Friday Bite Size Digital: More of Your e-DMs Could Be Spam Bound

Due to email overload, Gmail last week released an email filtering & sorting system called Priority Inbox. It attempts to find out which emails are more important & more spam like. It does this by using “predictive signals” & user engagement factors.
Hotmail also announced it will use new engagement metrics that filter based on how actively a user interacts with messages from specific senders.

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Image representing Gmail as depicted in CrunchBase
by Haysam Fahmy

Due to email overload, Gmail last week released an email filtering & sorting system called Priority Inbox. It attempts to find out which emails are more important & more spam like. It does this by using “predictive signals” & user engagement factors.

Hotmail also announced it will use new engagement metrics that filter based on how actively a user interacts with messages from specific senders.

Such email filter metrics could factor in:
· Messages read, then deleted
· Messages deleted without being read
· Messages replied to
· Email open frequency
· Decisions made in global spam filters
All which affect the open rates & click through rates (CTR) of your e-DMs. Leer más “Friday Bite Size Digital: More of Your e-DMs Could Be Spam Bound”