According to the latest report by eMarketer, year 2010 will be the year social media makes e-mail marketing more powerful as compared to previous years. In an earlier study done by Email Stat Centre, they found out that 43% of email marketing firms are already offering social media marketing as part of their service line-up.
There are some critics who say that social media marketing will supersede email marketing but unfortunately, it’s too early to tell because the stronger method is still the latter according to the report. In fact, for now, social media is becoming more of a partner to email marketing because it provides new avenues for sharing and engaging customers.
The study showed that 4 out of 5 respondents agree that email marketing is the way to go to reach new markets and expand outwards. On top of that, they too believe that email marketing will increase their brand reputation and awareness to existing and potential customers.
Nevertheless, social media marketing should never be underestimated. With the rapid rise of social networking sites, marketers should eventually balance out the usage of both social media marketing and email marketing as part of their strategic process.