Eliminating Programmatic Confusion – The Road to Publisher Clarity – vía @iab


By Carl Kalapesi

AB releases Publisher’s perspectives on programmatic as first part in educational series

Programmatic buying and selling of advertising, real-time  bidding, and marketing automation is changing the way we transact digital media. Though numbers are very sketchy, by some accounts over 20% of all digital advertising is sold “programmatically” – and it’s growing rapidly.

iab-pdf-download-tpl-programmatic.jpg

There is significant confusion in the marketplace around the meaning of terms like “programmatic”, “RTB”, “programmatic direct”, “programmatic premium”, and other verbiage, often being used interchangeably. New technologies are emerging which are creating significant value, but there is also a lack of clear technical standards to ensure interoperability across different platforms. Buyers and sellers are concerned with the limited transparency and number of vendors involved in the programmatic transaction.  And programmatic raises internal, organizational challenges for brands and agencies, and particularly for publishers with their existing direct sales teams and incentives.

Agencies and their clients have a lot to lose if programmatic isn’t implemented coherently: a set of technologies that aim to create market efficiencies could, instead, create a fragmented, illiquid marketplace if each media agency insists on creating its own proprietary marketplace with its own standards and its own technologies.

http://www.iab.net/iablog/2013/09/eliminating-programmatic-confusion-road-to-publisher-clarity.html

How Much Money Can You Make Working in Digital? [CHART]


by  | http://mashable.com

The world has gone digital. At this point, most companies big and small have a website, Facebook Page andTwitter handle. With these new digital properties comes a slew of digital jobs — with that comes the demand for new staff members to create digital assets, design logos, manage a website and transform sketches on napkins into actual products.

In the infographic below, produced by OnwardSearch, you can see how much dough you’d net for various jobs in the digital sector, from interactive design to front-end developers. Do you work in these fields? Do the numbers stack up with what you’ve seen in the industry? Do you think these positions and the salaries make sense, given the rise of digital media? Do you want to move to a market that pays better? Let us know in the comments below.

S. de Cock (Adobe) en #OMExpo: “Nuestras herramientas cubren el hueco entre la creatividad y el marketing”

múltiples herramientas a través de las cuales “desde las empresas tendremos que trabajar en equipo con otras personas y asegurarnos de que todos comprendemos y manejamos la herramienta correctamente”. Por ello es necesario que cubramos el hueco que existe entre la creatividad y el marketing, “para lo que Adobe ofrece todas sus herramientas, como el PhotoShop CS5”.De esta forma, “el proceso creativo se hace más eficiente”.

El siguiente paso de una buena estrategia de marketing digital sería la entrega de esos contenidos que ya hemos creado, “algo a lo que pueden ayudarnos las nuevas tecnologías”. En este sentido, los autores necesitan plataformas y herramientas que les permitan distribuir sus creaciones, algo que desde Adobe pueden contribuir a resolver con programas como el CQ5, para distribuir el contenido a través de diferentes canales y dispositivos.En cuanto al análisis de los contenidos, desde Adobe ofrecen herramientas analíticas para acciones de marketing digital “con las que ofrecemos una visión global de cada acción así como los resultados de la interacción de unos canales con otros”.Desde MarketingDirecto.com les ofreceremos próximamente los vídeos de OMExpo Madrid 2012.


http://www.marketingdirecto.com 

Aprovechar el potencial del marketing digital es algo a lo que Adobe Digital Marketing Suite puede ayudarnos. Así nos lo ha explicado esta mañanaSebastien de Cock, Enterprise Partner Solution Architect de Adobe Systems, en una ponencia celebrada en la feria del marketing digital OMExpo Madrid 2012, a la que estamos asistiendo desde MarketingDirecto.com.

La sesión ha estado dirigida a los marketeros online y a los managers de e-commerce con el fin de demostrarles cómo se puede reducir el tiempo que dedican al mercado, enseñarles a evitar la brecha entre el marketing y las nuevas tecnologías y cómo pueden ejecutar y monitorizar las campañas multicanal.Sebastien comenzaba diciendo que “digital media es algo con lo que todos estamos familiarizados, que contempla herramientas creativas y de publicación de contenidos” pero “de lo que vamos a hablar hoy es de marketing digital”.

Para ello, “tenemos la adquisición y conversión de contenidos en primer lugar, contenidos que podemos sacar de diversas fuentes”.De esta forma, “el primer paso es crear contenido, después difundirlo, analizarlo y, finalmente, optimizarlo”, aseguraba Sebastien. Para la creación de contenidos, Adobe ofrece… Leer más “S. de Cock (Adobe) en #OMExpo: “Nuestras herramientas cubren el hueco entre la creatividad y el marketing””

IAB Future Formats awards showcase new online creative canvases

UK – The Internet Advertising Bureau (IAB) held its inaugural Future Formats award on 29 February, recognising next-generation ad formats. UK-news publication The Telegraph won the top award for its new online advertising format, Cascade.

By Staff Reporters
The award is described as IAB’s response to the acceleration in brand-based online display advertising. The call for entries invited media owners and technology companies to showcase next-generation formats that could be adopted in 2012.
The judging panel comprised senior members of digital media and creative agencies, including Arabella Judd, integration director, ZenithOptimedia and Ben Lunt, head of multiplatform, Leo Burnett.


UK – The Internet Advertising Bureau (IAB) held its inaugural Future Formats award on 29 February, recognising next-generation ad formats. UK-news publication The Telegraph won the top award for its new online advertising format, Cascade.

By Staff Reporters
The award is described as IAB’s response to the acceleration in brand-based online display advertising. The call for entries invited media owners and technology companies to showcase next-generation formats that could be adopted in 2012.

The judging panel comprised senior members of digital media and creative agencies, including Arabella Judd, integration director, ZenithOptimedia and Ben Lunt, head of multiplatform, Leo Burnett.

360i Report on Hispanic Digital Influencers

Hispanics are spending, on average, 16 hours a week browsing the Internet, comparable to the 18 hours spent by the total US online population (Forrester). In the past year alone, the number of Hispanics using social media grew 38 percent versus 16 percent for the general population (comScore). Additionally, higher mobile device penetration enables Hispanics to stay connected on the go, both through traditional text and phone calls, as well as through mobile social media. While utility and information-seeking play a big role in motivating their digital behaviors, social networking and content creation form the centerpiece of Hispanics’ online lives.

Our first report in the series is about Hispanic Digital Influencers – their motivations, passions and behaviors. .Through our research, we identify trends that will help brands craft an outreach strategy to better engage and build relationships with US Hispanics online.


http://blog.360i.com

Why a POV series?

According to the 2010 US Census, the Hispanic population rose by 15.2 million between 2000 and 2010, , accounting for more than half of the nation’s population increase. Furthermore, in sheer dollar power, Hispanics’ economic influence rose from $212 billion in 1990 to $489 billion in 2000, to $978 billion in 2009, and is estimated to rise to roughly $1.3 trillion in 2014 (Selig Center for Economic Growth, Dec. 2010).

Photobucket

PhotobucketBeyond the amplification of their economic clout, Hispanics are also taking on a more critical role within the digital landscape. Hispanics have long prided themselves on living extremely social lives filled with family and friends; the fluidity of digital media serves as an effortless extension of centuries-old cultural habits.

Currently, there are roughly 32.2 million US Hispanics online, which represents 14 percent of the total online population. This number is expected to increase to 42 million by 2015 (Interactive Advertising Bureau). Leer más “360i Report on Hispanic Digital Influencers”

Ten Digital Trends Set to Go Mass-Market In 2012

As a global digital agency, one of our top priorities is keeping our collective finger on the pulse of consumer appetites and behavior in digital media. Below, our take on the top 10 digital trends for 2012 that will go mass.

1. Your inner circle
We seek to mirror our social personals in the digital world. But so far, digital has forced us to bring together not only our social selves, but also our professional and familial ones, and present a single persona to everyone we keep in contact with online. The average Facebook user has 130 friends, from BFFs to new acquaintances. Thanks to new filters on social networks, we can at last separate more easily and filter the people we know and decide with each post we share what portion of our friends will access it. Look for greater sophistication in filtering techniques on social networks over the next 12 months.
Examples: Google circles, Facebook Groups, Twitter Lists

2. Personalized news
We currently create more information in a year than we ever have historically. Understandably, overwhelmed by the plethora of information online, people need ways to navigate relevant information and choose what to read. Already, RSS feeds and social networks facilitate the process through integration with news sites that allow users to generate passive status updates by posting content to the wall. Now, applications that sort content based on digital friendship are emerging. The result: social reading is the new standard in online content consumption.
Examples: Percolate, News.me, Counterparties, Flipboard, Zite


Google Circles, News.me, Facebook Credits, Foursquare Radar, Little Printer and More

As a global digital agency, one of our top priorities is keeping our collective finger on the pulse of consumer appetites and behavior in digital media. Below, our take on the top 10 digital trends for 2012 that will go mass.

1. Your inner circle
We seek to mirror our social personals in the digital world. But so far, digital has forced us to bring together not only our social selves, but also our professional and familial ones, and present a single persona to everyone we keep in contact with online. The average Facebook user has 130 friends, from BFFs to new acquaintances. Thanks to new filters on social networks, we can at last separate more easily and filter the people we know and decide with each post we share what portion of our friends will access it. Look for greater sophistication in filtering techniques on social networks over the next 12 months.
Examples: Google circles, Facebook Groups, Twitter Lists

2. Personalized news
We currently create more information in a year than we ever have historically. Understandably, overwhelmed by the plethora of information online, people need ways to navigate relevant information and choose what to read. Already, RSS feeds and social networks facilitate the process through integration with news sites that allow users to generate passive status updates by posting content to the wall. Now, applications that sort content based on digital friendship are emerging. The result: social reading is the new standard in online content consumption.
Examples: Percolate, News.me, Counterparties, Flipboard, Zite

3. Rent, don’t own
Today we can get more entertainment for less. The average Netflix user spends over 11 hours per month watching movies. Digital has changed our sense of ownership and the behavior of renting is extending into categories beyond media and car rental where we realize that our use for certain products is limited and therefore do not warrant a purchase – think of infant clothes or art for home or office interiors.
Examples: Plumgear.com, Artsicle.com

4. Seamless transactions
We’re always demanding that our processes become more efficient, quicker and safer, especially when it comes to our bank account. We now carry at least one screen with us at all times. Forty percent of US consumers own a Smartphone, which has becomes so much more than a phone. Transactions are quickly becoming fully integrated with our screens in multiple ways, from paying with our phones to executing financial transactions. Expect to see additional shifts in how we conduct our banking and financial matters.
Examples: Bitcoins, Google Wallet, Monitise, Square Card, Facebook Credits

5. Home, body, web
Technology is fast reaching a tipping point where it is both sufficiently small and affordable (well,…almost) to allow us to monitor our bodies and adapt to our environment automatically. In San Francisco, over 1700 members of “Quantified Self,” a MeetUp group focused on personal measurement – whether through geotracking, life-logging or personal DNA sequencing. Our interest in leading healthier lifestyles, and automating the process through technology and sharing our results and experience, is increasing dramatically. NikePlus was only the beginning.
Examples: Nest.com, Jawbone Up Leer más “Ten Digital Trends Set to Go Mass-Market In 2012”

[ARG] Realitys show

Paneando ayer por diversos programas políticos televisivos, oficialistas y opositores, observamos el grado de reality show que propone la pantalla.

Nada pero nada que lo que allí se veía y oía, tenía la más mínima relación de aquello que, en parte, sabíamos que estaba sucediendo bajo “la ley de la calle”. De que hablan? fue el interrogante anterior a cada inexorable zaapingazo.

La tele política, el ensayo temerario de constituir desde los LCD en 50 cuotas, sujetos activos en la práctica política, sinceramente no la recomendamos hoy a nadie comprometido con la militancia o como corno se llame la cercanía al compromiso político. Ayer tal vez tuvo sentido y durante un tiempito, jamás en estas etapas de sintonía fina, muy fina donde los efectos comienzan a ser paradojales.


http://rambletamble.blogspot.com/2010/10/reality-show.html

Paneando ayer por diversos programas políticos televisivos, oficialistas y opositores, observamos el grado de reality show que propone la pantalla.

Nada pero nada que lo que allí se veía y oía, tenía la más mínima relación de aquello que, en parte, sabíamos que estaba sucediendo bajo “la ley de la calle”. De que hablan? fue el interrogante anterior a cada inexorable zaapingazo.

La tele política, el ensayo temerario de constituir desde los LCD en 50 cuotas, sujetos activos en la práctica política, sinceramente no la recomendamos hoy a nadie comprometido con la militancia o como corno se llame la cercanía al compromiso político. Ayer tal vez tuvo sentido y durante un tiempito, jamás en estas etapas de sintonía fina, muy fina donde los efectos comienzan a ser paradojales. Leer más “[ARG] Realitys show”

10 Tech Blogs Web Designers Should Be Reading

In the past, we’ve recommended various design blogs for you to read. From learning new techniques to free resources and tools, design blogs can be a great asset. But there’s more to a web designer’s job than just designing. Web designers work in a field that is immersed in technology, and since technology is ever changing, it’s important to stay up-to-date on what’s going on.

For this post, we’re recommending 10 Tech Blogs Web Designers Should Be Reading. From emerging technologies that will change the web, to the best hardware for getting your work done, these blogs will keep you informed.


Henry Jones | http://webdesignledger.com

In the past, we’ve recommended various design blogs for you to read. From learning new techniques to free resources and tools, design blogs can be a great asset. But there’s more to a web designer’s job than just designing. Web designers work in a field that is immersed in technology, and since technology is ever changing, it’s important to stay up-to-date on what’s going on.

For this post, we’re recommending 10 Tech Blogs Web Designers Should Be Reading. From emerging technologies that will change the web, to the best hardware for getting your work done, these blogs will keep you informed.

TECHi

tech blogs

Techi is an exciting platform that serves fresh daily technology news, funky new design stuff, in-depth editorial articles, and reviews. It’s maintained by a passionate collective of geeks from different backgrounds and as such we bring diversity and insight to our articles. Leer más “10 Tech Blogs Web Designers Should Be Reading”

Yahoo launches global media review

It is said that both incumbent agencies have been invited to defend their agency-of-record status but no contenders have yet been confirmed.

In Asia, the online giant works with Dentsu, Grey, G2, Isobar, Mindshare, OMD and PHD. According to Media’s Top 1000 brands report, the media account is worth US$14 million in ad spend.

Yahoo has recently been struggling in the face of competition in the digital and search arena, from competitors including Google, and, in the social media space, from competitors such as Facebook.

At the end of last month, Yahoo!’s second-quarter results showed a 51 per cent increase in net income, but ony a 2 per cent rise in revenues from the same quarter the previous year, disappointing analysts.

The US company’s worldwide revenue reached US$1.6 billion, while net income came in at US$213.3 million.


GLOBAL – Yahoo has launched a global review of its traditional and digital media account currently split between WPP Group’s Mindshare and Neo@Ogilvy.
Yahoo launches global media review

It is said that both incumbent agencies have been invited to defend their agency-of-record status but no contenders have yet been confirmed.

In Asia, the online giant works with Dentsu, Grey, G2, Isobar, Mindshare, OMD and PHD. According to Media‘s Top 1000 brands report, the media account is worth US$14 million in ad spend.

Yahoo has recently been struggling in the face of competition in the digital and search arena, from competitors including Google, and, in the social media space, from competitors such as Facebook.

At the end of last month, Yahoo!’s second-quarter results showed a 51 per cent increase in net income, but ony a 2 per cent rise in revenues from the same quarter the previous year, disappointing analysts.

The US company’s worldwide revenue reached US$1.6 billion, while net income came in at US$213.3 million. Leer más “Yahoo launches global media review”

How the Internet is Affecting Traditional Journalism [SURVEY]

In a survey conducted over May and June this year, PR network Oriella asked media moguls how the Internet was affecting their business, their publishing formats and even the quality of the content issuing forth from their newsrooms.

In a survey of 770 journalists across 15 countries, the company determined that, while media creators are slightly more optimistic than they were last year about maintaining revenues vis-a-vis the rise of online ad budgets, many are still worried about whether traditional media formats can succeed in the long run.

“Concerns about the viability of journalists’ traditional media channels (print, radio or television) have intensified,” the report reads.

“When asked about the future of their respective publications, over half of those polled believe that these channels may well fold and be taken off the market… This is a sharp rise from last year, when only one in three journalists surveyed believed this would happen. Nearly one in six confirm this has already happened to their publication.”


Jolie O’Dell

In a survey conducted over May and June this year, PR network Oriella asked media moguls how the Internet was affecting their business, their publishing formats and even the quality of the content issuing forth from their newsrooms.

In a survey of 770 journalists across 15 countries, the company determined that, while media creators are slightly more optimistic than they were last year about maintaining revenues vis-a-vis the rise of online ad budgets, many are still worried about whether traditional media formats can succeed in the long run.

“Concerns about the viability of journalists’ traditional media channels (print, radio or television) have intensified,” the report reads.

“When asked about the future of their respective publications, over half of those polled believe that these channels may well fold and be taken off the market… This is a sharp rise from last year, when only one in three journalists surveyed believed this would happen. Nearly one in six confirm this has already happened to their publication.” Leer más “How the Internet is Affecting Traditional Journalism [SURVEY]”

What is Value, dear advertiser?

I was corrected by an advertiser, a former client of mine, about large advertisers not willing to pay media agencies. Advertisers are willing to pay media agencies- just not for the services that they have traditionally been paying for.

They are willing to pay for Value.

Defining Value is a very tricky proposition. It varies wildly, depending on the advertiser, their role within the company, & the larger company priorities.

For a company looking to conserve cash, where procurement drives agency decisions, Value is delivered by constantly reduced media costs, recession or recovery. These advertisers are willing to Pay to Play, tying in significant compensation to delivering savings targets. At some point, these advertisers will end up pitching their business in search of lower costs as the incumbent agency hits a floor.

This’s where most of the conversation between advertisers and media agencies rest. A few New New Things like social media & branded content occasionally find their way in.

There’s another conversation that takes place occasionally depending on the advertisers willingness to re-evaluate the existing marcomm agency eco-system and labels. This’s where media agencies provide real Value (or so we like to believe).


English and Hebrew Coke labels in an Israeli s...
Image via Wikipedia

I was corrected by an advertiser, a former client of mine, about large advertisers not willing to pay media agencies. Advertisers are willing to pay media agencies- just not for the services that they have traditionally been paying for.

They are willing to pay for Value.

Defining Value is a very tricky proposition. It varies wildly, depending on the advertiser, their role within the company, & the larger company priorities.

For a company looking to conserve cash, where procurement drives agency decisions, Value is delivered by constantly reduced media costs, recession or recovery. These advertisers are willing to Pay to Play, tying in significant compensation to delivering savings targets. At some point, these advertisers will end up pitching their business in search of  lower costs as the incumbent agency hits a floor.

This’s where most of the conversation between advertisers and media agencies rest. A few New New Things like social media & branded content occasionally find their way in.

There’s another conversation that takes place occasionally depending on the advertisers willingness to re-evaluate the existing marcomm agency eco-system and labels. This’s where media agencies provide real Value (or so we like to believe). Leer más “What is Value, dear advertiser?”

How to stay busy when you’re not

By Megan Byrne
The Sydney Morning Herald

Megan Byrne looks at how to stay busy when there’s seemingly nothing to do.

Most people have a quiet day at work now and then. But with businesses looking to cut costs wherever possible, you don’t want to appear idle for too long or you may find it’s your job on the chopping block. Don’t risk getting caught on Facebook or playing online sudoku activities that could potentially land you in hot water instead, use your time to improve your workplace, personal workspace, industry knowledge and career prospects.


By Megan Byrne
The Sydney Morning Herald

Megan Byrne looks at how to stay busy when there’s seemingly nothing to do.

Most people have a quiet day at work now and then. But with businesses looking to cut costs wherever possible, you don’t want to appear idle for too long or you may find it’s your job on the chopping block. Don’t risk getting caught on Facebook or playing online sudoku activities that could potentially land you in hot water instead, use your time to improve your workplace, personal workspace, industry knowledge and career prospects. Leer más “How to stay busy when you’re not”

ReadWriteWeb / the latest & the best news…


Digital Media Consumption Increases – But Few Are Willing to Pay

kpmg_logo_apr10.jpgIn the UK, consumers are spending more time with digital and traditional media. According to the second KPMG Media and Entertainment Barometer, the average monthly consumption of traditional media climbed from 11 hours and 40 minutes per month in September 2009 to 12 hours and 13 minutes in March 2010. For digital media, the increase was more dramatic. Consumption of digital media rose from 6 hours 14 minutes to 7 hours 28 minutes per month. At the same time, however, consumers now spend less on digital and traditional media. Even though more newspapers are putting their content behind pay walls, the number of consumers who paid nothing for accessing online news actually increased over the last few months.

People Spend More Time with Digital Media…

With regards to new media, a growing number of consumers now spend time on social media and blogging sites (up from 47% in September 2009 to 50% in March 2010) and watch TV online (up from 19% to 24%). KPMG also found that younger Internet users in the UK between 16 and 24 are more likely to engage with new media. Those Internet users who use social media and play online games also tend to spend more time online than others.

kpmg_media_consumption_data_apr10.jpg

… But Pay Less

More Statistics from the KPMG Report

  • The number of people who don’t pay for print journals and magazines is also up (19% compared to 12% six months ago)
  • 21% of print newspaper readers paid nothing in March 2010 (most likely due to the availability of free newspapers like the Evening Standard in cities like London)
  • People in the UK spent an average of 29 hours in front of their TV last month.
  • Men are more likely than women to engage in new media activities (83% vs. 75%)

When it comes to paying for online content, most consumers in the UK continue to pay nothing (88%), though publishers will be happy to hear that younger Internet users between 16 to 24 are slightly more likely to pay for online content than older users. Today, only 3% of Internet users in the UK pay for an online subscription to digital content and about 7% pay for digital content.

The number of Internet users in the UK who paid nothing for digital content actually increased slightly over the last six months. Only about 10% of these users who are currently paying nothing for content indicated that they would be likely to buy a paid subscription to online content in the next 12 months. This, according to KPMG’s analysts indicates, that the market for paid subscriptions is “unlikely to grow greatly over the coming 12 months.” KPMG also found that the average spend on digital media in the UK fell from £1.99 in September 2009 to £0.98 in March 2010.

Some People Simply Prefer Traditional Media

This doesn’t mean that all consumers prefer to access media content online, however. Only about a quarter of respondents preferred online media over traditional media. Most of these users (89%) cited a preference for “reading something physical” over reading on a computer. About 60% of respondents also noted that they simply prefer the experience of traditional media over consuming digital content.

kpmg media offline access

http://www.readwriteweb.com/

Leer más “ReadWriteWeb / the latest & the best news…”

Read All About it! 18 Top Design, Culture and Technology Magazines


Keeping you up to date about the latest technology and software within your trade and industry, magazines provide insightful and useful information in an interesting manner.

There’s always something special about the smell and touch of paper fresh from the printers, be it from a glossy magazine, a newspaper, or even books. It’s always better to have something tangible to hold on to and read from. However, the Internet’s popularity is fast becoming a problem for all forms of print publication.

Magazine sales have been hit the worst as their circulation numbers continue to drop over the years. Why pay for magazine subscriptions when you can browse the net to obtain the same information? Searching for information online can save you money and allows you to be environmentally friendly and help decrease the demand of trees for paper.

Read All About it! 18 Top Design, Culture and Technology Magazines

Today’s magazine editors, contributors, content researchers and writers have a harder job to do to keep their audience coming back to them. As such, magazine content have become more than just boring facts and information. Today, magazine content has to be creative and innovative while providing the boring facts and information.

18 Top Design, Culture and Technology Magazines

Here are some design magazines that are worth spending your dime on. These design magazines have either a print or online version, but no matter how or where it’s published, they provide useful tips and good content that is current and informative. Read them on the bus. Read them while waiting for train. No matter where you are, these magazines are great casual reads that will both entertain and keep you well informed about the latest happenings in the world of design, culture and technology.

Web Designer Magazine

Web Designer is the premier magazine for aspiring online creatives and industry professionals. The monthly title offers cutting-edge practical projects spanning XHTML, CSS, Flash and WordPress as well as hosting features and interviews with the web community’s most influential people. Each issue also has a dedicated Industry section covering news and views from the trade, website showcases featuring the finest design talent and a free CD of valuable resources. The official blog site at webdesignermag.co.uk offers additional editorial, exclusive interviews, reader support plus a series of entertaining podcasts from the magazine team.

Web Version

Web Designer Magazine

Print Version

Web Designer Magazine

Digital Arts Magazine

Digital Arts – comprehensive coverage of the art of graphic design, 3D, animation, video, effects, web and interactive design, in print and online. Digital Arts addresses the needs of those within the exploding digital media market by providing relevant and forward thinking content, and by consistently running more exclusive reviews and features than any other magazine or Web site in the market. This magazine consistently delivers high-quality content, providing its professional readership with the latest news and reviews first. Leer más “Read All About it! 18 Top Design, Culture and Technology Magazines”

Digital Media Spending To Surpass Print Media In 2010


These past few years, online media formats have steadily marched towards market dominance; proven by the latest press release of Outsell. According to the Burlingame, CA and London, UK based research company, spending on digital and online advertising and marketing will overtake print in 2010. Outsell includes categories such as search, webinars, business events under the term digital marketing which totals up to about $119.6 billion.

On the other hand, traditional print methods such as newspapers and magazine ads spending will only amount up to $115 billion. This game changer comes as Outsell forecasts a 1.2% increase in the total US marketing and advertising market in 2010 to just about $368 billion. Leer más “Digital Media Spending To Surpass Print Media In 2010”