This Website Uses Social Media to Find Your Dream Job


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Chances are you already know how difficult it is to find any job in this economy, let alone your dream job. Last month, the U.S. Bureau of Labor Statistics recorded 12.7 million unemployed Americans, and there aren’t any quick fixes in sight.

With millions of others looking for the same jobs, you don’t have time to scroll through hundreds of listings every day — you need to be able to optimize your search. Luckily there’s a new website that has found a way to utilize your online social circles to lead you to gainful employment:Jackalope Jobs.

Jackalope Jobs focuses on job seekers like you, helping you gain an edge on the competition by sorting through your social networks and pinpointing valuable connections. The way the site works is simple: You log in with LinkedInFacebook or Plaxo, and Jackalope Jobs imports all of your contacts, credentials and connections.

From the dashboard, you can search for a job and also search through your connections. You’re able to type in a job title or any keywords relevant to your search, and Jackalope Jobs will pull together listings from job boards, social media and other places in accordance with its “Jackalope Ranking” (best match according to your network and qualifications). You can also manually sort the job listings in any way you see fit — that is, by number of relevant connections, etc.

By clicking on any one job listing, you can see who among your connections could put you in touch with that particular company, and how exactly they are affiliated. You’re even able to reach out to those connections directly through the Jackalope Jobs interface, instead of needing to log on to the social network separately. Then, of course, you’re able to click through to the original listing for more information on how to apply.

There are numerous job search sites out there that promise to help, so what makes Jackalope Jobs worth your time? A big factor is the site’s strong dedication to job seekers. “Our mission is to help one million people find a job by the year 2015,” Sudy Bharadwaj, founder and CEO of Jackalope Jobs, tells Mashable.

Bharadwaj decided to create the site after he realized just how many people are looking for jobs — a combination of the unemployed, underemployed and currently employed but seeking something else. “They are very underserved, since most sites focus on advertisers, employers and recruiters. Therefore, we see a huge need and a huge market,” he says.

Bharadwaj says that a company or recruiter typically wants five great candidates to end up solely with their company or client. But for the job-seekers, he wants Jackalope Jobs to help each one to find five great jobs through any company, job board or social network.

Most job sites are constrained to a certain number of jobs that they can present to the job seeker, by virtue of their revenue models. According to Bharadwaj, even the biggest job sites show only approximately 5% of available openings. The Jackalope Jobs team believes that job seekers need greater access to openings, but doing so requires more intelligent searching, which the site provides through semantic search technology.

“With the proliferation of job boards and the acceptance of social networks, we also realize the timing is great to take advantage of these technologies,” Bharadwaj says. “What’s exciting is that we are leveraging leading-edge technologies to solve a very important problem.”

Jackalope Jobs depends in part on how your connections maintain their social profiles. LinkedIn users usually have detailed work history, while some Facebook users want to keep their personal lives separate and do not include their work information. Bharadwaj says the team plans to merge LinkedIn, Facebook and other social networks as the site develops. “[This way] we can find connections via personal relationships or business relationships that can help with a job seeker’s search,” Bharadwaj says. “Both personal and professional connections can help.”

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Willy Franzen: How The Internet Has Changed The Job Hunt

What are some of the biggest mistakes that job seekers make?
People lead with the job and I think that’s totally wrong. You go to the job board and you find a job. It’s medieval. If you don’t understand what the company is and what they do, the job doesn’t have meaning. It’s just a piece of a puzzle. You have this little piece but you don’t understand the context on how it fits in.

Instead of looking at a job posting and applying for it, take apart the details inside. Look at the company. Look at the name of the person who posted it. Is it a hiring manager or recruiter? Look at the news. What’s happening with the company? What about the industry? There’s so many plot and sub-plots here that you need to understand to be successful in that job.


According to Willy Franzen, many of us make the mistake of job hunting when we should be “company hunting.” As the founder of OneDayOneJob.com, the 27-year-old Franzen is on a mission to help recent grads find awesome entry-level jobs. To achieve this, he’s been profiling cool, relevant companies – one a day – for the past 4.5 years. That means ODOJ.com now houses 1,500+ company profiles, each accompanied by companion job openings and internship listings.I recently interviewed Franzen about how anyone in the job market can improve their job-seeking tactics as well as about his own experiences bootstrapping a web business.

What are some of the biggest mistakes that job seekers make?
People lead with the job and I think that’s totally wrong. You go to the job board and you find a job. It’s medieval. If you don’t understand what the company is and what they do, the job doesn’t have meaning. It’s just a piece of a puzzle. You have this little piece but you don’t understand the context on how it fits in.

Instead of looking at a job posting and applying for it, take apart the details inside. Look at the company. Look at the name of the person who posted it. Is it a hiring manager or recruiter? Look at the news. What’s happening with the company? What about the industry? There’s so many plot and sub-plots here that you need to understand to be successful in that job.

How have the Internet and social media changed the job search? 
The truth is that the technology doesn’t really change anything in terms of what you need to do. It changes the tactics but it doesn’t really change the strategy. You still need to make the same impression. You still need to show the person that you can do the job and that you’re going to make them look good.

But technology changes things in a few ways. First and foremost, you can learn so much more about the company and the job than you ever could have before. That can’t be understated. To find the information I put on One Day, One Job, I’d have to spend weeks researching each company because I’d have to dig through old newspaper articles, old magazine articles – it would be impossible. Now all that information is at your fingertips.

People lead with the job and I think that’s totally wrong. You go to the job board and you find a job. It’s medieval… Leer más “Willy Franzen: How The Internet Has Changed The Job Hunt”