Bored, eh? I’ve got the cure for what ails ya’. Open a new tab and start a…
All marketers are concerned with “customer loyalty”, and it’s no surprise why. …
According to an email marketing case study released by Marketing Sherpa, there is some solid ROI in…
Thinking of building an online customer community? Not sure where to start? Check out these five…
While others are discussing their politics, we at ion have been discussing their landing page strategy. There’s an important lesson to be learned from the presidential candidates regarding the role of landing page optimization in your overall campaign strategy. In a recent study, we identified landing page optimization wins and losses in both of the candidate campaigns race to the election.
ion’s study provides a detailed view into each candidate’s overall landing page strategy and spans social media, email marketing, search engine marketing, and mobile device integration.
It was a tight race on the landing page scorecard, but there’s a clear winner. Check out our latest infographic now and see what campaign wins ion’s landing page optimization review.
Email blasts may seem like the out-of-touch old fogey of online marketing, but there’s a reason they keep hanging around: They still work. But that doesn’t mean most businesses understand how to get the most out of them. One of the biggest, hardest-to-answer questions has always been: When is the best time to send out messages? Finally, we have some hard information.
Email marketing is an important channel for maintaining a relationship with customers and driving conversions through targeted messages and offers.
I know—how dare I have the audacity to hate on social media? It’s the way of the future! It will solve world hunger. It will have your babies.
And very soon, it will even make your decaf soy latte in the morning.
Don’t get me wrong. Social media is great, and you should use it in your marketing if that makes sense for your business.
But you should not put it ahead of email marketing.
Because all other things being equal, email marketing still crushes social media marketing. Here are 5 reasons why…() Leer más “5 Reasons Email Marketing Crushes Social Media Marketing for B2B”
At the end of the weekend, I had gotten things down to five emails in my inbox, all of which required me to finish a major project I was still working on. Everything else was moved out of the inbox by doing the following:
If the email was from someone who needed something done for them (most of the time it was something simple like send a piece of example code, fill out an interview questionnaire, or review a product), I either did it immediately or politely declined. The judgment call on that was if it took more than 5 minutes to complete, it was declined. If it took less, I just made myself do it.
If the email was from someone who needed me to decide on something (whether I would attend an event, sponsor a contest, or review a guest post) I just made a fast decision and replied with my response of yes, I’ll be attending, yes I will sponsor, or no, that post doesn’t meet my guidelines.
If the email was from a newsletter or mailing list I had subscribed to, I created a new filter for it to go into a folder automatically when the next installment arrived or, if I didn’t plan to read it again, I unsubscribed.
If the email was something that I wasn’t interested in responding to, or regular enough to require a filter, I deleted it.
Sometimes, the toughest part of emptying out your inbox is finally saying no to something. I know many of my emails were hanging out in my inbox simply because they required me to say no to someone’s product review, guest post, event invitation, or some other request. Once you’ve started to say no to some things, it will make it easier to do in the future and leave your inbox open to receive more good requests that you will want to say yes to.
Here at KISSmetrics, we talk about all forms of online marketing for businesses, including email marketing. While beginner’s guides and email timing are important, there is also one other area that may not have a lot to do with marketing, but has everything to do with how effectively you can run your business (and personal life for that matter).
When you work online, you will find that the things that you need the most to maintain important business connections are also the things that will derail you from the path of productivity. Social media is well known to be filled with distractions. It is not the only place you’ll likely get into trouble though. There’s another online tool that can be just as distracting and disruptive to your productivity as it is a necessity. That tool is your inbox.
How Your Inbox Stops You from Getting Things Done
Your inbox can hinder your ability to get things done in two ways. The first are notifications. Even if you don’t have your email open on your desktop, you likely have alerts for new email set up on your smartphone. So if that alert goes off, your mind will always wander into thinking about what new email you just received. Sometimes that quick distraction is all it takes to get your focus off the task at hand.
Another way your inbox can stop you from getting things done is by being overloaded. I don’t know about you, but I work a lot more efficiently if I feel like I have a manageable to-do list. A flooded inbox with tons of emails waiting for responses does not feel manageable, and the more overloaded it gets, the less I want to deal with anything in it.
Why an Empty Inbox is a Happy Inbox
So why would you want to get your inbox down to zero? I like to look at an empty inbox at the end of the day as a day where everything that needed to get done was finished. Think of each email in your inbox as a task that needs to be completed. Email tasks generally boil down to the following four things:
- Someone needs you to complete something for them.
- Someone needs you to make a decision.
- Something needs to be filtered.
- Something needs to be deleted. Leer más “How to Get Your Inbox Down to Zero and Keep it There”