Los blogs seguirán creciendo, a pesar de los nuevos social media

El funcionamiento simple de las plataformas de blogs personales y el aumento de la confianza en los blogs como medios de comunicación son algunos de los factores que están impulsando el crecimiento de los blogs. Pero, los social media como Twitter o Facebook, al mismo tiempo, están ofreciendo a los consumidores una manera alternativa y menos intensiva de comunicar sus pensamientos al mundo.


//marketingdirecto.com

Las redes sociales y los microblogs han logrado sacar a los blogs del panorama de los social media y muchos consumidores han logrado encontrar en Facebook y Twitter el canal de comunicación real que antes les ofrecían los blogs. Pero a pesar de esto, los blogs siguen siendo importantes. Este año, más de la mitad de los usuarios de internet leerán algún blog al menos una vez al mes, y en 2014, el número de lectores crecerá hasta los 150 millones de norteamericanos, un 60% de la población de Estados Unidos, según las últimas estimaciones de eMarketer.

Una de las razones principales por las que el consumo de blogs aumentará es que cada vez son más aceptados como medio online. “Las tendencias en la lectura de blogs se mantendrán al alza a medida que los blogs sigan ganando influencia en los medios generales”, declaró Paul Verna, analista de eMarketer. Reconoce además que “con el tiempo, los blogs se distinguirán cada vez menos de los otros canales mediáticos”. Leer más “Los blogs seguirán creciendo, a pesar de los nuevos social media”

5 Blogging Mistakes That Make You Look like an Amateur and Cost You Sales

Could it really be possible that your blog is costing you sales?

Well, imagine this: a potential client searches Google for products or services like yours, picks a likely-looking site from the search results, and lands on a site that displays… a bunch of articles.

You can guess what happens next: “What is this? Am I in the right place? I was looking for a store… I must have the wrong site.” And they click away. They go back to Google and click the link to your competitor’s site, where the home page content promises them exactly what they want.

Sadly, it happens all the time. You look bad, and you lose sales to a savvier competitor.

But it doesn’t have to go that way. Here are seven common mistakes businesses make, as well as advice on how to present your business website and blog in a way that helps you get customers and sales:
Mistake #1: Making Your Blog the First Thing People See

Visitors expect to see a home page when visiting a business site, not a blog.

The home page tells them where they are, what the site is about, and what they’ll find if they hang around. In only a few seconds, they can decide if they’re interested, and if they are, the home page tells them exactly what to do next.


hiding mistakes

By James Chartrand

Could it really be possible that your blog is costing you sales?

Well, imagine this: a potential client searches Google for products or services like yours, picks a likely-looking site from the search results, and lands on a site that displays… a bunch of articles.

You can guess what happens next: “What is this? Am I in the right place? I was looking for a store… I must have the wrong site.” And they click away. They go back to Google and click the link to your competitor’s site, where the home page content promises them exactly what they want.

Sadly, it happens all the time. You look bad, and you lose sales to a savvier competitor.

But it doesn’t have to go that way. Here are seven common mistakes businesses make, as well as advice on how to present your business website and blog in a way that helps you get customers and sales:

Mistake #1: Making Your Blog the First Thing People See

Visitors expect to see a home page when visiting a business site, not a blog.

The home page tells them where they are, what the site is about, and what they’ll find if they hang around. In only a few seconds, they can decide if they’re interested, and if they are, the home page tells them exactly what to do next. Leer más “5 Blogging Mistakes That Make You Look like an Amateur and Cost You Sales”

Behind the Scenes of FreelanceSwitch with Collis!

Here at Envato we’re pretty famous for building a lot of successful blogs, like this one! We’ve done quite a few now, so last year I decided other people might find our techniques and systems useful. Today I’m really happy to announce my new book How to Build a Successful Blog Business which is a step by step guide to doing what we do, and it comes packed with case studies for our blogs including FreelanceSwitch!

The book covers everything from picking a niche to hiring staff, monetizing to building traffic. Like all my books it’s very practical, but I think the best part is the case studies because they include things like our income and expense graphs, detailed backstories about how our sites came to be, and much more. To give you a taste of what the book is like, I thought you might like to read a little part of the case study about FreelanceSwitch:


Here at Envato we’re pretty famous for building a lot of successful blogs, like this one! We’ve done quite a few now, so last year I decided other people might find our techniques and systems useful. Today I’m really happy to announce my new book How to Build a Successful Blog Business which is a step by step guide to doing what we do, and it comes packed with case studies for our blogs including FreelanceSwitch!

The book covers everything from picking a niche to hiring staff, monetizing to building traffic. Like all my books it’s very practical, but I think the best part is the case studies because they include things like our income and expense graphs, detailed backstories about how our sites came to be, and much more. To give you a taste of what the book is like, I thought you might like to read a little part of the case study about FreelanceSwitch:


Extract from The FreelanceSwitch Case Study

… Our monetization plan for FreelanceSwitch’s early days can really be summed up as: try everything and see what works. We began with privately sold (via email) banner ads, tried other ad programs like Google Adsense and Adbrite text ads, tried affiliate programs, sold Text-Link-Ads (which these days will get you an SEO penalty), wrote a book and sold it, sold ads on our RSS feed, tried ads on the podcast, tried many variations of all the above and eventually created a subscription based job board.

Some strategies were relatively successful. Text-link-ads yielded a solid, dependable income stream for a long time, until eventually we removed them for fear that Google was penalizing us. The book did well and we spun that off as a book business called RockablePress (which is where you got this book). And of course banner ads have made up the staple of our revenue for most of the site’s life.

Some strategies were less successful and one was a downright disaster. Among the many affiliate programs we tried, one was for a template site called TemplateMonster. While they are a very successful service, it turned out that our audience hated the company. When we added a “templates” section to the site which was a library of 3rd party templates for sale, the reaction in our comments was extremely annoyed. Though it immediately started yielding revenue, we axed it days later. After all our site was about making freelancers happy, not peddling third party products that they mostly despised!

While banner ads remain to this day a great earner, they have always been by nature variable. We get a good return for the traffic we serve, but we’re dependent on a handful of advertisers who come and go and result in some great months of revenue and some not so great. Leer más “Behind the Scenes of FreelanceSwitch with Collis!”

Making Money Designing Themes: What You Should Know

Alongside my primary income stream, which is my web design freelance business, I’ve also been selling themes and templates for content management systems and publishing platforms like WordPress for close to two years now.

Although theme design can seem like the promised land for web designers and web developers — with some theme authors making tens of thousands of dollars from a single theme alone — it’s actually more like a gold rush: a chosen few hit it big, but only after putting in a lot of hard work.

Here is a short guide to help you decide if getting into professional theme designing is for you.


by Sacha Greif

Making Money Designing Themes: The Pros and Cons

Alongside my primary income stream, which is my web design freelance business, I’ve also been selling themes and templates for content management systems and publishing platforms like WordPress for close to two years now.

Although theme design can seem like the promised land for web designers and web developers — with some theme authors making tens of thousands of dollars from a single theme alone — it’s actually more like a gold rush: a chosen few hit it big, but only after putting in a lot of hard work.

Here is a short guide to help you decide if getting into professional theme designing is for you. Leer más “Making Money Designing Themes: What You Should Know”

WordPress Theme Development: Custom versus Commercial

WordPress theme development and design is quickly becoming one of the most popular forms of web development. Whether you’re building a custom theme for a client’s website or designing a theme for widespread distribution, WordPress theme development is one of the most sought-after skills in our industry currently.

As a freelance web designer specializing in WordPress, I spend roughly half of my time designing themes to release as commercial products through my company, ThemeJam. The rest of my time is spent building custom themes for clients through my consultancy, CasJam Media.

In this article, I will break down these two avenues of WordPress theme development and discuss how you, the designer/developer, might approach each situation differently.

For the sake of easy labeling, I’ll refer to each as follows:

* Custom Theme: Refers to a theme designed for a client or personal project.
* Public Theme: Refers to a theme designed for distribution as a commercial product or free download.


WordPress Theme Development: Custom versus Commercial

WordPress theme development and design is quickly becoming one of the most popular forms of web development. Whether you’re building a custom theme for a client’s website or designing a theme for widespread distribution, WordPress theme development is one of the most sought-after skills in our industry currently.

As a freelance web designer specializing in WordPress, I spend roughly half of my time designing themes to release as commercial products through my company, ThemeJam. The rest of my time is spent building custom themes for clients through my consultancy, CasJam Media.

In this article, I will break down these two avenues of WordPress theme development and discuss how you, the designer/developer, might approach each situation differently. Leer más “WordPress Theme Development: Custom versus Commercial”

Qué hacer y qué no hacer para gestionar con éxito un blog corporativo

La Web 2.0 proporciona a las compañías múltiples canales para entablar comunicación directa con sus clientes. Uno de ellos es el blog corporativo, cuya implantación gana terreno día a día en el sector empresarial. A fin de convertirlo en una herramienta de éxito que realmente promueva el diálogo con el cliente, la revista Acquisa recomienda atenerse a las siguientes recomendaciones


La Web 2.0 proporciona a las compañías múltiples canales para entablar comunicación directa con sus clientes. Uno de ellos es el blog corporativo, cuya implantación gana terreno día a día en el sector empresarial. A fin de convertirlo en una herramienta de éxito que realmente promueva el diálogo con el cliente, la revista Acquisa recomienda atenerse a las siguientes recomendaciones:

1. El ritmo de actualización del blog debe ser constante.
2. Hay que definir con exactitud el público objetivo del blog. Leer más “Qué hacer y qué no hacer para gestionar con éxito un blog corporativo”

Is The Facebook LIKE Button Totally Worthless?

Most of the time, when I’m on another blog, I see nobody has used the LIKE button. When I asked people if they use it, the answer is a resounding “no”.

At the same time, it seems it slows down the load-time on some sites. For me, it doesn’t seem to do that because it is in an IFRAME.


Image representing Facebook as depicted in Cru...
Image via CrunchBase

The LIKE button was one of the big announcements out of the Facebook F8 conference. A way to expand into the rest of the web. Bloggers go crazy!

So, like a good little blogger, I installed it. Sit back and wait for the results. And….

Crickets. Leer más “Is The Facebook LIKE Button Totally Worthless?”

How To Reorganize Your Blog Categories

Using the filter criteria in this plug-in, you can go through your existing posts and shuffle them into your new category structure as you see fit. It is pretty convenient, actually. For example, select a category you are going to delete to pull up all the posts in that category. Then, under “Actions”, you’ll choose the category you want to add things to. Below, check off the posts you want to move over and press the “Add Selected Posts” button. Then, to remove those same posts from the old category location, you select the old category and hit “Remove Selected Posts”.


Wordpress Template Hierarchy.
Image via Wikipedia

If you’re anything like me, your blog’s category structure was evolved over time and got to be a bit of a mess.

You write a new post and think, “Well, this doesn’t seem to fit anywhere, so I’ll just make a new category.” Next thing you know, you’ve got an unwieldy list of categories. Some are too general and are loaded with posts while others have barely anything to them.

The solution is to reorganize. But, how? Leer más “How To Reorganize Your Blog Categories”

Marketing Your Blog: 10 Essential Tips You Should Know


Image representing WordPress as depicted in Cr...
Image via CrunchBase

By Edward Khoo

Well, a new year is upon us, it’s also the start of a new decade within the blogosphere. More and more people are building blogs, and that means there are lots of blogs competing for the same eyeballs and your blog is just one of many. Try finding accurate figures on how many blogs there are and you will know it’s impossible to find a verifiable number because bloggers and their blogs come and go. Look around. It’s certainly a disheartened moment when you see blogs with quality articles that have been abandoned by their creators. Leer más “Marketing Your Blog: 10 Essential Tips You Should Know”

5 maneras de probar que un post es mío

Escrito por Martín Códax

Todo transcurre con normalidad en tu vida bloguera hasta que un día ves que alguien en otro blog ha fusilado un post tuyo saltándose el “aviso legal”, “condiciones de uso” o los términos de la licencia que hayas otorgado a los visitantes de tu blog. Tu primera reacción va a ser la de irritación, a la que seguirá una segunda fase de indignación, quizá no tan abrasiva como la primera pero seguramente más duradera y molesta. [Más…]

Porque cabrea, y bastante, que a uno le despojen del fruto de su trabajo sin siquiera hacer una pequeñita mención a tu autoría o, como me decís muchos que me consultáis, “sin enlazarme, ni nada“. Entonces intentáis una fase conciliatoria con el autor del blog que os ha ninguneado el post, la foto, etc y no conseguís un resultado satisfactorio (aquello acaba en bronca e intercambio de barbarismos) o bien, como suele ser frecuente, obtenéis la callada por respuesta… y la inacción más deprimente: el post que atenta contra tu autoría, contra tus derechos de propiedad intelectual, permanece donde está y puede que obteniendo un rendimiento comercial que tú no obtienes en tu blog.


Escrito por Martín Códax

Todo transcurre con normalidad en tu vida bloguera hasta que un día ves que alguien en otro blog ha fusilado un post tuyo saltándose el “aviso legal”, “condiciones de uso” o los términos de la licencia que hayas otorgado a los visitantes de tu blog. Tu primera reacción va a ser la de irritación, a la que seguirá una segunda fase de indignación, quizá no tan abrasiva como la primera pero seguramente más duradera y molesta. Leer más “5 maneras de probar que un post es mío”

Why Marketers Need SEO

In an interview entitled Common Mistakes of Marketing Creatives and CEOs, Keith Reinhard (Chairman Emeritus of DDB) explains…

“When I was growing up in the industry, let me entertain you, let me make you smile, I’m very versatile, it was one way.”

Advertising was this way for decades, and what may have worked for the last 40 years clearly isn’t as effective these days. A shift like this comes as no surprise. Whether its advertising or just about anything, things change.
Reinhard goes on to describe the way things work now by suggesting…


A typical search engine results page
Image via Wikipedia

In an interview entitled Common Mistakes of Marketing Creatives and CEOs, Keith Reinhard (Chairman Emeritus of DDB) explains…

When I was growing up in the industry, let me entertain you, let me make you smile, I’m very versatile, it was one way.”

Advertising was this way for decades, and what may have worked for the last 40 years clearly isn’t as effective these days. A shift like this comes as no surprise. Whether its advertising or just about anything, things change.
Reinhard goes on to describe the way things work now by suggesting… Leer más “Why Marketers Need SEO”

Añadir el botón de “Me gusta” de Facebook en Blogger


Escrito por Álvaro Paricio el 28 de Abril de 2010

Blogger Facebook

Ya os hablé hace bastante tiempo sobre cómo integrar nuestro blog de Blogger con Twitter, una de las redes sociales más de moda en estos momentos. Pero si hay una red social que realmente está triunfando en todo el mundo es Facebook, así que ¿sería una buena idea integrar nuestro blog con ella no?

Si usáis Facebook, y apuesto a que prácticamente todos vosotros lo haréis en mayor o menor medida, sabréis que cuando nos gusta algún enlace, foto o grupo hay una opción llamada “Me gusta” para dejar claro que compartimos esa opinión, nos hace gracia o que literalmente nos gusta eso.

Así que lo que lo que vamos a hacer en este artículo es añadir el botón de “Me gusta” debajo de cada artículo de nuestro blog, para que nuestros lectores más vagos que no suelen dejar comentarios al menos muestren su conformidad con el post y para que los que comentan también puedan dejar más claro aun que les ha gustado. Leer más “Añadir el botón de “Me gusta” de Facebook en Blogger”

Celebrating Earth Day Through Typography


Author Larissa
In honor of Earth Day on April 22nd, I experimented with nature inspired typography. Using Adobe Photoshop, I formed letters of the alphabet using elements of nature.
post-2The complete alphabet

In this experiment, I was not necessarily trying to create a visual metaphor for each letter such as “A is for Apple” but seeking to create a balance of texture and color. I would also give huge props to Hand Made Font for inspiring this creative challenge.

Artist’s Block

The biggest challenge of this exercise was to think of 26 different expressions of nature. By the time I had 7 or 8 letters remaining, it started becoming rather difficult to think of new ideas. When you have a bad case of “artist’s block”, sometimes it’s best to just keep going because you never know when inspiration will spark.

My Favorites

P + R are 2 of my favoritesP + R are 2 of my favorites

The letter “P” was possibly the most challenging trying to find the right lizard parts to make the Iguana bend.  This was one of the first letters I tackled. (Just for the record, I’m pretty sure that’s not even physically possible for iguanas to hang like that.)

I love geodes and letter “R” turned out quite nicely I think. It was one of the latter letters I completed. Leer más “Celebrating Earth Day Through Typography”

LinkedIn becomes more like Facebook


I noticed today on my LinkedIn account that I now have the ability to attach links/images to my status updates (see below screenshot). Cool! As the saying goes, “pictures are worth 1000 words,” so I think this will help communication among LinkedIn connections.

I am curious how this will be received by other LinkedIn users. What do you think about the feature?

http://451heat.com/2010/04/21/linkedin-becomes-more-like-facebook/

Reblog this post [with Zemanta]

Cómo subirse a la ola


{{en}} Location of Argentina in orthographic p...
Image via Wikipedia
Pasamos un año 2009 que desearíamos olvidar. Y este 2010 se percibe con una economía que se recupera. La mayoría de los pronósticos indican que la economía crecerá este año. Sin embargo, este crecimiento se dará en un contexto particular.
1) Inflación: La inflación en Argentina nos consume. No importa cuánto trate el gobierno de negarlo, todos lo sabemos porque lo vivimos. Los especialistas saben de economía, y por lo tanto, saben que hay inflación. Las amas de casa, que no estudiaron macroeconomía, saben perfectamente, y mejor que nadie, que hay inflación.
La inflación nos consume porque el aumento de precios –y de ingresos– no significa mayores ganancias. Esto es así porque esos mayores ingresos no son reales. Y la inflación también nos consume porque nos quita el futuro. No sabemos a qué atenernos ni cómo organizarnos. Así que este año de crecimiento económico está en el marco de inflación.
2) Aumento de costos: La inflación implica, entre muchas otras cosas negativas, aumentos de costos. Estos aumentos son de todo tipo: salarios, alquileres, insumos, etc. Estos aumentos de costos también erosionan (o liquidan) la rentabilidad.
3) Dificultades financieras y bajas ganancias: Todo lo que describimos antes destruyen ganancias, al mismo tiempo que nos quita efectivo para movernos. De modo que debemos esperar que los problemas financieros continúen.
4) Mayores ventas: Sin embargo, es posible esperar mayores ventas. Estas mayores ventas producirán mayores ingresos, aunque, como mencionamos, no sea tan positivo como lo sería en un contexto sin inflación. Igualmente, es mucho mejor tener mayores ventas que tener ventas similares o menores.
Entonces, en este contexto en particular que nos toca vivir, ¿cómo hacemos para maximizar los beneficios? ¿Cómo nos subimos a la ola?
1) ¡No sea tan optimista!
Es tan fácil que le vaya mal cuando todo va bien como que le vaya mal cuando todo va mal. Es decir, que el contexto sea favorable no siempre es bien aprovechado. Cuando las ventas suben, en nuestro contexto, se disparan también los costos, se pierde la rentabilidad y se producen asfixias financieras.

2) Use inteligentemente los medios electrónicos.
Los medios electrónicos actuales, especialmente los relacionados con la web 2.0 le permiten tener relaciones más cercanas con sus clientes, conocerlos y llegar de un modo directo y personal. De la larga lista de posibilidades, Facebook es el más conocido. Y representa una enorme y valiosa oportunidad para usted. En Dael Marketing nos especializamos en marketing en Internet, de modo que en nuestro web site (dael.com.ar) como también en este blog, estaremos compartiendo información valiosa. Otros medios, como Twitter, representan oportunidades cada vez mayores.

3) Carpe diem.
“Carpe diem” es una expresión latina que significa “aprovecha el día”. Se enfoca en vivir el día de hoy, aprovecharlo, usarlo, aprender. En un contexto tan volátil como el nuestro, debemos vivir el día a día. No pierda nunca la visión estratégica de mediano y largo plazo de su negocio, y tampoco deje que el largo plazo lo haga olvidad del día de hoy.

4) Coseche las relaciones con sus clientes.
Si usted hizo sus deberes en el pasado, y generó relaciones serias con sus clientes, este será el tiempo donde podrá cosechar. Si no lo hizo en el pasado, es tiempo de concentrarse en sus clientes. De vuelta su negocio, póngalo de cara al cliente. Gire en torno a él en cada instante. Más adelante compartiremos herramientas para hacerlo.
Estas son solamente cuatro ideas que podrán ayudarlo. Hay muchas más. La lista es infinita, limitada solamente por nuestra imaginación y valentía. Seguiremos viendo opciones y posibilidades.

Publicado por Julio Grasso en:

http://juliograsso.blogspot.com/

Reblog this post [with Zemanta]