Super-Easy Tactic For Increasing Reader Anticipation

Obviously, this tactic will only work if you do indeed future-post stuff. If you’re a “shoot from the hip” blogger who has no idea what you’re going to post until you post it, this won’t work. That said, you might want to pre-plan your content. Makes it easier in many ways, but a side benefit is that you can toy around with this simple idea.

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May 24, 2010

Obviously, this tactic will only work if you do indeed future-post stuff. If you’re a “shoot from the hip” blogger who has no idea what you’re going to post until you post it, this won’t work. That said, you might want to pre-plan your content. Makes it easier in many ways, but a side benefit is that you can toy around with this simple idea. Leer más “Super-Easy Tactic For Increasing Reader Anticipation”

The Big 5 Huge Sucking Sounds For Your Time

Yesterday was an interesting day for me. Interesting in that I was in my office almost the entire day and got very little work done. Interesting because it pissed me off, yet I was in such a mental fog that the best thing for me to do was just to get up and leave.

hourglass We’ve all had days like this. You start the day, full of piss and vinegar and ready to tackle your business, only to get mired down by your own disorganization. At the end of the day, you wonder what happened.

Well, I’ve thought about it. And I’ve identified the big 5. These 5 things are the huge sucking sounds for our time. Unfortunately, too, bloggers are particularly prone to these big 5.


Yesterday was an interesting day for me. Interesting in that I was in my office almost the entire day and got very little work done. Interesting because it pissed me off, yet I was in such a mental fog that the best thing for me to do was just to get up and leave.

hourglass We’ve all had days like this. You start the day, full of piss and vinegar and ready to tackle your business, only to get mired down by your own disorganization. At the end of the day, you wonder what happened.

Well, I’ve thought about it. And I’ve identified the big 5. These 5 things are the huge sucking sounds for our time. Unfortunately, too, bloggers are particularly prone to these big 5. Leer más “The Big 5 Huge Sucking Sounds For Your Time”

Is The Facebook LIKE Button Totally Worthless?

Most of the time, when I’m on another blog, I see nobody has used the LIKE button. When I asked people if they use it, the answer is a resounding “no”.

At the same time, it seems it slows down the load-time on some sites. For me, it doesn’t seem to do that because it is in an IFRAME.


Image representing Facebook as depicted in Cru...
Image via CrunchBase

The LIKE button was one of the big announcements out of the Facebook F8 conference. A way to expand into the rest of the web. Bloggers go crazy!

So, like a good little blogger, I installed it. Sit back and wait for the results. And….

Crickets. Leer más “Is The Facebook LIKE Button Totally Worthless?”

How To Reorganize Your Blog Categories

Using the filter criteria in this plug-in, you can go through your existing posts and shuffle them into your new category structure as you see fit. It is pretty convenient, actually. For example, select a category you are going to delete to pull up all the posts in that category. Then, under “Actions”, you’ll choose the category you want to add things to. Below, check off the posts you want to move over and press the “Add Selected Posts” button. Then, to remove those same posts from the old category location, you select the old category and hit “Remove Selected Posts”.


Wordpress Template Hierarchy.
Image via Wikipedia

If you’re anything like me, your blog’s category structure was evolved over time and got to be a bit of a mess.

You write a new post and think, “Well, this doesn’t seem to fit anywhere, so I’ll just make a new category.” Next thing you know, you’ve got an unwieldy list of categories. Some are too general and are loaded with posts while others have barely anything to them.

The solution is to reorganize. But, how? Leer más “How To Reorganize Your Blog Categories”

Why You Should Position Yourself As An Expert To The Media


NEW YORK - NOVEMBER 20:  A Bob the Builder toy...
Image by Getty Images via Daylife

This is a guest post by Shelly Cone.

I absentmindedly drummed my pen against my keyboard waiting for that elusive muse to grant me some much needed inspiration. I had just accepted an assignment for a large trade magazine about what’s new in construction and manufacturing machines. Big machines. The extent of my knowledge of machines is what I’ve seen on Bob the Builder cartoons.

I needed an expert to tell me what the latest new thing in equipment was, but who is an expert in that?

Every field has its experts. When you read, watch or hear a news story the reporter isn’t the expert, it’s the person being quoted. But even then that person isn’t always the expert. A lot of times that person is simply the person who was consistent at building a relationship with that reporter, who got on their radar.

Most likely there is someone who is more of an expert than the person being interviewed, but when you are a reporter with a deadline looking for an expert for your story, any schmoe with enough knowledge about the subject to speak authoritatively can be an expert. As long as they are available for interviews.

I’m not knocking reporters by the way. After all, I’ve been one for many, many years. But let’s face it, when you are on deadline, the best source is sometimes the first one that comes to mind. That someone should be you.

How This Applies To You

Don’t discount the importance of offline media relationships to increase your exposure both online and off.

Media loves to use experts, so establish yourself as one. In my situation, I knew I could contact some construction company or any manufacturer or even the president of a contractors board or union — all of these people would know about their industry but they couldn’t tell me a thing about trends, or maybe they could but I wouldn’t have any specific questions to ask. I’d be fishing for information. And worse, I wouldn’t know exactly what information I was seeking.

Essentially the conversation would go like this:

“Hi, President of the Contractor’s Board. I’m Shelly Cone and I’m a reporter covering trends in machinery for a magazine. So what are the latest trends?”
And he’d say, after rolling his eyes and sighing in frustration, “What kind of machinery?”
And I’d say, “Big construction-type of equipment.”
Then, he’d want to hang up. But since he is the President of the Contractor’s Board, he’d say, “Well, it depends on the machine. And what do you mean by trends? I only work with front loaders.”

So instead of having this long drawn out conversation I knew I needed someone that I could ask that question to and wouldn’t be wasting their time. Someone that could fill me in, allowing me to ask some specific questions of the frustrated Contractor’s Board President.

My expert was someone in the field but someone also up on the latest buzz. Turns out ergonomics was the latest trend in machinery, in all types of manufacturing and construction equipment. You know, things like push buttons instead of levels and comfy seats. It was a great angle and when I talked to the manufacturers and board president, I had some very specific questions to ask.

So How Do You Establish Yourself As An Expert? Leer más “Why You Should Position Yourself As An Expert To The Media”

Crazy Tip For Overcoming Writer’s Block


Even with all the time I spend helping bloggers, there is one problem that has always stumped me: writer’s block.

I have the ability to pump out posts pretty quickly and it obviously comes in handy for me. However, many others that I work with get completely stumped when it comes to actually writing for their blog.

What do I write about? Will people care? Is it any good?

writersblock Leer más “Crazy Tip For Overcoming Writer’s Block”

21 Time Management Tips For Bloggers


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Underlying the constant search for tactics by bloggers out there, there is a huge perceived lack of time.

You’ve got a day job. A family. A life. How are you supposed to have enough time to create a successful blog?

Personally, I think our perceptions of time are completely arbitrary (more on that viewpoint on time here). A lot of our approach to time comes from within, so time management tips are usually ways to outsmart ourselves into getting more done despite our self-imposed limitations of how much we can get done.

So, prefaced with my strongly-held belief that it ultimately comes down to mindset, I’ve compiled a list of 21 tips to help you with your efficiency as bloggers.

  1. checklist Don’t check email first thing in the morning. Get some work done first since mornings are often when we function best.
  2. Switch to Google Voice. An invite is required, yes, but it allows you to screen your calls and have messages delivered to your email. Phone interruptions are the worst.
  3. Disown Your Phone. Set up a voice mail message which explains your schedule for checking messages, then disconnect the phone to avoid interruptions. Train others to work with you on this for enhanced efficiency.
  4. Limit Reading Time. As I covered before, you cannot consume and produce at the same time. So, limit the amount you ingest in order to be able to output more. Information overload is an extremely controllable problem.
  5. Use Evernote. It is a free and awesome way to take notes, tag them, categorize them, etc. Don’t keep ideas in your head. Free your mind and store the details in Evernote so you can get them when you need to. Get an idea while reading a blog post? Record it in Evernote – don’t keep it in your head.
  6. Use Remember The Milk for online task management. Get the premium option (only $25/year) and you can sync with your mobile phone. Very handy.
  7. Practice Inbox Zero. Your email inbox should be just that – an INbox. Not a big collective storage place for forgotten BS. Learn to handle, delegate or move emails and get them out of your inbox.
  8. Practice TRAF. This is trash, refer, act, file. These are the 4 choices you have when dealing with any incoming communication or action item.
  9. Assign Times To Tasks. When adding a task to your todo list, assign a time estimate to it on how long it will take. Then schedule it in accordingly. Leer más “21 Time Management Tips For Bloggers”