Huggies Ad Removed: Failed Humor at Dads to Blame

Why did Huggies’ ad fail in its attempt to humour dad’s across the country? The popular diaper brand, Huggies hope for a light-hearted teaser campaign that would honor fathers by poking fun and labelling them as fumbling parents, backfired as it suddenly “hit a nerve” among dads. Now the advertisement is being pulled from its Facebook campaign after unleashing an unexpected backlash from the very same customers it was hoping to woo.


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Why did Huggies’ ad fail in its attempt to humour dad’s across the country? The popular diaper brand, Huggies hope for a light-hearted teaser campaign that would honor fathers by poking fun and labelling them as fumbling parents, backfired as it suddenly “hit a nerve” among dads. Now the advertisement is being pulled from its Facebook campaign after unleashing an unexpected backlash from the very same customers it was hoping to woo.


Poor marketing techniques that reflected a stagnant worldview of gender roles and tell-tale disregard for customer demographics seemed at the root of the problem. What should have been a fun series of events where “mom” customers nominated their spouses to participate in the Huggies’ campaign, did not turn out so well for the top brand maker. The dads, housed together, were handed Huggies diapers, and >>>> Leer más “Huggies Ad Removed: Failed Humor at Dads to Blame”

Kimberly-Clark’s Pull-Ups introduces potty-training iPhone app

Just when you thought iPhone app developers had seized every thinkable opportunity out there, along comes this one: Now, you can potty-train your kid using a free mobile app from Kimberly-Clark. The maker of Huggies diapers and Pull-Ups training pants is introducing a new app, iGo Potty, this week that does just well, exactly that. It encourages both parents and kids alike to participate in the potty-training process (and hopefully make it fun along the way) with interactive features like customizable potty reminders, prizes and games and even special calls from “Patty the Potty.” (Yes, the toilet is calling. Make sure you get your toddler to answer it.)


By Elaine Wong

Igo-potty-1

Just when you thought iPhone app developers had seized every thinkable opportunity out there, along comes this one: Now, you can potty-train your kid using a free mobile app from Kimberly-Clark. The maker of Huggies diapers and Pull-Ups training pants is introducing a new app, iGo Potty, this week that does just well, exactly that. It encourages both parents and kids alike to participate in the potty-training process (and hopefully make it fun along the way) with interactive features like customizable potty reminders, prizes and games and even special calls from “Patty the Potty.” (Yes, the toilet is calling. Make sure you get your toddler to answer it.) Leer más “Kimberly-Clark’s Pull-Ups introduces potty-training iPhone app”