Blog corporativo: nueva manera de entender la comunicación | via abinternet.es


Por: Irene Somoza | abinternet.es

Si algo parece estar claro en las estrategias de Marketing Online es que el contenido es una pieza fundamental. Un informe reciente de Nielsen asegura que el 90% de las compañías aumentarán el presupuesto de esta partida en 2013. En este ámbito, destacan herramientas como los blogs, que además de ofrecer información periódica y de calidad, desarrollan una nueva manera de entender la comunicación.

Internet brinda a las compañías un terreno libre para comunicarse con los clientes y a través de los blogs, son los propios usuarios los que se acercan a las empresas. Estas tienen, por tanto, una gran oportunidad para atraer y fidelizar clientes.

Pero los beneficios de los blogs son muchos. Según datos de SocialMediaToday, lascompañías que tienen un blog reciben un 55% más de tráfico, además de los aspectos positivos para el SEO. Leer más “Blog corporativo: nueva manera de entender la comunicación | via abinternet.es”

How to design the best website user experience

The Navigation System
No, we’re not talking about your GPS. But you might glean some perspective from the consumer products all around you. Long before the internet (or GPS) was mainstream, industrial designers had been honing and advancing user interfaces for manual operation. Whether it was the car stereo or the VCR, they recognized that comprehensive controls were pivotal in making their products viable. Things are starting to come full circle (who knew?!) with the advent of touchscreen and the desire to develop & design responsive websites for displays of various device types. The new norm will soon be conforming your site for display on car stereos! Until then, let’s focus on what you need to consider today to create a compelling website navigation system.
Use conventional placement
Why? Humans are creatures of habit. There is a reason you see top-of-the-screen navigation on the majority of websites. It is functional because people read from the top down. It is effective because it communicates a lot across a wide piece of real estate without hogging it up. Logically, you can’t go wrong with a menu at the screen’s top because people are looking for it up there by default.


http://www.gomediazine.com

Greetings & Salutations

My name is Wilson Revehl, Co-founder, CTO, and Vice-President of Go Media. When William Beachy and I founded the firm in 2003, merging our respective freelance businesses, I would not have imagined we’d become a publisher. And lord knows I haven’t done much to advance that cause. Jeff Finley, our first principle partner, deserves most of the credit for advancing our readership. The last time I wrote a Zine article was in 2007, about Flash, which has since become irrelevant.

I built my first website in 1996 on Yahoo’s GeoCities wysiwyg. I’ve been immersed in the world of syntaxcurly braces and for loops ever since. Today, I can read and write in all the major web programming languages, but still prefer PHP & Javascript. My skill-sets are perpetually in high demand. That’s great, except maybe I’ve been using it as an excuse to put article writing on the back burner. I’m hoping to change all of that. I want to contribute more knowledge to the design community moving forward.

Usability fundamentals of modern website design

Months after we launched a brand-new site design for our client, they returned. They wanted a new homepage. They were a market-savvy bunch who had tracked visitor click-through and retention. The idea was to alter the layout to rev up visitor engagement. I wholeheartedly endorsed the endeavor.

An organization who has the means and is willing to test differing user experiences will find that it offers constructive insight into their marketplace. However, most small businesses don’t have the budget to refresh their website design or layout whenever they want. That is why it’s crucial to design a thoughtful website user experience the first time.

Here, we’ll cover some usability basics for modern websites. The goal is to show you pragmatic dos & don’ts to ensure you’re taking advantage of best practices and conventions.

The Navigation System

No, we’re not talking about your GPS. But you might glean some perspective from the consumer products all around you. Long before the internet (or GPS) was mainstream, industrial designers had been honing and advancing user interfaces for manual operation. Whether it was the car stereo or the VCR, they recognized that comprehensive controls were pivotal in making their products viable. Things are starting to come full circle (who knew?!) with the advent of touchscreen and the desire to develop & design responsive websites for displays of various device types. The new norm will soon be conforming your site for display on car stereos! Until then, let’s focus on what you need to consider today to create a compelling website navigation system.

Use conventional placement

Why? Humans are creatures of habit. There is a reason you see top-of-the-screen navigation on the majority of websites. It is functional because people read from the top down. It is effective because it communicates a lot across a wide piece of real estate without hogging it up. Logically, you can’t go wrong with a menu at the screen’s top because people are looking for it up there by default.

No design works unless it embodies ideas that are held common by the people for whom the object is intended.

– Adrian Forty

Top Navigation… Leer más “How to design the best website user experience”

A Rotating Rubber Stamp Makes Business Jargon Quick And Easy

Look, someone’s gone and put all the annoying phrases you hear around the office on a single rotating rubber stamp. So now instead of wasting your breath the next time you default to such pat, empty expressions as “out of the box” and “paradigm shift” (hey, we’re all guilty of that one), you can stamp it out of your system. Got it? Are we on the same page? Good.


 

http://www.fastcodesign.com

ALL THE PHRASES THAT MAKE YOU CRINGE.

 

Look, someone’s gone and put all the annoying phrases you hear around the office on a single rotating rubber stamp. So now instead of wasting your breath the next time you default to such pat, empty expressions as “out of the box” and “paradigm shift” (hey, we’re all guilty of that one), you can stamp it out of your system. Got it? Are we on the same page? Good.

Buy your Office Speak stamp, complete with ink pad, for $12 here.

Writing Juices, Connecting Guest Writers With Blogging Communities

Writing Juices is an upcoming platform being masterminded by Nenuno Creative and Design Juices where are aim is to connect guest writers with established blogging communities.

It is something we have been thinking about a lot recently and now we have the resources to put our ideas into action.
Our Aim

The reason behind Writing Juices is that we know it can be a struggle to find a blog that we would like to contribute to. There are so many to choose from in various different niches, so we want to match the right blog to the right guest writer.

We all know for a fact that guest blogging can generate some extra well needed revenue, you only have to speak to our co-editor Jared Thompson on the pro’s and con’s of guest writing. So not only do we want to connect writers with blogs, we also want to help make some money!

We want to create a large directory of blogs currently looking for active guest contributions with them being categorized accordingly to what niche they fall under. We don’t all like to write about design trends and put together showcases!


Posted by Daniel in Community News on October 16th
http://nenuno.co.uk/creative/community-news/writing-juices-connecting-guest-writers-with-blogging-communities/

writing-juices

Writing Juices is an upcoming platform being masterminded by Nenuno Creative and Design Juices where are aim is to connect guest writers with established blogging communities.

It is something we have been thinking about a lot recently and now we have the resources to put our ideas into action.

Our Aim

The reason behind Writing Juices is that we know it can be a struggle to find a blog that we would like to contribute to. There are so many to choose from in various different niches, so we want to match the right blog to the right guest writer.

We all know for a fact that guest blogging can generate some extra well needed revenue, you only have to speak to our co-editor Jared Thompson on the pro’s and con’s of guest writing. So not only do we want to connect writers with blogs, we also want to help make some money!

We want to create a large directory of blogs currently looking for active guest contributions with them being categorized accordingly to what niche they fall under. We don’t all like to write about design trends and put together showcases!

writing-juices-flow

Writing Juices Flow Diagram Leer más “Writing Juices, Connecting Guest Writers With Blogging Communities”

Best Blogs of 2010


“Top 20 Most Powerful Celebrities in the World 2010″ | By Jeremy Waite


Posted on October 7, 2010
 

  • By Jeremy Waite

    Welcome to my mash-up of marketing stories and celebrity gossip. If you love marketing or want to be inspired at work, everything here is written for you. Enjoy!

Is Lady Gaga the World’s Most Powerful Celebrity? 

In advance of my book “Sex, Brands & Rock’n’Roll” coming out next month, I’ve put together a cheeky little eBook which will hopefully inform and inspire you.  It lists the top 20 most powerful celebrities in the world this year, how much $ they’ve made and inspirational quotes that show ‘why they are, who they are’.  But who’s number 1? Enjoy!

Click here for my FREE eBook to find out who are the “Top 20 Most Powerful Celebrities in the World”

The Blog Stylist


Star Blog Award: Wanna Be Balanced Mom

Star Blog Award: Wanna Be Balanced Mom

It’s been a little while since I posted my last “Star Blog Award”, so without any more delay, the next SBA winner is…

Chantelle Ellem's blog, Fat Mum Slim

Guest blogroll: Mummy blogs by Chantelle Ellem

Chantelle’s blog, Fat Mum Slim is a popular read for those who like a dose of living, loving and a little bit of everything in between. Here are Chantelle’s favourite mummy blogs

Blogger profile: Julia from Hooked on Houses

Blogger profile: Julia from Hooked on Houses

Julia loves houses. Inside houses, outside houses, TV houses, celebrity houses and houses for sale. Yes, she’s Hooked on Houses

Should bloggers have control over ads that appear next to their content?

Given the collective bargaining power needed to amass ad dollars, many popular independent bloggers have handed over their sidebars and headers to large blog networks, trusting them to seek out advertisers in return for a percentage of revenue. The larger networks can sometimes contain hundreds of bloggers and sell access to their blogs as packaged deals, meaning a single ad will be displayed across dozens of blogs within a network.

In most cases, this is ideal for the blogger because he can focus on creating content without having to waste time chasing down advertisers.

But occasionally this can lead to an ad placement with which the blogger doesn’t agree, and this is when controversy erupts.

Take, for instance, the Scienceblogs network, which faced a revolt from over a dozen of its own bloggers a few weeks ago when it decided to launch a corporate blog sponsored by Pepsi.

The blog — since taken down — resembled all the other blogs on the network and was aggregated alongside them in its main news feed. Perhaps most outrageously, the corporate-penned posts were being indexed in Google News, which has a high bar of entry for what news sources it allows.


Via TheNextWeb.com: Should bloggers have control over ads that appear next to their content?
Excerpt, then a comment:.

Given the collective bargaining power needed to amass ad dollars, many popular independent bloggers have handed over their sidebars and headers to large blog networks, trusting them to seek out advertisers in return for a percentage of revenue. The larger networks can sometimes contain hundreds of bloggers and sell access to their blogs as packaged deals, meaning a single ad will be displayed across dozens of blogs within a network.

In most cases, this is ideal for the blogger because he can focus on creating content without having to waste time chasing down advertisers.

But occasionally this can lead to an ad placement with which the blogger doesn’t agree, and this is when controversy erupts.

Take, for instance, the Scienceblogs network, which faced a revolt from over a dozen of its own bloggers a few weeks ago when it decided to launch a corporate blog sponsored by Pepsi.

The blog — since taken down — resembled all the other blogs on the network and was aggregated alongside them in its main news feed. Perhaps most outrageously, the corporate-penned posts were being indexed in Google News, which has a high bar of entry for what news sources it allows. Leer más “Should bloggers have control over ads that appear next to their content?”

What Professional Associations Have You Joined?

There are a number of professional organizations available offline to help you meet new associates, new suppliers, and ideally, new customers. From formal and well established associations like the Chamber of Commerce, to newer social media and offline networking Tweetups.

Some freelancers are more comfortable with the anonymity that cold calling and cold emailing provides, while others find that they are more successful in acquiring new business in face to face situations.

Here are a few offline associations for you to investigate in your area:

Chamber of Commerce. Your local business owners, making decisions on behalf of the local business community. Expect lots of networking events, as well as opportunities to volunteer to make changes within your community. Cost: You pay an annual membership to be a part of your Chamber of Commerce.


There are a number of professional organizations available offline to help you meet new associates, new suppliers, and ideally, new customers.  From formal and well established associations like the Chamber of Commerce, to newer social media and offline networking Tweetups.

Some freelancers are more comfortable with the anonymity that cold calling and cold emailing provides, while others find that they are more successful in acquiring new business in face to face situations.

Here are a few offline associations for you to investigate in your area:

Chamber of Commerce. Your local business owners, making decisions on behalf of the local business community.  Expect lots of networking events, as well as opportunities to volunteer to make changes within your community.  Cost: You pay an annual membership to be a part of your Chamber of Commerce.

Business Network International (BNI). Partnerships and arrangements are created within the local chapters to allow each member to refer any other member.  You carry the business cards of the businesses within your chapter, and they all carry yours.  When a situation arises where it’s appropriate to recommend their business, you provide the referral.  Cost: There is an annual fee to be a part of a BNI. Leer más “What Professional Associations Have You Joined?”

Associated Press recognise bloggers as a news source

In a letter to its members last week, Associated Press made the announcement that bloggers should be cited as a news source. This is a significant move from the AP, given that they have a history of not exactly ‘getting on’ with bloggers. Given that such a large news organisation has made a point of recognising bloggers as a viable news source, which they should have done a long time ago, it has much wider implications on how bloggers affect the news agenda and overall news industry. We’ve already seen some developments in this area, such as publishers employing bloggers on the ground, but I think this goes one further than that.

The announcement has served to recognise the work that bloggers put into breaking and reporting stories. But interestingly they make a point of saying that they must credit information where it occured from a website, so you would hope that this would cover Twitter as well, given that so many stories break on here. The details aren’t clear on quite what this attribution would look like (is it the website or the individual that’s credited?) but this is definitely a positive and exciting move.


Author of Associated Press recognise bloggers as a news source

by Lauren Fisher

01641514 photo ap associated press logo Associated Press recognise bloggers as a news sourceIn a letter to its members last week, Associated Press made the announcement that bloggers should be cited as a news source. This is a significant move from the AP, given that they have a history of not exactly ‘getting on’ with bloggers. Given that such a large news organisation has made a point of recognising bloggers as a viable news source, which they should have done a long time ago, it has much wider implications on how bloggers affect the news agenda and overall news industry. We’ve already seen some developments in this area, such as publishers employing bloggers on the ground, but I think this goes one further than that.

The announcement has served to recognise the work that bloggers put into breaking and reporting stories. But interestingly they make a point of saying that they must credit information where it occured from a website, so you would hope that this would cover Twitter as well, given that so many stories break on here. The details aren’t clear on quite what this attribution would look like (is it the website or the individual that’s credited?) but this is definitely a positive and exciting move.

3137862 9f18e67024 Associated Press recognise bloggers as a news sourceImportantly this has implications for the individual blogger opposed to blogs overall. Even though the AP states that attribution to a blogger or other source doesn’t have to occur at the start of a story, it still means valuable visibility for bloggers in front of a wide audience. If you’re a blogger that breaks news then this has huge implications on how high up the news chain you could get. Instead of just having to go out and find stories yourself, if you get in front of the right people, it could  mean that bloggers are approached with the right information and maybe even given exclusives ahead of traditional publications. This may be looking a bit too far into the future, but the possibility for this can certainly be seen now.

Are AP slow off the mark?

I don’t want to risk downplaying the significance of the move from AP, but you could very well argue that they’re actually a bit late to the game with their most recent change. In ‘The Source Cycle‘, an analysis of articles from the New York Times & Washington Post over 6 years finds that blogs are increasingly referenced as a credible news source. And this was carried out in 2008. It’s when you look at it in this context that you realise just how much work is still to be done when it comes to recognising bloggers and importantly growing the area overall. AP is a huge news agency yet only now are they making this change.

As exciting as this announcement is, we must question who is looking after the blogger’s rights and how can they make a living from their blog? It’s one thing to attribute them as a news source, but you would hope that this change from AP may well affect the blogosphere overall and we may start to see more bloggers employed by news organisations who recognise the collective power of bloggers in regional areas. This is where bloggers’ ability to influence and set the news agenda really starts coming in to play and can change the traditional news industry.

The third way Leer más “Associated Press recognise bloggers as a news source”

The Ethics of Free: Is it Wrong to Get Free Stuff?

I love to get free stuff. Don’t you?

The problem with free is that it doesn’t mean something is really free. It just means that someone else has paid for the product or service instead of you.

Recently, I was surfing around the Wise Bread archives, and I came across a post on how to get movie rentals for free. Well, that sounds interesting, right? As I read through the comments, I found that some readers were really appreciative for the tip while others thought taking advantage of the coupon codes was either cheap, an assault on capitalism, or downright immoral.

Then the same discussion came up again. While dealing with the topic of student loan debt forgiveness for people who work for non-profit organizations, it was clear that some individuals are concerned that free to you means I get to pay (through tax dollars) for that item — in this case, student loans.


I love to get free stuff. Don’t you?

The problem with free is that it doesn’t mean something is really free. It just means that someone else has paid for the product or service instead of you.

Recently, I was surfing around the Wise Bread archives, and I came across a post on how to get movie rentals for free. Well, that sounds interesting, right? As I read through the comments, I found that some readers were really appreciative for the tip while others thought taking advantage of the coupon codes was either cheap, an assault on capitalism, or downright immoral.

Then the same discussion came up again. While dealing with the topic of student loan debt forgiveness for people who work for non-profit organizations, it was clear that some individuals are concerned that free to you means I get to pay (through tax dollars) for that item — in this case, student loans. Leer más “The Ethics of Free: Is it Wrong to Get Free Stuff?”

Yahoo Turns News Browsing Into Infinite Search

The feature, which is only being tested for a limited group of users, apparently results in twice the amount of user engagement. An existing search feature “Trending Now” lists, which bring trending topics to your browsing experience on Yahoo sites, has been upgraded slightly with search. Now when you click on a Trending Topic, Yahoo will show you search results on Yahoo for the topic. Yahoo also are now suggesting newsworthy topics based on the type of Yahoo portal your are on (ie sports topics on Yahoo Sports.

Infinate Browsing and the search addition to Trending Topics are just additional examples of Yahoo pumping up search query volume through automated searches, like the company does with slideshows and other content. It’s designed to drive its search market share up.


We know that Yahoo is integrating search with news, recently launching a news portal called the the Upshot, which uses search data to pick which stories to pursue. Today, Yahoo is integrating search into news content in yet another way—by suggesting search terms underneath news content on Yahoo News.

Called “Infinite Browse” internally at Yahoo, the new feature will include a box below Yahoo News articles that will suggest searches for specific terms. For example, news about Al Qaida will show links to searches for “Al-Qaida Camp” or “Al-Qaida Flags.” The idea is to allow readers to access related content they would search for without having to go to a separate search portal and type in the query. Leer más “Yahoo Turns News Browsing Into Infinite Search”

40 Colorful and Abstract iPad Wallpapers


At this stage, I’m sure not a single reader here needs a definition of Apple’s new revolutionary device; the iPad.

You all know what it is, and you all know what it does – whether you see a purpose for it or not. It hasn’t been around for all that long, in fact only a matter of weeks in some countries, yet iPad owners already have a huge selection of inspirational and beautiful backgrounds to choose from to brighten up their iPads, both digital and photographic ones.

Please note that iPad wallpapers are square (their default size is 1024×1024 pixels) so that they work both vertically and horizontally when the iPad is flipped from side to side.

This round-up consists of 40 quality abstract and colorful iPad wallpapers and backgrounds, ready for you to download and use for free.

//

Leer más “40 Colorful and Abstract iPad Wallpapers”

How To (Further) Engage Your Readers

This reader engagement is becoming ever more important, because the growing number of blogs could lead to a decline in your own readership, as attention becomes increasingly fragmented among all the exciting new spots. If your readers seem disconnected from your website, they might be lured away for good by a blogger who puts more thought and effort into capturing and holding their attention. If you keep your website engrossing and accessible, you’ll be sure to remain on your readers’ minds, regardless of how many other blogs creep into their RSS reader.

So, the question is, how do we accomplish this? There are many different approaches. Given the diversity and size of the online audience, try a multi-layered approach, rather than going in a single direction. Covering as many bases as possible is always best if you expect to succeed in your blogging venture. Below are a few things you can do to enhance your website’s appeal.


101 subscribers?!
Image by Bright Meadow via Flickr

By Robert Bowen

With so many blogs riddling the online landscape, blog owners are always looking for new ways to strengthen their relationship with readers—to engage readers so that they not only appreciate the bloggers’ efforts but come back time and again to read and contribute to the website. Some of these websites engage us so much that we begin to crave the feeling of being on them, and we make them a daily haunt.

This reader engagement is becoming ever more important, because the growing number of blogs could lead to a decline in your own readership, as attention becomes increasingly fragmented among all the exciting new spots. If your readers seem disconnected from your website, they might be lured away for good by a blogger who puts more thought and effort into capturing and holding their attention. If you keep your website engrossing and accessible, you’ll be sure to remain on your readers’ minds, regardless of how many other blogs creep into their RSS reader. Leer más “How To (Further) Engage Your Readers”

The Thin Line Between Editorial & Advertorial

“Everyone has to be able to tell the difference between advertising and editorial, and if you can’t tell there’s a difference, there’s a problem,” said Sid Holt, chief executive of the American Society of Magazine Editors. “I’d rather our bloggers focus on creating unfiltered, honest content,” Weblogs Inc.’s chairman and mouthpiece Jason McCabe Calacanis said.

The above quotes reverberates my concerns on the way bloggers are posting competitions and reviews regarding certain products or services, which are paid in kind or sponsored by advertisers but instead, they’re passing it off as their own. I hope these people are able to come clean and create a spin-free zone dedicated to cutting through the crap in online public relations and social media issues with blunt honesty and a healthy dose of scepticism on their personal sites.


blogIn what is becoming an increasingly competitive business environment, advertisers are beginning to turn to an alternative approach to communicate their messages to their target audience. If the separation between blog posts’ editorial and advertising sides was once a gulf, it is now diminished to the size of a sidewalk crack.

An advertorial is just what the name implies: an editorial and advertisement combined. It is a form of paid advertisement where bloggers are called on to write an “article”, which in most cases is simply a padded advertisement spiel. Leer más “The Thin Line Between Editorial & Advertorial”