Cuatro cosas a considerar a la hora de crear un logo

Con todo el ruido que están generando las marcas en la red, el buen branding se ha vuelto más importante. Aunque no se trate de un anunciante que apueste fuerte por la tecnología, la imagen de la web oficial y la identidad en las redes sociales, blogs, etc. debe ser clara y unificada. A pesar de que ya existen tecnologías que ayudan a controlar la marca online, nada sustituye a un diseñador “real” que sea capaz de crear un logo que represente la estética de la compañía.


Con todo el ruido que están generando las marcas en la red, el buen branding se ha vuelto más importante. Aunque no se trate de un anunciante que apueste fuerte por la tecnología, la imagen de la web oficial y la identidad en las redes sociales, blogs, etc. debe ser clara y unificada. A pesar de que ya existen tecnologías que ayudan a controlar la marca online, nada sustituye a un diseñador “real” que sea capaz de crear un logo que represente la estética de la compañía.

Si bien no hay nada escrito para crear un logo perfecto, Mashable aconseja tener en cuenta los siguientes cuatro puntos:

1. La identidad en un mundo donde la elección es infinita. El logo es la primera impresión. Antes incluso de que el consumidor sepa lo que el anunciante vende, ve el logo y dependiendo de si le atrapa querrá saber más sobre la marca o no. En la red, esta decisión se toma en milisegundos. La razón por la que la web se ha convertido en la mejor aliada de los pequeños negocios es porque puede ponerlos al mismo nivel que una gran marca. Además, los pequeños negocios tienen la ventaja de poder adaptarse mejor a lo que pide el internauta. Leer más “Cuatro cosas a considerar a la hora de crear un logo”

Drawing the Line: 6 Things You Shouldn’t Tolerate in Projects

I was pretty proud when I netted my first clients as a freelancer. Wow! Someone is actually willing to give me their money and have me design their site? I was ecstatic that someone had picked me out of all the talented designers out there.

But my joy didn’t last very long.

The projects were underfunded and the clients always asked for more, so I ended up designing and coding entire sites for about half the cost of what I currently make.

The logos were a mess, but I couldn’t change them because my clients liked them or already built an (unremarkable) brand around them.

And the products themselves were fairly boring and not innovative in any way. But it paid the bills (barely) at the time, and I didn’t have much experience in these things.

Don’t get me wrong, being flexible, open-minded, and being a “team player” is great.

But in retrospect, I wish I had taken a stand at some of the things I decided to tolerate. Here are 6 things I pledge not to accept anymore.


by Sacha Greif

Drawing the Line: 6 Things You Shouldn't Tolerate in Projects

I was pretty proud when I netted my first clients as a freelancer. Wow! Someone is actually willing to give me their money and have me design their site? I was ecstatic that someone had picked me out of all the talented designers out there.

But my joy didn’t last very long.

The projects were underfunded and the clients always asked for more, so I ended up designing and coding entire sites for about half the cost of what I currently make.

The logos were a mess, but I couldn’t change them because my clients liked them or already built an (unremarkable) brand around them.

And the products themselves were fairly boring and not innovative in any way. But it paid the bills (barely) at the time, and I didn’t have much experience in these things.

Don’t get me wrong, being flexible, open-minded, and being a “team player” is great.

But in retrospect, I wish I had taken a stand at some of the things I decided to tolerate. Here are 6 things I pledge not to accept anymore. Leer más “Drawing the Line: 6 Things You Shouldn’t Tolerate in Projects”