The 10 Questions Good Leaders Should I Ask Themselves – Achieve: Vision, Action & Results


See on Scoop.itGabriel Catalano the name of the game

Good leaders are self-aware, and have thought through the issues and complications of leadership. Here are 10 questions to ask yourself – and to answer:
1. How do you personally define leadership?
Definitions of leadership abound. But if one of your subordinates asked what your definition is, would you have an answer?

2. Who are some of the leaders that you admire and why?
We can learn from other leaders, particularly from their failures. Are there leaders from business, politics, the arts, or sports who you admire, and why? Leer más “The 10 Questions Good Leaders Should I Ask Themselves – Achieve: Vision, Action & Results”

Is Web Copy Ruining Your Design?

Integrating web copy and design can be a difficult feat when the designer and copywriter aren’t on the same page. Failure and disappointment often follow.

To ensure that web copy and design collectively attain optimal results, the designer and writer must have a shared understanding in at least four areas:

* Website’s purpose
* Website’s audience
* Brand’s characteristics
* Web requirements and constraints

Define the Website’s Purpose

Every website and web page should have a purpose. Amongst the most important questions a designer can ask a client is: “What is the objective of your website, and how does it support your business goals?” Surprisingly, many business owners aren’t sure.

With a bit of prodding, the designer can establish the website’s objective, which might entail, but not be limited to:

* Selling products online
* Producing leads
* Creating awareness
* Building a brand
* Attracting subscribers
* Establishing a community
* Generating feedback

What’s more, defining a website’s main objective helps shape the site’s primary call to action, which might be to get the visitor to subscribe to a newsletter, call or email, request a quote, download a demo, and so on. And when the design and copywriting are collectively geared toward getting users to take that action, the website will produce higher conversion rates and overall success.


by Rick Sloboda
http://sixrevisions.com/content-strategy/is-web-copy-ruining-your-design/

 

Is Web Copy Ruining Your Design?

Integrating web copy and design can be a difficult feat when the designer and copywriter aren’t on the same page. Failure and disappointment often follow.

To ensure that web copy and design collectively attain optimal results, the designer and writer must have a shared understanding in at least four areas:

  • Website’s purpose
  • Website’s audience
  • Brand’s characteristics
  • Web requirements and constraints

Define the Website’s Purpose

Every website and web page should have a purpose. Amongst the most important questions a designer can ask a client is: “What is the objective of your website, and how does it support your business goals?” Surprisingly, many business owners aren’t sure.

With a bit of prodding, the designer can establish the website’s objective, which might entail, but not be limited to:

  • Selling products online
  • Producing leads
  • Creating awareness
  • Building a brand
  • Attracting subscribers
  • Establishing a community
  • Generating feedback

What’s more, defining a website’s main objective helps shape the site’s primary call to action, which might be to get the visitor to subscribe to a newsletter, call or email, request a quote, download a demo, and so on. And when the design and copywriting are collectively geared toward getting users to take that action, the website will produce higher conversion rates and overall success. Leer más “Is Web Copy Ruining Your Design?”

The New Relationship: Do You Have a King or a Knight?

The new rules for choosing a life partner.

Recently, I’ve read a number of articles about the alpha woman/beta man relationship. As more women become breadwinners in their households, there seems to be a new stereotype forming around the label, the beta male.

Apparently, if a woman makes more money, has more ambition, and is possibly more educated than her husband, then he must be non-aggressive, domestic, and a bit dependent. If one sex rises in power, the other loses his clout.

Although this type of relationship exists, there are many healthy relationships with female breadwinners where the men have their own ambitions and drive. I wouldn’t call these men alpha or beta.

I believe there is a new type of male/female relationship forming in our culture not defined by who is more dominant and successful.

I first noticed this shift in the balance of power in relationships when doing my doctoral research. I found that as the earning muscle of a woman strengthens, her need for a man to take care of her financially subsides. Now, many smart, strong, goal-driven women are looking for emotional support instead.


Wander Woman | by Marcia Reynolds, Psy.D.
Guidance for the Goal-Driven Woman

The new rules for choosing a life partner.
Recently, I’ve read a number of articles about the alpha woman/beta man relationship. As more women become breadwinners in their households, there seems to be a new stereotype forming around the label, the beta male.

Apparently, if a woman makes more money, has more ambition, and is possibly more educated than her husband, then he must be non-aggressive, domestic, and a bit dependent. If one sex rises in power, the other loses his clout.

Although this type of relationship exists, there are many healthy relationships with female breadwinners where the men have their own ambitions and drive. I wouldn’t call these men alpha or beta.

I believe there is a new type of male/female relationship forming in our culture not defined by who is more dominant and successful.

I first noticed this shift in the balance of power in relationships when doing my doctoral research. I found that as the earning muscle of a woman strengthens, her need for a man to take care of her financially subsides. Now, many smart, strong, goal-driven women are looking for emotional support instead.

Leer más “The New Relationship: Do You Have a King or a Knight?”