What helps you perform better: the calorific elixirs of old, or today’s supercharged formulas?
Praised as the antidote to evil, fattening sodas, functional beverages from vitamin-enhanced waters to happiness tonics have been tearing up the American drinks market this decade.
“[Functional] beverages in today’s market [are] certainly driving growth across the board, in all beverage categories,” says Andrew Guard, new products editor at BevNet, a beverage industry news site, describing a market that’s already “functional crazy.” However, the latest drinkable health boom may just be history repeating itself.
What helps you perform better: the calorific elixirs of old, or today’s supercharged formulas?
Praised as the antidote to evil, fattening sodas, functional beverages from vitamin-enhanced waters to happiness tonics have been tearing up the American drinks market this decade.
“[Functional] beverages in today’s market [are] certainly driving growth across the board, in all beverage categories,” says Andrew Guard, new products editor at BevNet, a beverage industry news site, describing a market that’s already “functional crazy.” However, the latest drinkable health boom may just be history repeating itself. Continuar leyendo «Soft Drinks vs. Energy Drinks»
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