer Those Questions Leer más “How To Kick-Start Blog Content”

El ecosistema de los seguidores en LinkedIn | via lincinews.com


Autor: Lincinews
http://lincinews.com/el-ecosistema-de-los-seguidores-en-linkedin/

 

Interesante infografía sobre el comportamiento de los usuarios en LinkedIn y cómo debieran actuar las empresas para atraerlos. Entiende cómo actúan, qué piensan y cuáles son sus intereses para que puedas armar una estrategia especial para esta red social. Recuerda que tu presencia online debe ser impecable en todas y cada una de las redes sociales que participas.

 
 

 

Las top 10 frases que nunca deberías pronunciar delante de un cliente


 

Derechos de foto de Fotolia | cursopublicidad.es

Da igual si eres una pyme o start-up. En los tiempos que están corriendo las ganas de vender hacen que muchas veces se trabaja gratis o incluso perdiendo dinero. No cometas este error pronunciando una de las siguientes frases delante de un cliente:

Frases a evitar con clientes

1. “La primera prueba la podemos hacer sin coste.”

Un cliente que no está dispuesto a pagar desde el principio no te aporta valor. Es un buen filtro que puedes aplicar para la selección de empresas a las que deberías prestar servicio. Los que quieren una prueba gratis son los que más adelante dan más problemas que nadie.

2. “Somos bastante flexibles en cuanto a cambios de especificaciones de producto.”

Clientes son como niños pequeños. No conocen fin en sus exigencias. Si no les pones un límite desde el principio te van a chupar hasta dejarte sin sangre y vida.

3. “El servicio va incluido en el precio.”

Aunque quieras vender un producto el servicio alrededor también te genera un coste. Si el servicio realmente aporta valor puedes crear una segunda fuente interesante para tu negocio. No la dejes desaprovechada.

4. “Los pagos no nos preocupan. Disponemos de liquidez. “ Leer más “Las top 10 frases que nunca deberías pronunciar delante de un cliente”

Absolut London


packagingoftheworld.com



Designed by Jamie HewlettUnited Kingdom.

Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene. The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA, Punk and 80’s Casual…

London has such a fascinating and rich history which has inspired me over the years. For ABSOLUT London I chose to re-create 7 iconic characters from different eras who are largely defined by their style as well as their impactful contribution to London’s culture at the time.” says Jamie Hewlett.


Linguistic Myths and Adventures in Etymology

Or maybe you’re too posh to play along this way. Another widely held linguistic urban legend claims “posh” was an abbreviation for “port out, starboard home” stamped on tickets to designate the shadier and more luxurious sides of the ship when traveling between England and India. Yet, no tickets have been uncovered with “POSH” stamped on them, and evidence exists from the late 19th century of the use of the word posh in a similar way as it is used today. While its exact source is unknown, posh may derive from a Romani or an Urdu word, referring variously to money, a dandy, well-dressed, affluent. Phrases like “port out, starboard home” to define the word posh are sometimes called “backronyms” as we work backwards from the letters to an invented phrase and end up creating what appears to be an original acronym.


The folk wisdom built up around common English expressions is often wrong, but it can be fun ferreting out the real origins.Linguistic Myths

Stories of the origin of the term “OK” are all over the map. (Marko Tomicic/Shutterstock)
http://www.miller-mccune.com 

Or maybe you’re too posh to play along this way. Another widely held linguistic urban legend claims “posh” was an abbreviation for “port out, starboard home” stamped on tickets to designate the shadier and more luxurious sides of the ship when traveling between England and India. Yet, no tickets have been uncovered with “POSH” stamped on them, and evidence exists from the late 19th century of the use of the word posh in a similar way as it is used today. While its exact source is unknown, posh may derive from a Romani or an Urdu word, referring variously to money, a dandy, well-dressed, affluent. Phrases like “port out, starboard home” to define the word posh are sometimes called “backronyms” as we work backwards from the letters to an invented phrase and end up creating what appears to be an original acronym. Leer más “Linguistic Myths and Adventures in Etymology”