Does your business have a good reason? No? Why not?

It doesn’t matter if it’s an employee or a vendor, everyone should have a solid reason for the things they do. Otherwise, quite frankly, what they’re doing is just a hobby. Why should be asked all the time. And clear and quick answers should always be given.

I’ve seen it happen a lot specifically amongst creatives. It seems that their minds tend to race faster than they can control the purpose of what they’re doing. It’s actually a great part of the creative process. You just need to make sure you take it to the next level before stopping. Internally we’re asking why all the time. Until we have an acceptable answer, we’re not done. [Más…] To me this is a true to test to see if someone is competent in what they do. Sure, you can wow me with great design, but telling me why it was done that way is what’s truly impressive. Launch a new website that has all the bells and whistles, but be clear on why I should use your product. Tell me I need a new message, but explain to me why the old one isn’t working. You tell me over and over that you’re the best, but I need to see why I should believe that.

Anuncios

It doesn’t matter if it’s an employee or a vendor, everyone should have a solid reason for the things they do. Otherwise, quite frankly, what they’re doing is just a hobby. Why should be asked all the time. And clear and quick answers should always be given.

I’ve seen it happen a lot specifically amongst creatives. It seems that their minds tend to race faster than they can control the purpose of what they’re doing. It’s actually a great part of the creative process. You just need to make sure you take it to the next level before stopping. Internally we’re asking why all the time. Until we have an acceptable answer, we’re not done. Leer más “Does your business have a good reason? No? Why not?”

The end of Flash: Another tool that can no longer do the job


Adobe Flash
Image via Wikipedia

It’s amazing how quickly things come and go in this age of technology. A killer app or product is nothing to take for granted, because in no time at all it could turn into a killed app.

Take Adobe Flash for example. It’s been years since we’ve taken this software seriously in our business. There was a day when Flash intros, web navigation and entire websites wow’d the world with their creativity. That hasn’t been the case for a number of years and yesterday’s “Thoughts on Flash” letter by Steve Jobs finally killed the three-year-old rumors as to why the iPhone and new Ipad don’t run Flash. It also effectively killed the platform altogether. Leer más “The end of Flash: Another tool that can no longer do the job”