Our Social Media Monitoring platform mines through millions of conversations every day for our customers. Out of these millions of conversations, quite a few happen to come from Twitter. We realized that we could do a large-scale in-depth study of Twitter users to better understand what is the average profile of a person using Twitter and hence this mammoth study on 36 million Twitter user profiles. Our core competency lies in analytics and by using our own software, we were able to crunch numbers and generate insights which we believe hasn’t been conducted to such large scale till date.
With Twitter experiencing such explosive growth in last few years, our team decided to conduct a more comprehensive study by significantly increasing the sample size. This report focus on the Twitter users, and hence, every minute detail was analyzed and worked upon to generate statistics ranging from bio, tweets, account types, categories to even the background color preference of Twitter users! This report will surely be of great use to those looking for in-depth analytics on Twitter users.
On average, a million active users have tweeted at least a billion times over the last 3 years Tweet This →
25% of Twitter users have never tweeted Tweet This→If you do find this report fascinating and decide to discuss this on twitter, please use our hashtag #Beevolve_Stats . We will be coming out with more reports in the future, so do remember to check this space out regularly.
Before we dive into the specifics, let’s look at the general demographic profiles of Twitter users.
Gender distribution on Twitter
Gender information is not readily available on a Twitter user profile. Our gender classifier determine gender based on looking at Twitter user names, profile pics and other parameters. We were able to determine gender for ~66% of the 36 million Twitter users analyzed in this study. As is obvious from the chart below, the gender divide on Twitter is a little inclined toward females, with number of female users outnumbering the male Twitter users by 6%.
Age distribution of Twitter users
Our algorithms determine age-group based on publicly disclosed information in the bio and tweets. Since a lot of teenagers are comfortable disclosing their age on social networks compared to their older peers – the data here is skewed towards the younger demographic. Here is a break up of twitter users according to the age-group. A whopping 74% fall between 15 to 25 years of age. Twitter has a young audience with only 6% falling in the 46+ age category.
Only 0.45% of Twitter users disclose their age Tweet This →
Global Heatmap of Twitter users
In terms of geographic distribution of Twitter user base, US takes the lead with the highest number of Twitter users, followed by United Kingdom.
5 out of 10 twitter users are from USA Tweet This →
Top 10 countries with the highest number of twitter users
|COUNTRY||% OF USERS|