Bacardi Taps Unilever Vet as CMO


May 26, 2010

– Elena Malykhina
Bacardi Limited has appointed Unilever vet Silvia Lagnado CMO and president of Bacardi Global Brands. Prior to joining the spirits company, Lagnado spent 24 years at Unilever and spearheaded Dove’s “Campaign for Real Beauty.”

Effective Sept. 1, Lagnado will assume her new post at Bacardi, overseeing global marketing initiatives for the company’s international portfolio of premium spirits. She will be based in the Bacardi Global Brands headquarters in London. (Bacardi Limited spent $40 million on advertising in 2009, a 4 percent increase from the prior year, per the Nielsen Co.) Leer más “Bacardi Taps Unilever Vet as CMO”