Digital Marketing Roadmaps – @intersection1 by Mark Smiciklas


social media strategy roadmap

Are you a fan of those BIG strategic reports? You know… the ones that never get read, gather cobwebs at the back of your filing cabinet or get used to keep the door to your office propped open.

You will be happy to know that your Intersection Digital Marketing Road Map will be presented in a visual, concise and easy to read format.

You will receive a straightforward, no-nonsense plan that includes sets of strategies, tactics and objectives for your organization to work through over a six to twelve month period.

The following areas make up the framework that’s used to design your digital road map:

  1. Research
  2. Planning
  3. Implementation
  4. Management
  5. Measurement

The end result is a manageable plan that is customized to your specific marketing and communication needs – and takes into account the capacity of your organization.

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Five Trends to Watch for at Mobile World Congress 2013 – #MWC13 // Social@Ogilvy


Social@Ogilvy

With 70,000 attendees, 1,500 exhibitors and over 100 conference sessions, the Mobile World Congress can be an overwhelming experience. The conference ranges across all aspects of the mobile economy, from hardware and infrastructure to marketing and education. Fortunately, Martin Lange, Executive Marketing Director of Digital Strategy for Ogilvy & Mather, will be attending the conference.

Since Martin is deeply immersed in the mobile ecosystem, he’s keeping track of what really matters in this, the most rapidly evolving aspect of marketing and communications.

Martin will focus on the following top five mobile trends during the conference, including his perspective on some must-see keynotes and panels which will bring these trends into sharp relief. Be sure to follow Ogilvy at MWC 2013 on Tumblr or @OgilvyWW on Twitter for real-time updates of all things Mobile World Congress.

Here are Martin’s top 5 trends to watch for at Mobile World Congress 2013 (#MWC13). Below that is a more in-depth look into each trend.

Don’t DI-lete: Weekly DI China Update


new-picture2

Still think social media is a fad? For those who haven’t seen it, Jeremy Webb wants to kick off this week’s update with the following clip: A Social Media Revolution (CN subtitles).

你还是觉得社会媒体仅是一时狂热吗?没看过这个视频的同事,Jeremy Webb想用它来kick off这个星期的Don’t DI-lete:社会化媒体革命(中文字幕)。 Leer más “Don’t DI-lete: Weekly DI China Update”