E-books PDF courtesy by ioninteractive.com


Learn how to use landing page software in tandem with your current marketing automation solution for exceptional results.

Integrating LiveBall with your marketing automation solution can help you to generate results unlike anything that you could achieve singly. In this guide, you’ll learn how to leverage the Power of Two to create a wider variety of better experience with less effort, more sophistication, greater insights, and streamlined testing.

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50 Landing Page Best Practices

The Ultimate Guide to Effective Landing Pages

From templates to testing and everything in between, this jam-packed best practices manual contains 50 expert tips and strategies for building the best landing pages.

You’ll gain valuable insights such as how to integrate your landing experience with a post-conversion audience, and how to build audience-specific landing pages. In addition, we’re revealing a trove of testing strategies, including which elements are most important to test on your pages.

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Landing Page Toolkit

This workbook takes you step-by-step from creating landing pages to optimizing them for high-conversion. Learn strategies for testing, segmenting, and messaging success. We even included extra workpages for future use. Read the toolkit and start making high-performance pages today.

 

 

 

 

 

 

 

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About ion
Scalable, Agile Landing Page Optimization & Management

Marketers spend a lot to win clicks. We think every one of those clicks should lead to a great experience. Our cloud-based platform, LiveBall is used by hundreds of global brands to create and optimize post-click web experiences. We also offer a wide-range of strategic services for companies who need help in the planning, executing and optimizing of their post-click programs.

  • Born of Market Demand
  • Built for the Future
  • Designed to Deliver Results
  • Priced & Packaged to Grow with You
  • Immediate Deployment
  • Unlike Anything Else

 

 

 

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Main 1.888.466.4332
Intl +01.561.394.9484
Facsimile +01.561.394.9773
Twitter @ioninteractive
Email info@ioninteractive.com

Florida
ion interactive
200 East Palmetto Park Road
Suite 107
Boca Raton, FL 33432

Massachusetts
ion interactive
One Broadway, 14th Floor
Cambridge, MA 02142

Recent Posts | blog.crazyegg.com


The daily egg

10 Cool Google Tricks To Try When You’re Bored

Bored, eh? I’ve got the cure for what ails ya’.  Open a new tab and start a…

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Learn The Psychology Behind Creating Rabidly Loyal Customers

All marketers are concerned with “customer loyalty”, and it’s no surprise why. …

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3 Ways To Get More ROI Out Of Your Email Marketing

According to an email marketing case study released by Marketing Sherpa, there is some solid ROI in…

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5 Companies With Profitable Online Customer Communities

Thinking of building an online customer community? Not sure where to start? Check out these five…

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What’s The Best Time Of Day To Send Emails? [Infographic] | ReadWriteWeb / Enterprise


Email blasts may seem like the out-of-touch old fogey of online marketing, but there’s a reason they keep hanging around: They still work. But that doesn’t mean most businesses understand how to get the most out of them. One of the biggest, hardest-to-answer questions has always been: When is the best time to send out messages? Finally, we have some hard information.

As an editor at a number of publications over the years, I’ve spent a lot of time thinking about how to maximize the effectiveness of email newsletters. And I’ve ended up in endless discussions of what time would be best to send them out. And there are literally millions of articles on the Web trying to answer that question. Leer más “What’s The Best Time Of Day To Send Emails? [Infographic] | ReadWriteWeb / Enterprise”

Invertir tiempo en contenidos es invertir tiempo en publicidad


por Neil Revilla | puromarketing.com

Las herramientas creativas, que ha utilizado la publicidad para llamar la atención de clientes potenciales, comienza a perder eficiencia. En los comercios y micropymes es más fácil percibir la incapacidad que tiene la publicidad convencional para conseguir clientes. Los soportes publicitarios en Internet como la prensa digital, portales especializados e incluso Adwords de google, están orientados a cubrir la demanda que existe en un momento determinado, en otras palabras estos soportes publicitarios están dirigidos a un público que se encuentra en modo comprador y esta buscando un producto o servicio para satisfacer su necesidad lo antes posible.

Nos preguntamos que ha sido de la capacidad de la publicidad, para generar demanda en públicos que no se encuentran en modo comprador y que quizá están en modo social (redes sociales) o modo buscador (recopilando información por intereses). En este tipo de público, la publicidad del impacto ya no es muy efectiva. Entonces, que necesitamos para generar demanda en un público que en un momento determinado no sabe que necesita nuestros productos o servicios, ¿cómo logramos capturarlos? y luego ¿cómo podemos conseguir despertar su deseo de satisfacer sus necesidades?. Al parecer lo que más aprecia una persona cuando esta en modo buscador o modo social es el contenido relevante que pueda disponer. Al parecer el contenido relevante es una forma de comunicación imparcial que es muy bien recibida por este tipo de público. Leer más “Invertir tiempo en contenidos es invertir tiempo en publicidad”

El 51% del tráfico de Internet no es humano

De todo el tráfico de Internet solo el 49% lo provocan los humanos; el 51% restante son máquinas, la mayoría de ellas pensadas para fines delictivos o, por lo menos, malignos. Así lo constata Incapsula, tras controlar los datos que fluyen a través de un millar de webs que utilizan sus servicios.


http://tecnologia.elpais.com

El 31% de todo el tráfico es realizado por máquinas para actividades delictivas, según el estudio de Incapsula

De todo el tráfico de Internet solo el 49% lo provocan los humanos; el 51% restante son máquinas, la mayoría de ellas pensadas para fines delictivos o, por lo menos, malignos. Así lo constata Incapsula, tras controlar los datos que fluyen a través de un millar de webs que utilizan sus servicios. Leer más “El 51% del tráfico de Internet no es humano”

A Flexible ID Field Helps Forgetful Users Log In

A flexible identification field would allow users to enter either their email address or username to log in. This not only helps users who forget their username, but also users who forget which email address they used to sign up for your site. A user might forget the email address they used, but remember the username. The flexible ID field adapts to the user and what they remember. Users have the freedom to choose to log in with their username or email. If one fails, they can always try the other option.

Adding a flexible ID field on your login form has many benefits. A username and email address are both unique to a user. It makes sense to allow them to choose what they want to use to log in if they forget one or the other. Limiting the user to only one login ID runs the risk of users forgetting it and getting locked out of their account. Getting locked out isn’t fun for anyone. But with a flexible ID field, you can prevent this from happening to your users. Giving users the help they need when they make errors is important part of interface design. But preventing users from making those errors in the first place is a more important part of interface design that designers should strive for.


http://uxmovement.com
by anthony

Everyone forgets things from time to time. But forgetting a username on a website can keep users locked out of their account. It’s like forgetting your keys and getting locked out of your house. Getting locked out is a frustrating experience in life and online as well.

Luckily, there’s a way you can help users who forget their usernames log in to their account. Most users remember their email address more than the usernames they use across different websites. This is because most users check their email regularly and are more familiar with their email address. However, some sites don’t allow users to log in with their email, but rather username only. This can force forgetful users to create a new account all over again. Users are not only frustrated that they forgot their username, but now they have to do extra work. In addition to the frustration, forcing forgetful users to create a new account can populate your database with ghost accounts. This isn’t good for you or the user.

Leer más “A Flexible ID Field Helps Forgetful Users Log In”

Why Email Marketing Is Still In Vogue

With the recent advancement and diversification in online marketing strategies, some might think that email marketing is a relic of the past; but the numbers tell a different story. Not only is marketing via email a cheap alternative to other forms of direct marketing, but the ROI is also exceptionally high – giving marketers the best of both worlds. Here is a look at the email marketing industry, and why it might be the right marketing option for your business.


emailmarketing_10-21

With the recent advancement and diversification in online marketing strategies, some might think that email marketing is a relic of the past; but the numbers tell a different story. Not only is marketing via email a cheap alternative to other forms of direct marketing, but the ROI is also exceptionally high – giving marketers the best of both worlds. Here is a look at the email marketing industry, and why it might be the right marketing option for your business.

Read more: http://www.flowtown.com/blog/why-email-marketing-is-still-in-vogue#ixzz16xMh48Cb