The History Of The Top 6 Social Networks Of All Time


 

Well now here’s a fascinating look at the history of social media. From the early days of MySpace (or whatever it’s called now) to the present status of Facebook, it’s all here. It takes a position as being a way to determine if Facebook will survive (only time will tell) or if it’ll turn into something totally different.

The following infographic sheds light on the early days of Aol, Yahoo!, Altavista, Myspace, Digg, and Facebook. As you can see, it may be worthwhile examining the rise and fall of each social network to determine the future of Facebook, Google+, and even Twitter. Only time will tell!  (Big data Infographic) >>>  Leer más “The History Of The Top 6 Social Networks Of All Time”

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14 Awesome Pinterest Plugins for Your WordPress Blog | wpmu.org |


 

14 Awesome Pinterest Plugins for Your WordPress Bloghttp://wpmu.org/pinterest-plugins-wordpress/

Unless you have been hiding under a rock for the past year or so, you will be well aware of the phenomenon that isPinterest.

And if your WordPress blog is in any way image-driven, you have probably sought to leverage Pinterest as a traffic source. If not, you’re missing out. A Shareaholic studycarried out in July concluded that Pinterest is second only to Facebook amongst the social networks when it comes to sending referral traffic.

So it is fair to say that if you want to attract more traffic to your site, you should be making the most of Pinterest. Which brings me to the 14 plugins I am featuring today, each of which offer unique functionality which can help you drive more traffic to your site. Enjoy!

Featured PluginWordPress + Google Maps = Perfect

Simply insert google maps into posts, sidebars and pages – show directions, streetview, provide image overlays and do it all from a simple button and comprehensive widget.

FIND OUT MORE

1. Pinterest “Pin It” Button

Pinterest "Pin It" Button

If you’re looking for something simple and obtrusive, the Pinterest “Pin It” Button will suit you. With this plugin you can add a “Pin It” button to your posts – both above and/or below the content.

2. Digg Digg

Digg Digg

If you’d rather offer a “Pin It” button amongst other sharing options, I consider Digg Digg to be the best solution. With it you can display a floating share bar to the side of your content (with a huge variety of social networks supported), and/or share buttons above and below your post’s content.

3. Pinterest Plugin Leer más “14 Awesome Pinterest Plugins for Your WordPress Blog | wpmu.org |”

Las redes sociales en pleno 2012, la infografía de la semana | vía genbetasocialmedia


 

genbetasocialmedia.com

infografia-estadoredes-top.jpg

59 redes sociales. Ése es el número de plataformas que han estudiado desde Ignite Social Media para elaborar una infografía con sus estadísticas de uso y sus aspectos más relevantes. Sabemos, por ejemplo, que hay igualdad de usuarios si hablamos de género pero que la red con más chicas es Pinterest, mientras que para chicos tendríamos que remitirlos a Dribble.

Además, se incluyen curiosos gráficos que muestran los cinco ganadores y los cinco perdedores a nivel social de los últimos tiempos en función de su crecimiento. Entre los ganadores están Twitter, Tumblr, Reddit, Pinterest y LinkedIn, mientras que Friendster y Digg figuran entre los grandes perdedores. Por si tenéis curiosidad, aquí está la versión de 2011. Os dejamos la infografía completa actual a continuación >>>> Leer más “Las redes sociales en pleno 2012, la infografía de la semana | vía genbetasocialmedia”

In-depth Guide To Content Creation [With Infographic]


Posted by  to Content & Blogging
SEOmoz | http://mz.cm/JO9NOz

It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation should be particularly high on your list of priorities. We’ve been hearing the phrase ‘content is king’ for years now, but given Google’s recent de-indexation of low-quality blog networks, the Panda updates and the new algorithm burning across the horizon, it seems it’s never been more true than in 2012.

It’s not difficult to understand the importance of high quality, unique and relevant content in the modern SEO industry; content of this type published on your own site can do wonders when it comes to link magnetism and social media metrics and similarly, can help you obtain extremely powerful links from high authority domains that might otherwise be out of your reach. But creating this content is easier said than done, particularly if you’re trying to compete in a crowded industry. Sure, if you’re working on behalf of a client in a fairly dull field it can be relatively easy to produce content that will attract attention, but competing in content-heavy industries like SEO, gaming and entertainment (for example) can be very, very difficult.

So how can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?

To try and answer these questions I’ve put together the following article and infographic (a large chunk of my time working for Designbysoap is spent designing infographics) that aims to give you a structure for content creation, as well as some useful tips and tools. I hope you enjoy it and, more importantly, I hope it helps when it comes to creating high quality content for your own campaigns.

Guide To Content Creation Infographic

Click for a full size version if you’d like to print it.

Research

Typically, this is often the most time-intensive element of content creation, whilst annoyingly yielding the fewest results. I’ve spent numerous hours reading posts and analysing data that ultimately comes to nothing. Sure, it can be enjoyable and often rewarding in terms of learning about an industry, but it’s not always permissible to spend huge chunks of your time (or a clients’ for that matter) reading and searching only to end up with nothing to show for it.

Having said that, the research portion of your content creation process can often be one of the most important – delivering content based on flawed, incorrect, irrelevant or (perhaps worst of all) boring information will get you nowhere and will essentially nullify all your efforts in the latter stages.

Ultimately, you need to find out what’s popular in the area you’re working in. Your research needs to be around a topic that’s current, relevant to your industry, popular and, most importantly, likely to gain traction (whether that be via social media platforms, inbound links or attention from high profile sites).

To help you identify this kind of content, there are several excellent tools at your disposal;

Google News – helps you highlight areas of interest and current news

Google Trends – helps you hone into specific topics in any given area of interest

Google Insights – helps you discover what people are searching for around an area of interest. Great if you’re writing blog posts

Digg, Twitter, Reddit – helps you find out what’s popular with the readers, what kinds of topics are receiving the highest level of sharing

These are the platforms I turn to first, but there are plenty of others (Cracked, AllThingsNow, Bing News, Fark, etc.), all of which will add to your level of insight around any given topic. Now, these can certainly help you find up to date, reliable and current information and can be invaluable when it comes to highlighting the most popular topics, but they don’t solve the problem of minimising the time you’re spending on research.

This is where a phenomenal tool from SEOGadget comes in, that makes ingenious use of Excel and Google Docs. I hugely recommend you follow the link and save a copy of the document to your own Google Docs (when you’ve finished reading this post of course), as it will save you a massive amount of time and effort during the research stage. The tool allows you to add a search query within the excel document, after which it will pull in invaluable data from Google News, Google Insights, Twitter, Bing News, Digg and numerous other platforms. You can not only quickly and easily find out what’s hot, but you can see the most popular topics on a range of social media platforms and highlight the top and rising searches around any given topic. There’s a fair bit more to it, but I’ll leave you to discover all it has to offer – suffice it to say it’s a perfect tool for the content creation research stage.

Screenshot of the SEOGadget Content Generation Tool

 

Ideas

Once you’ve got a solid set of data and a firm grip on the type of information likely to be shared, you need to start brainstorming some ideas on how you’re going to present the information.

The first thing you need to decide is the angle from which you’re going to approach the information. It’s no good just re-formatting a post or piece of content that already exists (you see this a huge amount when it comes to content creation, particularly in the SEO industry), you need to add something new or interesting to what you’ve already got. Can you come at the information in a new way? Or add something new to the story? Can you produce something unique to the industry? Leer más “In-depth Guide To Content Creation [With Infographic]”

5 Powerful WordPress Plugins To Increase Sharing Of Your Articles

There was recently some stunning research put out by BrightEdge. The company examined how better placing of sharing buttons on your blog can drive more Social Media traffic.

A growing number of consumers trust blogs are as likely to have the same amount of sharing as traditional online news articles. This makes sharing buttons even more crucial. And the results are quite stunning:

The research found that better placing of sharing buttons can increase sharing of articles by up to 7 times, compared to those blogs who neglect it.


http://blog.kissmetrics.com

 

Is your business keeping up with the ever evolving blogging industry? And most importantly, are you taking any steps to make it dead easy for your readers to share your articles?

All recent research I found points towards the fact that blogging is gaining importance month over month. In 2011 alone, 14 million new blogs were added to the blogosphere.

A lot of emphasis is placed on producing the best content for your blog to drive leads to your site. And rightly so. Yet, with this post I want to go into detail about how a few great new WordPress plugins can give you a huge boost of exposure for your articles.

1. Digg Digg – More Powerful Sharing Buttons

Digg Digg is a sharing plugin, that has gotten a big overhaul recently. It offers you a slick sharebar on the left-hand side of your articles that floats down as you read.

Of course you can also decide to put buttons at the top or bottom of your articles if you prefer not to show the sliding bar. What is also worth mentioning is that the plugin features a vast amount of services, including Social Media newcomers Pinterest and Buffer as buttons.

Digg Digg floating share bar

How does it increase sharing of your posts? Leer más “5 Powerful WordPress Plugins To Increase Sharing Of Your Articles”

4 Ways to Tell if You’re Getting the Right Visitors to Your Business Blog

You’re not done studying your site analytics, yet. Next, take a look at the search terms that are driving traffic to your site.

If you sell sofa-beds, but are posting about — and getting search hits for — your dog rescue efforts, you’re probably not using your blog effectively as a marketing tool. Rescuing pets is certainly commendable, but the people visiting your site to read about how you saved Shadow aren’t likely to shell out for a sleeper sofa.

If many of your most popular website search terms are for terms that are only tangentially (or not at all) related to your core business, it’s time to start thinking more strategically about creating content that relates to your business goals. Start a secondary blog for the side project or hobby that’s bringing in keyword traffic, and focus your main site on content based around keywords that your target consumers are likely to be searching for.


 

When you’re looking at your business blog metrics, it’s always nice to see high traffic. But the number of visitors your site receives is just a small part of the picture. What’s even more important? Finding out whether your visitors are truly engaging with your content — and, even more importantly, if your site visitors are viable sales prospects.

Try these strategies for assessing whether your content marketing efforts are reaching the right audiences.

Analyze your referral traffic sources

Most business sites receive traffic from a mix of referring sources, which might include social media platforms such as Facebook and Twitter; social bookmarking sites like StumbleUpon, Digg, or Reddit; and links from websites on similar topics.

Social bookmarking sites often send the most traffic — in fact, StumbleUpon accounts for more than half of all U.S.-based social media traffic, according to a recent report. But, even when the numbers are high, you may not be reaching the audience you’re seeking.

Consider the common audience demographics of your referral traffic sources: If you run a business-to-business site, does traffic from individual-focused sites like StumbleUpon and Digg fit your mission, or should you focus your promotional efforts on business networking sites like LinkedIn? Leer más “4 Ways to Tell if You’re Getting the Right Visitors to Your Business Blog”

The Marketer’s Guide to Digg

When content is voted upon by other members of the Digg community (also known as getting diggs or being dugg), it gets the chance to be discovered not only by your own followers, but also the community at large by making it to the Holy Grail – the Digg homepage (or when you’re logged in, the Top News section). While the exact formula to what gets on the homepage is a mystery, the general theory is that a submission which receives a high number of votes within a short amount of time will likely make it to the top of the list.


http://blog.kissmetrics.com/digg-marketing-guide/

While Digg, formerly one of the top social voting sites on the Internet, lost a lot of its luster since their major update last year to version four, they still receive at least 2.5 million visitors per month in the US alone and have an Alexa rating of 167, PageRank of 8, and Domain Authority of 100.

Digg is also a little bit more marketing friendly than their main competition Reddit. The following guide will help you learn to use Digg for sharing your awesome content with a larger audience.

How Digg Works

digg.com front page

Members of the Digg community can submit and share content to the Digg network under the main categories of Business, Entertainment, Gaming, Lifestyle, Offbeat, Politics, Science, Sports, Technology, and World News. These broad categories allow for almost any area of content to be submitted. Leer más “The Marketer’s Guide to Digg”

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