What New PR Pros Need to Know

One of my favorite things about my job is coordinating the BG PR internship program. As I search for our newest intern, it got me thinking about what new pros, college graduates and students vying for an internship need to know. I even asked some of my Twitter friends and mentors (in 140 characters) for advice to share with you.

Here were some common themes:

Integration is where it’s at- When I received a tweet from Deirdre Breakenridge (@dbreakenridge ) offering her advice to new pros, I knew I had hit social media gold. The author of “Putting the Public Back in Public Relations” and an adjunct professor, Deirdre said, “Grads should know that communications can’t work in a vacuum. It’s very important to be hybrid working with other marketing disciplines. And, in order to educate our brands we must be embracing social media, staying on top of technology and constantly educating ourselves.” I couldn’t have said it better myself.


Erika | dontdrinkthekoolaidblog.com

One of my favorite things about my job is coordinating the BG PR internship program. As I search for our newest intern, it got me thinking about what new pros, college graduates and students vying for an internship need to know. I even asked some of my Twitter friends and mentors (in 140 characters) for advice to share with you.

Here were some common themes:

Integration is where it’s at– When I received a tweet from Deirdre Breakenridge (@dbreakenridge ) offering her advice to new pros, I knew I had hit social media gold. The author of “Putting the Public Back in Public Relations” and an adjunct professor, Deirdre said, “Grads should know that communications can’t work in a vacuum. It’s very important to be hybrid working with other marketing disciplines. And, in order to educate our brands we must be embracing social media, staying on top of technology and constantly educating ourselves.” I couldn’t have said it better myself. Leer más “What New PR Pros Need to Know”