10 Libros y publicaciones de social media y reputación online que no te puedes perder


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¿A qué asocias el momento libro?
 A nuestros viajes en tren y metro al trabajo, ahora en verano el momento de relax de la toalla, en el sofá antes de la siesta o uno de los momentos más placenteros, la cama antes de ir a dormir.

En los últimos años nuestros hábitos de conducta han cambiado y la comunicación online ha sido cómplice de esto. Si años atrás veíamos la televisión en familia ahora el ordenador portátil, el smartphone y tablet son los grandes protagonistas de la sala de estar.

Las numerosas aplicaciones que nos ofrecen sobre todo los móviles y tabletas han hecho que nuestra forma de mirar información, saciar la curiosidad o disfrutar nuestro ocio hayan cambiado.

Consultar en libros o guías, llamar para preguntar el horario de una tienda, grabar en cd, los juegos de mesa son conductas del pasado. Aunque hace relativamente poco eran acciones habituales la tecnología las ha aparcado.

La famosa tablet y el consolidado smartphone han sido los especiales causantes de que nos hayamos desvinculado del formato papel. Hemos sustituido las gordas agendas, periódicos y libros por cómodas aplicaciones que ocupan tan sólo unos megas de memoria pero no aumenta el tamaño de nuestro bolso o mochila.

El mercado se ha disparado. Las descargas gratuitas y la venta online de canciones, guías y ebooks se ha crecido como la espuma. Esto es sólo el principio.

Los profesionales de BrandChats nos recomiendan una interesante recopilación con 8 Libros y publicaciones de social media y reputación online  que no te puedes perder.

 

1. Customer Experience

Nos revela las claves de cómo las empresas pueden crear y gestionar la experiencia de sus clientes.

Son tiempos difíciles para muchas compañías. El perfil del consumidor y el marco en el que las empresas desarrollan sus actividades está cambiando rápidamente.

 

Autor: José Ignacio, Beatriz Navarro, Santiago Solanas, Lluís Martínez-Rives, Jaime Castelló, Elena Alfaró, Javier Velilla, Hugo Brunetta, Carlos Molina, Fernando Rivero, Jaime Valverde, Borja Muñoz y Enrique Burgos.

 

2. #Socialholic

Socialholic es una pequeña “biblia” en la que Juan Luis y Fernando han volcado su conocimiento acumulado durante más de 10 años de experiencia en la revolución que internet ha supuesto en nuestra sociedad. Busca mostrar cómo el cambio en el queestamos inmersos involucra a las personas y las coloca en el centro de la actividad. Por primera vez las personas están primero, marcando la agenda de políticos, empresas y organizaciones. Y se nota, porque están “con el paso cambiado”.

 

Autor: Juan Luis y Fernando  Polo

Leer más “10 Libros y publicaciones de social media y reputación online que no te puedes perder”

Foursquare: Despite 5 Million Users, It’s Still Dumb

Oh, did you really just eat lunch at Subway? Why the hell do you think anybody cares to know that? Foursquare is one startup that’s fueled by the idea that sharing the mundane details of our lives makes us feel more connected. Here’s a shocker for those who continue taking photos of their burger: nobody cares.

I apologize up front to my friends that checked in today on Foursquare: I still love you all. Trust me, I understand what it’s like to feel lonely sometimes. I have all these Facebook “friends” who take photo-ops with Princes and subsequently post those photos to Facebook to make me feel bad for having such a mediocre life. If you haven’t seen my office, let me paint a picture: I’m sitting at a desk by myself with nobody else around and a tear is dripping down my face as I sit in self-pity.


Foursquare Is DumbOh, did you really just eat lunch at Subway? Why the hell do you think anybody cares to know that? Foursquare is one startup that’s fueled by the idea that sharing the mundane details of our lives makes us feel more connected. Here’s a shocker for those who continue taking photos of their burger: nobody cares.

I apologize up front to my friends that checked in today on Foursquare: I still love you all. Trust me, I understand what it’s like to feel lonely sometimes. I have all these Facebook “friends” who take photo-ops with Princes and subsequently post those photos to Facebook to make me feel bad for having such a mediocre life. If you haven’t seen my office, let me paint a picture: I’m sitting at a desk by myself with nobody else around and a tear is dripping down my face as I sit in self-pity.

O.k., maybe my life isn’t that bad, but social media has gone too far. There are now countless tools that cater to people who are unable to have real social experiences. Let me paint you another picture to illustrate this. On Sunday I was sitting at brunch with my girlfriend when I noticed someone I knew sitting outside with his friends. In the midst of his conversation he stepped aside to take a photo of his coffee and post it to his numerous followers on Instagram. Are you kidding me?!?! This is not normal human behavior.

The latest social media “innovations” have gone too far in the wrong direction. Granted, Facebook was built so we can see how boring everybody else’s lives were, however at this point it has become a joke (hint: the real way to use it is as a photo album to share memories). Social media is not actually helping us become social. I’m happy saying that Foursquare is probably the most useless tool I’ve ever used because I know that there’s a bright future beyond the self-absorbed present that we live in. Read my lips (or my fingers that are typing this text): in the next 12 months we will see a massive wave of new “social” technologies that actually make us more social. Leer más “Foursquare: Despite 5 Million Users, It’s Still Dumb”

Foursquare, I Can’t Quit You

Hey, Foursquare, a social network with about 250 times as many users as yours just incorporated your core functionality and even co-opted the term “check-in” that you’ve been trying to trademark. Is it time to move on?

Not so fast. Foursquare founder Dennis Crowley tweeted a few days ago, “Call from my 86 yr old grandma: ‘Hello. I want to know if this Face-Book is like yours. It sounds like Four-Squared, but without the fun.'” Grandma Crowley, apocryphal as she may be, speaks the truth. Foursquare is still more fun, and probably always will be compared to Facebook Places. That means a lot, for now.

When Facebook Places launched, I first checked in at my agency 360i’s office and then tried it from a number of other locations in subsequent days. Most of the time, I also used a number of other location-based apps such as Foursquare, Whrrl, Gowalla, Yelp, SCVNGR, and FoodSpotting. Even if I tire of some apps over time, I’m not giving up any solely because Facebook Places is here. Here are five reasons why:

1) It’s not easy to tell on Facebook Places who’s near you. Foursquare now includes maps to plot your friends’ whereabouts, and in general it’s better at detecting who’s really nearby. Facebook’s algorithm currently places too much emphasis on how closely connected it thinks your friends are to you, but if a close friend I’ve known for half my life checks into somewhere in Iowa, that won’t matter to me when I’m in New York.

2) Foursquare’s tips are pretty useful. Yes, there’s a lot of blather, but when I checked in at the White Plains, N.Y. train station on Friday and saw all the tips urging people to avoid the men’s room, I don’t care if I have the Seinfeldian syndrome known as uromysitisis — I’m finding a different place to go. Whrrl is even more focused on recommendations, and FoodSpotting has directed me to some delectable dishes. Facebook will need great content.


IMG_0097 Here’s today’s column, originally published in MediaPost’s Social Media Insider

Hey, Foursquare, a social network with about 250 times as many users as yours just incorporated your core functionality and even co-opted the term “check-in” that you’ve been trying to trademark. Is it time to move on?

Not so fast. Foursquare founder Dennis Crowley tweeted a few days ago, “Call from my 86 yr old grandma: ‘Hello. I want to know if this Face-Book is like yours. It sounds like Four-Squared, but without the fun.'” Grandma Crowley, apocryphal as she may be, speaks the truth. Foursquare is still more fun, and probably always will be compared to Facebook Places. That means a lot, for now.

When Facebook Places launched, I first checked in at my agency 360i’s office and then tried it from a number of other locations in subsequent days. Most of the time, I also used a number of other location-based apps such as Foursquare, Whrrl, Gowalla, Yelp, SCVNGR, and FoodSpotting. Even if I tire of some apps over time, I’m not giving up any solely because Facebook Places is here. Here are five reasons why:

1) It’s not easy to tell on Facebook Places who’s near you. Foursquare now includes maps to plot your friends’ whereabouts, and in general it’s better at detecting who’s really nearby. Facebook’s algorithm currently places too much emphasis on how closely connected it thinks your friends are to you, but if a close friend I’ve known for half my life checks into somewhere in Iowa, that won’t matter to me when I’m in New York.

2) Foursquare’s tips are pretty useful. Yes, there’s a lot of blather, but when I checked in at the White Plains, N.Y. train station on Friday and saw all the tips urging people to avoid the men’s room, I don’t care if I have the Seinfeldian syndrome known as uromysitisis — I’m finding a different place to go. Whrrl is even more focused on recommendations, and FoodSpotting has directed me to some delectable dishes. Facebook will need great content. Leer más “Foursquare, I Can’t Quit You”

La geolocalización se hace mayor de edad: Facebook Places

Tras el anuncio oficial de Facebook Places ayer, y teniendo en cuenta que la aplicación solo está disponible por el momento en Estados Unidos y que por tanto no he tenido la oportunidad de probarla, todo parece indicar que nos disponemos a alcanzar el estado de madurez en las aplicaciones de geolocalización.

Hasta el momento, la escena había estado dominada por un competidor principal, Foursquare, y algunos otros contendientes como Gowalla o Brightkite. Que Facebook, tras ocho meses de desarrollo, lance Places con el supuesto apoyo de los dos principales competidores, y con un logotipo que muestra precisamente un cuatro dentro de un cuadrado no hace más que acentuar las dudas del fundador de Foursquare, Dennis Crowley, acerca del futuro desarrollo de la competencia en este entorno: ¿qué escenario veremos dentro de unos meses? ¿Seguirán Foursquare y Gowalla con su crecimiento actual, o habrán cedido terreno ante la pujanza de Facebook y su enorme volumen de usuarios?


Looking south from Top of the Rock, New York City
Image via Wikipedia

Tras el anuncio oficial de Facebook Places ayer, y teniendo en cuenta que la aplicación solo está disponible por el momento en Estados Unidos y que por tanto no he tenido la oportunidad de probarla, todo parece indicar que nos disponemos a alcanzar el estado de madurez en las aplicaciones de geolocalización.

Hasta el momento, la escena había estado dominada por un competidor principal, Foursquare, y algunos otros contendientes como Gowalla o Brightkite. Que Facebook, tras ocho meses de desarrollo, lance Places con el supuesto apoyo de los dos principales competidores, y con un logotipo que muestra precisamente un cuatro dentro de un cuadrado no hace más que acentuar las dudas del fundador de Foursquare, Dennis Crowley, acerca del futuro desarrollo de la competencia en este entorno: ¿qué escenario veremos dentro de unos meses? ¿Seguirán Foursquare y Gowalla con su crecimiento actual, o habrán cedido terreno ante la pujanza de Facebook y su enorme volumen de usuarios? Leer más “La geolocalización se hace mayor de edad: Facebook Places”

Foursquare wants to check-in to search engine results

Foursquare is in talks with search engine providers including Google, Microsoft and Yahoo about including data from the location-sharing service into their results.

In an interview with the Telegraph, Foursquare founder Dennis Crowley says that trending data from Foursquare could enrich search results.

“We can anonymise data and use it to show venues which are trending at that moment. Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending – not what.”


Foursquare is in talks with search engine providers including Google, Microsoft and Yahoo about including data from the location-sharing service into their results.

In an interview with the Telegraph, Foursquare founder Dennis Crowley says that trending data from Foursquare could enrich search results.

“We can anonymise data and use it to show venues which are trending at that moment. Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending – not what.” Leer más “Foursquare wants to check-in to search engine results”

Experiences of a SXSW Noobie


Author Richie Cruz March
I like to think I maintain a perfectly healthy skepticism of the unknown.

So, last week, when told I’d be attending SXSW along with some other AgencyNetters, my immediate enthusiasm was quickly met with feelings of perplexity- I’d never been to SXSW, much less its interactive bucket, so I had no idea what to expect. A majority of my friends and industry colleagues had previously attended the music track, which I had assumed would overlap in some capacity.  Needless to say, pen, pad, and laptop handy, I hit the Austin Convention Center like it was freshman year orientation all over again.

Leaving New York was no small ordeal; my travel experience, compounded by rain and delays took an unbelievable 13 hours. Needless to say, I managed to arrive safely and in one piece, and began my three-day experience as an empty vessel, waiting to be filled with knowledge by some of the most influential minds in our industry.

Here is a quick summary of some of the best discussions that I attended:

The first (and definitely one of the best) of the discussions I sat in on was Clay Shirky’s “Monkeys with Internet Access: Sharing, Human Nature, and Digital Data.” The NYU professor brilliantly gave a discourse on “sharing”: its evolutionary origins, its considerable disruptive potential, how our shifting communication paradigm is responsible for the recent explosion in sharing behavior and the implications of such for creating civic value.

Clay ShirkyClay Shirky does his thing… without slides!

Some great points:

  • Abundance breaks more things than scarcity
  • Technology and media revolutions can devalue existing institutions because of inferiority by comparison.
  • Behavior = motivation filtered by opportunity.
  • People can use sharing to create civic value (For example, patientslikeme.com – where users upload their most personal medical symptoms allowing patients to better understand their diseases and doctor’s to better find suitable patients.) Leer más “Experiences of a SXSW Noobie”

5 Key Insights from SXSW


AuthorBrian
SXSW isn’t over.

But even at the halfway mark the event has been jam-packed with insights and ideas that will propagate brands to success in our always-evolving medium.  Below are five key insights from my first two days.

1. Sell less. Give more.

Clients hear this and they freak out.  But don’t give away, give back; Give people information they can use and share and they will come back and build your brand.  Remember that consumer’s chase their passions and interests on the web – you can either facilitate them or be irrelevant.

[Apologies to the audience member who brought this point up so eloquently in the “Design Thinking to Save the World” panel, I did not write down your name.]

2. Spend more time on the edge.

“The brands who are going to win are not the ones who sit back and wait for platforms to hit critical mass before investing.  The brands who will win are those who identify the right partnerships for their brands and help push the platforms to critical mass,” Bonin Bough, PepsiCo Director of Global Social Media.  Added FourSquare co-founder, Dennis Crowley: “If brands are willing to experiment with us, we’re willing to experiment with you.  We like when brands call us with crazy ideas.”

The Internet has never been about reach – it’s always been about engagement.  To succeed, brands must be nimble and fearless enough to invest in emerging platforms that can engage their users.  Waiting for mass adoption is just asking to become irrelevant.

Investing in a developing technology certainly carries a certain risk, but Brands are just out of practice.  Just as brands 50 years ago helped develop television by investing in and  developing innovative programming to engage their consumers (see: P&G’s soap operas), we’re entering a period where brands need to take an active role in shaping the growth of the Internet.

3. Keep It Simple, Stupid

“You have to dumb down design so people understand what they’re getting.”  Designers need to simplify the mental math for consumers.  Use powerful tools like analogies to drive understanding.  Choose words and images carefully to evoke meaning and emotion.

A great example: the trash bins here are labeled “Compost / Recycle / Landfill.”  That last word makes all the difference, forcing us to think of the end result of our behavior.

[Again, apologies to anonymous audience members whose thoughts I used here.  You are brilliant.]

4. Sharing Will Save the World

There has been no shortage of panels and individuals preaching the value of collaboration, open-sourcing, and collectivism on the web.  But no one makes the point quite so eloquently as Clay Shirky.

According to Shirky, evolution has conditioned us to share information freely.  When you give away information freely, it does not diminish yourself but it does improve the well being of the other person.  Evolution conditions us to engage in this kind of sharing freely, intrinsically rewarding us with positive emotions and social rewards.  After all, he notes, we have a word for people who willfully withhold information: “spiteful.”

As the Internet continues to transform goods and services into information (see: dictionaries, music, software, medical advice) we are rapidly transforming industries of scarcity into industries of abundance.  That is to say, the value they sell has become so freely shared that it has been completely devalued. Abundance is far more disruptive than scarcity.  Our economic model, after all, is built on scarcity.

The result has been a sea change in the way society and groups can operate and the influence they can create.  Examples abound, including Pickup Pal, an innovate ride sharing service that is giving local buses cause for concern, Patientslikeme that is upending the culture of medical care, or Nisha Sheehan who effectively used Facebook to fight for social justice in India.

“Used to be, you could do little things for love, big things for money. Now you can do big things for love, too.”

5. Restructure for “New” Marketing

One of the biggest pain points for digital marketers is the inability of their clients to engage in social media.  This ineptitude is not from lack of desire, but, often, from a lack of organizational structure to support it.  Social media requires “marketing” to leverage the resources and capabilities of the entire organization including PR, Guest Relations, Operations, Customer Support, R&D and more.  Engaging in social media means being able to respond to social media – a two way street that not only lets your brand affect consumers, but also lets consumers affect your brand.

On the agency side, digital and legacy marketing shops are struggling to incorporate the two sides of the marketing spectrum into their thinking.  Traditional shops tend to focus more on demand generation, trying to create groundswells of demand around products and brands.  Digital shops are more comfortable satisfying customer needs (the social, emotional and business needs of increasingly multi-screen digital consumers).  Both types of agencies will need to become more adept at straddling both sides of the marketing landscape to truly lead brands into the future.

That’s all for now.  Onto the second half of SXSW!

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