Poptip New York-based startup taps into a social data gold mine after change of direction


Photo: Laura Barisonzi

Poptip’s six-month-old Twitter polling service, which already has Pepsi, EA Sports and journos like ESPN’s Darren Rovell crowdsourcing feedback for its brands, was something of an accident. The founders were developing a document-sharing platform for brands and agencies, but switched gears after a solicitation for feedback on Twitter showed them they could reach a much broader audience. “Within 30 minutes, we had 200 different opinions,” said Kelsey Falter, Poptip founder. “It was eye-opening.” In the coming weeks, it will expand its instant-data service to work on Facebook and Instagram.

Video interview:
http://edit.adweek.com/video/advertising-branding/six-questions-kelsey-falter-146885?auto

 
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Coca-Cola axes Rooney campaign following prostitute allegations (TX1PT)

GLOBAL – Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.
Coca-Cola axes Rooney campaign following prostitute allegations
Coke Zero advert featuring Manchester United’s Wayne Rooney

The campaign was due to place the Manchester United football player’s image on thousands of bottles and cans of Coke Zero, the brand’s no-sugar variant.

Coca-Cola today confirmed the promotion had been cancelled, as it did not deem it “appropriate” due to the allegations surrounding the striker’s personal life.

An official statement from the soft drinks manufacturer said, “Last month we amended our marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run an on-pack promotion featuring Wayne Rooney.”

“Our relationship with Wayne Rooney is ongoing. We are currently working with Wayne on Coke Zero Street Striker – an award-winning programme which, over the past three years, has encouraged thousands of young people to get involved in football,” the statement continued.

Rooney’s deal with Coke is understood to be worth more than US$765,000 (£500,000) a year and is in addition to further sponsorship deals with sportswear firm Nike and games manufacturer EA Sports.


GLOBAL – Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.

Coca-Cola axes Rooney campaign following prostitute allegations

Coke Zero advert featuring Manchester United‘s Wayne Rooney

The campaign was due to place the Manchester United football player’s image on thousands of bottles and cans of Coke Zero, the brand’s no-sugar variant.

Coca-Cola today confirmed the promotion had been cancelled, as it did not deem it “appropriate” due to the allegations surrounding the striker’s personal life.

An official statement from the soft drinks manufacturer said, “Last month we amended our marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run an on-pack promotion featuring Wayne Rooney.”

“Our relationship with Wayne Rooney is ongoing. We are currently working with Wayne on Coke Zero Street Striker – an award-winning programme which, over the past three years, has encouraged thousands of young people to get involved in football,” the statement continued.

Rooney’s deal with Coke is understood to be worth more than US$765,000 (£500,000) a year and is in addition to further sponsorship deals with sportswear firm Nike and games manufacturer EA Sports. Leer más “Coca-Cola axes Rooney campaign following prostitute allegations (TX1PT)”