Marketing ROI On Eloqua’s Social Media Playbook & Content Grid Infographic

Joe Chernov is Director of Content at Eloqua, and he is a long time friend in PR and Social Media. I have tremendous respect for his quiet, studious communications skills and campaign management. So when he emailed me recently about a current campaign, I paid attention to his pitch. I asked him if he could share some stats on the campaign, here’s what Joe replied:

Joe: I have some real stats (really real ones) on our launch of the Social Media Playbook and Content Grid infographic if you would like. Huge results!

John: And yes he did, Joe described the campaign and process, and results, and the results were big, here they are:

Joe: What were we trying to do:

– Three things:

* Make Eloqua more “relevant” when it came to Web 2.0 and social media conversation. We operate in an adjacent space to social media, but hadn’t historically been part of the conversation.
* Attract a new breed of marketer to our website to discover marketing automation and Eloqua
* Increase traffic to our new corporate blog

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Joe Chernov is Director of Content at Eloqua, and he is a long time friend in PR and Social Media. I have tremendous respect for his quiet, studious communications skills and campaign management. So when he emailed me recently about a current campaign, I paid attention to his pitch. I asked him if he could share some stats on the campaign, here’s what Joe replied:

Joe: I have some real stats (really real ones) on our launch of the Social Media Playbook and Content Grid infographic if you would like.  Huge results!

John: And yes he did, Joe described the campaign and process, and results, and the results were big, here they are:

Joe: What were we trying to do:

– Three things:

  • Make Eloqua more “relevant” when it came to Web 2.0 and social media conversation. We operate in an adjacent space to social media, but hadn’t historically been part of the conversation.
  • Attract a new breed of marketer to our website to discover marketing automation and Eloqua
  • Increase traffic to our new corporate blog

Content grid

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