The History Of The Top 6 Social Networks Of All Time


 

Well now here’s a fascinating look at the history of social media. From the early days of MySpace (or whatever it’s called now) to the present status of Facebook, it’s all here. It takes a position as being a way to determine if Facebook will survive (only time will tell) or if it’ll turn into something totally different.

The following infographic sheds light on the early days of Aol, Yahoo!, Altavista, Myspace, Digg, and Facebook. As you can see, it may be worthwhile examining the rise and fall of each social network to determine the future of Facebook, Google+, and even Twitter. Only time will tell!  (Big data Infographic) >>>  Leer más “The History Of The Top 6 Social Networks Of All Time”

14 Awesome Pinterest Plugins for Your WordPress Blog | wpmu.org |


 

14 Awesome Pinterest Plugins for Your WordPress Bloghttp://wpmu.org/pinterest-plugins-wordpress/

Unless you have been hiding under a rock for the past year or so, you will be well aware of the phenomenon that isPinterest.

And if your WordPress blog is in any way image-driven, you have probably sought to leverage Pinterest as a traffic source. If not, you’re missing out. A Shareaholic studycarried out in July concluded that Pinterest is second only to Facebook amongst the social networks when it comes to sending referral traffic.

So it is fair to say that if you want to attract more traffic to your site, you should be making the most of Pinterest. Which brings me to the 14 plugins I am featuring today, each of which offer unique functionality which can help you drive more traffic to your site. Enjoy!

Featured PluginWordPress + Google Maps = Perfect

Simply insert google maps into posts, sidebars and pages – show directions, streetview, provide image overlays and do it all from a simple button and comprehensive widget.

FIND OUT MORE

1. Pinterest “Pin It” Button

Pinterest "Pin It" Button

If you’re looking for something simple and obtrusive, the Pinterest “Pin It” Button will suit you. With this plugin you can add a “Pin It” button to your posts – both above and/or below the content.

2. Digg Digg

Digg Digg

If you’d rather offer a “Pin It” button amongst other sharing options, I consider Digg Digg to be the best solution. With it you can display a floating share bar to the side of your content (with a huge variety of social networks supported), and/or share buttons above and below your post’s content.

3. Pinterest Plugin Leer más “14 Awesome Pinterest Plugins for Your WordPress Blog | wpmu.org |”

Las redes sociales en pleno 2012, la infografía de la semana | vía genbetasocialmedia


 

genbetasocialmedia.com

infografia-estadoredes-top.jpg

59 redes sociales. Ése es el número de plataformas que han estudiado desde Ignite Social Media para elaborar una infografía con sus estadísticas de uso y sus aspectos más relevantes. Sabemos, por ejemplo, que hay igualdad de usuarios si hablamos de género pero que la red con más chicas es Pinterest, mientras que para chicos tendríamos que remitirlos a Dribble.

Además, se incluyen curiosos gráficos que muestran los cinco ganadores y los cinco perdedores a nivel social de los últimos tiempos en función de su crecimiento. Entre los ganadores están Twitter, Tumblr, Reddit, Pinterest y LinkedIn, mientras que Friendster y Digg figuran entre los grandes perdedores. Por si tenéis curiosidad, aquí está la versión de 2011. Os dejamos la infografía completa actual a continuación >>>> Leer más “Las redes sociales en pleno 2012, la infografía de la semana | vía genbetasocialmedia”

In-depth Guide To Content Creation [With Infographic]


Posted by  to Content & Blogging
SEOmoz | http://mz.cm/JO9NOz

It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation should be particularly high on your list of priorities. We’ve been hearing the phrase ‘content is king’ for years now, but given Google’s recent de-indexation of low-quality blog networks, the Panda updates and the new algorithm burning across the horizon, it seems it’s never been more true than in 2012.

It’s not difficult to understand the importance of high quality, unique and relevant content in the modern SEO industry; content of this type published on your own site can do wonders when it comes to link magnetism and social media metrics and similarly, can help you obtain extremely powerful links from high authority domains that might otherwise be out of your reach. But creating this content is easier said than done, particularly if you’re trying to compete in a crowded industry. Sure, if you’re working on behalf of a client in a fairly dull field it can be relatively easy to produce content that will attract attention, but competing in content-heavy industries like SEO, gaming and entertainment (for example) can be very, very difficult.

So how can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?

To try and answer these questions I’ve put together the following article and infographic (a large chunk of my time working for Designbysoap is spent designing infographics) that aims to give you a structure for content creation, as well as some useful tips and tools. I hope you enjoy it and, more importantly, I hope it helps when it comes to creating high quality content for your own campaigns.

Guide To Content Creation Infographic

Click for a full size version if you’d like to print it.

Research

Typically, this is often the most time-intensive element of content creation, whilst annoyingly yielding the fewest results. I’ve spent numerous hours reading posts and analysing data that ultimately comes to nothing. Sure, it can be enjoyable and often rewarding in terms of learning about an industry, but it’s not always permissible to spend huge chunks of your time (or a clients’ for that matter) reading and searching only to end up with nothing to show for it.

Having said that, the research portion of your content creation process can often be one of the most important – delivering content based on flawed, incorrect, irrelevant or (perhaps worst of all) boring information will get you nowhere and will essentially nullify all your efforts in the latter stages.

Ultimately, you need to find out what’s popular in the area you’re working in. Your research needs to be around a topic that’s current, relevant to your industry, popular and, most importantly, likely to gain traction (whether that be via social media platforms, inbound links or attention from high profile sites).

To help you identify this kind of content, there are several excellent tools at your disposal;

Google News – helps you highlight areas of interest and current news

Google Trends – helps you hone into specific topics in any given area of interest

Google Insights – helps you discover what people are searching for around an area of interest. Great if you’re writing blog posts

Digg, Twitter, Reddit – helps you find out what’s popular with the readers, what kinds of topics are receiving the highest level of sharing

These are the platforms I turn to first, but there are plenty of others (Cracked, AllThingsNow, Bing News, Fark, etc.), all of which will add to your level of insight around any given topic. Now, these can certainly help you find up to date, reliable and current information and can be invaluable when it comes to highlighting the most popular topics, but they don’t solve the problem of minimising the time you’re spending on research.

This is where a phenomenal tool from SEOGadget comes in, that makes ingenious use of Excel and Google Docs. I hugely recommend you follow the link and save a copy of the document to your own Google Docs (when you’ve finished reading this post of course), as it will save you a massive amount of time and effort during the research stage. The tool allows you to add a search query within the excel document, after which it will pull in invaluable data from Google News, Google Insights, Twitter, Bing News, Digg and numerous other platforms. You can not only quickly and easily find out what’s hot, but you can see the most popular topics on a range of social media platforms and highlight the top and rising searches around any given topic. There’s a fair bit more to it, but I’ll leave you to discover all it has to offer – suffice it to say it’s a perfect tool for the content creation research stage.

Screenshot of the SEOGadget Content Generation Tool

 

Ideas

Once you’ve got a solid set of data and a firm grip on the type of information likely to be shared, you need to start brainstorming some ideas on how you’re going to present the information.

The first thing you need to decide is the angle from which you’re going to approach the information. It’s no good just re-formatting a post or piece of content that already exists (you see this a huge amount when it comes to content creation, particularly in the SEO industry), you need to add something new or interesting to what you’ve already got. Can you come at the information in a new way? Or add something new to the story? Can you produce something unique to the industry? Leer más “In-depth Guide To Content Creation [With Infographic]”

5 Powerful WordPress Plugins To Increase Sharing Of Your Articles

There was recently some stunning research put out by BrightEdge. The company examined how better placing of sharing buttons on your blog can drive more Social Media traffic.

A growing number of consumers trust blogs are as likely to have the same amount of sharing as traditional online news articles. This makes sharing buttons even more crucial. And the results are quite stunning:

The research found that better placing of sharing buttons can increase sharing of articles by up to 7 times, compared to those blogs who neglect it.


http://blog.kissmetrics.com

 

Is your business keeping up with the ever evolving blogging industry? And most importantly, are you taking any steps to make it dead easy for your readers to share your articles?

All recent research I found points towards the fact that blogging is gaining importance month over month. In 2011 alone, 14 million new blogs were added to the blogosphere.

A lot of emphasis is placed on producing the best content for your blog to drive leads to your site. And rightly so. Yet, with this post I want to go into detail about how a few great new WordPress plugins can give you a huge boost of exposure for your articles.

1. Digg Digg – More Powerful Sharing Buttons

Digg Digg is a sharing plugin, that has gotten a big overhaul recently. It offers you a slick sharebar on the left-hand side of your articles that floats down as you read.

Of course you can also decide to put buttons at the top or bottom of your articles if you prefer not to show the sliding bar. What is also worth mentioning is that the plugin features a vast amount of services, including Social Media newcomers Pinterest and Buffer as buttons.

Digg Digg floating share bar

How does it increase sharing of your posts? Leer más “5 Powerful WordPress Plugins To Increase Sharing Of Your Articles”

4 Ways to Tell if You’re Getting the Right Visitors to Your Business Blog

You’re not done studying your site analytics, yet. Next, take a look at the search terms that are driving traffic to your site.

If you sell sofa-beds, but are posting about — and getting search hits for — your dog rescue efforts, you’re probably not using your blog effectively as a marketing tool. Rescuing pets is certainly commendable, but the people visiting your site to read about how you saved Shadow aren’t likely to shell out for a sleeper sofa.

If many of your most popular website search terms are for terms that are only tangentially (or not at all) related to your core business, it’s time to start thinking more strategically about creating content that relates to your business goals. Start a secondary blog for the side project or hobby that’s bringing in keyword traffic, and focus your main site on content based around keywords that your target consumers are likely to be searching for.


 

When you’re looking at your business blog metrics, it’s always nice to see high traffic. But the number of visitors your site receives is just a small part of the picture. What’s even more important? Finding out whether your visitors are truly engaging with your content — and, even more importantly, if your site visitors are viable sales prospects.

Try these strategies for assessing whether your content marketing efforts are reaching the right audiences.

Analyze your referral traffic sources

Most business sites receive traffic from a mix of referring sources, which might include social media platforms such as Facebook and Twitter; social bookmarking sites like StumbleUpon, Digg, or Reddit; and links from websites on similar topics.

Social bookmarking sites often send the most traffic — in fact, StumbleUpon accounts for more than half of all U.S.-based social media traffic, according to a recent report. But, even when the numbers are high, you may not be reaching the audience you’re seeking.

Consider the common audience demographics of your referral traffic sources: If you run a business-to-business site, does traffic from individual-focused sites like StumbleUpon and Digg fit your mission, or should you focus your promotional efforts on business networking sites like LinkedIn? Leer más “4 Ways to Tell if You’re Getting the Right Visitors to Your Business Blog”

The Marketer’s Guide to Digg

When content is voted upon by other members of the Digg community (also known as getting diggs or being dugg), it gets the chance to be discovered not only by your own followers, but also the community at large by making it to the Holy Grail – the Digg homepage (or when you’re logged in, the Top News section). While the exact formula to what gets on the homepage is a mystery, the general theory is that a submission which receives a high number of votes within a short amount of time will likely make it to the top of the list.


http://blog.kissmetrics.com/digg-marketing-guide/

While Digg, formerly one of the top social voting sites on the Internet, lost a lot of its luster since their major update last year to version four, they still receive at least 2.5 million visitors per month in the US alone and have an Alexa rating of 167, PageRank of 8, and Domain Authority of 100.

Digg is also a little bit more marketing friendly than their main competition Reddit. The following guide will help you learn to use Digg for sharing your awesome content with a larger audience.

How Digg Works

digg.com front page

Members of the Digg community can submit and share content to the Digg network under the main categories of Business, Entertainment, Gaming, Lifestyle, Offbeat, Politics, Science, Sports, Technology, and World News. These broad categories allow for almost any area of content to be submitted. Leer más “The Marketer’s Guide to Digg”

10 Must Have WordPress Plugins Of 2012 Every Blogger Should Know About | Uff los q me faltan!

How can you wow your readers when they visit your blog, so that they never want to leave again?

With over 900,000 new blogposts that are freshly published every day, the competition is fierce for each and every author.

Yet, making your articles the ones that readers want to come back to check out isn’t so hard. On each and every occasion I would argue that providing amazing content is absolutely key.

For this post though, I want to focus on how you can greatly improve the number of shares and awesomeness of your blog, with some of the latest WordPress Plugins.

Here are my top 10 picks for you, to increase Social Media sharing of your articles and blog performance:

#1 Digg Digg – Powerful and simple social sharing buttons

The first plugin I want to introduce is the well known Digg Digg sharing bar, which recently received a major face lift. Social Proof of sharing is one of the most important things for blogpost I found. From BrightEdge’s research, it has proven to increase Social sharing by up to 7 times if included.

Digg Digg makes it super easy to add a floating share bar to your blogpost, just like Mashable for example. You can also choose to add buttons either before or after your posts with the plugin.

Best part: Digg Digg also features the latest sharing button options such as Pinterest andBuffer.


Written by Leo Widrich | http://www.jeffbullas.com/

How can you wow your readers when they visit your blog, so that they never want to leave again?10 Must Have WordPress Plugins Of 2012 Every Blogger Should Know About

With over 900,000 new blogposts that are freshly published every day, the competition is fierce for each and every author.

Yet, making your articles the ones that readers want to come back to check out isn’t so hard. On each and every occasion I would argue that providing amazing content is absolutely key.

For this post though, I want to focus on how you can greatly improve the number of shares and awesomeness of your blog, with some of the latest WordPress Plugins.

Here are my top 10 picks for you, to increase Social Media sharing of your articles and blog performance:

#Digg Digg – Powerful and simple social sharing buttons>>> Leer más “10 Must Have WordPress Plugins Of 2012 Every Blogger Should Know About | Uff los q me faltan!”

Digg Marketing Guide

Members of the Digg community can submit and share content to the Digg network under the main categories of Business, Entertainment, Gaming, Lifestyle, Offbeat, Politics, Science, Sports, Technology, and World News. These broad categories allow for almost any area of content to be submitted.

When content is voted upon by other members of the Digg community (also known as getting diggs or being dugg), it gets the chance to be discovered not only by your own followers, but also the community at large by making it to the Holy Grail – the Digg homepage (or when you’re logged in, the Top News section). While the exact formula to what gets on the homepage is a mystery, the general theory is that a submission which receives a high number of votes within a short amount of time will likely make it to the top of the list.


http://blog.kissmetrics.com/digg-marketing-guide/
_________________________________________________________________
Image representing Digg as depicted in CrunchBase

digg.com front page

Members of the Digg community can submit and share content to the Digg network under the main categories of Business, Entertainment, Gaming, Lifestyle, Offbeat, Politics, Science, Sports, Technology, and World News. These broad categories allow for almost any area of content to be submitted.

When content is voted upon by other members of the Digg community (also known as getting diggs or being dugg), it gets the chance to be discovered not only by your own followers, but also the community at large by making it to the Holy Grail – the Digg homepage (or when you’re logged in, the Top News section). While the exact formula to what gets on the homepage is a mystery, the general theory is that a submission which receives a high number of votes within a short amount of time will likely make it to the top of the list. Leer más “Digg Marketing Guide”

Infographics to Enrich Your Knowledge

Over the past few years, social media networking sites have been growing rapidly — this is something we all might have obviously noticed already. The question is whether we’re aware of how many users there are out there across the world who cannot imagine their lives without their social media networks.

Here is a collection of forty useful and appealing social media infographics that will enrich our knowledge, our lives and thoughts about the advantages and disadvantages of such networks. If you have found an infographic you’ve found useful, feel free to share it with us!


by Aquil Akhter
http://www.noupe.com/graphics/infographics-to-enrich-your-knowledge.html

Over the past few years, social media networking sites have been growing rapidly — this is something we all might have obviously noticed already. The question is whether we’re aware of how many users there are out there across the world who cannot imagine their lives without their social media networks.

Here is a collection of forty useful and appealing social media infographics that will enrich our knowledge, our lives and thoughts about the advantages and disadvantages of such networks. If you have found an infographic you’ve found useful, feel free to share it with us!

Useful Social Media Infographics

The Boom of Social Sites
The explosion of social networking sites over the past decade has facilitated a transformation in the way we communicate with each other. Here we look at some of these communities with over 1 million users, both active and defunct:

Socialmediainfographics399 in Infographics to Enrich Your Knowledge

Facebook’s World
Facebook is the most dominant brand in the world of social media. Ever wonder how? Click the image below to view a comprehensive infographic:

Socialmediainfographics13 in Infographics to Enrich Your Knowledge

Age Distribution on Social Networking Sites
Here’s some interesting statistics regarding the age distribution across many of the popular social networking websites:

Socialmediainfographics20 in Infographics to Enrich Your Knowledge Leer más “Infographics to Enrich Your Knowledge”

In Social Media, You Cannot have Success without a Team

If you can get your blog on one of these front pages, you dramatically increase your chances for growing your community and building a follower base. (Especially if you do this for a long period of time, allowing your material to saturate the online space)

You aren’t going to be able to win at this unless you have a strong team. What does a team do? People on it back you. They upvote your stuff — usually because they like what you try to share. It’s also a simple fact of life that people stick with people who they like. It’s called friendship. (It’s also common for people of similar political, religious or other viewpoints to hover around each other online.) When you and a group of people cluster around specific content, it increases the chance the content will be noticed by people outside your group. That’s just a fact of life in social media.


2

In the fast-paced, ever-evolving world of the social web, it’s often hard just to figure out how to use some of the more popular sites that let you share your favorite articles and videos, much less bring traffic and followers to your site from them. With so much to think about and do on these sites, you are only going to get by with a little help from your friends. I’m not just saying that because I’m a Beatles fan. It’s really the only way you can have any success, and transfer some of that success to your own blog.

Google add new Twitter feature – reinvent social news

Google are currently testing a new feature on Google News , that adds a new social layer into their news function. By adding your Twitter details, Google News stories will be populated with stories that your friends have tweeted out, in the sidebar. This is in a testing phase and you’ll see if you’re part of it, if you’re presented with a box that asks you to put your Twitter name in and click save. This is one of many forays they’ve made into social and it is one experiment from them that I like!

What Google have done is to get right to the bottom of what Twitter is all about – news. Niall wrote recently on the blog about Twitter being more of a news source than a traffic driver and if this experiment from Google takes off, it will be one of the most elegant and smart uses of Twitter I’ve seen in a while. With this they have provided a much needed product, that combines news sources with social and in a sense, has completely socialised news. And it’s certainly refreshing to see Google make a step into the social realm that you can really see working, and providing real benefit to the user. Until now there hasn’t really been an easy or credible way to just find the news content shared by your Twitter friends, but Google have their existing news asset that makes this work. The tweets on the side will only contain links to stories that are on Google News. And since Google manually check each site as a source before adding it to the Google News database, they can ensure that it’s credible.
Changing News

1824234195 e6b913c563 Google add new Twitter feature reinvent social newsThis is an interesting step in the socialisation, or democratisation of news. I don’t doubt that when/if this feature is rolled out, users will be drawn more to what stories their friends are linking to, than what Google News decides you should see. This dramatically shifts the power of the news agenda and I don’t think this introduction by Google should be underestimated. It’s almost like moving ‘letters to the editor’ to the front page of a newspaper! Though there are many experiments in the socialisation of news, to date these are mostly projects that explore how social news content can be the main focus or news source. This is different as it puts your friends’ news interests and links, right beside the main news stories. This is your personalised news homepage.


images Google add new Twitter feature   reinvent social newsGoogle are currently testing a new feature on Google News , that adds a new social layer into their news function. By adding your Twitter details, Google News stories will be populated with stories that your friends have tweeted out, in the sidebar. This is in a testing phase and you’ll see if you’re part of it, if you’re presented with a box that asks you to put your Twitter name in and click save. This is one of many forays they’ve made into social and it is one experiment from them that I like!

What Google have done is to get right to the bottom of what Twitter is all about – news. Niall wrote recently on the blog about Twitter being more of a news source than a traffic driver and if this experiment from Google takes off, it will be one of the most elegant and smart uses of Twitter I’ve seen in a while. With this they have provided a much needed product, that combines news sources with social and in a sense, has completely socialised news. And it’s certainly refreshing to see Google make a step into the social realm that you can really see working, and providing real benefit to the user. Until now there hasn’t really been an easy or credible way to just find the news content shared by your Twitter friends, but Google have their existing news asset that makes this work. The tweets on the side will only contain links to stories that are on Google News. And since Google manually check each site as a source before adding it to the Google News database, they can ensure that it’s credible.

Changing News

1824234195 e6b913c563 Google add new Twitter feature   reinvent social newsThis is an interesting step in the socialisation, or democratisation of news. I don’t doubt that when/if this feature is rolled out, users will be drawn more to what stories their friends are linking to, than what Google News decides you should see. This dramatically shifts the power of the news agenda and I don’t think this introduction by Google should be underestimated. It’s almost like moving ‘letters to the editor’ to the front page of a newspaper! Though there are many experiments in the socialisation of news, to date these are mostly projects that explore how social news content can be the main focus or news source. This is different as it puts your friends’ news interests and links, right beside the main news stories. This is your personalised news homepage. Leer más “Google add new Twitter feature – reinvent social news”

The crowdsourcing dilemma: the idea with the most votes isn’t always the best idea

You might wonder, with great anti-biasing technology, why wouldn’t the idea with the most votes always be the best idea? There are all sorts of reasons: a great idea might have been entered relatively late in the crowdsourcing process or the submitter might have given it a non-compelling title, for example. But by looking at implicit data, as well as explicit data, (that is looking at how the crowd interacts with ideas and not just at the hard data like votes), you can identify other indicators for ideas that are truly merit worthy, despite not getting the most votes, or even a lot of votes. You may not be able to immediately tell if the “underdog” idea is in fact a better idea, but you can provide it with more visibility within the crowd so that you can do an apples-to-apples comparison with the big vote getting ideas.

Here are some of the things we do, and suggest others do, to ensure a reliable, accurate outcome, and avoid the “popularity contest” syndrome:

* Multiple idea order display – Display ideas in a variety of ways, such as most recent, most discussed and most active for example, and don’t just default to listing the top voted ideas.
* Zero-start finalist round – Use a finalist round to allow the entire crowd to focus on just a few ideas which all show signs of being superior ideas, and start all finalists at zero votes.
* Weighted voting – give insider experts, your panel, or more long-time active members more vote weight… you’ll find these people are highly motivated to filter the best not just the popular to the top


Randy Corke| http://www.chaordix.com/blog

One of the common complaints about crowdsourcing is that it can become a popularity contest: the idea that gets the most early votes rises to the top of the list, therefore gets more views, and therefore more votes and becomes the winner. And, unfortunately, for many so-called “crowdsourcing” sites, this is true. You see it on sites like Digg – get enough early “diggs” for your submission to get on the “top news” list and your submission can get visibility for a long time.

We work hard to surface the best quality results for our clients from their crowdsourcing projects, so as you would expect, we have developed ways to avoid this “early vote” bias and other forms of bias. But even with great design and planning, the best technology and the right methodology, you can’t completely eliminate the possibility of a less-worthy idea getting the most votes. However, it IS possible to use analysis and crowd management techniques to ensure that other highly worthy ideas can be identified, so that the chances of truly finding the best idea are maximized.

Leer más “The crowdsourcing dilemma: the idea with the most votes isn’t always the best idea”

Designing Your Blog with User Interface in Mind

As designers we are afforded many responsibilities on the web. Not only do pages need to look good, but they also need to be user-friendly, fully functional on all platforms, simple and quick to scan, efficient, and stand bold against similar websites.

This can seem like a whole lot of stuff to consider, but don’t get too caught up in the details. It’s much simpler to understand concepts with a focus. Building a simple interface for a blog design fits the bill perfectly, and with so much demand these tips can be transferred into any platform.
How Does Your Blog’s Design Reflect?

This is a crucial first step in examining your theme. How does your website’s design reflect to your visitors? It’s not a simple question to answer, but a good place to start would be at Google Analytics.


//onextrapixel.com

As designers we are afforded many responsibilities on the web. Not only do pages need to look good, but they also need to be user-friendly, fully functional on all platforms, simple and quick to scan, efficient, and stand bold against similar websites.

This can seem like a whole lot of stuff to consider, but don’t get too caught up in the details. It’s much simpler to understand concepts with a focus. Building a simple interface for a blog design fits the bill perfectly, and with so much demand these tips can be transferred into any platform.

How Does Your Blog’s Design Reflect?

This is a crucial first step in examining your theme. How does your website‘s design reflect to your visitors? It’s not a simple question to answer, but a good place to start would be at Google Analytics.

Google Analytics

Most webmasters are at least familiar with the concept – you add a simple bit of JavaScript into your page and Google will track your visitors with excruciating detail to every action they make. It’s useful for designers and bloggers because we can see how page layouts are affecting our readers.

Do we see more people visiting story pages, or are they going through archives and categories to search for articles? Are most visitors browsing around the site, or do they check out 1-2 pages and leave?

Studying just a few areas in your site analytics data can be immensely helpful in the re-design or re-branding process. You also get a sense of your target audience and what they’re like on the web. This can be a fun science experiment to tweak and test settings on your blog. Larger v. smaller fonts, two columns or three, ad zoning options are nearly limitless. Leer más “Designing Your Blog with User Interface in Mind”

Why is engaging in social media an absolute necessity?

Gone are the days of “have a website and advertise”

Today, it is too costly to be noticed on an internet that is already full. Social media is the only way for new websites to get traction. If Darren Rowse, the guy behind ProBlogger, or Brian Clark, the guy who founded Copyblogger, talks about your website, then it’s visible. If your website comes up on the front page of Digg, then it’s visible. Once your website starts getting incoming links and lots of regular traffic, then you can use traditional SEO practices for staying visible.

image–3Some of the companies that benefited from social media are:

Rubbermaid: A survey conducted by BazaarVoice reported that when the company Rubbermaid added customer reviews to their website, their sales increased and returns of their products decreased.

Fog Creek software: This company has achieved great success with no advertising because its founder has built an amazingly popular blog about writing software.

Nike: This company allowed customers to build and order custom shoes on their website. This move was a great hit with people and generated a lot of profit for Nike.

Will social media survive in the long run? Not sure. But today and for the near future, you can’t do without it. You have to jump in even if you do not fully understand it, or you will go the way of print media.


By Vince Buffon //www.copperbridgemedia.com

If you read articles about image--2ting strategies, you will be flooded with advice about why you should have a blog and a Digg account and everything else. Today, even my 85-year-old grandfather who does not own a computer asks “What’s a Facebook?” because he read about it the daily newspaper.

The first successful communication on the internet was implemented on 25 December 1990. In 1992 internet access was made available to the common public and its use exploded. Until recently, websites were a great advertising platform. However, with the introducing of the first social networking site in 1995, and its widespread use today, websites have started to become invisible on the internet.

If you come up with a new website on the internet, then you would probably have to spend a lot of your time and resources to bring your website on the first page of the goggle search engine. However, a simpler way to let people know about your website or your company is through social media.

Social networking sites like Facebook, MySpace.com, Twitter, LinkedIn.com, etc. are very popular and so are great sources of promoting your website and products. Leer más “Why is engaging in social media an absolute necessity?”

GENTE COSMO

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