Design Thinking – The Future is unknown? By abaldaia.wordpress.com

Jump into the unknown

As We Know,
There are known knowns.
There are things we know we know.
Also we know
There are known unknowns.
That is to say
We know there are some things
We do not know.
But there are unknown unknowns Also,
The ones we do not know
We do not know.

Donald Rumsfeld

The widespread tendency of people to produce the future based on past data, it is a reality that has caused great disappointment. When we extrapolate from the past to predict the future and given the recent experiences, we cannot think of creating a different and better future.

The hard concept that “you cannot measure it does not matter, because it cannot be managed” disrupts and prevents imagination and the creation of new ideas.

The world is full of unknown things, of hidden needs that exist but that neither we nor the companies consumers or users know or articulate.

But innovation is only possible when we challenge and question the rule that the best way is to try to find the best possible answer to a problem. Finding opportunity becomes more important than solving problems, which leads to responses that did not exist before.

What are the most sensitive points in the day-to-day lives and how to get information about it?

The opportunity to respond to the whole rather than ad hoc answers is given to us by observation of routines that allows the tacit understanding of background conditions.

This observation should be viewed more like an expedition to the lifestyle of people and companies and held a second set of tracks including the emotional world, language or body language, if applicable.

How to articulate needs in enterprises where the requirements have not been thought of?

The notion of context must be present in the observations so as to identify needs and opportunities, not on the past, but based on what are already relatively in the future.

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Por jabaldaia
http://abaldaia.wordpress.com/2010/10/28/design-thinking-the-future-is-unknown/#comment-213

Jump into the unknown

As We Know,
There are known knowns.
There are things we know we know.
Also we know
There are known unknowns.
That is to say
We know there are some things
We do not know.
But there are unknown unknowns Also,
The ones we do not know
We do not know.

Donald Rumsfeld

The widespread tendency of people to produce the future based on past data, it is a reality that has caused great disappointment. When we extrapolate from the past to predict the future and given the recent experiences, we cannot think of creating a different and better future.

The hard concept that “you cannot measure it does not matter, because it cannot be managed” disrupts and prevents imagination and the creation of new ideas.

The world is full of unknown things, of hidden needs that exist but that neither we nor the companies consumers or users know or articulate.

But innovation is only possible when we challenge and question the rule that the best way is to try to find the best possible answer to a problem. Finding opportunity becomes more important than solving problems, which leads to responses that did not exist before.

What are the most sensitive points in the day-to-day lives and how to get information about it?

The opportunity to respond to the whole rather than ad hoc answers is given to us by observation of routines that allows the tacit understanding of background conditions.

This observation should be viewed more like an expedition to the lifestyle of people and companies and held a second set of tracks including the emotional world, language or body language, if applicable.

How to articulate needs in enterprises where the requirements have not been thought of?

The notion of context must be present in the observations so as to identify needs and opportunities, not on the past, but based on what are already relatively in the future. Leer más “Design Thinking – The Future is unknown? By abaldaia.wordpress.com”

How to Stand and Deliver Productivity and Health

If you sit all day in front of a computer screen (and I suspect many of you reading this probably do), here’s some information that might bring you to your feet.

A recent study published by the American Cancer Society proves what common sense has been telling us for years: sitting is bad for your health. The study links increasing sedentary lifestyles (specifically the growing trend of computer-related jobs that require sitting all day at desks) to rising obesity, diabetes, and mortality. The study results showed that the more hours an individual spends sitting each day, the more likely his or her lifespan would be shorter.

Women who spent six hours a day sitting had a 37 percent increased risk of dying versus those who spent less than three hours a day on their bottoms. For men the increased risk was 17 percent.


How to Stand and Deliver Productivity and Health

If you sit all day in front of a computer screen (and I suspect many of you reading this probably do), here’s some information that might bring you to your feet.

A recent study published by the American Cancer Society proves what common sense has been telling us for years: sitting is bad for your health.  The study links increasing sedentary lifestyles (specifically the growing trend of computer-related jobs that require sitting all day at desks) to rising obesity, diabetes, and mortality. The study results showed that the more hours an individual spends sitting each day, the more likely his or her lifespan would be shorter.
Women who spent six hours a day sitting had a 37 percent increased risk of dying versus those who spent less than three hours a day on their bottoms. For men the increased risk was 17 percent. Leer más “How to Stand and Deliver Productivity and Health”

Why So Many B-School Grads Suck At Starting Companies

MBAs tend to prioritize funding over execution. In May of 2009 Postabon was a 30 page PowerPoint presentation full of research and ThinkCell graphics on why local would be the next big thing. No one bought it.

It’s not 2002. Tech trends like cloud computing, coding frameworks and better browsers means most consumer facing start-ups (without inventory) are really cheap to start. With three months and ~$10K, we created a bare-minimum website and iPhone app that allowed us to iterate daily based on consumer feedback. No amount of time in Baker Library would have substituted.


Stuart Wall
I began working on Postabon, a bootstrapped start-up, after I graduated from Harvard Business School last June. For eight months my co-founders and I slept on lots of couches, worked from coffee shops, and invested in a minimum viable product. Last month we closed our Series A round with a Boston-based VC.

It’s been an awesome experience. The past eight months changed my view of entrepreneurship, the value of a degree, and a few mistakes that recent grads (myself included) seem make. Here are a few observations from the left-most section of the start-up learning curve. Leer más “Why So Many B-School Grads Suck At Starting Companies”