Justin Lafferty | latest articles….


| justin@allfacebook.com | Twitter: @JLaffertyAF

How Does Facebook Improve Its Mobile Apps?

Earlier this week, Facebook released an update for its iOS application, integrating popular features from the stand-alone Camera and Messenger apps. On Friday, the site’s engineering team shared how they use these apps to see what shutterbugs and messaging mavens like best before they tweak the main app.

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INFOGRAPHIC: How Businesses Are Making Friends On Facebook

The holy grail for a brand on Facebook is the advocate. But how does a brand turn an everyday Facebook fan into someone who is willing to share and speak positively about the company? Ambassador, a social referral platform, laid out a timeline illustrating how a user becomes a brand advocate.

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How Do Facebook’s Opt-In Notifications, Pages Feed Affect Brands?

Facebook set the marketing world abuzz when it began testing two features: opt-in notifications for page updates (so users can be pinged whenever a page they have chosen posts) and a separate pages feed (where users can see all posts from all pages they’ve liked). Jason Weaver, CEO of Shoutlet, a social media marketing service that works with top consumer brands, told AllFacebook recently that he thinks this is a chance for companies to re-establish connections with fans.

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Facebook Friendship Pages Converted To Timeline

Have you ever gone through your friends list and wondered, “How do I know this person?” There’s actually a way to see all engagement between yourself and a friend — friendship pages, which recently got the timeline treatment.

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Wishpond Serves Up Easy, Engaging Facebook Marketing

Trying to think of a way to create a fun contest that will make Facebook fans engage with your brand? Stop thinking. Wishpond, which is now stepping into the social marketing world, has launched an easy way for brands to reach out to their fans through Facebook and other avenues.

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Postagram Direct Turns Facebook Photos Into Branded Postcards

Users are increasingly finding new ways to find offline uses for Facebook. The latest? Postgram Direct, which allows a user to send a real-life postcard to someone featuring Facebook photos. Sincerely, the parent company, announced Thursday that Postagram Direct has partnered with Gap to allow users to send free postcards to friends and relatives.

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Takei To Take On Facebook’s Algorithm In Upcoming Book

Actor George Takei has been a fierce opponent of the way Facebook determines which users see certain posts from pages. After reading an open letter from an aggravated page administrator to Co-Founder and CEO Mark Zuckerberg, Takei said he’s writing about Facebook’s algorithm — which many people refer to as EdgeRank — in his upcoming book.

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INFOGRAPHIC: The Science Of Facebook Engagement

One of the biggest challenges facing Facebook marketers is the plight of gaining engagement. Brands and other page administrators have tried to figure out the best types of posts to rack up more likes, comments, and shares — and most important, to play into Facebook’s algorithm. An infographic from American Express OPEN and SocialMouths shows some simple ways to make a page’s posts more popular.

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Hilton Launches Agency Search


Andrew McMains and David Gianatasio, Adweek

Young & Rubicam is defending in a global review of creative duties on the Hilton brand, sources said.

The assignment includes corporate brand image duties as well as efforts backing Hilton’s honors program, sources said. Account revenue is estimated at less than $5 million. Y&R’s offices in Chicago and Irvine, Calif., handle the business.

The competition comes just a few months after Hilton moved its headquarters from Beverly Hills, Calif., to McLean, Va. That move resulted in changes in Hilton’s marketing ranks.

A Y&R representative did not return calls and the New York consultancy managing the process, Joanne Davis Consulting, referred queries to the hotelier.

A Hilton representative would say only that the company has initiated “a closed review of a small number of agencies,” but declined to reveal any parameters of the process.

The competition is limited to the Hilton brand and does not include the hotelier’s other units. Hilton’s broader roster of creative agencies includes Omnicom‘s BBDO in Atlanta, which handles Embassy Suites, and IPG‘s Draftfcb in Chicago, which has Hampton Inn and Homewood Suites.

WPP-owned Y&R added Hilton following a review in 2005. IPG’s FCB, now part of Draftfcb, was the previous lead shop. Omnicom’s OMD added media chores at that time.

Global ad spending on the Hilton namesake brand was not immediately available.

Domestic ad spending on the Hilton brand was $4 million last year, way down from $33 million in 2008, per Nielsen. All told, Hilton spent more than $50 million last year in U.S. measured media across its portfolio, down from more than $90 million in ’08.

http://www.brandweek.com/

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