Eliminating Programmatic Confusion – The Road to Publisher Clarity – vía @iab


By Carl Kalapesi

AB releases Publisher’s perspectives on programmatic as first part in educational series

Programmatic buying and selling of advertising, real-time  bidding, and marketing automation is changing the way we transact digital media. Though numbers are very sketchy, by some accounts over 20% of all digital advertising is sold “programmatically” – and it’s growing rapidly.

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There is significant confusion in the marketplace around the meaning of terms like “programmatic”, “RTB”, “programmatic direct”, “programmatic premium”, and other verbiage, often being used interchangeably. New technologies are emerging which are creating significant value, but there is also a lack of clear technical standards to ensure interoperability across different platforms. Buyers and sellers are concerned with the limited transparency and number of vendors involved in the programmatic transaction.  And programmatic raises internal, organizational challenges for brands and agencies, and particularly for publishers with their existing direct sales teams and incentives.

Agencies and their clients have a lot to lose if programmatic isn’t implemented coherently: a set of technologies that aim to create market efficiencies could, instead, create a fragmented, illiquid marketplace if each media agency insists on creating its own proprietary marketplace with its own standards and its own technologies.

http://www.iab.net/iablog/2013/09/eliminating-programmatic-confusion-road-to-publisher-clarity.html

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How Much Money Can You Make Working in Digital? [CHART]


by  | http://mashable.com

The world has gone digital. At this point, most companies big and small have a website, Facebook Page andTwitter handle. With these new digital properties comes a slew of digital jobs — with that comes the demand for new staff members to create digital assets, design logos, manage a website and transform sketches on napkins into actual products.

In the infographic below, produced by OnwardSearch, you can see how much dough you’d net for various jobs in the digital sector, from interactive design to front-end developers. Do you work in these fields? Do the numbers stack up with what you’ve seen in the industry? Do you think these positions and the salaries make sense, given the rise of digital media? Do you want to move to a market that pays better? Let us know in the comments below.

S. de Cock (Adobe) en #OMExpo: “Nuestras herramientas cubren el hueco entre la creatividad y el marketing”

múltiples herramientas a través de las cuales “desde las empresas tendremos que trabajar en equipo con otras personas y asegurarnos de que todos comprendemos y manejamos la herramienta correctamente”. Por ello es necesario que cubramos el hueco que existe entre la creatividad y el marketing, “para lo que Adobe ofrece todas sus herramientas, como el PhotoShop CS5”.De esta forma, “el proceso creativo se hace más eficiente”.

El siguiente paso de una buena estrategia de marketing digital sería la entrega de esos contenidos que ya hemos creado, “algo a lo que pueden ayudarnos las nuevas tecnologías”. En este sentido, los autores necesitan plataformas y herramientas que les permitan distribuir sus creaciones, algo que desde Adobe pueden contribuir a resolver con programas como el CQ5, para distribuir el contenido a través de diferentes canales y dispositivos.En cuanto al análisis de los contenidos, desde Adobe ofrecen herramientas analíticas para acciones de marketing digital “con las que ofrecemos una visión global de cada acción así como los resultados de la interacción de unos canales con otros”.Desde MarketingDirecto.com les ofreceremos próximamente los vídeos de OMExpo Madrid 2012.


http://www.marketingdirecto.com 

Aprovechar el potencial del marketing digital es algo a lo que Adobe Digital Marketing Suite puede ayudarnos. Así nos lo ha explicado esta mañanaSebastien de Cock, Enterprise Partner Solution Architect de Adobe Systems, en una ponencia celebrada en la feria del marketing digital OMExpo Madrid 2012, a la que estamos asistiendo desde MarketingDirecto.com.

La sesión ha estado dirigida a los marketeros online y a los managers de e-commerce con el fin de demostrarles cómo se puede reducir el tiempo que dedican al mercado, enseñarles a evitar la brecha entre el marketing y las nuevas tecnologías y cómo pueden ejecutar y monitorizar las campañas multicanal.Sebastien comenzaba diciendo que “digital media es algo con lo que todos estamos familiarizados, que contempla herramientas creativas y de publicación de contenidos” pero “de lo que vamos a hablar hoy es de marketing digital”.

Para ello, “tenemos la adquisición y conversión de contenidos en primer lugar, contenidos que podemos sacar de diversas fuentes”.De esta forma, “el primer paso es crear contenido, después difundirlo, analizarlo y, finalmente, optimizarlo”, aseguraba Sebastien. Para la creación de contenidos, Adobe ofrece… Leer más “S. de Cock (Adobe) en #OMExpo: “Nuestras herramientas cubren el hueco entre la creatividad y el marketing””

IAB Future Formats awards showcase new online creative canvases

UK – The Internet Advertising Bureau (IAB) held its inaugural Future Formats award on 29 February, recognising next-generation ad formats. UK-news publication The Telegraph won the top award for its new online advertising format, Cascade.

By Staff Reporters
The award is described as IAB’s response to the acceleration in brand-based online display advertising. The call for entries invited media owners and technology companies to showcase next-generation formats that could be adopted in 2012.
The judging panel comprised senior members of digital media and creative agencies, including Arabella Judd, integration director, ZenithOptimedia and Ben Lunt, head of multiplatform, Leo Burnett.


UK – The Internet Advertising Bureau (IAB) held its inaugural Future Formats award on 29 February, recognising next-generation ad formats. UK-news publication The Telegraph won the top award for its new online advertising format, Cascade.

By Staff Reporters
The award is described as IAB’s response to the acceleration in brand-based online display advertising. The call for entries invited media owners and technology companies to showcase next-generation formats that could be adopted in 2012.

The judging panel comprised senior members of digital media and creative agencies, including Arabella Judd, integration director, ZenithOptimedia and Ben Lunt, head of multiplatform, Leo Burnett.

360i Report on Hispanic Digital Influencers

Hispanics are spending, on average, 16 hours a week browsing the Internet, comparable to the 18 hours spent by the total US online population (Forrester). In the past year alone, the number of Hispanics using social media grew 38 percent versus 16 percent for the general population (comScore). Additionally, higher mobile device penetration enables Hispanics to stay connected on the go, both through traditional text and phone calls, as well as through mobile social media. While utility and information-seeking play a big role in motivating their digital behaviors, social networking and content creation form the centerpiece of Hispanics’ online lives.

Our first report in the series is about Hispanic Digital Influencers – their motivations, passions and behaviors. .Through our research, we identify trends that will help brands craft an outreach strategy to better engage and build relationships with US Hispanics online.


http://blog.360i.com

Why a POV series?

According to the 2010 US Census, the Hispanic population rose by 15.2 million between 2000 and 2010, , accounting for more than half of the nation’s population increase. Furthermore, in sheer dollar power, Hispanics’ economic influence rose from $212 billion in 1990 to $489 billion in 2000, to $978 billion in 2009, and is estimated to rise to roughly $1.3 trillion in 2014 (Selig Center for Economic Growth, Dec. 2010).

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PhotobucketBeyond the amplification of their economic clout, Hispanics are also taking on a more critical role within the digital landscape. Hispanics have long prided themselves on living extremely social lives filled with family and friends; the fluidity of digital media serves as an effortless extension of centuries-old cultural habits.

Currently, there are roughly 32.2 million US Hispanics online, which represents 14 percent of the total online population. This number is expected to increase to 42 million by 2015 (Interactive Advertising Bureau). Leer más “360i Report on Hispanic Digital Influencers”

Ten Digital Trends Set to Go Mass-Market In 2012

As a global digital agency, one of our top priorities is keeping our collective finger on the pulse of consumer appetites and behavior in digital media. Below, our take on the top 10 digital trends for 2012 that will go mass.

1. Your inner circle
We seek to mirror our social personals in the digital world. But so far, digital has forced us to bring together not only our social selves, but also our professional and familial ones, and present a single persona to everyone we keep in contact with online. The average Facebook user has 130 friends, from BFFs to new acquaintances. Thanks to new filters on social networks, we can at last separate more easily and filter the people we know and decide with each post we share what portion of our friends will access it. Look for greater sophistication in filtering techniques on social networks over the next 12 months.
Examples: Google circles, Facebook Groups, Twitter Lists

2. Personalized news
We currently create more information in a year than we ever have historically. Understandably, overwhelmed by the plethora of information online, people need ways to navigate relevant information and choose what to read. Already, RSS feeds and social networks facilitate the process through integration with news sites that allow users to generate passive status updates by posting content to the wall. Now, applications that sort content based on digital friendship are emerging. The result: social reading is the new standard in online content consumption.
Examples: Percolate, News.me, Counterparties, Flipboard, Zite


Google Circles, News.me, Facebook Credits, Foursquare Radar, Little Printer and More

As a global digital agency, one of our top priorities is keeping our collective finger on the pulse of consumer appetites and behavior in digital media. Below, our take on the top 10 digital trends for 2012 that will go mass.

1. Your inner circle
We seek to mirror our social personals in the digital world. But so far, digital has forced us to bring together not only our social selves, but also our professional and familial ones, and present a single persona to everyone we keep in contact with online. The average Facebook user has 130 friends, from BFFs to new acquaintances. Thanks to new filters on social networks, we can at last separate more easily and filter the people we know and decide with each post we share what portion of our friends will access it. Look for greater sophistication in filtering techniques on social networks over the next 12 months.
Examples: Google circles, Facebook Groups, Twitter Lists

2. Personalized news
We currently create more information in a year than we ever have historically. Understandably, overwhelmed by the plethora of information online, people need ways to navigate relevant information and choose what to read. Already, RSS feeds and social networks facilitate the process through integration with news sites that allow users to generate passive status updates by posting content to the wall. Now, applications that sort content based on digital friendship are emerging. The result: social reading is the new standard in online content consumption.
Examples: Percolate, News.me, Counterparties, Flipboard, Zite

3. Rent, don’t own
Today we can get more entertainment for less. The average Netflix user spends over 11 hours per month watching movies. Digital has changed our sense of ownership and the behavior of renting is extending into categories beyond media and car rental where we realize that our use for certain products is limited and therefore do not warrant a purchase – think of infant clothes or art for home or office interiors.
Examples: Plumgear.com, Artsicle.com

4. Seamless transactions
We’re always demanding that our processes become more efficient, quicker and safer, especially when it comes to our bank account. We now carry at least one screen with us at all times. Forty percent of US consumers own a Smartphone, which has becomes so much more than a phone. Transactions are quickly becoming fully integrated with our screens in multiple ways, from paying with our phones to executing financial transactions. Expect to see additional shifts in how we conduct our banking and financial matters.
Examples: Bitcoins, Google Wallet, Monitise, Square Card, Facebook Credits

5. Home, body, web
Technology is fast reaching a tipping point where it is both sufficiently small and affordable (well,…almost) to allow us to monitor our bodies and adapt to our environment automatically. In San Francisco, over 1700 members of “Quantified Self,” a MeetUp group focused on personal measurement – whether through geotracking, life-logging or personal DNA sequencing. Our interest in leading healthier lifestyles, and automating the process through technology and sharing our results and experience, is increasing dramatically. NikePlus was only the beginning.
Examples: Nest.com, Jawbone Up Leer más “Ten Digital Trends Set to Go Mass-Market In 2012”

[ARG] Realitys show

Paneando ayer por diversos programas políticos televisivos, oficialistas y opositores, observamos el grado de reality show que propone la pantalla.

Nada pero nada que lo que allí se veía y oía, tenía la más mínima relación de aquello que, en parte, sabíamos que estaba sucediendo bajo “la ley de la calle”. De que hablan? fue el interrogante anterior a cada inexorable zaapingazo.

La tele política, el ensayo temerario de constituir desde los LCD en 50 cuotas, sujetos activos en la práctica política, sinceramente no la recomendamos hoy a nadie comprometido con la militancia o como corno se llame la cercanía al compromiso político. Ayer tal vez tuvo sentido y durante un tiempito, jamás en estas etapas de sintonía fina, muy fina donde los efectos comienzan a ser paradojales.


http://rambletamble.blogspot.com/2010/10/reality-show.html

Paneando ayer por diversos programas políticos televisivos, oficialistas y opositores, observamos el grado de reality show que propone la pantalla.

Nada pero nada que lo que allí se veía y oía, tenía la más mínima relación de aquello que, en parte, sabíamos que estaba sucediendo bajo “la ley de la calle”. De que hablan? fue el interrogante anterior a cada inexorable zaapingazo.

La tele política, el ensayo temerario de constituir desde los LCD en 50 cuotas, sujetos activos en la práctica política, sinceramente no la recomendamos hoy a nadie comprometido con la militancia o como corno se llame la cercanía al compromiso político. Ayer tal vez tuvo sentido y durante un tiempito, jamás en estas etapas de sintonía fina, muy fina donde los efectos comienzan a ser paradojales. Leer más “[ARG] Realitys show”