Los mejores spots de coches de los últimos 25 años | marketingdirecto.com | Muy buenos :D


La industria automovilística invierte miles de millones de dólares cada año en sus spots televisivos, pero sólo unos pocos echan verdaderamente raíces en nuestra memoria. Hay muchos, de hecho, que es mejor olvidar.

Para ayudarnos a refrescar la memoria y recordar aquellos anuncios de coches que sí merecen la pena ser recordados, The One Show acaba de presentar su lista de los mejores spots de coches de los últimos 25 años.

La lista, presentada en el marco de la feria “North American International Auto Show”, que se celebra actualmente en Detroit, ha sido confeccionada con la ayuda de más de 70 ejecutivos de publicidad y periodistas.

Según los expertos consultados por The One Show, una organización que se califica a sí misma de “guardiana de llama de los creativos publicitarios”, los spots de coches que recoge a continuación Business Insider son los mejores del último cuarto de siglo:

1. Honda: “Grrr” – Wieden + Kennedy Londres (2004)

2. Honda: “Cog” – Wieden + Kennedy Londres (2003)

3. Volkswagen: “The Force” – Deutsch (2011)


4. BMW: “The Hire” – Fallon Mineápolis (2001)

5. Saturn: “Sheet Metal” – Goodby, Silverstein & Partners San Francisco (2002)

6. Chrysler: “Born of Fire” – Wieden + Kennedy Portland (2011)

7. Nissan: “Toys” – TBWA Chiat Day Los Ángeles (2007)

8. Volkswagen: “Lamp Post” – BMP DDB Londres (1998)

9. Volkswagen: “Milky Way” – Arnold Worldwide Boston (1999)

10. Jeep: “Snowed Covered” – Bozell Worldwide / Southfield (1994)


Stories by businessweek.com

This CEO Gives Every Employee His Cell Number (Seriously)
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(Corrects number of employees)

Every now and then, a Quicken Loans employee accidentally “pocket” dials Chief Executive Bill Emerson. He doesn’t mind. “It’s an open culture,” he says. In the past six years, the 49-year-old has given out the number of his personal cell phone to each of the Detroit company’s 8,500 employees.

“It’s a personal choice for a CEO,” he says. “I encourage leaders to be accessible because it breeds an inclusive culture.”

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Precautions every social media professional must take

By Want to avoid a social media fail—and a PR disaster—for your brand (personal or professional)?

The new nightmare for brand marketers is commonly referred to as #socialmediafail—putting out the wrong message, through inadvertence or ignorance, in social media channels. 

It makes the blood of any marketer or PR professional run cold just thinking of the social media crises that can occur as a result of one errant tweet.

In college, I majored in radio. Back in the days vinyl still ruled, the common nightmare was failing to put the needle on the record resulting in dead air. Another waking dread was leaving the microphone on and unknowingly uttering one of George Carlin’s Seven Words.

Like the dead air of my radio past, misguided and often offensive or accidental tweets, Facebook posts, Reddit posts, and so on, keep folks like me up at night—on a regular basis.

There is no shortage of examples: Leer más “Precautions every social media professional must take”

7 Behaviors That Keep Women From Getting Ahead

On numerous occasions over the years, I’ve coached women managers and execs. Recently, while going through my file on influence management, I stumbled on an old article by Mary Ellen Drummond entitled, Seven Things We Do That Keep Us From Getting Ahead, from a now defunct (?) magazine called Women Managers. Although these recommendations don’t apply to a few female execs that I’ve worked with, they certainly apply to a large number. [Más…]

Drummond doesn’t mention the basis for her conclusions, but because of my studies in nonverbal research I’m well aware that a number of the recommendations have a research basis. This information seems to go in cycles in business circles, but I’ve seen a number of recent articles on personal presentation. I’m also aware that the top business schools, including Booth, Kellogg, Harvard and Stanford give time in their program for personal presentation, usually in leadership development programs that focus on interpersonal communication.

On numerous occasions over the years, I’ve coached women managers and execs.  Recently, while going through my file on influence management, I stumbled on an old article by Mary Ellen Drummond entitled, Seven Things We Do That Keep Us From Getting Ahead, from a now defunct (?) magazine called Women Managers.  Although these recommendations don’t apply to a few female execs that I’ve worked with, they certainly apply to a large number.   Leer más “7 Behaviors That Keep Women From Getting Ahead”