Digital Marketing Roadmaps – @intersection1 by Mark Smiciklas

social media strategy roadmap

Are you a fan of those BIG strategic reports? You know… the ones that never get read, gather cobwebs at the back of your filing cabinet or get used to keep the door to your office propped open.

You will be happy to know that your Intersection Digital Marketing Road Map will be presented in a visual, concise and easy to read format.

You will receive a straightforward, no-nonsense plan that includes sets of strategies, tactics and objectives for your organization to work through over a six to twelve month period.

The following areas make up the framework that’s used to design your digital road map:

  1. Research
  2. Planning
  3. Implementation
  4. Management
  5. Measurement

The end result is a manageable plan that is customized to your specific marketing and communication needs – and takes into account the capacity of your organization.

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Focus on online conversions, not visitor numbers

The fundamental part of marketing is to generate more money than you spend; to deliver a return on investment (ROI). This can be part of a sophisticated, long-term, multi-faceted marketing campaign, or a simple direct marketing campaign. Regardless of the campaign size, conversions are critical and ROI essential.

Digital marketing is no different. Digital campaigns should be focused around delivering a substantial ROI. The only way to achieve this is by having a clear conversion that you can measure on your site, and deliver a CPA (cost per acquisition) lower than the value of the conversion.

This sounds obvious; however 90% of websites fail to achieve this. Instead, generic, simple brochure style websites without sufficient call to actions are the norm. Unsurprisingly when digital campaigns are set-up, that solely drive traffic to these sites, they are unsuccessful. Simply driving targeted traffic to your site and hoping for results is a recipe for disaster. Targeted traffic will not convert if there is no conversion! This applies for both B2C as well as B2B industries. Leer más “Focus on online conversions, not visitor numbers”