The Digital Divide [infographic]


Posted by:
Cliff Figallo

Thanks again to Jen Rhee for this interesting infographic.

 

Digital Divide
Created by: Online IT Degree

Introducing the Sweet Spot: Latinos/Hispanics and Web 2.0

Latinos and Hispanics in Web 2.o are in the sweet spot. Over the course of the last few days, whether it be at Netroots Nation in Las Vegas, the Bridge Conference in the beltway or within Ogilvy’s own LatinRed professional network during an event in New York City, I have found myself in conversations with various folks talking about the opportunity found in engaging this demographic online here in the States.

So what is the opportunity? [Más…]

At the end of last year and beginning of this year, I was thrilled to see a couple of recent studies that provided a quantitative backing to what I and others in the industry have been saying for years. Latinos are in Social Media.

According to a report released by the Pew Hispanic Center and the Pew Internet & American Life Project in December of 2009, internet use among Latino adults rose by 10 percentage points from 54% to 64% between 2006- 2008. In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period.

A recent report published by AOL and Cheskin states that the number of Hispanics online has grown faster than the growth of the total US population. Two similarly striking findings of this report are that Latinos have more confidence in online product rating sites than their friends’ opinions (78%: 28%) and that they are earlier adopters of technology, more so than general market users.

Moreover, the AOL and Cheskin report found the percentage of bloggers in the Latino community to be at 21%.

So what does all this mean?


Latinos and Hispanics in Web 2.o are in the sweet spot. Over the course of the last few days, whether it be at Netroots Nation in Las Vegas, the Bridge Conference in the beltway or within Ogilvy’s own LatinRed professional network during an event in New York City, I have found myself in conversations with various folks talking about the opportunity found in engaging this demographic online here in the States.

So what is the opportunity? Leer más “Introducing the Sweet Spot: Latinos/Hispanics and Web 2.0”

The end of the racial digital divide?

Posted by Barbara Kiviat

Over the past decade or so, there has been a lot of hand wringing about how minorities in the U.S. use computers and the Internet at lower rates than whites. That ostensibly handicaps them in realms from searching for a job to finding the best deal on a car. A 1999 report from the Commerce Department found that “Black and Hispanic households are approximately one-third as likely to have home Internet access as households of Asian/Pacific Islander descent, and roughly two-fifths as likely as White households.” Just last year, the Pew Research Center reported that “by a 59%-to-45% margin, whites are more likely to go online using a computer on a typical day than are African Americans.”

Ready for the tables to turn? A new report from Pew’s Internet and American Life Project shows that blacks and Hispanics are actually on the Internet more often than whites… when it comes to getting there by way of a mobile phone. First of all, a higher percentage of blacks and Hispanics own mobile phones. And then more of them use their phones to access the Internet. While 33% of white mobile phone users go online with their device, 46% of blacks do and 51% of Hispanics. (Pew notes that the Hispanics it surveyed were all “English-speaking.”)


Posted by Barbara Kiviat

Over the past decade or so, there has been a lot of hand wringing about how minorities in the U.S. use computers and the Internet at lower rates than whites. That ostensibly handicaps them in realms from searching for a job to finding the best deal on a car. A 1999 report from the Commerce Department found that “Black and Hispanic households are approximately one-third as likely to have home Internet access as households of Asian/Pacific Islander descent, and roughly two-fifths as likely as White households.” Just last year, the Pew Research Center reported that “by a 59%-to-45% margin, whites are more likely to go online using a computer on a typical day than are African Americans.”

Ready for the tables to turn? A new report from Pew’s Internet and American Life Project shows that blacks and Hispanics are actually on the Internet more often than whites… when it comes to getting there by way of a mobile phone. First of all, a higher percentage of blacks and Hispanics own mobile phones. And then more of them use their phones to access the Internet. While 33% of white mobile phone users go online with their device, 46% of blacks do and 51% of Hispanics. (Pew notes that the Hispanics it surveyed were all “English-speaking.”) Leer más “The end of the racial digital divide?”